Press "Enter" to skip to content

Talento sin barreras | Edurne Álvarez de Mon | TEDxUDeustoMadrid


[Music]

I do not know if you all know it but

cervantes wrote the quixote with a

hand

yes it seems paradoxical but the writer

undoubtedly more important of the

Spanish literature had only one

operative hand and because I tell you this

because if something to do is take advantage

these minutes that I have today to give us

a positive vision of disability

because indeed a disability

is a limitation of any of the

physical sensory capabilities

organic or intellectual of the person

but I think it does not end at all

nor all people with disabilities

we can say that it is a mistake that all

capacity six years from

two years ago he lives in the company of a

spinal injury but essentially follows

being the same person somewhat chaotic

very restless eighty million meter

messes and of course I have in several

days but the least I had before and what

what it is to put it for life is

what it said a little and here there is no

nothing like saying I do not have to do but

for me the biggest barrier of

people who have a disability the

ignorance decision we see a

little like those beings those limitations to

a small budget

presuppositions I believe that nothing in the

life how to live with a person with

disability give an opportunity and see

that absolutely in that world the

limitations on the big problem to the

contrary creativity and ability

of improvement are more a more than

has a lot to contribute to the

society and much to contribute to a

company

and yes I think things are

changing the paradigms go

evolving

for now I’m standing here and

I thought I was sitting but it came

up and then nothing arizona and the cork

and why do I say this because honestly

before they thought that many that only

could be done but I think that when

in Spain and four million people

with disabilities they have a lot

talent to contribute and here we have a

true problem do without it is

a little nonsense

not to mention to dispense with the

needs or not to take into account thousand

millions of people in the world

when we are usually hitting

get new customers is our

leit motiv then let’s start with the

employment most of the people

yes or yes we have to work in the

case of people with disabilities

sometimes get that first

opportunity is a real challenge a challenge

because because still to this day to

Sometimes we start from wrong premises

the ignorance that was spoken before

We think wii how to work a person

with disability my online business of

business you need a policy

actions is impossible

this is going to be very expensive for sure

It affects profitability because I will tell you one

I do not know if at any time

premises for certain

today I have clear that no longer

today that also the largest chain

Hotelier in the world does not have hotels in

property

we all know what the centers are

stronger commercials does not have

physical stores

Of course I think a chance that we

we have been wrong we can consider

Yes, gentlemen, blind people

Juan to soccer

the deaf can be the best

composers of the place can even be

a person will have to not move the

hands and talk to a computer or address

to him with the iris

not to mention the person that I have the

taste of knowing what deafblind studies

autonomous right now

They are Erasmus in France, of course not

there is nothing like seeing beyond the

limits to and why do I say this because

if incorporate talent with disability

It is a good strategy for

company

see beyond the pot necessarily

more beautiful because today nobody

discusses that diversity adds value

the carrier diversity of that point of

view that we need to compete in

a market as agile and global as the

current

different points of view those people

that does not leave a bit of the area of

comfort in which we all talk because

we all talk about the comfort zone

but because we do not want to go out to me

touched because he could not negotiate it but it is

true

in the end the companies are also

that when for people with disabilities

disability his staff

I like to think that you do not do it

the fee you simply do it for

highly professional responsibilities

human is what I want to think but

apart from that I think the company leaves

the company because it wins 1 the

pride of belonging increases because

according to the studies and not what

verified one of each Spanish family

serves people with disabilities in

your template

then undoubtedly when you

you work on your staff did not forgive in

his family when he worked in a

company committed to human time

there is an opportunity to those people

who have it harder we are more

empaths we feel more proud

we go out to the street and say happy

where we work on the other hand the climate

of course in this country but

I suspect that in a lot of societies

we are all one of the rays in the complaint

everything is a drama this is very hard

I am the one that most work and really and the

true that when you have someone

that costs a lot more than going to

work at your times you say to leave a

while if only for the like

I do not know then the innovation if the

people with disabilities too

we encourage innovation because we

We spend our lives having to look for

Another resources

the mouth for me is super practical

useful to evaluate your permanently

but for a person who has a

hand mobility problem

he opened the can of asparagus with a

opener is a real problem and

when you work a table feeding

you move it but tell me and I do not

I have no mobility problem and

Of course I value very much those

places that give access to the opener that

just something like that can already get the

strikes and that happens to everyone what

I did before

the team we all feel to see we are going to

hire some kind of consulting

to encourage teamwork

because collaboration is important

good and the collaborative models

Of course, yes, but I do say there is nothing

more paradoxical than seeing me with my

secretary general who is blind and I

when I go the chair that yes I go to

times she pushing

that yes that your team I already pushes me to

all and that climb the ramp

so with this I’m counting

earlier also made reference to the

customers

those one billion people who have

the special needs some

special needs but now that

we talk about older people who are not so

far from what we will be able to have

any of us when we are

older or when we were going a shopping cart

baby that is that here the birthrate of

that encourage it antonio just remember and

also reach a point where

we also go with the suitcases and today

ifema I love it but it ‘s all

full of the streets are not equal the

chair up down without going anymore

away with the suitcase the work does not have

much logic of that kind of thing to

sometimes with your you think a customer a

client is also us

a blind person that could

supermarket and buy a product and

read with braille label what

purchase

sincerely its added value me when

I go to the cinema

I value enormously not to finish with

torticollis because if you usually put

in the front row and in the end sincerely

to heaven very alone

then today is that you get to a group of

people and the added value

the chair there are times when I’m not

then at that time to measure to dinner

or to eat in which I become a step

Easter to carry honestly

is not to prefer those sites you can

access flat but that’s not

only I are many people because if

today what was said before you go with

the baby cart and it is important and

this was realized to the company

Spanish engineering of the years ago

many before I devoted myself to

this put in its specifications

in his offer is not what the point was

determinant but of course in that

moment was an important point I’m going to

make everything accessible by law to is not

negotiable and then did not win it because

because you get on a train that

you can easily put in without need

to be climbing two or three steps

in the end that’s good for everyone

stability of truth you want to use

permanently and that is true apple is

fantastic for blind people

then let’s usability let’s talk

of customer experience

Spain is the greatest source of wealth of

this country tourism

I think that we will not put

doubt none can be the best or worst

model but the reality then only the

last year a million people

they use the assistance service to

disabled to

airport that tells us this I can

ensure that that one million people

we were not all lame people nor

very much less many people

higher

same quality that we want us to the

of sun and beach of Benidorm by then

with we have in mind in that hotel

we here have to have that

added value for the elderly

by merchants the needs are

they look and over

sometimes when you consider the

disability and diversity in general

foster that spirit care

customized to the client because

sincerely I have is a reception and

can have a Russian who does not speak nor

English or Spanish or anything like that and

you have to have empathy

fairly close and the ability to

communicate to explain how it reaches the

center which can also happen with

a person with some kind of

auditory disability that you have to

speak much slower than

Christian and right now

that’s why I work the region so

more I tell you how you will see until now

he has mentioned responsibility

social at any time and not because no

believe in it because if I ever read

the thesis will be about responsibility

corporate social in the industry

pharmaceutical company that I hope will arrive

so what is clear that yes there is

do things with responsibility for

some companies that have realized

what is this is something productive and that

they hire more promotion to the

hiring people with

disability above what

establishes the law

they set up their own group

that encourage design for everything in

All kinds of production process

goods and services

they also incorporate these

requirements in your purchasing policies

they comment that all suppliers

have to develop why

because they bet on them they have given

account and then I did not want to finish without

leave the selection or thing here in

Spain we tend to feel proud

of ourselves to criticize us are the

worse because this country we do not steal and it ‘s

that I do not know I do not notice upwards as good

total that remained home is something in

that we can feel proud

and because I really travel a lot

Personal life

I am lucky to travel a lot my life

We also have a model

of inclusion of people with

disability that is brand spain a

model that referring model that the

countries study I think we are

It suits everyone and if after all

what has been told nothing I convinced them

I ‘m just going to say one thing here

we are all going to be older in some

moment and the needs are very

similar

after

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *