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Taking Patients to the Consumer Level | Brenden Wynn | TEDxDayton


[Music]

[Music] so back in February I elected to have my

so back in February I elected to have my

so back in February I elected to have my gallbladder out I say elected because it

gallbladder out I say elected because it

gallbladder out I say elected because it was considered an elective procedure

was considered an elective procedure

was considered an elective procedure even though it was linked to a litany of

even though it was linked to a litany of

even though it was linked to a litany of other GI issues but I’m gonna be bitter

other GI issues but I’m gonna be bitter

other GI issues but I’m gonna be bitter about that on another day my point is I

about that on another day my point is I

about that on another day my point is I didn’t plan on having surgery this year

didn’t plan on having surgery this year

didn’t plan on having surgery this year and I certainly wasn’t prepared to pay

and I certainly wasn’t prepared to pay

and I certainly wasn’t prepared to pay for it I knew if I was going to have

for it I knew if I was going to have

for it I knew if I was going to have this procedure I needed to shift my

this procedure I needed to shift my

this procedure I needed to shift my thought process from patient to consumer

thought process from patient to consumer

thought process from patient to consumer and make financially conscious decisions

and make financially conscious decisions

and make financially conscious decisions around the cost of my care especially

around the cost of my care especially

around the cost of my care especially with a higher deductible insurance plan

with a higher deductible insurance plan

with a higher deductible insurance plan like many of us now have in fact high

like many of us now have in fact high

like many of us now have in fact high deductible plans in the insurance market

deductible plans in the insurance market

deductible plans in the insurance market an employer marketplace have increased

an employer marketplace have increased

an employer marketplace have increased to 67 percent since 2010 and over half

to 67 percent since 2010 and over half

to 67 percent since 2010 and over half of US workers have a deductible greater

of US workers have a deductible greater

of US workers have a deductible greater than $1,000 thankfully I work in health

than $1,000 thankfully I work in health

than $1,000 thankfully I work in health care so I knew how to make decisions

care so I knew how to make decisions

care so I knew how to make decisions around the cost of my care while still

around the cost of my care while still

around the cost of my care while still ensuring I was receiving high-quality

ensuring I was receiving high-quality

ensuring I was receiving high-quality care and I steered the ship with my

care and I steered the ship with my

care and I steered the ship with my providers on where I have my labs

providers on where I have my labs

providers on where I have my labs imaging and procedure perform in the end

imaging and procedure perform in the end

imaging and procedure perform in the end I was able to save myself well over

I was able to save myself well over

I was able to save myself well over $2,000 and I achieved this by comparing

$2,000 and I achieved this by comparing

$2,000 and I achieved this by comparing actual cost data from facilities in our

actual cost data from facilities in our

actual cost data from facilities in our region that have comparable quality now

region that have comparable quality now

region that have comparable quality now this is a multi-faceted approach because

this is a multi-faceted approach because

this is a multi-faceted approach because there are many things you need to take

there are many things you need to take

there are many things you need to take into consideration like your deductible

into consideration like your deductible

into consideration like your deductible your coinsurance and our out-of-network

your coinsurance and our out-of-network

your coinsurance and our out-of-network benefits and your out-of-pocket maximum

benefits and your out-of-pocket maximum

benefits and your out-of-pocket maximum but here’s the thing if you have not yet

but here’s the thing if you have not yet

but here’s the thing if you have not yet met your annual out-of-pocket maximum

met your annual out-of-pocket maximum

met your annual out-of-pocket maximum you will likely always be paying towards

you will likely always be paying towards

you will likely always be paying towards something I had two outpatient

something I had two outpatient

something I had two outpatient diagnostic tests as part of this process

diagnostic tests as part of this process

diagnostic tests as part of this process an ultrasound of my abdomen and a cat

an ultrasound of my abdomen and a cat

an ultrasound of my abdomen and a cat scan of my abdomen the cost for me to

scan of my abdomen the cost for me to

scan of my abdomen the cost for me to have both tests that area facility a was

have both tests that area facility a was

have both tests that area facility a was about three hundred and eighty dollars

about three hundred and eighty dollars

about three hundred and eighty dollars the cost for me to have the same

the cost for me to have the same

the cost for me to have the same tests at area facility B was about

tests at area facility B was about

tests at area facility B was about $1,200 now knowing I have a higher

$1,200 now knowing I have a higher

$1,200 now knowing I have a higher deductible health plan and I had applied

deductible health plan and I had applied

deductible health plan and I had applied hardly anything towards my $5,000 pocket

hardly anything towards my $5,000 pocket

hardly anything towards my $5,000 pocket maximum I had to ask myself which of

maximum I had to ask myself which of

maximum I had to ask myself which of these would I rather be paying toward

these would I rather be paying toward

these would I rather be paying toward check out another example which many of

check out another example which many of

check out another example which many of you may find familiar a typical session

you may find familiar a typical session

you may find familiar a typical session of physical therapy after your initial

of physical therapy after your initial

of physical therapy after your initial evaluation is about 45 minutes of

evaluation is about 45 minutes of

evaluation is about 45 minutes of exercise and 15 minutes of hands-on

exercise and 15 minutes of hands-on

exercise and 15 minutes of hands-on manipulation with the therapist that our

manipulation with the therapist that our

manipulation with the therapist that our session at area facility a is about a

session at area facility a is about a

session at area facility a is about a hundred and fifty dollars that same hour

hundred and fifty dollars that same hour

hundred and fifty dollars that same hour session at area facility B is about

session at area facility B is about

session at area facility B is about eight hundred and forty-five dollars but

eight hundred and forty-five dollars but

eight hundred and forty-five dollars but imagine you’re having that hour session

imagine you’re having that hour session

imagine you’re having that hour session two times a week for six weeks which

two times a week for six weeks which

two times a week for six weeks which would you rather be paying toward we

would you rather be paying toward we

would you rather be paying toward we participate in the human experience of

participate in the human experience of

participate in the human experience of consumerism every day we choose what

consumerism every day we choose what

consumerism every day we choose what clothes we wear what cars we drive often

clothes we wear what cars we drive often

clothes we wear what cars we drive often with the intent to finding a

with the intent to finding a

with the intent to finding a high-quality low-cost purchase let’s say

high-quality low-cost purchase let’s say

high-quality low-cost purchase let’s say you’re going to buy a car there is a

you’re going to buy a car there is a

you’re going to buy a car there is a trusted book of a certain color that

trusted book of a certain color that

trusted book of a certain color that allows you to compare the price quality

allows you to compare the price quality

allows you to compare the price quality and reviews of a potential purchase

and reviews of a potential purchase

and reviews of a potential purchase having the knowledge gained from that

having the knowledge gained from that

having the knowledge gained from that book which is now a website and an app

book which is now a website and an app

book which is now a website and an app puts you in the driver’s seat of making

puts you in the driver’s seat of making

puts you in the driver’s seat of making informed decisions all of this got me

informed decisions all of this got me

informed decisions all of this got me thinking our patients doing the same

thinking our patients doing the same

thinking our patients doing the same thing and taking themselves to the

thing and taking themselves to the

thing and taking themselves to the consumer level and their healthcare

consumer level and their healthcare

consumer level and their healthcare experience some are but majority aren’t

experience some are but majority aren’t

experience some are but majority aren’t instead of patients with high deductible

instead of patients with high deductible

instead of patients with high deductible health plans price shopping for lower

health plans price shopping for lower

health plans price shopping for lower cost care they are statistically

cost care they are statistically

cost care they are statistically avoiding care altogether making the case

avoiding care altogether making the case

avoiding care altogether making the case that we could start to see a sicker

that we could start to see a sicker

that we could start to see a sicker population with more complex care needs

population with more complex care needs

population with more complex care needs the low percentage of the population who

the low percentage of the population who

the low percentage of the population who are priced shopping are doing so for

are priced shopping are doing so for

are priced shopping are doing so for what are considered to be some of the

what are considered to be some of the

what are considered to be some of the most shoppable services like cat scans

most shoppable services like cat scans

most shoppable services like cat scans MRIs colonoscopies and mammograms a

MRIs colonoscopies and mammograms a

MRIs colonoscopies and mammograms a recent Harvard study showed a direct

recent Harvard study showed a direct

recent Harvard study showed a direct coral

coral

coral between patience price shopping on the

between patience price shopping on the

between patience price shopping on the procedures I just mentioned and having

procedures I just mentioned and having

procedures I just mentioned and having them performed within 180 days of their

them performed within 180 days of their

them performed within 180 days of their search so what we find is that patients

search so what we find is that patients

search so what we find is that patients who price shop for lower cost care are

who price shop for lower cost care are

who price shop for lower cost care are more likely to close the loop on having

more likely to close the loop on having

more likely to close the loop on having preventive visits translating to better

preventive visits translating to better

preventive visits translating to better health outcomes so who’s on the hook for

health outcomes so who’s on the hook for

health outcomes so who’s on the hook for educating patients about their ability

educating patients about their ability

educating patients about their ability to shop around

to shop around

to shop around it’s that age-old saying that people

it’s that age-old saying that people

it’s that age-old saying that people don’t know what they don’t know

don’t know what they don’t know

don’t know what they don’t know in almost every conversation I have on

in almost every conversation I have on

in almost every conversation I have on this topic and in almost every white

this topic and in almost every white

this topic and in almost every white paper blog post and survey I read there

paper blog post and survey I read there

paper blog post and survey I read there is an overwhelming response that

is an overwhelming response that

is an overwhelming response that patients are just doing what their

patients are just doing what their

patients are just doing what their physicians and advanced practitioners

physicians and advanced practitioners

physicians and advanced practitioners tell them to do and where they tell them

tell them to do and where they tell them

tell them to do and where they tell them to go

to go

to go a typical provider patient conversation

a typical provider patient conversation

a typical provider patient conversation goes something like this you need to

goes something like this you need to

goes something like this you need to have a test done and I’m sending the

have a test done and I’m sending the

have a test done and I’m sending the order to area facility a or oftentimes

order to area facility a or oftentimes

order to area facility a or oftentimes the staff is just picking the first

the staff is just picking the first

the staff is just picking the first facility that pops up in the electronic

facility that pops up in the electronic

facility that pops up in the electronic medical record without any discussion

medical record without any discussion

medical record without any discussion around cost or quality so the patient

around cost or quality so the patient

around cost or quality so the patient goes blindly on their way not

goes blindly on their way not

goes blindly on their way not questioning their providers order and

questioning their providers order and

questioning their providers order and why would they we trust our health care

why would they we trust our health care

why would they we trust our health care providers as we should but as the

providers as we should but as the

providers as we should but as the expectations of our society change so

expectations of our society change so

expectations of our society change so must the items we trust our health care

must the items we trust our health care

must the items we trust our health care providers with there is a big push in

providers with there is a big push in

providers with there is a big push in the movement towards healthcare price

the movement towards healthcare price

the movement towards healthcare price transparency for providers to engage in

transparency for providers to engage in

transparency for providers to engage in cost discussions with patients a New

cost discussions with patients a New

cost discussions with patients a New York Times Series title paying till it

York Times Series title paying till it

York Times Series title paying till it hurts shows that 80% of patients want

hurts shows that 80% of patients want

hurts shows that 80% of patients want their providers to discuss cost with

their providers to discuss cost with

their providers to discuss cost with them understand though this is a

them understand though this is a

them understand though this is a difficult conversation for providers to

difficult conversation for providers to

difficult conversation for providers to have and I’m certain majority of them

have and I’m certain majority of them

have and I’m certain majority of them would argue that this is not what they

would argue that this is not what they

would argue that this is not what they got into medicine to do and I’m not

got into medicine to do and I’m not

got into medicine to do and I’m not advocating that there needs to be this

advocating that there needs to be this

advocating that there needs to be this in depth dollar and cents discussion

in depth dollar and cents discussion

in depth dollar and cents discussion about everything they do there are those

about everything they do there are those

about everything they do there are those of us in this industry who are better

of us in this industry who are better

of us in this industry who are better suited for those discussions quite

suited for those discussions quite

suited for those discussions quite frankly we love having them there does

frankly we love having them there does

frankly we love having them there does though need to be a mutual understanding

though need to be a mutual understanding

though need to be a mutual understanding that cost while still retaining a focus

that cost while still retaining a focus

that cost while still retaining a focus on high quality should be part of our

on high quality should be part of our

on high quality should be part of our discussions and we as healthcare

discussions and we as healthcare

discussions and we as healthcare consumers should be helping with those

consumers should be helping with those

consumers should be helping with those discussions now that said all of this

discussions now that said all of this

discussions now that said all of this doesn’t have

doesn’t have

doesn’t have happen in the exam room or at the front

happen in the exam room or at the front

happen in the exam room or at the front desk of your provider’s office there are

desk of your provider’s office there are

desk of your provider’s office there are multiple online tools starting with your

multiple online tools starting with your

multiple online tools starting with your insurance payers website where you can

insurance payers website where you can

insurance payers website where you can compare cost and quality outside of the

compare cost and quality outside of the

compare cost and quality outside of the insurance arena the industry is seeing a

insurance arena the industry is seeing a

insurance arena the industry is seeing a significant surge in healthcare price

significant surge in healthcare price

significant surge in healthcare price comparison tools and apps which

comparison tools and apps which

comparison tools and apps which aggregate claim and facility published

aggregate claim and facility published

aggregate claim and facility published data based on region similar to the

data based on region similar to the

data based on region similar to the automobile comparison tool I mentioned

automobile comparison tool I mentioned

automobile comparison tool I mentioned earlier you can pull out your phone

earlier you can pull out your phone

earlier you can pull out your phone right now log on to your insurance

right now log on to your insurance

right now log on to your insurance payers website or search for a

payers website or search for a

payers website or search for a healthcare cost estimator and find the

healthcare cost estimator and find the

healthcare cost estimator and find the best price option in your region if my

best price option in your region if my

best price option in your region if my call to action is that we are engaged

call to action is that we are engaged

call to action is that we are engaged consumers and our health care experience

consumers and our health care experience

consumers and our health care experience I feel that I’d be remiss and not

I feel that I’d be remiss and not

I feel that I’d be remiss and not mentioning that this goes far beyond

mentioning that this goes far beyond

mentioning that this goes far beyond price transparency being an engaged

price transparency being an engaged

price transparency being an engaged consumer is not just about understanding

consumer is not just about understanding

consumer is not just about understanding cost Healthcare is undergoing major

cost Healthcare is undergoing major

cost Healthcare is undergoing major transformation largely with the consumer

transformation largely with the consumer

transformation largely with the consumer in mind for example there’s a consumer

in mind for example there’s a consumer

in mind for example there’s a consumer based program called patient Center

based program called patient Center

based program called patient Center medical home this is a government-issued

medical home this is a government-issued

medical home this is a government-issued recognition and it comes with a set of

recognition and it comes with a set of

recognition and it comes with a set of very stringent metrics one of those

very stringent metrics one of those

very stringent metrics one of those metrics is the hold a percentage of your

metrics is the hold a percentage of your

metrics is the hold a percentage of your schedule for same-day appointments I

schedule for same-day appointments I

schedule for same-day appointments I recently had a friend who woke up sick

recently had a friend who woke up sick

recently had a friend who woke up sick and I overheard him call his physician’s

and I overheard him call his physician’s

and I overheard him call his physician’s office who I happened to know as a

office who I happened to know as a

office who I happened to know as a patient Center medical home and there

patient Center medical home and there

patient Center medical home and there are many in our region he described his

are many in our region he described his

are many in our region he described his symptoms as we all would and then I

symptoms as we all would and then I

symptoms as we all would and then I heard him say oh okay well if it gets

heard him say oh okay well if it gets

heard him say oh okay well if it gets any worse I guess I’ll go to the urgent

any worse I guess I’ll go to the urgent

any worse I guess I’ll go to the urgent care he told me he couldn’t be seen for

care he told me he couldn’t be seen for

care he told me he couldn’t be seen for three days when I had him call his

three days when I had him call his

three days when I had him call his physician’s office back to let them know

physician’s office back to let them know

physician’s office back to let them know that he was aware that their a patient

that he was aware that their a patient

that he was aware that their a patient Center medical home and he would like a

Center medical home and he would like a

Center medical home and he would like a same-day appointment if it was available

same-day appointment if it was available

same-day appointment if it was available he was seen within hours knowledge

he was seen within hours knowledge

he was seen within hours knowledge begets power and we as health care

begets power and we as health care

begets power and we as health care consumers have the opportunity to be so

consumers have the opportunity to be so

consumers have the opportunity to be so powerful I encourage you to ask

powerful I encourage you to ask

powerful I encourage you to ask questions engage with your providers

questions engage with your providers

questions engage with your providers shop around and above all search for

shop around and above all search for

shop around and above all search for your human experience in health care

your human experience in health care

your human experience in health care oh and remember all that money I said I

oh and remember all that money I said I

oh and remember all that money I said I saved it went toward a really awesome

saved it went toward a really awesome

saved it went toward a really awesome trip to Mexico

trip to Mexico

trip to Mexico [Applause]

[Applause]

[Applause] [Music]

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