
to publicis pointing to you a
story that made a lot of difference in
My life is a very brief story.
narrated by Freud himself
founder of psychoanalysis and a history
that happens between a poet’s frei and
a flower
he was walking on a summer day
Gorgeous in Europe is talking about the
things of life when the poet is
sadden suddenly turns to the
freud says pulls doctor freud what a pity I
‘m so amazed that such
Beautiful garden and makes me so cheerful more
from one moment to another I was very
sad to imagine that despite all
this beauty one day very soon this
here will end this beauty will not
last
although all we feel is
joy at the moment when we are
easy and nature does not last for
ever
and then Fred is spending some time in
silence and then pick up the
Talk to him like that, but he looks
So you fool yourself
It’s not that despite the beauty
the flower is not hard is that the flower is only
beautiful because it does not last is because it is
transient is because it is transient
that we can extract from that
beauty
Good, I said if this story
changed my life is actually the
From this story I had a lot of
sure the choice I made is for
work with something that is
extremely human for something that
take into account something human because the
human
that’s what you lose if you guys
You can make a brief memory here.
of the field of biology we will see that
in nature, things are nothing
loses nothing if it creates everything turns into
human nature not human nature
a loss agent necessarily suffers
for this loss and this is what
constitute as humans is what most
constitutes itself as human and is
one thing we can not do
forget is and has to do with this text
beautiful about transience and its
title of the history of freud the people
can not forget that it is this
space of loss is exactly the missing
that moves us there would be no desire
there would be no movement if
If it were the fault imagine a game like this
of the rest one is in which he was
full right is full is not there
movement the game would not even begin
so it is important that there is a space
empty so that we can move to
that we address ourselves to something that
we lack
and this is effectively what we
characterizes more properly and that
differs from bird or flower the
monkey
the fact that there is this says of this
mismatch between what people
What do you want and what do we have?
there is always something that stays
lacking is for the human being because
We do nevertheless live in a
everyday and liquid where nothing
can not be liquid in this sense of
people can not stand the loss of people
do not withstand the breaks the spaces
empty
today we live in this moment especially
over the last two decades with all
is of science with all the
the advent of technology
we live massacred by a continuity
for one is permanence is of
The connection of being around
where we have the
feeling that this time is
continuous is without pause and without loss is
without fail
and it’s as if we had
increasingly directing this type of
situation without asking the least
where are we going with all this is that
The way we are going to live the next
years from that well live the cimpor
like it was a party at a party
continuous is today a lot of
impressive as it is because of the
people do not disconnect from social networks
the obligation that social networks in
put it is that we are the time
all happy cheerful beautiful showing the right
our best faces of ours
better programs ours is more
beautiful positions m is interchangeably
a party without a party in a way
including having to have the
participation of the other there all the time
To confirm me at this party.
uninterrupted
in this enjoyment that is without expansion without
This is another interval that confirms me.
in this place of an absolute party
of happiness without interval
and it’s another one that comes into my
making an intimate kind of the
lack of rest
are a lack of difference between what is
public and what is private is not
today it’s like we have to
to do in public life what the
people do in private to play a
bit is without any pause to be
ask about the consequences of this
where all this leads us to the end is
I go, as I already said, it ‘s a
daily life and is a daily life of
I’ll bring some excesses
examples are no more palatable to
make it closer to what I have
certainty that is part of daily life
of us all is the first is so the
first very obvious situation of
excesses that we live in our
everyday is the excess of objects then
It’s another day, right? I participated.
of this scene a 5 year old
came from a children’s party full of
gifts in thulium the gifts is attached
the other 1574 gifts he has already
had inside the closet every time
he opens the closet the freebies fall in
above his head and without this
child of 5 can get the time
to play with it all he goes
guarding with everything that he is going
accumulating we are a generation of
Accumulators né
and obviously this child does not have
time to play because on the side of here
your parents are much more
concerned incites this time
child so that he or she fulfills their
what deficiencies it may be is with
five year old professional
Perfect
so this is the excess of objects
on the other hand an excess of news
It’s amazing to think that in the 1921 newspaper
had 50 times
– words than in 2017 50 times less
words and if we do not consider
uav the online versions of the newspaper
there we multiply by 500 that
number is a lot of information without
people have the least capacity to digest
the
We do not have time to digest the
amount of information that people
receives daily so excessive there
information and the third is
The excess I bring is for us.
to reflect a little is the excess of
messages and I remember that it ‘s up to
very soon I would say three
decades of communication between
two people away was the letter was
more effective and was more present
culture until very recently the
letter is a form of
communication is forgotten and that
includes a time interval a
a minimum space between the
recipient where this letter will and
the sender where this letter comes from
space has been filed in 20 years
we first had there still some
is insertion of emails into our
life but today a 17 year old
do not know what an email is
You heard but says he does not receive
does not respond by email or is it the
a whole time a message arrives
instantly so that people
also confirms itself in front of the other
when we realize for example he
by the application that the other read our
message
We do not believe in this little one anymore.
space that can be
between the people and the other is always
I’m very worried that this will
giving
and then there would be no problem
if all this had happened and the
We observe that we are all more
happy indeed we are all less
distressed but this is not what people
realizes if on the one hand it is not possible
to be nostalgic of this is and
claim and condemn the advances
technologies so radical that they
made so much difference in our
behavior is not possible is
miss it
on the other hand it is inevitable that
people stop to pause to think
to take these issues because a
party and neither interrupts is the same thing
what an anguish
The truth is that we feel this
absence of contrast
the same way then if I ‘m 200
hours a day happy
It’s more or less the same thing as me.
200 hours a day the wheezing in the
The next sense is I can not
compare nor do I have a sadness
Tell me about a joy and vice versa.
It’s all a cushion, I’m going.
give a statistic is statistical for you
is a survey that came out this week
is alarming today 20 per cent
of the entire adult population
American makes use of some medicine
10 per cent of all children in
age at school makes use of some
or psychiatric medication and 25% of
young university students are
in that same
tactics are not numbers that say
a little that these advances
this radical form with which the world is
eventually became the last
decades so as not to consider the
pause the interval on the separation to
distance between a thing and
another has the effect of distress
well I’ll bring three paradoxes of it
everything that is there in our
life
the first of the curiosities is the fact that
people realize that today for some
thing if real it first has to be
virtual
So it’s young people who start and end
Your relationship is over the internet.
before they even kissed them
combine this
then it is they kiss for example is
the way we are at an event
and if we do not post on the social network
this event it will not have existed is
this modern sensation is not
way this virtual one happened to
be prior to the actual placing
consequences in reality this is not without
consequences because we understand and
always understood how real is the second
paradox is that when they go over
information and words we are with
with more words we are popular
let’s say our day
not necessarily this is reversed with
a certainty is firmness in our
commitments
We talk a lot and it’s little, I go.
bring an example here when I was
small and ballet
My mother used to say that to me.
at three o’clock in the afternoon
ballet I’ll be looking for
good if 3 and 10 or 13 15 arrived and I
I was not at the door, I was dead.
or I would die because she was going to kill me
if I would not survive this
experience anyway then the
commitments with the agility of
messages and the information they
become more and more fragile and
in a broader view
that’s what we share
does not share anything else we
we are here in the symbolic field that is
this space where we share
words and these words are
making them more worn and they are
making more is mine – led to
serious and the third paradox is the fact
that we certainly save
long with modernity but this
time is not reversed in real time
We can use this leisure
productive is to this space that the
people could have a great example is
when we were up to too much
a short time ago there was no bank
online is we got 40 minutes in
the bank row that we make with these
40 minutes today where is the 40
minutes of the week we spent in the
bank row
We do not know this if it’s subverted in
something else has become a
requirement of one or two or three
commitments is then to this paradox
It’s about good and good weather.
generates hyperactivity we are all and
we live in a culture that
encourages hyperactivity and has a
little prejudice with passivity
and that’s when we forget it’s just
in this time in this pause and in that
interval
said that we could be
surprised by some news for
something of the order of creation
desire depends on this to come to appear
to exist and to and to become
effective in our life is coming back to flower
of Freud’s important that a crop
finish here another one may come and the
people recognize that it is at the
a crop that another may come
and we are getting more and more
refractory and all this is as if the
could ignore what is the
main of the human who we are
all passengers – the exchanger and
driver
Good, I’ll go and read you a phrase.
What do I think of the clarice lispector?
exactly to finish and over
this theme of today my joy too
comes from my deepest sadness and
sadness is a failed joy
thank you so much
[Applause]
[Music]
”
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