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Solving financial exclusion through collective intelligence | Benedetta Arese Lucini | TEDxCrocetta


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hmm yeah so I consider myself a dreamer

hmm yeah so I consider myself a dreamer because I like to challenge the hardest

because I like to challenge the hardest

because I like to challenge the hardest problems probably and so I encourage

problems probably and so I encourage

problems probably and so I encourage everybody to feel themselves this the

everybody to feel themselves this the

everybody to feel themselves this the same way and obviously there will be a

same way and obviously there will be a

same way and obviously there will be a lot of failures on the way but sometimes

lot of failures on the way but sometimes

lot of failures on the way but sometimes we will make it right the one problem

we will make it right the one problem

we will make it right the one problem that I’m trying to solve today is the

that I’m trying to solve today is the

that I’m trying to solve today is the fact that digital transformation is not

fact that digital transformation is not

fact that digital transformation is not only changing the way we actually behave

only changing the way we actually behave

only changing the way we actually behave the actually we use a little phone today

the actually we use a little phone today

the actually we use a little phone today that can do a lot more things that we

that can do a lot more things that we

that can do a lot more things that we could do like 10 years ago but it’s

could do like 10 years ago but it’s

could do like 10 years ago but it’s really radically changing the way we

really radically changing the way we

really radically changing the way we work and the way we live and for me the

work and the way we live and for me the

work and the way we live and for me the way we work is one of the most

way we work is one of the most

way we work is one of the most interesting problems that we have today

interesting problems that we have today

interesting problems that we have today because more and more I’ve been close to

because more and more I’ve been close to

because more and more I’ve been close to experiencing what is this new world

experiencing what is this new world

experiencing what is this new world called gig economy sometimes or

called gig economy sometimes or

called gig economy sometimes or self-employment and the fact that more

self-employment and the fact that more

self-employment and the fact that more and more people are looking into moving

and more people are looking into moving

and more people are looking into moving from this traditional way in which we

from this traditional way in which we

from this traditional way in which we used to work with a one-time full

used to work with a one-time full

used to work with a one-time full contract in the same company for your

contract in the same company for your

contract in the same company for your whole life into moving countries moving

whole life into moving countries moving

whole life into moving countries moving jobs and changing jobs and having the

jobs and changing jobs and having the

jobs and changing jobs and having the opportunity to feel free to select what

opportunity to feel free to select what

opportunity to feel free to select what kind of career you want to do the

kind of career you want to do the

kind of career you want to do the problem is that when this kind of thing

problem is that when this kind of thing

problem is that when this kind of thing is happening in a world that is not

is happening in a world that is not

is happening in a world that is not ready to take on this big challenge

ready to take on this big challenge

ready to take on this big challenge there’s a lot of people that feel

there’s a lot of people that feel

there’s a lot of people that feel excluded and left behind and one of the

excluded and left behind and one of the

excluded and left behind and one of the big sectors that is excluding these

big sectors that is excluding these

big sectors that is excluding these freelancers or self-employed is the

freelancers or self-employed is the

freelancers or self-employed is the financial industry let’s start by my

financial industry let’s start by my

financial industry let’s start by my career and by my life I’ve actually

career and by my life I’ve actually

career and by my life I’ve actually lived over three continents in ten

lived over three continents in ten

lived over three continents in ten cities and in the last eight years I’ve

cities and in the last eight years I’ve

cities and in the last eight years I’ve been working in startups mainly in a

been working in startups mainly in a

been working in startups mainly in a very risky job as you can imagine

very risky job as you can imagine

very risky job as you can imagine because you never know if the startup is

because you never know if the startup is

because you never know if the startup is going to be there the next day

going to be there the next day

going to be there the next day and actually over the last two years I

and actually over the last two years I

and actually over the last two years I decided to become a self-employed

decided to become a self-employed

decided to become a self-employed employee and so not have anymore a

employee and so not have anymore a

employee and so not have anymore a full-time contract I’ve changed more

full-time contract I’ve changed more

full-time contract I’ve changed more than six jobs after my MBA and I’m

than six jobs after my MBA and I’m

than six jobs after my MBA and I’m actually 33 years old and I’m a single

actually 33 years old and I’m a single

actually 33 years old and I’m a single woman which is something that generally

woman which is something that generally

woman which is something that generally in the world is considerate of finance

in the world is considerate of finance

in the world is considerate of finance it’s considered very scary

it’s considered very scary

it’s considered very scary so my profile

so my profile

so my profile for a financial banker is considered

for a financial banker is considered

for a financial banker is considered something that is out of the norm they

something that is out of the norm they

something that is out of the norm they can’t put it in a box because they are

can’t put it in a box because they are

can’t put it in a box because they are used to this kind of person where you

used to this kind of person where you

used to this kind of person where you kind of have one one you go to school

kind of have one one you go to school

kind of have one one you go to school you have one job all your life and then

you have one job all your life and then

you have one job all your life and then you save for your pension and this is

you save for your pension and this is

you save for your pension and this is the kind of box in which Finance has

the kind of box in which Finance has

the kind of box in which Finance has created products for and clearly when I

created products for and clearly when I

created products for and clearly when I look at the people I’m talking to I know

look at the people I’m talking to I know

look at the people I’m talking to I know a lot of you can identify with my kind

a lot of you can identify with my kind

a lot of you can identify with my kind of career my kind of like out of the box

of career my kind of like out of the box

of career my kind of like out of the box sort of numbers and this is why I want

sort of numbers and this is why I want

sort of numbers and this is why I want to show you a few numbers that show that

to show you a few numbers that show that

to show you a few numbers that show that I’m not alone there’s first hundred

I’m not alone there’s first hundred

I’m not alone there’s first hundred thousand graduates that have left Italy

thousand graduates that have left Italy

thousand graduates that have left Italy overall there’s about 24,000 that live

overall there’s about 24,000 that live

overall there’s about 24,000 that live that leave left in 2015 alone this mean

that leave left in 2015 alone this mean

that leave left in 2015 alone this mean it’s people that are deciding to leave

it’s people that are deciding to leave

it’s people that are deciding to leave their hometown and to try something new

their hometown and to try something new

their hometown and to try something new but what does this mean for the

but what does this mean for the

but what does this mean for the financial industries that you use your

financial industries that you use your

financial industries that you use your financial history because whenever you

financial history because whenever you

financial history because whenever you change country people kind of like wipe

change country people kind of like wipe

change country people kind of like wipe out everything you’ve had before and

out everything you’ve had before and

out everything you’ve had before and they see you as like a person with zero

they see you as like a person with zero

they see you as like a person with zero financial history people used to get

financial history people used to get

financial history people used to get married at 24 just in 1985 and now the

married at 24 just in 1985 and now the

married at 24 just in 1985 and now the average age of marriage is 2015 there’s

average age of marriage is 2015 there’s

average age of marriage is 2015 there’s less and less women who decide that

less and less women who decide that

less and less women who decide that marriage is the first thing they want to

marriage is the first thing they want to

marriage is the first thing they want to do and they are deciding to pursue a

do and they are deciding to pursue a

do and they are deciding to pursue a career first and so this is also

career first and so this is also

career first and so this is also changing the way a financial institution

changing the way a financial institution

changing the way a financial institution used to see like a couple as a

used to see like a couple as a

used to see like a couple as a financially reliable sort of family home

financially reliable sort of family home

financially reliable sort of family home and now they have to be get more and

and now they have to be get more and

and now they have to be get more and more used to single individuals there’s

more used to single individuals there’s

more used to single individuals there’s already 21.9% self-employed people in

already 21.9% self-employed people in

already 21.9% self-employed people in Italy and actually Italy is one of the

Italy and actually Italy is one of the

Italy and actually Italy is one of the highest countries in the world as a

highest countries in the world as a

highest countries in the world as a percentage of employment of

percentage of employment of

percentage of employment of self-employed already and I really

self-employed already and I really

self-employed already and I really believe this is a trend that is only

believe this is a trend that is only

believe this is a trend that is only going to get higher in just in the 1980s

going to get higher in just in the 1980s

going to get higher in just in the 1980s people used to change about 1.6 times

people used to change about 1.6 times

people used to change about 1.6 times jobs five years out of school and now

jobs five years out of school and now

jobs five years out of school and now this numbers already to 0.85 so my fix

this numbers already to 0.85 so my fix

this numbers already to 0.85 so my fix is quite high but I still think that

is quite high but I still think that

is quite high but I still think that it’s kind of getting there and why is

it’s kind of getting there and why is

it’s kind of getting there and why is all this important it’s because these

all this important it’s because these

all this important it’s because these are trends to show you that I am NOT

are trends to show you that I am NOT

are trends to show you that I am NOT alone and so I don’t feel that the

alone and so I don’t feel that the

alone and so I don’t feel that the problem that I

problem that I

problem that I see on myself is just for me I think

see on myself is just for me I think

see on myself is just for me I think it’s for all of us and I hope you can

it’s for all of us and I hope you can

it’s for all of us and I hope you can identify it with me on this the real

identify it with me on this the real

identify it with me on this the real important problem is that once financial

important problem is that once financial

important problem is that once financial institutions decide to exclude people

institutions decide to exclude people

institutions decide to exclude people from their from their environment then

from their from their environment then

from their from their environment then what happens is the country still lag

what happens is the country still lag

what happens is the country still lag behind on financial literacy finance is

behind on financial literacy finance is

behind on financial literacy finance is not taught in any school and it’s very

not taught in any school and it’s very

not taught in any school and it’s very strange that somebody has to make a

strange that somebody has to make a

strange that somebody has to make a decision about their financial life on

decision about their financial life on

decision about their financial life on their own and there is no like financial

their own and there is no like financial

their own and there is no like financial advisor that generally is willing to

advisor that generally is willing to

advisor that generally is willing to help because you don’t fit the box that

help because you don’t fit the box that

help because you don’t fit the box that they’re used to in terms of advice and

they’re used to in terms of advice and

they’re used to in terms of advice and therefore actually it’s really kind of

therefore actually it’s really kind of

therefore actually it’s really kind of not encouraging to see that Italy has

not encouraging to see that Italy has

not encouraging to see that Italy has one of the lowest financial literacy

one of the lowest financial literacy

one of the lowest financial literacy numbers of developed countries and in

numbers of developed countries and in

numbers of developed countries and in developing countries this is only what

developing countries this is only what

developing countries this is only what gets only worse and this gets this

gets only worse and this gets this

gets only worse and this gets this especially worse when you look at a

especially worse when you look at a

especially worse when you look at a certain type of population the younger

certain type of population the younger

certain type of population the younger the women and the self-employed so this

the women and the self-employed so this

the women and the self-employed so this is the kind of thing that for me needs

is the kind of thing that for me needs

is the kind of thing that for me needs to radically change how can we think

to radically change how can we think

to radically change how can we think about changing this well you know I

about changing this well you know I

about changing this well you know I tried to find a lot of solutions from

tried to find a lot of solutions from

tried to find a lot of solutions from reading what it was happening abroad and

reading what it was happening abroad and

reading what it was happening abroad and seeing actually what other policies are

seeing actually what other policies are

seeing actually what other policies are coming in place to take into into

coming in place to take into into

coming in place to take into into control let’s say what is happening in

control let’s say what is happening in

control let’s say what is happening in this phenomenon of new labor and it’s

this phenomenon of new labor and it’s

this phenomenon of new labor and it’s very hard to see people not tackling the

very hard to see people not tackling the

very hard to see people not tackling the problem like directly and saying okay

problem like directly and saying okay

problem like directly and saying okay we’re going to stop all the platforms

we’re going to stop all the platforms

we’re going to stop all the platforms that do gig economy workers because this

that do gig economy workers because this

that do gig economy workers because this is bad for jobs or we’re going to like

is bad for jobs or we’re going to like

is bad for jobs or we’re going to like try and it like make sure that people

try and it like make sure that people

try and it like make sure that people are not considered properly employed if

are not considered properly employed if

are not considered properly employed if they are not with a full-time contract

they are not with a full-time contract

they are not with a full-time contract and this we hear in the news all the

and this we hear in the news all the

and this we hear in the news all the time in Italy and it’s a shame because

time in Italy and it’s a shame because

time in Italy and it’s a shame because instead of solving the problem directly

instead of solving the problem directly

instead of solving the problem directly and going to impact the labor

and going to impact the labor

and going to impact the labor transformation I think that the real

transformation I think that the real

transformation I think that the real solution is to transform the environment

solution is to transform the environment

solution is to transform the environment around the workers because if they can

around the workers because if they can

around the workers because if they can have a proper financial system that is

have a proper financial system that is

have a proper financial system that is backing them then they can actually

backing them then they can actually

backing them then they can actually really survive and become proper

really survive and become proper

really survive and become proper entrepreneurs and proper small

entrepreneurs and proper small

entrepreneurs and proper small businesses and this is the real like

businesses and this is the real like

businesses and this is the real like challenge that I’m wanting to face me

challenge that I’m wanting to face me

challenge that I’m wanting to face me and my team of ten now decided to start

and my team of ten now decided to start

and my team of ten now decided to start a product called over money for now it’s

a product called over money for now it’s

a product called over money for now it’s just a simple app and it’s gonna become

just a simple app and it’s gonna become

just a simple app and it’s gonna become a bigger platform to bring financial in

a bigger platform to bring financial in

a bigger platform to bring financial in education in the phone of everybody so

education in the phone of everybody so

education in the phone of everybody so you don’t need to anymore go to the

you don’t need to anymore go to the

you don’t need to anymore go to the financial advisor or to your bank branch

financial advisor or to your bank branch

financial advisor or to your bank branch to feel that you have somebody that’s

to feel that you have somebody that’s

to feel that you have somebody that’s supporting you in your financial

supporting you in your financial

supporting you in your financial decisions the way that we do it is using

decisions the way that we do it is using

decisions the way that we do it is using a basic concept that it’s called

a basic concept that it’s called

a basic concept that it’s called collective intelligence and actually

collective intelligence and actually

collective intelligence and actually collective intelligence is something

collective intelligence is something

collective intelligence is something that has existed forever philosophers

that has existed forever philosophers

that has existed forever philosophers have talked about it a long time the big

have talked about it a long time the big

have talked about it a long time the big difference is that over the past few

difference is that over the past few

difference is that over the past few years and especially in the last ten

years and especially in the last ten

years and especially in the last ten years

years

years the ability of machines to process data

the ability of machines to process data

the ability of machines to process data has become exponentially better and so

has become exponentially better and so

has become exponentially better and so now we find ourselves in a world where

now we find ourselves in a world where

now we find ourselves in a world where data has become real currency and

data has become real currency and

data has become real currency and machines can process a lot of a lot of

machines can process a lot of a lot of

machines can process a lot of a lot of data and you could know it’s this whole

data and you could know it’s this whole

data and you could know it’s this whole new world of what is called artificial

new world of what is called artificial

new world of what is called artificial intelligence so using data and using

intelligence so using data and using

intelligence so using data and using algorithms to analyze this data

algorithms to analyze this data

algorithms to analyze this data collective intelligence is a small part

collective intelligence is a small part

collective intelligence is a small part subset of this artificial intelligence

subset of this artificial intelligence

subset of this artificial intelligence and it just means that in a world where

and it just means that in a world where

and it just means that in a world where not only we can collect data but we can

not only we can collect data but we can

not only we can collect data but we can collect the way people interact with

collect the way people interact with

collect the way people interact with each other online because there’s more

each other online because there’s more

each other online because there’s more and more social media more and more

and more social media more and more

and more social media more and more peer-to-peer sort of products that we

peer-to-peer sort of products that we

peer-to-peer sort of products that we can see a new pattern not just analyzing

can see a new pattern not just analyzing

can see a new pattern not just analyzing single data of people but actually and

single data of people but actually and

single data of people but actually and applying on top of it a layer of overall

applying on top of it a layer of overall

applying on top of it a layer of overall interaction between people by using

interaction between people by using

interaction between people by using these two solutions we can actually take

these two solutions we can actually take

these two solutions we can actually take this world of excluded let’s say

this world of excluded let’s say

this world of excluded let’s say excluded people from the financial world

excluded people from the financial world

excluded people from the financial world and making them more reliable why

and making them more reliable why

and making them more reliable why because we can track behavior we can

because we can track behavior we can

because we can track behavior we can show people how they’re behaving

show people how they’re behaving

show people how they’re behaving differently from their peers how they

differently from their peers how they

differently from their peers how they can improve their financial behavior how

can improve their financial behavior how

can improve their financial behavior how they can spend better how can they how

they can spend better how can they how

they can spend better how can they how they can learn to

they can learn to

they can learn to save and what products financial

save and what products financial

save and what products financial products they can actually select that

products they can actually select that

products they can actually select that will help them this in the decisions of

will help them this in the decisions of

will help them this in the decisions of for example putting away money for a

for example putting away money for a

for example putting away money for a home or for university of their kids or

home or for university of their kids or

home or for university of their kids or for a pension and by using this simple

for a pension and by using this simple

for a pension and by using this simple tool and it’s very powerful technology

tool and it’s very powerful technology

tool and it’s very powerful technology you can really put in the hands of

you can really put in the hands of

you can really put in the hands of everybody the power to make the

everybody the power to make the

everybody the power to make the decisions that they didn’t have before

decisions that they didn’t have before

decisions that they didn’t have before and I hope that with this by helping in

and I hope that with this by helping in

and I hope that with this by helping in a little bit with a small step to

a little bit with a small step to

a little bit with a small step to reshape the way finance sees this new

reshape the way finance sees this new

reshape the way finance sees this new world of self-employed workers that

world of self-employed workers that

world of self-employed workers that there will be again the ability for

there will be again the ability for

there will be again the ability for banks to see that giving capital and

banks to see that giving capital and

banks to see that giving capital and giving liquidity to this whole market

giving liquidity to this whole market

giving liquidity to this whole market will just improve the ability for these

will just improve the ability for these

will just improve the ability for these self-employed to become their own

self-employed to become their own

self-employed to become their own businesses in the end what is important

businesses in the end what is important

businesses in the end what is important for us is that obviously technology

for us is that obviously technology

for us is that obviously technology can’t happen on its own there’s a lot of

can’t happen on its own there’s a lot of

can’t happen on its own there’s a lot of that we can build but it always comes

that we can build but it always comes

that we can build but it always comes around to people we believe that what

around to people we believe that what

around to people we believe that what we’re trying to build is a community is

we’re trying to build is a community is

we’re trying to build is a community is a community that works together to

a community that works together to

a community that works together to create this kind of solution and that

create this kind of solution and that

create this kind of solution and that because it’s more mostly based on

because it’s more mostly based on

because it’s more mostly based on collective intelligence it’s mostly

collective intelligence it’s mostly

collective intelligence it’s mostly based on people and people interacting

based on people and people interacting

based on people and people interacting with each other and so even if it is

with each other and so even if it is

with each other and so even if it is online and it’s not always of offline

online and it’s not always of offline

online and it’s not always of offline and it’s not always offline offline is

and it’s not always offline offline is

and it’s not always offline offline is what we can start to build in terms of

what we can start to build in terms of

what we can start to build in terms of communities and therefore if we start to

communities and therefore if we start to

communities and therefore if we start to really try and find these kind of

really try and find these kind of

really try and find these kind of solutions that over but many others are

solutions that over but many others are

solutions that over but many others are going to bring on to see ways in which

going to bring on to see ways in which

going to bring on to see ways in which we can become financially reliable we

we can become financially reliable we

we can become financially reliable we can solve this problem of not feeling

can solve this problem of not feeling

can solve this problem of not feeling excluded just because we have a

excluded just because we have a

excluded just because we have a different job than what the society sort

different job than what the society sort

different job than what the society sort of told you that was the job you had to

of told you that was the job you had to

of told you that was the job you had to do and I want to leave you with a small

do and I want to leave you with a small

do and I want to leave you with a small consideration I and many of you by

consideration I and many of you by

consideration I and many of you by growing up in Italy

growing up in Italy

growing up in Italy you go to college we were still brought

you go to college we were still brought

you go to college we were still brought up in a place where it was like a few

up in a place where it was like a few

up in a place where it was like a few jobs that you could do and those were

jobs that you could do and those were

jobs that you could do and those were the right jobs to go and pursue

the right jobs to go and pursue

the right jobs to go and pursue when I decided to be an entrepreneur it

when I decided to be an entrepreneur it

when I decided to be an entrepreneur it was still seeing like a very crazy and

was still seeing like a very crazy and

was still seeing like a very crazy and very risky kind of decision and I was

very risky kind of decision and I was

very risky kind of decision and I was very lucky that I had a supported family

very lucky that I had a supported family

very lucky that I had a supported family but I didn’t always have society on my

but I didn’t always have society on my

but I didn’t always have society on my side and I sort of also had a career

side and I sort of also had a career

side and I sort of also had a career into a very complicated let’s say

into a very complicated let’s say

into a very complicated let’s say technological evolutions that were

technological evolutions that were

technological evolutions that were really trying to change certain markets

really trying to change certain markets

really trying to change certain markets and pushing the boundaries and therefore

and pushing the boundaries and therefore

and pushing the boundaries and therefore it was really struggling always to sort

it was really struggling always to sort

it was really struggling always to sort of push this barrier of like change and

of push this barrier of like change and

of push this barrier of like change and change I believe is one of the hardest

change I believe is one of the hardest

change I believe is one of the hardest things that people are able to do but if

things that people are able to do but if

things that people are able to do but if we can create that kind of environment

we can create that kind of environment

we can create that kind of environment to facilitate that change

to facilitate that change

to facilitate that change I really believe there’s gonna be more

I really believe there’s gonna be more

I really believe there’s gonna be more and more entrepreneurs that are going to

and more entrepreneurs that are going to

and more entrepreneurs that are going to grow the economy of our country and

grow the economy of our country and

grow the economy of our country and other countries in the world and it was

other countries in the world and it was

other countries in the world and it was going to be more like in an incredibly

going to be more like in an incredibly

going to be more like in an incredibly powerful environment for everybody so

powerful environment for everybody so

powerful environment for everybody so just to a note I don’t know if everybody

just to a note I don’t know if everybody

just to a note I don’t know if everybody knows but Italy is the place where

knows but Italy is the place where

knows but Italy is the place where banking was invented so banks were

banking was invented so banks were

banking was invented so banks were invented here and we can have the power

invented here and we can have the power

invented here and we can have the power to make sure that we decide how the

to make sure that we decide how the

to make sure that we decide how the banking industry changes from here thank

banking industry changes from here thank

banking industry changes from here thank you

[Music]

[Music] [Applause]

you

you [Music]

”

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