every process of change begins with a
I dream the dream of imagining a future
best
to create something new or just
improve something that already exists because without
dreams the future would not exist and I am
very young is true but there is something that
I am very clear and I am not going to leave
of dreaming the first dream that I remember
is that I wanted to be like Cinderella
it seemed the most is waiting for what
wonderful prince came footage
without and glass slipper and with her my
future
my mother was happy, everything was happening
the day sweeping but good very little
I knew about the way
then it seems much better to be
someone like the cndh also strong
brave fighter when we are children
dreams do not come from stories
movies things we see is very
curious how we can see everything so
clear and suddenly it goes there are times that
dreams come to us inherited from
our parents of ambitions that
they had them young and that we
move to us
others we borrow from our
friends
influenced by the career that we come
to study but then as I say
disappear and that also happened to me
the dance by my side came to me as a hobby
bound and little by little without realizing
he was taking over my life
then I thought about the university no longer
I had as much time as I had before
new responsibilities more things
important to do that pass the
time dancing and my family pushed me
to leave it behind or not devote so much
time what they did not realize was that
the dance is part of me and that
thanks to her she faces the race with
much more enthusiasm I concentrated
more they even get better grades
so do not leave it
what the race was not all bad and
is now I could think if I liked
both something like dance because I did not
nothing to dedicate myself to it and that ‘s what
that happened to me the last year of
career and study here in the
deusto University and does with a
very clear goal to be a great
professional of the world of marketing
works in a multinational and that was
of mass consumption and along those
four years
everything I did went to
get it because that was my dream is
now my passion and went for it and without
barely notice
began to resurface crazy ideas that
I thought I had left behind ago
years and it was being erasmus a
experience that I recommend to all
the mess knows me a teacher
bright called luyk and he inspired me
he pushed me to get out of the way
with had marked and made me discover
a perfect combination between
marketing
that was what I wanted to dedicate myself and
Dance
my passion until that moment I never
had proposed to work in the sector
cultural and suddenly I saw it very clear
and I asked myself if this is really what
what do I want to do but then we give it
term and the crazy ideas that were born
in lion were left behind and after
post- erasmus depression
I redirected my path to the
large multinational marketing
consumption
but suddenly things happen that
we thought that we would never get that
kind of experiences that we think that
they just happen to others
I lost my father and with a person
so important it stops being in your life
overnight separates us
there seems no way to follow and
they take away all the desire to fight but
It is also in those moments when you
realize that there is only one life
the way is for dreaming and it’s there
when everything changed for me
I imagined selling deodorants
designing large campaigns
communication so you buy more
T-shirts or more furniture or feed for
dogs
It was everything I had always wanted
do and suddenly stopped having
sense
I felt empty
I thought what kind of impact I am
generating value is contributing to the
society did not recognize me that was not me
and that was not going to be my dream and
precisely at that moment
I met a crazy man like me and once again
it was a teacher who inspired me the
last day of class
It’s time to talk about a new concept of
company the fourth sector a company that
instead of seeking to maximize the
shareholder benefit seeks
maximize social impact spoke to us
of the projects you are putting in
marched because he had an idea he believed
that art and culture could
change the world and had a dream
I imagine thousands of artists acting
same day to create a partnership
different from hearing this my eyes
my friends began to shine
they looked they start to paint day this
is what you want to do
talk to him and I did that when they passed
the exams or did not want to think
that he was doing the ball
I sent an email saying two things
first throwing the quarrel for having
delayed so much in talking to us those
projects and the second asking him to
we saw each other to talk more about
they told me about a different festival
something that had never happened before
he told me that he wanted to provoke the greatest
cultural mobilization of the world with
Social impact
I needed to know more the next
Once we saw each other, it was his office
I imagined a large reception
a wide space full of tables even
a small a small kitchen for
drink coffee on the trip breaks and I
I found four tables misplaced
four people behind their
laptops and already with a coffee
I gave my teacher I think about everything very
black
He told me he was all for making
it was an uncertain project
even titanic and I did not know if I was going
if possible but he will give everything
to make it come true and you wanted
surround yourself with the best to get it out
ahead
said this better than I went home what
do with my parents with my friends that
I was going on a trip to think about everything
well and if I still had the same
idea in the head the return that you
call me so I ‘m talk to everyone
I went back to mess that was where the
spark and I thought everything very well between
all the pros and cons what my mother
I wanted for myself what I had
dear and I thought what the hell what to do
with my life
and sometimes it is much easier to choose the
easy way to do the right thing but I
20 years after the end of the
career I decided it was time to
break up so I called him I jumped at the
pool and I told him that I wanted to climb
to the boat and that’s how it worked
tordellego my life a project in which
moved they had warned
everything was done visualized sheet
in white
that’s what I found when
I got to work the first day not
we had ratios we did not have bosses
organizational structure had not
even a financial plan can not
forgive my teachers here present
but we had three things the first one
idea with incredible potential
and already in the first days I realized
how important it is that a project
and an organization breathe and move
for a common project
we wanted society
needs a change and that was going to be given to
through art and culture
now we just had to show the
The second thing is the desire to
eat the world
or what they call the academic world the
motivation when you start already
warn that it is complicated that all
principles are very difficult and how much
reason they had the noes we fell for
All the sides we already do and you
I’ll call you never called in that
situation the only thing that you have left is
keep going for many faces that
see in my case my mother my friends who
ifrán there with what he promised
girl what do you have left and what
third are people full people
of ideas daring people capable of
take this unconsciousness forward
we are young people and the truth
is that we have very little experience but
we feel very capable of doing it and
with this combination of three things
Sikhs began to fall, you take them away
of course I can do and little to
little we were creating a model model
different a model that was born in that they are
ambitious to change the world and that in
November a month in which they predominate
purchases at the first sales
winks at Christmas we invented a
day we wanted to celebrate the biggest party
of art and culture and that that party
serve to generate a social impact
and that’s fake bull and a festival
cultural that is celebrated every last
Saturday of November to build a
better world
we firmly believe that the
culture by the yes
in fact there would be an impact
social but to make it visible in
fersa bull and all the artists that
they participate they dedicate part of the value
generated in solved to a project
social they choose for themselves
recognize reward and disseminate the work
that hundreds of social projects
they perform every day to build a
better world
we are just one of the thousand
initiatives that are working for
this but we are leading a
initiative of change he arises from the
civil society participation
citizen
we are promoting a humanistic approach
something so necessary today and on
we are all putting in value the
culture is something very mistreated something that
we always leave in the background and
that is not important is essential
on a personal level the saturday has
served to go from being a
university with the backpack loaded with
nerves fears and insecurities
Become an entrepreneur
I’m creating something from scratch by doing
something that I love that moves me
facing many challenges for the
that most of the time I do not
I feel capable but if I learn a thousand and one
things and the road is deserving of
sorry for me that’s successes as I said
I am very young and I hope to use it more
time but I know I can not give
life tips but I want to share
with you that you have learned I
seen that many times we despise
our dreams we do not give importance
we let them die in oblivion perhaps
because they push us to leave behind the
own environment conditions it because as
-he said- we do not believe in them but I think
that we need to surround ourselves with people
that give us perspective and that we
do see things differently because
it’s true that we can not be all the
day in a cloud but I also think that
we need people nearby that we
incomoden
stabilize and make us believe in
our follies and I invite you to
independently your age in the
moment in which it is and 6
look for what it is that makes us vibrate
and ask what he wants to be
higher
because no matter how old you are
tomorrow it is improvised to be older
that today is never late
that’s true but that ‘s the best
moment is now and I precisely for
that and because we are going to spend a lot
hours in our life working I think
that it is better to get the most out of
them and that’s why I decided to live for
work eight hours enjoy another eight
and sleep another eight
I have decided to be a nonconformist
take my chances and do what I thought
I liked it and at the moment it ‘s something that
is making happy and that I am already
doing everything possible to change the
world
I’m putting sand sheets for
build the future with which I dreamed
maybe you have noticed us but
both right armrest has been left
two sand areas for you to do and
put ours
Thank you
[Applause]
and
”
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