did you know that everyday Facebook users upload up to 300 million new
users upload up to 300 million new
users upload up to 300 million new photos on the platform last year a
photos on the platform last year a
photos on the platform last year a friend of mine mater Cortez is here on
friend of mine mater Cortez is here on
friend of mine mater Cortez is here on stage today
stage today
stage today send me a what’s up with these free
send me a what’s up with these free
send me a what’s up with these free photos and they asked me afterwards
photos and they asked me afterwards
photos and they asked me afterwards I texted tests a written question the
I texted tests a written question the
I texted tests a written question the question said I know that social media
question said I know that social media
question said I know that social media assess our poor our photos and our
assess our poor our photos and our
assess our poor our photos and our profiles with artificial intelligence
profiles with artificial intelligence
profiles with artificial intelligence and based on that they can boost more or
and based on that they can boost more or
and based on that they can boost more or less the profile which of those three
less the profile which of those three
less the profile which of those three photos is best for LinkedIn interesting
photos is best for LinkedIn interesting
photos is best for LinkedIn interesting question it is very interesting question
question it is very interesting question
question it is very interesting question because first it underlines a very
because first it underlines a very
because first it underlines a very important fact but every time we upload
important fact but every time we upload
important fact but every time we upload the photo in a social media before
the photo in a social media before
the photo in a social media before reaching the audience the photo goes
reaching the audience the photo goes
reaching the audience the photo goes through a check an automatic check
through a check an automatic check
through a check an automatic check normally done by artificial intelligence
normally done by artificial intelligence
normally done by artificial intelligence so the judges of our photos are first
so the judges of our photos are first
so the judges of our photos are first the social medias and then the photo my
the social medias and then the photo my
the social medias and then the photo my reach our audience second the question
reach our audience second the question
reach our audience second the question undermines that you understand norther
undermines that you understand norther
undermines that you understand norther to answer you need to understand ours
to answer you need to understand ours
to answer you need to understand ours software thing you need to know the
software thing you need to know the
software thing you need to know the point of view of software of artificial
point of view of software of artificial
point of view of software of artificial intelligence and this is different for
intelligence and this is different for
intelligence and this is different for humans therefore I said what should I
humans therefore I said what should I
humans therefore I said what should I answer to Matteo should I just give him
answer to Matteo should I just give him
answer to Matteo should I just give him my opinion I don’t know how they have
my opinion I don’t know how they have
my opinion I don’t know how they have their artificial intelligence things but
their artificial intelligence things but
their artificial intelligence things but didn’t want to know my opinion you
didn’t want to know my opinion you
didn’t want to know my opinion you wanted to know exactly what was the best
wanted to know exactly what was the best
wanted to know exactly what was the best for LinkedIn therefore I started to work
for LinkedIn therefore I started to work
for LinkedIn therefore I started to work on artificial intelligence because I
on artificial intelligence because I
on artificial intelligence because I wanted to give him an evidence I didn’t
wanted to give him an evidence I didn’t
wanted to give him an evidence I didn’t want just just want to say ok number one
want just just want to say ok number one
want just just want to say ok number one is nice and so I built up a tool that
is nice and so I built up a tool that
is nice and so I built up a tool that allows us to see our artificial
allows us to see our artificial
allows us to see our artificial intelligence
intelligence
intelligence see the photos for instance with the
see the photos for instance with the
see the photos for instance with the tool that she that is called the image
tool that she that is called the image
tool that she that is called the image sentiment analysis tool will look at the
sentiment analysis tool will look at the
sentiment analysis tool will look at the photo detector face find out the emotion
photo detector face find out the emotion
photo detector face find out the emotion see all the elements on the photo that I
see all the elements on the photo that I
see all the elements on the photo that I understood read any text that is in the
understood read any text that is in the
understood read any text that is in the photo find out if the photo is already
photo find out if the photo is already
photo find out if the photo is already online find its origin and what what
online find its origin and what what
online find its origin and what what kind of usage is being made online with
kind of usage is being made online with
kind of usage is being made online with the same photo so here we can start to
the same photo so here we can start to
the same photo so here we can start to answer to the two materials question
answer to the two materials question
answer to the two materials question which one of those three photos is best
which one of those three photos is best
which one of those three photos is best from LinkedIn standpoint of view so I
from LinkedIn standpoint of view so I
from LinkedIn standpoint of view so I now ask you to turn off your human
now ask you to turn off your human
now ask you to turn off your human operating system for the next ten
operating system for the next ten
operating system for the next ten minutes look at what we see with the
minutes look at what we see with the
minutes look at what we see with the artificial intelligence eyes so number
artificial intelligence eyes so number
artificial intelligence eyes so number one we scan the photo we pass it through
one we scan the photo we pass it through
one we scan the photo we pass it through the tool and it says okay this photo as
the tool and it says okay this photo as
the tool and it says okay this photo as a neutral emotion with a level of
a neutral emotion with a level of
a neutral emotion with a level of confidence quite high then in terms of
confidence quite high then in terms of
confidence quite high then in terms of elements understood on the photo I can
elements understood on the photo I can
elements understood on the photo I can understand the moustache the beard I can
understand the moustache the beard I can
understand the moustache the beard I can understand that this is a professional
understand that this is a professional
understand that this is a professional guy is a Swiss banker they make out of
guy is a Swiss banker they make out of
guy is a Swiss banker they make out of money by the way so you can see that is
money by the way so you can see that is
money by the way so you can see that is is either is a professional photo number
is either is a professional photo number
is either is a professional photo number one the number two the emotion is likely
one the number two the emotion is likely
one the number two the emotion is likely joyful with the 10% confidence and at
joyful with the 10% confidence and at
joyful with the 10% confidence and at the same time the fascial air is still
the same time the fascial air is still
the same time the fascial air is still understood but the manly side of a photo
understood but the manly side of a photo
understood but the manly side of a photo comes out strongly because you can see
comes out strongly because you can see
comes out strongly because you can see battery’s forehead and it’s more focused
battery’s forehead and it’s more focused
battery’s forehead and it’s more focused Center on the on the face the third one
Center on the on the face the third one
Center on the on the face the third one totally changes there the emotion
totally changes there the emotion
totally changes there the emotion detective is joy with one under percent
detective is joy with one under percent
detective is joy with one under percent a level of confidence and the elements
a level of confidence and the elements
a level of confidence and the elements understood on the photo are for instance
understood on the photo are for instance
understood on the photo are for instance the smile again with a very high level
the smile again with a very high level
the smile again with a very high level of confidence again the fascia layer and
of confidence again the fascia layer and
of confidence again the fascia layer and again the gentlemen side so Matteo which
again the gentlemen side so Matteo which
again the gentlemen side so Matteo which one should you use for LinkedIn
now what you’ve all been waiting for
now what you’ve all been waiting for so the number one if you want to look
so the number one if you want to look
so the number one if you want to look more professional you know that every
more professional you know that every
more professional you know that every time you send them a photo you send a
time you send them a photo you send a
time you send them a photo you send a message behind that so you want to
message behind that so you want to
message behind that so you want to position yourself as a professional take
position yourself as a professional take
position yourself as a professional take number one you want to position yourself
number one you want to position yourself
number one you want to position yourself more as a man number two you wanna be
more as a man number two you wanna be
more as a man number two you wanna be the nice guy in the company the likable
the nice guy in the company the likable
the nice guy in the company the likable one the team player number three from an
one the team player number three from an
one the team player number three from an artificial standpoint of view and again
artificial standpoint of view and again
artificial standpoint of view and again in which social media should we should
in which social media should we should
in which social media should we should you use those photos the number one and
you use those photos the number one and
you use those photos the number one and number two are probably very good for
number two are probably very good for
number two are probably very good for LinkedIn and professional social media
LinkedIn and professional social media
LinkedIn and professional social media and the second one the third one the
and the second one the third one the
and the second one the third one the likable one probably is also good for
likable one probably is also good for
likable one probably is also good for Facebook because that’s more let’s say
Facebook because that’s more let’s say
Facebook because that’s more let’s say different medium and you guys know that
different medium and you guys know that
different medium and you guys know that the medium is the message
I don’t I don’t know what to think about
I don’t I don’t know what to think about this laughs I hope this stuff about the
this laughs I hope this stuff about the
this laughs I hope this stuff about the photo because okay so photos are also
photo because okay so photos are also
photo because okay so photos are also important for your love life today
important for your love life today
important for your love life today before you date someone probably you’re
before you date someone probably you’re
before you date someone probably you’re gonna look at this Facebook profile look
gonna look at this Facebook profile look
gonna look at this Facebook profile look at this photo or her photo and you need
at this photo or her photo and you need
at this photo or her photo and you need to get an idea of who is this person you
to get an idea of who is this person you
to get an idea of who is this person you know so I said let’s try to see what is
know so I said let’s try to see what is
know so I said let’s try to see what is the most seductive photofit inda and
the most seductive photofit inda and
the most seductive photofit inda and then I had to pick pick up my photo
then I had to pick pick up my photo
then I had to pick pick up my photo because materials that don’t take minds
number one joy is where is found is
number one joy is where is found is detective by the face but in general it
detective by the face but in general it
detective by the face but in general it says is the 100% level of confidence joy
says is the 100% level of confidence joy
says is the 100% level of confidence joy in terms of elements understood on the
in terms of elements understood on the
in terms of elements understood on the photo the drink is understood clearly
the male side is understood that’s a
the male side is understood that’s a good point for me and the fun comes out
good point for me and the fun comes out
good point for me and the fun comes out because the entire background sends a
because the entire background sends a
because the entire background sends a message so fun is also there the second
message so fun is also there the second
message so fun is also there the second one again the joy is there with a high
one again the joy is there with a high
one again the joy is there with a high level of confidence and then there is
level of confidence and then there is
level of confidence and then there is the social side the socialite side the
the social side the socialite side the
the social side the socialite side the professional comes out because I’m doing
professional comes out because I’m doing
professional comes out because I’m doing I’m wearing a jacket and interesting to
I’m wearing a jacket and interesting to
I’m wearing a jacket and interesting to notice in the background I have some
notice in the background I have some
notice in the background I have some words written Jia B so it reads the text
words written Jia B so it reads the text
words written Jia B so it reads the text and it correlates through OCR and it
and it correlates through OCR and it
and it correlates through OCR and it correlates my image with Jia B so think
correlates my image with Jia B so think
correlates my image with Jia B so think about if I had a tattoo here with
about if I had a tattoo here with
about if I had a tattoo here with something written it would read that at
something written it would read that at
something written it would read that at you by the way I have a tattoo here but
you by the way I have a tattoo here but
you by the way I have a tattoo here but I cannot show you now photos are very
I cannot show you now photos are very
I cannot show you now photos are very important for corporation and for
important for corporation and for
important for corporation and for companies when they want to decide which
companies when they want to decide which
companies when they want to decide which advertising they should take and they
advertising they should take and they
advertising they should take and they spend a lot of money in advertising
spend a lot of money in advertising
spend a lot of money in advertising probably it’s very important to see the
probably it’s very important to see the
probably it’s very important to see the photo not just with business experience
photo not just with business experience
photo not just with business experience but also with some something more and
but also with some something more and
but also with some something more and here I picked up randomly a photo of a
here I picked up randomly a photo of a
here I picked up randomly a photo of a home insurance website here is it’s this
home insurance website here is it’s this
home insurance website here is it’s this family nice family
family nice family
family nice family with a dog and I would like to ask you
with a dog and I would like to ask you
with a dog and I would like to ask you please raise your hand if you think this
please raise your hand if you think this
please raise your hand if you think this photo is suitable for a home insurance
photo is suitable for a home insurance
photo is suitable for a home insurance website please raise your hand so all
website please raise your hand so all
website please raise your hand so all the others raise your hand if you think
the others raise your hand if you think
the others raise your hand if you think it’s not suitable there are a lot of
it’s not suitable there are a lot of
it’s not suitable there are a lot of neutral people as usual
neutral people as usual
neutral people as usual they are the ones who are looking for to
they are the ones who are looking for to
they are the ones who are looking for to go for food for lunch okay so let’s run
go for food for lunch okay so let’s run
go for food for lunch okay so let’s run again the to the tool and let’s run the
again the to the tool and let’s run the
again the to the tool and let’s run the photon the tool and what says it says
photon the tool and what says it says
photon the tool and what says it says okay joy is found there with 100%
okay joy is found there with 100%
okay joy is found there with 100% confidence and you see that the family
confidence and you see that the family
confidence and you see that the family are smiling the parents the children and
are smiling the parents the children and
are smiling the parents the children and then people are recognized that’s good
then people are recognized that’s good
then people are recognized that’s good talks the dog is recognized but it’s a
talks the dog is recognized but it’s a
talks the dog is recognized but it’s a secondary element in terms of importance
secondary element in terms of importance
secondary element in terms of importance on the photo if you just calculate the
on the photo if you just calculate the
on the photo if you just calculate the pixel the dog has maybe 20% of the pixel
pixel the dog has maybe 20% of the pixel
pixel the dog has maybe 20% of the pixel the family has 70 so it’s more a family
the family has 70 so it’s more a family
the family has 70 so it’s more a family now we run the to lunch and check any
now we run the to lunch and check any
now we run the to lunch and check any Association on the web any related image
Association on the web any related image
Association on the web any related image that are found on the web and we ask the
that are found on the web and we ask the
that are found on the web and we ask the tool what is this photo related with and
tool what is this photo related with and
tool what is this photo related with and it says it’s related more with dogs not
it says it’s related more with dogs not
it says it’s related more with dogs not so much with family it’s more related
so much with family it’s more related
so much with family it’s more related with dogs and then it says stock
with dogs and then it says stock
with dogs and then it says stock photography you guys know where is a
photography you guys know where is a
photography you guys know where is a stock photography is a photo you buy
stock photography is a photo you buy
stock photography is a photo you buy online and anybody can buy that and you
online and anybody can buy that and you
online and anybody can buy that and you can find the same photo in different
can find the same photo in different
can find the same photo in different website and you guess what the same
website and you guess what the same
website and you guess what the same photo is being used in other website for
photo is being used in other website for
photo is being used in other website for instance here we have a scene Mar
instance here we have a scene Mar
instance here we have a scene Mar cleaning in corporation company they’re
cleaning in corporation company they’re
cleaning in corporation company they’re using exactly the same photo and what do
using exactly the same photo and what do
using exactly the same photo and what do they do they don’t sell insurance they
they do they don’t sell insurance they
they do they don’t sell insurance they kill outdoors and bacteria and another
kill outdoors and bacteria and another
kill outdoors and bacteria and another company it’s a loan and pest services
company it’s a loan and pest services
company it’s a loan and pest services and they again they have the same photo
and they again they have the same photo
and they again they have the same photo so probably if you knew this before you
so probably if you knew this before you
so probably if you knew this before you will think twice before using that photo
will think twice before using that photo
will think twice before using that photo or at least if you were a big brand you
or at least if you were a big brand you
or at least if you were a big brand you would go to your boss and says look you
would go to your boss and says look you
would go to your boss and says look you want this photo if there is a problem
want this photo if there is a problem
want this photo if there is a problem it’s your problem when you decide what
it’s your problem when you decide what
it’s your problem when you decide what you want to eat you want to know where
you want to eat you want to know where
you want to eat you want to know where does the meat for instance comes from if
does the meat for instance comes from if
does the meat for instance comes from if it’s a Swiss Swiss made meat you’re
it’s a Swiss Swiss made meat you’re
it’s a Swiss Swiss made meat you’re happy what about the images we are using
happy what about the images we are using
happy what about the images we are using do you know where the images you are
do you know where the images you are
do you know where the images you are using on your corporate website do you
using on your corporate website do you
using on your corporate website do you know where they come from where are they
know where they come from where are they
know where they come from where are they being used today you better know that on
being used today you better know that on
being used today you better know that on Monday because the day your boss finds
Monday because the day your boss finds
Monday because the day your boss finds out about this artificial intelligence
out about this artificial intelligence
out about this artificial intelligence you want to know that in the future and
you want to know that in the future and
you want to know that in the future and I think near future we will decide our
I think near future we will decide our
I think near future we will decide our image based upon our personal experience
image based upon our personal experience
image based upon our personal experience but also based upon in artificial
but also based upon in artificial
but also based upon in artificial intelligence it’s not gonna be anymore I
intelligence it’s not gonna be anymore I
intelligence it’s not gonna be anymore I like this photo you like that now you
like this photo you like that now you
like this photo you like that now you have an evidence and you say ok I like
have an evidence and you say ok I like
have an evidence and you say ok I like better this one because and you have
better this one because and you have
better this one because and you have evidence and facts it’s going to be a
evidence and facts it’s going to be a
evidence and facts it’s going to be a tsunami because we upload so many photos
tsunami because we upload so many photos
tsunami because we upload so many photos on the web we now have such a large data
on the web we now have such a large data
on the web we now have such a large data set of data that we can compare the
set of data that we can compare the
set of data that we can compare the photo with how is this gonna change my
photo with how is this gonna change my
photo with how is this gonna change my job your job there are new people
job your job there are new people
job your job there are new people working on artificial intelligence new
working on artificial intelligence new
working on artificial intelligence new kind of works data scientists and many
kind of works data scientists and many
kind of works data scientists and many others but mostly artificial
others but mostly artificial
others but mostly artificial intelligence is going to be is going to
intelligence is going to be is going to
intelligence is going to be is going to be an extra ingredient added to your
be an extra ingredient added to your
be an extra ingredient added to your current job you’re not going to be
current job you’re not going to be
current job you’re not going to be replaced by those machine if you know
replaced by those machine if you know
replaced by those machine if you know how to use artificial intelligence and
how to use artificial intelligence and
how to use artificial intelligence and machine learning let’s say you are a
machine learning let’s say you are a
machine learning let’s say you are a lawyer you want to check if photos of
lawyer you want to check if photos of
lawyer you want to check if photos of the logo of the company are being used
the logo of the company are being used
the logo of the company are being used somewhere else
somewhere else
somewhere else then you can you can add to your current
then you can you can add to your current
then you can you can add to your current job artificial intelligence and you’re
job artificial intelligence and you’re
job artificial intelligence and you’re going to find who is going to use the
going to find who is going to use the
going to find who is going to use the photos without a license you are a
photos without a license you are a
photos without a license you are a fashion designer you have defined your
fashion designer you have defined your
fashion designer you have defined your collection you want to decide the front
collection you want to decide the front
collection you want to decide the front photos or the front page of your
photos or the front page of your
photos or the front page of your collection which emotion comes out of
collection which emotion comes out of
collection which emotion comes out of this photo which I’m also do I want to
this photo which I’m also do I want to
this photo which I’m also do I want to give to my in terms of my position and
give to my in terms of my position and
give to my in terms of my position and you can run artificial intelligence and
you can run artificial intelligence and
you can run artificial intelligence and also if you are a hairdresser customer
also if you are a hairdresser customer
also if you are a hairdresser customer comes to you and says oh I want this new
comes to you and says oh I want this new
comes to you and says oh I want this new haircut you can run it through
haircut you can run it through
haircut you can run it through artificial intelligence and find out
artificial intelligence and find out
artificial intelligence and find out correlation so artificial intelligence
correlation so artificial intelligence
correlation so artificial intelligence is a new ingredient you need to add to
is a new ingredient you need to add to
is a new ingredient you need to add to your job as soon as possible thank you
your job as soon as possible thank you
your job as soon as possible thank you [Applause]
”
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