[Applause] it’s not about licenses it’s not about
it’s not about licenses it’s not about
it’s not about licenses it’s not about patents it’s not just about money it’s
patents it’s not just about money it’s
patents it’s not just about money it’s about opportunity and it’s about the
about opportunity and it’s about the
about opportunity and it’s about the impact it’s about looking inside
impact it’s about looking inside
impact it’s about looking inside universities identifying opportunities
universities identifying opportunities
universities identifying opportunities and taking them out so they have a
and taking them out so they have a
and taking them out so they have a impact on society technology transfer
impact on society technology transfer
impact on society technology transfer has done a great job of looking at
has done a great job of looking at
has done a great job of looking at traditional STEM fields physics
traditional STEM fields physics
traditional STEM fields physics chemistry math engineering life sciences
chemistry math engineering life sciences
chemistry math engineering life sciences but where it has barely scratched the
but where it has barely scratched the
but where it has barely scratched the surface is behavioral science social
surface is behavioral science social
surface is behavioral science social science literature art music and
science literature art music and
science literature art music and technology transfer can actually add a
technology transfer can actually add a
technology transfer can actually add a lot to that so have you heard of a
lot to that so have you heard of a
lot to that so have you heard of a you’ve all seen that ad right I’ve
you’ve all seen that ad right I’ve
you’ve all seen that ad right I’ve fallen and I can’t get up
fallen and I can’t get up
fallen and I can’t get up right yeah so imagine if you will you
right yeah so imagine if you will you
right yeah so imagine if you will you your elderly parents they’re at home
your elderly parents they’re at home
your elderly parents they’re at home alone and you’re obviously worried about
alone and you’re obviously worried about
alone and you’re obviously worried about them there’s a center in Oregon the
them there’s a center in Oregon the
them there’s a center in Oregon the Oregon Center for research on Aging and
Oregon Center for research on Aging and
Oregon Center for research on Aging and Technology that’s run by dr. Jeff Kay
Technology that’s run by dr. Jeff Kay
Technology that’s run by dr. Jeff Kay and what they do is they come in and
and what they do is they come in and
and what they do is they come in and wire homes with sensors and they measure
wire homes with sensors and they measure
wire homes with sensors and they measure things they measure things like how fast
things they measure things like how fast
things they measure things like how fast someone walks you know how they sleep do
someone walks you know how they sleep do
someone walks you know how they sleep do they get up at night when they get up at
they get up at night when they get up at
they get up at night when they get up at night what do they do
night what do they do
night what do they do what’s their computer use like what is
what’s their computer use like what is
what’s their computer use like what is their speech like and over time they’ve
their speech like and over time they’ve
their speech like and over time they’ve collected tons of data
collected tons of data
collected tons of data that’s technical four terabytes and the
that’s technical four terabytes and the
that’s technical four terabytes and the using this data they’ve identified
using this data they’ve identified
using this data they’ve identified something that they call behavioral
something that they call behavioral
something that they call behavioral markers now behavioral markers or
markers now behavioral markers or
markers now behavioral markers or something like biomarkers and biomarkers
something like biomarkers and biomarkers
something like biomarkers and biomarkers are things that circulate in your blood
are things that circulate in your blood
are things that circulate in your blood that tell doctors how sick you are or
that tell doctors how sick you are or
that tell doctors how sick you are or how healthy you are well behavioral
how healthy you are well behavioral
how healthy you are well behavioral markers work the same way
markers work the same way
markers work the same way so when there are changes in behavior
so when there are changes in behavior
so when there are changes in behavior when there’s changes in the speed with
when there’s changes in the speed with
when there’s changes in the speed with which somebody walks when there is
which somebody walks when there is
which somebody walks when there is change in their sleeping patterns what
change in their sleeping patterns what
change in their sleeping patterns what dr. K and his team discovered is that
dr. K and his team discovered is that
dr. K and his team discovered is that they can be predictive of something that
they can be predictive of something that
they can be predictive of something that called cognitive impairment now why is
called cognitive impairment now why is
called cognitive impairment now why is cognitive impairment important it’s an
cognitive impairment important it’s an
cognitive impairment important it’s an indication of much more serious diseases
indication of much more serious diseases
indication of much more serious diseases like Alzheimer’s or dementia when we
like Alzheimer’s or dementia when we
like Alzheimer’s or dementia when we started working with the aging Center
started working with the aging Center
started working with the aging Center there were no patents there there was no
there were no patents there there was no
there were no patents there there was no new technology there and the innovation
new technology there and the innovation
new technology there and the innovation was actually the center itself that’s
was actually the center itself that’s
was actually the center itself that’s what the opportunity was and what we
what the opportunity was and what we
what the opportunity was and what we decided to do was use the center to
decided to do was use the center to
decided to do was use the center to encourage them to have more interactions
encourage them to have more interactions
encourage them to have more interactions with industry we entered into a
with industry we entered into a
with industry we entered into a five-year multi-million dollar contract
five-year multi-million dollar contract
five-year multi-million dollar contract with Intel Corporation for example where
with Intel Corporation for example where
with Intel Corporation for example where Intel would come in they would test
Intel would come in they would test
Intel would come in they would test their technology that would test how
their technology that would test how
their technology that would test how people use their technology the aging
people use their technology the aging
people use their technology the aging Center also works now with
Center also works now with
Center also works now with pharmaceutical companies for clinical
pharmaceutical companies for clinical
pharmaceutical companies for clinical trials because the behavior patterns of
trials because the behavior patterns of
trials because the behavior patterns of taking medication are important the
taking medication are important the
taking medication are important the responses to medication are important
responses to medication are important
responses to medication are important what happens to patients when they take
what happens to patients when they take
what happens to patients when they take a medication or when they miss a
a medication or when they miss a
a medication or when they miss a medication right now if we just focused
medication right now if we just focused
medication right now if we just focused on licenses and patents we really
on licenses and patents we really
on licenses and patents we really wouldn’t have taken advantage of this
wouldn’t have taken advantage of this
wouldn’t have taken advantage of this opportunity at all
opportunity at all
opportunity at all and we would have missed the impact that
and we would have missed the impact that
and we would have missed the impact that the aging Center has on society
I worked on another project many years
I worked on another project many years ago while I was at Colorado State
ago while I was at Colorado State
ago while I was at Colorado State University it was with dr. Jennifer
University it was with dr. Jennifer
University it was with dr. Jennifer Anderson and dr. Laura bellows and they
Anderson and dr. Laura bellows and they
Anderson and dr. Laura bellows and they had developed something that they called
had developed something that they called
had developed something that they called food friend puppets now you think okay
food friend puppets now you think okay
food friend puppets now you think okay food friend puppets that’s really
food friend puppets that’s really
food friend puppets that’s really interesting but how many of us have kids
interesting but how many of us have kids
interesting but how many of us have kids here all right fair enough how many of
here all right fair enough how many of
here all right fair enough how many of your kids don’t like eating vegetables
your kids don’t like eating vegetables
your kids don’t like eating vegetables or you have to nag them to eat their
or you have to nag them to eat their
or you have to nag them to eat their vegetables yeah plenty
vegetables yeah plenty
vegetables yeah plenty so what dr. Anderson and dr. bellows did
so what dr. Anderson and dr. bellows did
so what dr. Anderson and dr. bellows did is they wanted to use food friend
is they wanted to use food friend
is they wanted to use food friend puppets to teach kids about vegetables
puppets to teach kids about vegetables
puppets to teach kids about vegetables and how to eat better so they would go
and how to eat better so they would go
and how to eat better so they would go out into classrooms into day care
out into classrooms into day care
out into classrooms into day care centers and to headstart programs and
centers and to headstart programs and
centers and to headstart programs and you know all of a sudden you have
you know all of a sudden you have
you know all of a sudden you have Corinne the carrot and over here you
Corinne the carrot and over here you
Corinne the carrot and over here you have Rudy the radish and Bella the bean
have Rudy the radish and Bella the bean
have Rudy the radish and Bella the bean and Rudy’s going hey I’m a daikon and
the kids would get interested because
the kids would get interested because they’re now interacting with the
they’re now interacting with the
they’re now interacting with the vegetables in a different way
vegetables in a different way
vegetables in a different way right and what they discovered is ninety
right and what they discovered is ninety
right and what they discovered is ninety percent of the kids who were exposed to
percent of the kids who were exposed to
percent of the kids who were exposed to this program ate better okay that’s a
this program ate better okay that’s a
this program ate better okay that’s a huge impact they in a five-year period
huge impact they in a five-year period
huge impact they in a five-year period they reach 66 thousand kids they were in
they reach 66 thousand kids they were in
they reach 66 thousand kids they were in all of the counties in Colorado from
all of the counties in Colorado from
all of the counties in Colorado from there they expanded to 20 states and
there they expanded to 20 states and
there they expanded to 20 states and they’re now in four countries and they
they’re now in four countries and they
they’re now in four countries and they combined this food print puppets with
combined this food print puppets with
combined this food print puppets with another program that they developed
another program that they developed
another program that they developed called mighty moves because in addition
called mighty moves because in addition
called mighty moves because in addition to eating better you also need to move
to eating better you also need to move
to eating better you also need to move and exercise
and exercise
and exercise right now if we had just focused on
right now if we had just focused on
right now if we had just focused on licenses if we had just focused on
licenses if we had just focused on
licenses if we had just focused on patents we really would have missed this
patents we really would have missed this
patents we really would have missed this opportunity and this opportunity got
opportunity and this opportunity got
opportunity and this opportunity got spun out into a Norton
spun out into a Norton
spun out into a Norton not for profit foundation fruit friends
not for profit foundation fruit friends
not for profit foundation fruit friends foundation that carried on this work day
foundation that carried on this work day
foundation that carried on this work day now when I think about technology
now when I think about technology
now when I think about technology transfer I think about all of the
transfer I think about all of the
transfer I think about all of the opportunities that are out there in
opportunities that are out there in
opportunities that are out there in fields that we haven’t really even
fields that we haven’t really even
fields that we haven’t really even looked at and we need to think more in
looked at and we need to think more in
looked at and we need to think more in terms of identifying those opportunities
terms of identifying those opportunities
terms of identifying those opportunities seeing how those opportunities can be
seeing how those opportunities can be
seeing how those opportunities can be taken out of a university and used to
taken out of a university and used to
taken out of a university and used to impact society to me that’s what
impact society to me that’s what
impact society to me that’s what technology transfer is about it’s about
technology transfer is about it’s about
technology transfer is about it’s about opportunity and impact it’s not just
opportunity and impact it’s not just
opportunity and impact it’s not just licenses it’s not just the number of
licenses it’s not just the number of
licenses it’s not just the number of patents and it’s not just about the
patents and it’s not just about the
patents and it’s not just about the money
money
money thank you
thank you
thank you [Applause]
”
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