
I do not know if you all know it but
cervantes wrote the quixote with a
hand
yes it seems paradoxical but the writer
undoubtedly more important of the
Spanish literature had only one
operative hand and because I tell you this
because if something to do is take advantage
these minutes that I have today to give us
a positive vision of disability
because indeed a disability
is a limitation of any of the
physical sensory capabilities
organic or intellectual of the person
but I think it does not end at all
nor all people with disabilities
we can say that it is a mistake that all
capacity six years from
two years ago he lives in the company of a
spinal injury but essentially follows
being the same person somewhat chaotic
very restless eighty million meter
messes and of course I have in several
days but the least I had before and what
what it is to put it for life is
what it said a little and here there is no
nothing like saying I do not have to do but
for me the biggest barrier of
people who have a disability the
ignorance decision we see a
little like those beings those limitations to
a small budget
presuppositions I believe that nothing in the
life how to live with a person with
disability give an opportunity and see
that absolutely in that world the
limitations on the big problem to the
contrary creativity and ability
of improvement are more a more than
has a lot to contribute to the
society and much to contribute to a
company
and yes I think things are
changing the paradigms go
evolving
for now I’m standing here and
I thought I was sitting but it came
up and then nothing arizona and the cork
and why do I say this because honestly
before they thought that many that only
could be done but I think that when
in Spain and four million people
with disabilities they have a lot
talent to contribute and here we have a
true problem do without it is
a little nonsense
not to mention to dispense with the
needs or not to take into account thousand
millions of people in the world
when we are usually hitting
get new customers is our
leit motiv then let’s start with the
employment most of the people
yes or yes we have to work in the
case of people with disabilities
sometimes get that first
opportunity is a real challenge a challenge
because because still to this day to
Sometimes we start from wrong premises
the ignorance that was spoken before
We think wii how to work a person
with disability my online business of
business you need a policy
actions is impossible
this is going to be very expensive for sure
It affects profitability because I will tell you one
I do not know if at any time
premises for certain
today I have clear that no longer
today that also the largest chain
Hotelier in the world does not have hotels in
property
we all know what the centers are
stronger commercials does not have
physical stores
Of course I think a chance that we
we have been wrong we can consider
Yes, gentlemen, blind people
Juan to soccer
the deaf can be the best
composers of the place can even be
a person will have to not move the
hands and talk to a computer or address
to him with the iris
not to mention the person that I have the
taste of knowing what deafblind studies
autonomous right now
They are Erasmus in France, of course not
there is nothing like seeing beyond the
limits to and why do I say this because
if incorporate talent with disability
It is a good strategy for
company
see beyond the pot necessarily
more beautiful because today nobody
discusses that diversity adds value
the carrier diversity of that point of
view that we need to compete in
a market as agile and global as the
current
different points of view those people
that does not leave a bit of the area of
comfort in which we all talk because
we all talk about the comfort zone
but because we do not want to go out to me
touched because he could not negotiate it but it is
true
in the end the companies are also
that when for people with disabilities
disability his staff
I like to think that you do not do it
the fee you simply do it for
highly professional responsibilities
human is what I want to think but
apart from that I think the company leaves
the company because it wins 1 the
pride of belonging increases because
according to the studies and not what
verified one of each Spanish family
serves people with disabilities in
your template
then undoubtedly when you
you work on your staff did not forgive in
his family when he worked in a
company committed to human time
there is an opportunity to those people
who have it harder we are more
empaths we feel more proud
we go out to the street and say happy
where we work on the other hand the climate
of course in this country but
I suspect that in a lot of societies
we are all one of the rays in the complaint
everything is a drama this is very hard
I am the one that most work and really and the
true that when you have someone
that costs a lot more than going to
work at your times you say to leave a
while if only for the like
I do not know then the innovation if the
people with disabilities too
we encourage innovation because we
We spend our lives having to look for
Another resources
the mouth for me is super practical
useful to evaluate your permanently
but for a person who has a
hand mobility problem
he opened the can of asparagus with a
opener is a real problem and
when you work a table feeding
you move it but tell me and I do not
I have no mobility problem and
Of course I value very much those
places that give access to the opener that
just something like that can already get the
strikes and that happens to everyone what
I did before
the team we all feel to see we are going to
hire some kind of consulting
to encourage teamwork
because collaboration is important
good and the collaborative models
Of course, yes, but I do say there is nothing
more paradoxical than seeing me with my
secretary general who is blind and I
when I go the chair that yes I go to
times she pushing
that yes that your team I already pushes me to
all and that climb the ramp
so with this I’m counting
earlier also made reference to the
customers
those one billion people who have
the special needs some
special needs but now that
we talk about older people who are not so
far from what we will be able to have
any of us when we are
older or when we were going a shopping cart
baby that is that here the birthrate of
that encourage it antonio just remember and
also reach a point where
we also go with the suitcases and today
ifema I love it but it ‘s all
full of the streets are not equal the
chair up down without going anymore
away with the suitcase the work does not have
much logic of that kind of thing to
sometimes with your you think a customer a
client is also us
a blind person that could
supermarket and buy a product and
read with braille label what
purchase
sincerely its added value me when
I go to the cinema
I value enormously not to finish with
torticollis because if you usually put
in the front row and in the end sincerely
to heaven very alone
then today is that you get to a group of
people and the added value
the chair there are times when I’m not
then at that time to measure to dinner
or to eat in which I become a step
Easter to carry honestly
is not to prefer those sites you can
access flat but that’s not
only I are many people because if
today what was said before you go with
the baby cart and it is important and
this was realized to the company
Spanish engineering of the years ago
many before I devoted myself to
this put in its specifications
in his offer is not what the point was
determinant but of course in that
moment was an important point I’m going to
make everything accessible by law to is not
negotiable and then did not win it because
because you get on a train that
you can easily put in without need
to be climbing two or three steps
in the end that’s good for everyone
stability of truth you want to use
permanently and that is true apple is
fantastic for blind people
then let’s usability let’s talk
of customer experience
Spain is the greatest source of wealth of
this country tourism
I think that we will not put
doubt none can be the best or worst
model but the reality then only the
last year a million people
they use the assistance service to
disabled to
airport that tells us this I can
ensure that that one million people
we were not all lame people nor
very much less many people
higher
same quality that we want us to the
of sun and beach of Benidorm by then
with we have in mind in that hotel
we here have to have that
added value for the elderly
by merchants the needs are
they look and over
sometimes when you consider the
disability and diversity in general
foster that spirit care
customized to the client because
sincerely I have is a reception and
can have a Russian who does not speak nor
English or Spanish or anything like that and
you have to have empathy
fairly close and the ability to
communicate to explain how it reaches the
center which can also happen with
a person with some kind of
auditory disability that you have to
speak much slower than
Christian and right now
that’s why I work the region so
more I tell you how you will see until now
he has mentioned responsibility
social at any time and not because no
believe in it because if I ever read
the thesis will be about responsibility
corporate social in the industry
pharmaceutical company that I hope will arrive
so what is clear that yes there is
do things with responsibility for
some companies that have realized
what is this is something productive and that
they hire more promotion to the
hiring people with
disability above what
establishes the law
they set up their own group
that encourage design for everything in
All kinds of production process
goods and services
they also incorporate these
requirements in your purchasing policies
they comment that all suppliers
have to develop why
because they bet on them they have given
account and then I did not want to finish without
leave the selection or thing here in
Spain we tend to feel proud
of ourselves to criticize us are the
worse because this country we do not steal and it ‘s
that I do not know I do not notice upwards as good
total that remained home is something in
that we can feel proud
and because I really travel a lot
Personal life
I am lucky to travel a lot my life
We also have a model
of inclusion of people with
disability that is brand spain a
model that referring model that the
countries study I think we are
It suits everyone and if after all
what has been told nothing I convinced them
I ‘m just going to say one thing here
we are all going to be older in some
moment and the needs are very
similar
after
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