thanks for being part of this because they ‘re going
to make you those who fly
the ideas that come out and say now
agreed lunch this prayer that more
good old that is sr
we give thanks for the food that
we will receive by the hands that have
prepared and I have the image when the
boy that I thought about that hand and not
I thought about the hands of the cook
I thought about the black hands of a
farmer who has put his hands in the
land to collect the vegetable and the
harvest that finally comes to the table
it’s very direct work with the earth
with their hands those that put us
finally the food in our head
allow me I will tell a story of
a relationship an intimate experience
that I had with a cabbage not any
response to a special report heart
of good ox in the habit of that
we deliver a basket with the vegetables
of the week with the south uncle we deliver
to the customer and I got a call from
urgency in the afternoon of a client I
says diego you do not know the disaster that
I stay in the car with the cabbage
impressed imagined a quantity
infinite of worms and butterflies
hatching from this organic cabbage
because I did not have any product
chemist had already boomed with the
heat of the car and you can imagine all
the whole zombie scene associated that in
this faction of silence
that old man is that the sprouted cabbage
water I do not know is that it dripped
I did a lot of water in my life
bought a cabbage that squirt into water
it’s true
unfortunately in the market there is no
cabbage dripping water one buys
cabbages that drip water because they are
practically dehydrated in a
Advanced decomposition or fermentation
malolactic are not rotten you will
blames the cabbage that
cabbage bloat is not the roll bloat
when it is fresh cabbage bloats by
the gases of this decomposition
the one that is after several
days let’s say of transfer of hand
on hand let’s say what the fair is about
environmental the goalkeeper goes to the fair
the showman receives a large volume no longer
come packaged adela la vega no
come with the bag that you see a
supermarket let’s say they arrive like this
truck with my samil lettuce it
they lost two hundred and so we’re leaving
we are discounting this story made me
think a bit about this relationship of
agriculture and market
the truth is that we have no idea what
that is showing us the mouth
We do not know where that food comes not
we know who produces it
we do not know how it is produced and it’s all a
easy system to solve that no
has any public health agency
He made us solve this issue
there is a relationship between seeing between
market and agriculture that is not easy
to solve the farmer has to
make the decision to plant
banana tomato onion that planted
you have to guess what it is that
we are going to eat you have to put
all your capital
literally a small farmer is
bury your silver in the earth and wait
that are six months will bear fruit
that running all the risk of a
drought of a wind from a rain of
insect in his we have boar and the
tell this a Brazilian friend church
good vulcan earthquake-tsunami this
it’s pretty much what happens in a year
usual in Chile and if a small
farmer loses all his harvest
we have no idea is the worker who
working farmer who works
feed us all that
we are not going to hand it third
problem
comes out to the market with a floating price
if he got his lettuces he had to
cost 500 pesos to do business
that day the fair the lettuce were a
200 pesos the value of that day in 200
Weights can not be returned with your product
and he has to sell 700 pesos for
producer reading was fourth problem
30 percent of the food that
we produce in the world it goes to the garbage
the fao is work production reaches the
market reaches the consumer is there
on the shelf and it spoils in
the shelf because it does not reach the front
I was talking about 30 percent
and let me emphasize this is a 30
hundred
they imagine NASA losing 30% of the
satellites that sends in orbit because
more or less I was wrong and they did not arrive
to your goal
We are sending food to the city
the markets and 30 percent does not arrive
to the final consumer
let’s not talk about what is discarded
He made a small tube a statistic
hold 30 Italian zucchini for
keep more or less is shown to the
the line the supermarket cart and
they all told me 23 centimeters had
a caliber between 10 and 11 centimeters
perfect cylindrical and color
anyone who has had a bouquet
college statistics college
even if it happened with 4
you will see that someone cut the bell
Gauss 45% loiter and 45 percent lola
and everything else went away and
that’s more or less what we’re
throwing away
this is something that can not continue like this
for environmental damage due to the cost
social that means and we have to pass
to action with a group a team
remarkable
we have built an initiative that
dead web flame that is based on the
technology now is not is not the
technology is how technology we
Enable to have new behaviors
What we want to achieve is that
do not buy our vegetables to a
producer at the end of the harvest
we want you to invest in a
small producer in one square meter
and receive the harvest as a result of their
investment
with this the four are solved
problems we are seeing are
solves the planting decision because
you are going to buy one square meter
of some carrot lettuce the
farmer does not have to guess what
who want to eat today raise this guy
a fact that has made us so if the
last season you lost all the garbage
they are not going to buy you a project
true farmer we already saw it and plants
carrot plant reading can make the
doulas can be fine but it’s the
consumer buying one square meter
that will invest and will encourage the
I grow one thing
according to problem as it is an investment
We are contributing working capital
and we are sharing the risk if I
I bought a square meter of a
production and something happens
I lose a square meter the producer
loses the 500 is called illusion of
risk
among all we assume the risk of one of
a crop and diluted third
the price does not float if I bought a
square meter
this square meter says he has 10
lettuces I will get well lettuce
bigger more girls but I’m going to
get ten lettuces and if I think that
be organic because the project like this
I said it and I think it’s good to eat
organic
ok we take organic but we add the
risk with the producer we do not ask that
be organic that is this big and
be as pretty as a full fertilized
chemist and do not look at me if it is that
has a voice to because although a
slug is the certification that is
lettuce you can eat me
would worry in the lettuce a bag would
dies when the study was known
because that reading grows nothing stopped me
boza and most likely for consumption
human neither and fourth problem
we solve the waste because all
the food all that is harvested arrives
directly to the client because we have
integrates a logistics system and
territorial distribution where yes I
I am from a specific community purchase
a local farmer and that comes to me
day in less than six hours to a place to
agree a fair but it’s a movie
wins exploded in the project can be
so the school on Saturday at the exit
the parish in the office place in
a place that I do not have to do a
extra trip to go find that
vegetable and this vegetable
this not only solution to the
problems of agriculture in general
but we are solving problems
of traceability we know who
it produces as it produces where it is
we have a theme of local consumption
the reading no longer have to come from the
serene are produced locally and
we promote fair trade and a
inclusive business
we are efficient buying the
make margarita 20 lettuce 20
they are not a volume to supply a
fair
no one can reach the valley to the
wholesale fair with 20 reading because it
they lose 19
then we are efficient
we can include anyone and it’s fair
because the price is put by the producer
the producer tells me look I want that
my lettuces cost 10 thousand pesos because
I water them with street moon water
calle and león quijote on moonlit nights
full
that’s your lettuce and that ‘s your value
I do not know if we’re all going to pay this
price so he likes it because he never
lettuce range that shares that
price because they read the quixote but the
fair price of the weight that puts the
farmer where we go with this
because this is not about agriculture
forest engineer and this is about
understand the market and another way we have
to understand that in the market in the
price
we have to include the social value and
environmental
we can not close logical that bought
the lettuce and the environmental cost of sam’s
club
the social cost of that we have to
include in the price
this does not mean that one more reading
face that a lettuce that means greater
commitment and greater awareness of what
We are eating and this does not end here
because if we are able to sell a
square meter of lettuce
if we are able as consumers of
encourage more local agriculture
sustainable more just and more inclusive
with our planting decision we can
buy a square meter of
restoration of native forest as
buy a square meter of flowers for
the conservation of bees we can
cam buy a square meter of
River protection is like us and
a system enables
as consumers we encourage the
future that we want
today the market gives us the
more profitable products for the business
not the ones that are healthiest for
we have to create a system
that values the social that values what
environmental because when we buy
we are accomplices
Thank you
[Applause]
”
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