incredible think you have been
influenced by cartoons that is
from the animated films you’ve seen
as a child you have ever dreamed of being
an invincible super hero, a fairy
charming or an exuberant wizard or
perhaps to fly to the island that does not
we try to imagine and if we could
use animation not just for
allow children to dive uncleanly
incredible fantastic but also for
transport them to different real worlds in
their worlds that can sometimes be instilled
fear or even fears, fear, fear
different than fear change
of the unknown and if with magic
of the animation we could defeat
these fears bring cultures closer together
and overcome the barriers and the
cultural diversity
you ‘re probably thinking it’s one
crazy visionary but we return children
just for a moment
close your eyes just for pleasure
a second
think of your first cartoon
gone back with the memory which was
that movie how excited you are and how much
involved
I think that right now you have
a very vivid idea of an image and
I think it’s a memory connected such
a period of your first ten years
it is believed that the first ten
years are fundamental for the
formation of an individual what
live but above all what you try
the emotions during this period
draw I would have brought in all the
life and then I told myself but if yes
it could go beyond history
Princess kissing a rare
coyote that follows a bird or fairy
of desires
if you could talk with the animation
also of different stories
so we can influence children
before ten years before they are
fully formed as individuals and
we can bring them messages of
courage to change the strong values
moral and cultural
once upon a time there was a Syrian child
he dreamed of being a dancer in his
country but forced by the war was
forced to realize his dream
elsewhere there was once a child
Afghan in love with music and against
every opinion has succeeded not only
become a musician but also to become
the director of the first orchestra
Afghan composed of women only
once upon a time there was a child from Malawi
that thanks to his inventions he manages to
bring electricity for the first time
time in his lost village
in short, important history of stories
little big heroes that must be
told must be brought to
our children
and why not with magic
of animation and leave me here
tell a story as many as mine
of you in the audience, surely you are
grown up with war stories
my grandmother was a child in the first
world war and my mom then
survived the second of all
stories that my mother told me
what most marked me the most
I was left inside and the one to me
he described how he felt as a child
under the bombings right here a
thirty thousand went without force blocked
from the fear that he could not escape
and then my mother more than a story
managed to make me understand how a child
you can feel in the middle of a
conflict managed to convey that
his indelible memory
an anguish, an anguish that perhaps
we can try to understand with looking
photos like this
we know it well, unfortunately, that this
it’s not the first and it will not even be
the last and if you do not do something if not
we commit the story continues to
repeat but in fact when I was 20
years and I was at my first course of
animation war broke out
Balkans and at that moment all
stories told mida my double mom
that had remained in my heart and in the
my mind was not that far anymore and
at that moment I decided and I promised myself
that when I would have felt ready I would have
used the art that I love and love
the animation to act and try to do
a difference and after years spent in
world of international animation
Dear bosses ready to write direct
my first film I knew exactly about
What I wanted to talk was one
once a child in the trento under the
bombings was called mila
I turned to everyone with enthusiasm
studies and great studies but soon leaders
that these studies were not interested in
talk about socially engaged stories
these stories were not suitable for them
business and nobody wanted to invest in
a cartoon that talked about
war was a difficult pill to
digest but as you may know so many
force can be born from rejection
and so I decided not to accept that no
and then I address my friends and
colleagues and their response was
incredible desire to put in
highlight the tragedy of child victims
of war but not just talking in
general and strong themes with a
sweet language and more accessible
children united us and today the thousand team
counts more than 350 artists that
voluntarily cooperate from 35 countries
some of them unfortunately in the middle of
conflicts and this is an example of the
our work
[Music]
[Music]
as it seemed too strong for i
children
I think no
I think that unfortunately we underestimate i
children’s children have foundation and
curious they have an open mind they are
free from prejudices and so manage to
process things differently from
we
this wonderful form of art
the animation was unfortunately limited
boxed in cinematographic genre and
it’s time to open this box e
allow directors to artists to
story teller to bring big
public also another kind of
animation animation has no limits and
on the constantly growing market
but how big and this market
from the animation we see a moment
animation in particular of the
feature films these are data based on
feature films released in the United States e
then with a diffusion one
worldwide distribution here you see in the
last 30 years practically the development
of the gray animation market there
they are what represent the budget
and the return to the income of the great
end big studies ie with a lot of budget
of commercial sheen those you go
usually to see at the cinema with i
your children your grandchildren and red
bottom very reverse as you see i
independent films that have budgets
very limited compared to those
unfortunately we can also commercial
then see the enormous difference that
this is in the animation for the minute
are the retail expenses for each film of
animation
on average a commercial film reaches
one million and a half minute instead
three independent films unfortunately have
only a few tens of thousands of
dollars available per minute
count the business
animation has reached the year
last almost $ 7 billion is in
constant growth and I speak only of
feature films we do not even talk about
television and then another aspect a lot
important for our business that the
distribution because if you do not have
salt when movies come out during the
first weekend no one will go to see the
our films obviously commercial films
they only have me usually have to
2,500 3,000 medium salts available
with peaks of almost 5 thousand depending on
of the studies clearly as you see
under the red I have to tell the truth that
I had to increase the red because
are the new dates for the movies
independent are a handful of rooms
for sure last year played a
see a beautiful animated film
independent and the choices were los
angeles new york a hall one day
unfortunately, this data I think
understand the potential of a
animated feature film every year
hundreds of artists of directors succeed
to produce their short films e
I am very often dealing with strong themes
important culturally different but
unfortunately they are destined only to the
festival for which with an audience of
niche reach a few people some
they can also do in feature films
pro then as you have seen they do not have
distribution
and so what can we do to change
the things
we just have to make a revolution la
revolution of doing
trust you act risk explores
but this revolution can not start
only by us insiders
from the artists of the animators where
leave from all of us
I hope that in the future the big studies
of animation decide to invest
even in movies that are socially
different with committed themes such as best
half are the animation to bring the
our children
different stories that enrich them that
they can eliminate these barriers
cultural approaches all a little bit
more and maybe hope together in one
better world
if you are a producer and see one
fantastic story that you are not enthusiastic about
think immediately about what you will do to
box office
follow your heart in a given
possibility if you are a distributor
offer these movies in theaters
trust your audience
Rome was not created in a day
all things need time not
just to be done but also for
be created and above all it is the thing
more important
if you are parents like me
choose animation film with the
same care with which you choose food
good for your children and if you do not have it
found available requires themes
please get in touch
I assure you that strength is with you
you who decide you must make yourself heard
from distributors by producers from
great studies and all together you can
change things
you can participate in creating a world
better as we said walt disney
the only way to be able to change them
things and stop talking and acting
thank you
[Applause]
”
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