hello my name is brian palazzo 30 years e
I want to change the world is a goal
definitely reachable there are
I was very sick when I am
graduated in economics and none ever given
a country to manage has been very much
difficult and therefore I became a
entrepreneur and with a path of
entrepreneurs all in all short are
entrepreneur for three years we have succeeded
to create not alone but with con
the help of a team of about 100 people
who believed that we from the beginning
a reality that is now in 130 countries e
that was able to help around
100 billion transactions to be
published and connected at the level
international because I tell you
this I will tell you this because mine
dream of changing the world and it is not
necessarily necessary to be part of
a government or some great one
organization to do it so I ‘m here
to tell you a story and history
of the standards the world is based on
standard
the first standard you have before you
you are me right now talking
of Italian I could do it in English
I could do it in another language and the
language is nothing but one
convention coming a little more to the days
our
you see in every country geographically
diversified but there are different types of
plugs by the way if you have in
England that English if you put us
One by one he succeeded in even more
the Italian one but other than that
that really manages to shape and
change the lives of millions of people
in the small in the big are the standards
when something becomes habit
when something becomes we say the
predominant characteristic of a
system this will change the
everyone’s life therefore seeing a little more
neighbors
let’s look at an online google standard
google is a company that has
basically it does what it should
do any electronic platform
you go there and you want something to find gods
results and gives you a good one
platform not only beach towel
immediately we talk a lot about
electronic platforms and in fact the
last years, standards have not been seen
more geographically then in
Italy in France in Germany as you can
be a language as it can be one
plug but they are seen at the level
global precisely because it is easy for one
geographical point of view for something
of online get to everyone and of course
the platforms have had great results
success
let’s look at amazon amazon is a company
that from 2006 to 2016 has grown by
2,000 times as a percentage of its own
value therefore 20 times in ten years
you say beautiful amazon is one
beautiful institution spending me
comes home I’m fine so there
are two types of platforms is this
what I really want to talk to you about
today because the standards that we
we accept and work with
they can really bring results
really different and so we look
the case of amazon is true amazon is
grew a lot and takes us shopping
at home, however, we also see that in the lap
very few years all those who
they were the American physical distributors
they basically disappeared there
much controversy and there are many
people who say platforms are
fantastic costs everything less the system
more efficient and just keep going
so
there are people who say they come
destroyed jobs should
be prevented and it is the fault of the
platform for which all the people who
at one time we are working in the
in the companies you list them in this
moment I’m at home with their family
yet not all platforms are
the same I see a laugh from the audience
who of you knows what tends to the state of
very fine hand
the fundamental difference between the
platforms is if they are limited to doing the
platform and then do the part of
meeting of demand and supply question e
offer clearly or if you bring
also do the job of those who needed a
that question previously offered
amazon is not a platform is a
logistic player co for the last one
mile and it takes away the need to go
in the supermarket you need to
go and buy the chair
the appliance goes away and then you
it illuminates the existing chain there are
instead of the players as tenders where they are
find someone on their tender there
they go out to dinner
so it is necessary that in some
industries there are slap TV players
so that they have to replace the chain
of the existing value as amazon and delle
other industries where necessarily yes
only form demand and supply and then
people go on with theirs
traditional method
the answer is no in every single one
business model of a platform
there is a choice and it is a choice of the
platform and this choice is seen
very clearly in the market of
private transport then the equivalent
of the taxi of once all today
they know huber a draft company that
It will replace taxi drivers replaces it with
your drivers and takes you around
so much controversy so many other fans
company maybe less known as corp
it’s basically the same thing and the
same asp changes logo instead of
have their own fleet of people
connects the same thaksin that taxi
until the day before, you were called to the
switchboard or find in the middle of the
Street
so it is not something inherent to
company business model to what
it brings you to be slap tv
or how they like to call it put in bionic
It is a precise choice that the company does
in the moment in which it is created, one gives of the
rules if you create a business model e
develops its existence
so we are born three years ago
and we made a choice we did
a choice because we believe it is
right with what’s next with the
willingness to go and build a future
with a platform that potentially
can dominate an entire market do it in
a way that helps companies that
help entrepreneurs who help everyone
the incumbent those who are today
running that system instead
that replace them because first because
I am an economist
nobody gave me a country to manage
but nevertheless I think ours
goal is to bring a
positive change according to why it is
easier and it’s easier because if
you are a bear 6 a giant company ai
billions of dollars financing
yet here in Italy for example if it is
been stopped by taxi drivers who is not
that they are particularly rich is not
that are particularly well connected
it is not that they are particularly
organized with respect to a reality
international from 60 and broken billions of
dollars
yet they were stopped then
on the other side to them the need to
organize yourself with the system then more
hard at the beginning you do a lot more
it is hard to convince the two counterparts
of the need for a platform a
work with you to build with you but
once you did it
you have an entire system that you do not
recognizes as an enemy that is
trying to replace them
but that builds a future with you
best for your company and for the
world around them
thank you
”
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