Let’s talk about the panics, the panics that generate new technologies.
I am a journalist and I always liked history a lot, for my career.
And when you see the relationship that new technologies have
through the times and the fears that these provoke,
you realize, as Led Zeppelin says, right?
The song is always the same. The thing repeats itself.
Look for example, as we are seeing there:
What we are seeing is something called “ostraca”.
When the Greeks dropped a vase,
they kept the bits
because in those bits they could write things.
Do you remember in the secondary when I was about the metecos and the helots?
When you had to vote, that there you had to throw someone out of the polis?
People went with their ostraca cachitos
and he voted there, and said: “Let him go.”
And there they put them all on a tray,
and there they condemned you to “ostracism” – hence the word ostraca–
If you look at it well, that’s a bit,
if you want it is a like a “proto-postit”, OK?
Or, the first tweet in history
because they do not enter more than 140 characters in there.
And this we will see several more times.
Social networks were always like what we are seeing there:
There is a group of people who have an idea, there is another group of people who have another idea,
and a connector in the middle.
And look for example, on the wall. Do you remember that there was a volcano in Pompeii?
Well that allowed everything to remain frozen,
and we could see that people wrote graffiti on the walls.
They wrote things such as: “I won the dice 8522 denarii in Nuceria;
good game”.
“On April 19 I made bread.”
“The man I’m having dinner with is a barbarian.”
Or “Atimetus made me pregnant.”
That is, the same things that one can get to see on the Facebook wall, OK?
The same things become interesting, when on Sundays you see
that proliferation of grills … how many grills can there be on a Sunday?
It is exactly the same.
(Applause)
You applaud that time is running …
Look at this too,
Here Cicero said: “On March 24 I sent you a copy of the Balbus letter
for me and for Caesar for him. “
Why? Because the letters at that time were semi-public documents.
Then, Cicero had as an In and an Out.
Then when he saw a letter full, he said:
“Che, are you making me a copy?” And the letters were copied, transmitted.
Basically the same as when you have a “peer to peer” network,
not us.
But did you see people who download series, and download movies?
Well, it’s the same …
Here they were transmitting information, and it was in the time of Cicero.
And look at this woman, what she has in her hand
(Laughter)
It’s not a Galaxy …
That could explain, for example, what happened in Pompeii.
That there was a lot of Samsung Galaxy saved and burst all at the same time,
and flew everything to the devil.
But it was not that,
what that lady has in her hand, which has the same format
it’s something called tabula cerata
The tabula cerata was, if they wanted, like a Roman iPad.
It was a table, with wax.
Then suppose, that would be to send messages.
Then suppose I wanted to send a message to Darío.
Then I wrote in Latin with a stick:
Darío Stra … neither in Latin can you say the surname,
Darium, I’m waiting for you to eat an asadum …
what do i know …
That was sent with a slave
and when Darío saw it, as it was wax, he erased it with his hand.
And then he would say to me: Yes, Ramirum, I carry heladum … From Fredum …
And the slave returned.
Now, those slaves were called “tabularii”.
And how many more tabularii did he have, what did it mean?
What did I have that is similar to today?
More bandwidth!
Because I could send more messages! Inside Rome, it was very practical.
And look at this gentleman. This is also from Pompeii,
This one gentleman who is a baker, was called Terentius Neo.
And notice what you have, it’s a fresco that was in your bakery.
And notice that it is with a roll. And he is wearing a toga.
And the lady also has a stick and a cerata tabula.
And why did he have that?
Because having a toga, Terentius Neo what he was saying is:
I’m Roman
I am a citizen
– that was very important–
And he also said: My wife writes and reads.
I mean, basically, what was it?
We are looking at the first selfie in history
Yes, I’m here in the Himalayas! Good.
Here people always needed to tell their stories.
And look at this, which is from the Bible:
“When this letter has been read among you, make that also
be read in the Church of the Laodiceans, and that of Laodicea
You read it too. “
And that, reading it is a miracle.
And that … what happened?
The founder of the Catholic Church was Saint Peter,
but it was like the CEO.
But the number two, the COO, the marketing manager,
It was Saint Paul,
that was very smart
And when you arm a religion, you have to agree to all
What were the places, and what were the rules that I was going to have.
So, what did Saint Paul say? “Ask me a question, I’ll answer it.”
But you send the answer to the other.
And the other, and the other, and the other …
So we all agreed on a dogma.
And when Catholics go to mass on Sundays
They saw that they say “Letter from the Loadicenses to …”
What are we watching?
We are seeing the biggest forwarde mail in history.
They are 2000 years of an email, a letter …
that is being sent once and again and again.
And we continue with the …
(Applause)
We continue with the Catholic Church.
Now they remember the 95 theses of Luther:
Luther had become angry with something called plenary indulgences.
Which was that you could buy on credit the forgiveness of your sins.
Wave, if we go to Las Vegas at the weekend:
Che we buy indulgences because I am anyone …
Then this to Luther seemed terrible to him,
I was totally against it.
Then he wrote in one place, Wittenberg, in a church.
And he put the 95 reasons why he was against it.
If Luther had to do that today, what would he do?
I could send for example,
a WhatsApp or a Snapchat and I would say:
“The Catholic Church is selling indulgences
and that makes me very bad “, for example.
And, it could be something like that.
(Applause)
U wave BuzzFeed:
The 95 reasons why the Catholic Church says crazy things,
Oh my God!
It could also be like that.
And notice now.
When the electronic media came for the first time,
Do you remember what it was like before?
One group communicated to another group
but for the first time, a person,
I could say the same thing to many people at the same time.
That had never happened in history.
And it has a good side but it also has a bad side:
Remember Check this out:
Ganz Deutschland hört den Führer mit dem Volksempfänger.
That, no matter what you say in German, sounds horrible.
It is: “All Germany listens to the Führer with the receiver of the people”.
They gave you that, and you could only capture
German stations.
First idea, then: we are children of an anomaly.
There were always social networks.
For a very little time, between 1915 until now,
Until a few years ago, there was the possibility of something pyramidal.
But we are a crazy moment in history.
Now it’s back to normal.
Look at this sentence:
“The digital irruption will produce oblivion in the souls of those who know it,
making them despise memory; confident in this strange help
they will abandon to material characters the city of conserving
the memories, whose trace will have lost its spirit “.
The digital irruption.
Who said it?
Actually he said it in the script, he’s in Plato’s Phaedrus.
This was said theoretically, Socrates.
Against writing.
The same! Digital breakthrough
Let’s change now:
“The ebooks are going to leave the printing presses without work
and a Kindle is not the same as a paper book. “
Actually, “the printing press will leave the monks without work
and a printed book is not the same as a copied codex “.
That’s what Johannes Trithemius said, in the 15th century.
One more:
“Children have developed the habit of dividing their attention
between the uplifting preparation of their duties
and the striking fun of the PlayStation.
At night, they stay awake, awake or wake up screaming
for a frightening dream, direct result of nightmares
caused by the violent video games “.
Quietly, we can read that today.
But it’s actually 1936, and it was said about the radio.
People listened to the stories and the children did not sleep.
Always when there is an innovation, something or someone does not like it.
Always someone complains.
Somewhere there is always some key that hurts,
of some person, of some group …
Someone always says: “No. I do not like this.”
(Applause)
So idea two, is that:
“Innovation always comes where you least expect it.”
And this lady is called Genevieve Bell, an Intel anthropologist.
And what it says is that all technology to provoke
A change and a fear in people, has to fulfill three characteristics:
It has to affect the time,
it has to affect our relationship with time;
the relationship of us with distance;
and the relationship of us, among ourselves.
And look for example,
They always said that the first victims are women and children.
This is from July 1995.
That is, Cyberporn, children! Terrible!
One says: well, that’s it …
No, it’s not.
This is from August 2006.
Which says that children are going to be raped by Pokémon Go users.
That is, do you realize that it is the same formula that is repeated over and over again?
And look for example the electric light.
Does it generate impact over time?
Yes. Suddenly we dominated the night.
Or, in the distances?
Yes, because there was no more darkness.
Then you could see what was happening over there.
Even in interpersonal relationships,
the telegraph, they said, that was going to break the social fabric
because people were not going to visit anymore.
If I could send him: (Sound)
Yes, yes, here I am, how are you doing? What do you do?
Why would I go to see people?
This was going to be over!
Or, let’s look at the pen. Argentine invention.
The pen, does it affect our relationship over time?
No. That’s why they’re never going to hear you say:
Oh yes because since the boys use the pen …
They are already terrible.
They will never hear it;
Yes of any other technology.
Moral:
Whenever something new appears, it causes us some resistance.
But in reality human beings always look for the same thing.
We seek that they want us, we look for a relationship with the family,
we seek to transcend in some way.
Change will make us angry, or we will be too lazy to accept something new.
But let’s take things like what the wonderful Kato said, before:
That we take the virtues, choose,
although it costs us a little sometimes,
the electric light, although it gives us a little fear.
Because it’s always better to stay in a corner
with a candle and being afraid of the dark,
and the monsters that one could imagine out there.
Thank you very much.
(Applause)
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