boy my grandfather told me about his
crazy youth and makes it happen
a lot of time
there is no flight prize in the era of
cavern and then I had friends with names
very strange
one of them emaús tanga the other bongo
I think the last raúl abroad
then they realized that they had
many adversities were dying of everything and
They need to survive from some
the first tools arrived
a live out there said nothing because it’s a
bone that we can do nothing
Look serves to hit him another one
brother and hall to split a coconut and
then take the game and then they said
you do not know that it is very cannons of
hitting it directly an animal but
I’m afraid that we do something that is
long distance is not a very weapon
sophisticated for launched after it arrived
the fire the fire helps them to
illuminate the caves to stay in the
more secure night or give your
animals and cooking
something they suddenly realized that
there was a tool that
subordinated the others will be the
observation and communication is
they realized they had different
applications
depending on each context I had
it was not better I could help to paste
another animal party is a little my grandfather
notes that while a special group
that was sent more these cuates then
they came and consumed and cosmetics me
like millennials when there’s no more
nothing
warned a little something I do not like anymore and
goes somewhere else
then one of them said nothing
we found fences vinci the new
they were not red in love this time their
thong if they had asked how
was and suddenly rooms cucumber is
watching everything huh
by the way and pum dies because
less you reach the other character
the other caveman is also going to
die when raúl arrives, the cc oo
that translated into our language
it meant you did not eat those fences
because they are poisonous and you can die and
but here happened something happens that the
second caveman had no reason
having died could have saved the
Raúl’s life is not raúl, he was the one
was alive from the other cable as it is called
bongo walk well ours and in the end and
gave up something we call noise of
context
it happened no interference
there are many types of interference
with us we try to understand a
message or trying to issue it can not
be the crying of a baby that I will do
I’ll do what you have but it ‘s
greater and now you can hear the truck
of gas was not going to be without expense to the
week
this background
the interference when we do not finish
understand well the message that we have to
give or that we have to receive the
death of a thong could have been
bongo could have been prevented
my grandfather had all the data for
say you know you ‘re so veiled
do not eat them, I do not know if they are
transgenic or whatever but but not
I knew what was going on because it was a new
place that had new new messages
codes and tried to replicate the same
what they had done in the previous place
next place and does not work now
The same goes for companies
well do not die by eating several
poisonous but if the campaign remains
to put it Chinese as well we’re going to
say that this company is called good
nice and cheap and well for them this one
they said in Mexico we’re going to use this
campaign and so on
the super cool by the way I was told
it was so much success that we’re going to try
to expand we will reach middle
East
we are going to reply because the question is
that they said that this is a
rudeness because they rated it
well because in its context it happened
then lawsuits went up
the company under its reputation because
us when we got a place
we try to converse a new person
we have something that was smitten of children like this
like the bar codes that can
identify a product by the sequence
that have the lines you can
identify the barrier codes
for example if I try to talk like
that of the morning 81 tutor nagae
obviously, the codes are
quite different
these codes can help us before
see much better a person votes or
misinterpret your message in my
personal experience happened to me once and
works in the civil organization and already
is the marketing department
so then we had some ones
activities where it had to be
responsible near for the best says
a campaign and so on and up
the successes for the whole team but
he also had many faults some
campaigns and I felt quite
responsible then dedicated two years to
investigate because at the moment make a
campaign issue a message try to
understand another message that you’re not
getting in and we got to have many
mistakes I did not discover five opportunities
of communication and marketing
that can help us do a lot
less noisy when making a
message try to generate the least noise
possible
one of them was the content
how many times has it happened to us that
started fighting with our partner
moore wilkin being short not like
lie not and start there is a
endless discussion that maybe the
issuer or the person who began to
play a first message had the
ideal formula
it’s not me I do not see anything bad and
you want to come with me to the place
but what if the other person has
a few different codes and
misinterprets our message was not the
blame the truth we do not have the
blame when we start that yes we can
have a bad fault at the moment doing
things to improve already
he had a situation a long time ago
time and then I inadvertently returned to
remember something like that and his son
there you are or you are not realizing
the dating messages tells the message
was one of the codes that is
emitting is one of the best examples
that I found we have the content that
helps us to know how to communicate in a
effective but the structure arrives
imagine that a guy from the colony
villa tudela with the company build
nothing and suddenly it’s a little room and you say
is that in two months I will have better
more males arrive the chamba
I want you to build the second floor a
little bigger more Perron
dams that a third floor and a fourth
floor and that as well as to be upside down
maybe right now is not down there
problem but what happens if it arrives in
moments of a crisis will collapse
companies happen that by a bad
release
the structure is better is giving it
more important another topic and suddenly
is doing is saying is that maybe
because you talk about these and it’s happening
this and this and the other better your
intention was good but your message already
is building it in a way
chronologically wrongly and
they start to see haters and you start nothing
to try to knock down your campaign
back that policy either in some
product your big competition and
staff better an adversary than you have
because it was sounded a one issue of a
girl is not the name that is with
cell phone
and said I’m aware that I’m going to
leave high school because I’m fed up
of the retrograde system
although in reality it is still part
of the system we agree and
used something that had not come the
resources that improves famous by being
posting things on the internet and there
many people that have to have
huge resources money capital
political 60 media to
your reporters reach and when they are at
the mere hour of the hour they can not speak
English happens with many is not nothing
specified none then it does not matter
at what time are you all
we have a resource that makes us
different and it makes us have an advantage
competitive to anyone in this
case the solar had no means but said
study the system is not in the
system anyway but got
work short time ago they said it was too
little if we are going to be able to get a
work and already got two jobs
There are two types of places places
current digital physical places
imagine putting a tweet in the
newspaper will not work
missing information or a note
a column of many words in
face or is going to give you lazy and just
the first ones and then see more
perhaps not stains you pass is not the means
does not have the qualifiers does not have the
codes with which you can
encode your message in that medium the
means the physical places
on this occasion the government
the government of south korea
it’s a social campaign where he put a
police then strong and on the rabbit
of the policeman put some chains and the
Little girl can play quiet in the parc
is giving a message is using
the resources that we have in place
because it creates a very different context
we all surely saw the movie of
looking for nemo when he arrives and and says
that like a fish that likes to accompany
it would have been very different message if
says the giant fish that shark with
310 is not contained but 610 and tell me
I have never eaten a very different weight the
context
maybe if don juve said they know
that I have motivated a lot of
sharks that since birth hamas
as in fish there and this is a
revolutionary campaign not the fish not
It would have been much more effective but
yes from to
so he does not even remember what
who did five minutes of pressure
although like a fish it is not a message
strong in his effective message and to what
better has the content and the structure
very simple message the resources already
I was gathering everyone
the place but the representative that as
that does not beat me then it’s very
important when communicating who
is giving that message but from there
we are expropriating all this day we
we go with five opportunities of the
communication and marketing for
make less noisy first is the
content
second the structure 3rd place fourth
the resources and fifth the representative
key
thank you very much
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