oh good morning I’m Jeff and I’m an engineer and yeah we think a little
engineer and yeah we think a little
engineer and yeah we think a little differently than most you see another
differently than most you see another
differently than most you see another car – stop sign I see another variable
car – stop sign I see another variable
car – stop sign I see another variable entering the equation you see traffic
entering the equation you see traffic
entering the equation you see traffic congestion I see a queueing theory
congestion I see a queueing theory
congestion I see a queueing theory problem right so when I graduated from
problem right so when I graduated from
problem right so when I graduated from high school on a Friday I went to work
high school on a Friday I went to work
high school on a Friday I went to work on Monday at Delco electronics in Kokomo
on Monday at Delco electronics in Kokomo
on Monday at Delco electronics in Kokomo Indiana as a co-op student I was pumped
Indiana as a co-op student I was pumped
Indiana as a co-op student I was pumped alright I was an engineering co-op
alright I was an engineering co-op
alright I was an engineering co-op student at Kettering University and I’m
student at Kettering University and I’m
student at Kettering University and I’m a big fan of the co-op education model
a big fan of the co-op education model
a big fan of the co-op education model what it was when it was time to graduate
what it was when it was time to graduate
what it was when it was time to graduate they asked the coops the top three
they asked the coops the top three
they asked the coops the top three places that you’d like to work and I
places that you’d like to work and I
places that you’d like to work and I didn’t get any of my choices all my
didn’t get any of my choices all my
didn’t get any of my choices all my buddies got all my choices and I was
buddies got all my choices and I was
buddies got all my choices and I was pretty sure I had better grades than
pretty sure I had better grades than
pretty sure I had better grades than they had right but I got something much
they had right but I got something much
they had right but I got something much better I was on the team that put the
better I was on the team that put the
better I was on the team that put the first computer on a car ever now since
first computer on a car ever now since
first computer on a car ever now since that time the cars become the biggest
that time the cars become the biggest
that time the cars become the biggest most powerful computer that you own
most powerful computer that you own
most powerful computer that you own today’s cars have 50 computers have 50
today’s cars have 50 computers have 50
today’s cars have 50 computers have 50 200 million lines of software code and
200 million lines of software code and
200 million lines of software code and that’s soon going to double ironed if
that’s soon going to double ironed if
that’s soon going to double ironed if you think about a 35 fighter jet for
you think about a 35 fighter jet for
you think about a 35 fighter jet for example it has 24 million lines of code
example it has 24 million lines of code
example it has 24 million lines of code an Android operating system has 12
an Android operating system has 12
an Android operating system has 12 million lines of code so I completed a
million lines of code so I completed a
million lines of code so I completed a mechanical electrical engineering degree
mechanical electrical engineering degree
mechanical electrical engineering degree at Kettering and one of the hardest
at Kettering and one of the hardest
at Kettering and one of the hardest classes for Electrical Engineering is
classes for Electrical Engineering is
classes for Electrical Engineering is field theory now I had a professor Jack
field theory now I had a professor Jack
field theory now I had a professor Jack Owen for Fields jumping jack we called
Owen for Fields jumping jack we called
Owen for Fields jumping jack we called him he had a passion for a field theory
him he had a passion for a field theory
him he had a passion for a field theory and I did not I couldn’t see where I’d
and I did not I couldn’t see where I’d
and I did not I couldn’t see where I’d ever used this electromagnetic wave
ever used this electromagnetic wave
ever used this electromagnetic wave propagation stuff and here’s a final was
propagation stuff and here’s a final was
propagation stuff and here’s a final was one question and I’m embarrassed to say
one question and I’m embarrassed to say
one question and I’m embarrassed to say that I turned it in blank that wasn’t a
that I turned it in blank that wasn’t a
that I turned it in blank that wasn’t a good thing but I I squeaked by with a C
good thing but I I squeaked by with a C
good thing but I I squeaked by with a C in the class so fast forward a few years
in the class so fast forward a few years
in the class so fast forward a few years I got to work on a start-up JV with
I got to work on a start-up JV with
I got to work on a start-up JV with Hughes Aircraft to develop both the next
Hughes Aircraft to develop both the next
Hughes Aircraft to develop both the next generation military radar and radar for
generation military radar and radar for
generation military radar and radar for cars so radar gives eyes to planes
cars so radar gives eyes to planes
cars so radar gives eyes to planes why couldn’t we give eyes to cars
why couldn’t we give eyes to cars
why couldn’t we give eyes to cars right that’s that was a concept so for a
right that’s that was a concept so for a
right that’s that was a concept so for a young engineer this was a very cool
young engineer this was a very cool
young engineer this was a very cool opportunity so our very first radar demo
opportunity so our very first radar demo
opportunity so our very first radar demo was on a Cadillac in Detroit and who was
was on a Cadillac in Detroit and who was
was on a Cadillac in Detroit and who was one of the very first people to have a
one of the very first people to have a
one of the very first people to have a look at this
look at this
look at this there’s my fields professor from
there’s my fields professor from
there’s my fields professor from Kettering it was jumping-jack he’d
Kettering it was jumping-jack he’d
Kettering it was jumping-jack he’d become the chief electrical engineer for
become the chief electrical engineer for
become the chief electrical engineer for General Motors so I’m seeing my career
General Motors so I’m seeing my career
General Motors so I’m seeing my career pass before my eyes here right I hadn’t
pass before my eyes here right I hadn’t
pass before my eyes here right I hadn’t seen him in years he comes walking
seen him in years he comes walking
seen him in years he comes walking across the parking lot and he’s 50 feet
across the parking lot and he’s 50 feet
across the parking lot and he’s 50 feet away and he looks at me he goes Owens
away and he looks at me he goes Owens
away and he looks at me he goes Owens you can’t possibly have had anything to
you can’t possibly have had anything to
you can’t possibly have had anything to do with this car this radar you turned
do with this car this radar you turned
do with this car this radar you turned my final in blank so after about an hour
my final in blank so after about an hour
my final in blank so after about an hour walking through the car what the radar
walking through the car what the radar
walking through the car what the radar did he was convinced he did a little
did he was convinced he did a little
did he was convinced he did a little better job in class than he thought and
better job in class than he thought and
better job in class than he thought and I’m proud to say that we saw that
I’m proud to say that we saw that
I’m proud to say that we saw that breakthrough technology applied on a car
breakthrough technology applied on a car
breakthrough technology applied on a car on a Jaguar in 1999 it was the first
on a Jaguar in 1999 it was the first
on a Jaguar in 1999 it was the first radar on the road ever and that was a
radar on the road ever and that was a
radar on the road ever and that was a real game-changer radar helps make the
real game-changer radar helps make the
real game-changer radar helps make the car safer and that arc of innovation has
car safer and that arc of innovation has
car safer and that arc of innovation has continued ever since so why is it such a
continued ever since so why is it such a
continued ever since so why is it such a big deal there’s 1.3 million fatalities
big deal there’s 1.3 million fatalities
big deal there’s 1.3 million fatalities globally every year and that means
globally every year and that means
globally every year and that means somebody dies in a car accident every 30
somebody dies in a car accident every 30
somebody dies in a car accident every 30 seconds so I want to share a personal
seconds so I want to share a personal
seconds so I want to share a personal story that happened right here in
story that happened right here in
story that happened right here in southeastern Michigan just a few weeks
southeastern Michigan just a few weeks
southeastern Michigan just a few weeks ago a very dear friend of mine lost his
ago a very dear friend of mine lost his
ago a very dear friend of mine lost his 18 year old son in a car accident now he
18 year old son in a car accident now he
18 year old son in a car accident now he had his whole life ahead of him just two
had his whole life ahead of him just two
had his whole life ahead of him just two weeks into his college career and now
weeks into his college career and now
weeks into his college career and now his family is left shattered and I
his family is left shattered and I
his family is left shattered and I really believe that technology I’m
really believe that technology I’m
really believe that technology I’m talking about might have made a
talking about might have made a
talking about might have made a difference in that accident so think
difference in that accident so think
difference in that accident so think about this there we go an extra half
about this there we go an extra half
about this there we go an extra half second of warning can mitigate 60% of
second of warning can mitigate 60% of
second of warning can mitigate 60% of accidents so how fast is that if you’re
accidents so how fast is that if you’re
accidents so how fast is that if you’re a Detroit Tigers fan it takes Justin
a Detroit Tigers fan it takes Justin
a Detroit Tigers fan it takes Justin Verlander’s fastball a little less than
Verlander’s fastball a little less than
Verlander’s fastball a little less than half second to cross home plate right so
half second to cross home plate right so
half second to cross home plate right so we do that all the time a half second we
we do that all the time a half second we
we do that all the time a half second we take our eyes off the road for things
take our eyes off the road for things
take our eyes off the road for things like adjusting dials or eating or
like adjusting dials or eating or
like adjusting dials or eating or talking to a passenger I don’t even have
talking to a passenger I don’t even have
talking to a passenger I don’t even have to mention our smart phones we get away
to mention our smart phones we get away
to mention our smart phones we get away with it until we don’t
with it until we don’t
with it until we don’t and then it’s disaster now this
and then it’s disaster now this
and then it’s disaster now this technology can give you back that extra
technology can give you back that extra
technology can give you back that extra half second right it can make sure the
half second right it can make sure the
half second right it can make sure the car is never distracted even if you are
car is never distracted even if you are
car is never distracted even if you are now the automotive industry has done a
now the automotive industry has done a
now the automotive industry has done a tremendous job improving the safety of
tremendous job improving the safety of
tremendous job improving the safety of vehicles protecting the occupant in the
vehicles protecting the occupant in the
vehicles protecting the occupant in the event of a crash but we’ve plateaued in
event of a crash but we’ve plateaued in
event of a crash but we’ve plateaued in recent years in fact last year
recent years in fact last year
recent years in fact last year fatalities went up 8% and this year
fatalities went up 8% and this year
fatalities went up 8% and this year already in the first six months of 2016
already in the first six months of 2016
already in the first six months of 2016 they’ve gone up another 10% so active
they’ve gone up another 10% so active
they’ve gone up another 10% so active safety higher levels of automated
safety higher levels of automated
safety higher levels of automated driving are needed now to avoid the
driving are needed now to avoid the
driving are needed now to avoid the accident in the first place it’s no
accident in the first place it’s no
accident in the first place it’s no longer a nice-to-have
longer a nice-to-have
longer a nice-to-have it’s a half to have so how do we make
it’s a half to have so how do we make
it’s a half to have so how do we make our move into automated driving we we
our move into automated driving we we
our move into automated driving we we took Road tested safety technologies and
took Road tested safety technologies and
took Road tested safety technologies and we leapfrogged we leveraged a global
we leapfrogged we leveraged a global
we leapfrogged we leveraged a global engineering team we challenged a young
engineering team we challenged a young
engineering team we challenged a young group of engineers with the job of
group of engineers with the job of
group of engineers with the job of building this car we created a dream
building this car we created a dream
building this car we created a dream team if you will they how they had
team if you will they how they had
team if you will they how they had special skills and experiences one was
special skills and experiences one was
special skills and experiences one was right out of college and we turned them
right out of college and we turned them
right out of college and we turned them loose they used an audio sq5 platform
loose they used an audio sq5 platform
loose they used an audio sq5 platform you see it here and they immediately
you see it here and they immediately
you see it here and they immediately dismantled it in fact they actually laid
dismantled it in fact they actually laid
dismantled it in fact they actually laid out paper cut out of the car on the
out paper cut out of the car on the
out paper cut out of the car on the floor and rework the wiring and sensors
floor and rework the wiring and sensors
floor and rework the wiring and sensors until they all fit and if you think
until they all fit and if you think
until they all fit and if you think about it automated cars need an
about it automated cars need an
about it automated cars need an incredible amount of firepower they need
incredible amount of firepower they need
incredible amount of firepower they need wires and connectors they need sensors
wires and connectors they need sensors
wires and connectors they need sensors and computers to get the job done so we
and computers to get the job done so we
and computers to get the job done so we mix that in with a little pizza a little
mix that in with a little pizza a little
mix that in with a little pizza a little beer many Layton Heights and they built
beer many Layton Heights and they built
beer many Layton Heights and they built that car in ten months which is crazy
that car in ten months which is crazy
that car in ten months which is crazy fast in the automotive world and we
fast in the automotive world and we
fast in the automotive world and we named it
named it
named it Road Runner the Road Runner went on to
Road Runner the Road Runner went on to
Road Runner the Road Runner went on to make history is the first automated car
make history is the first automated car
make history is the first automated car to drive coast-to-coast 3,400 miles San
to drive coast-to-coast 3,400 miles San
to drive coast-to-coast 3,400 miles San Francisco to New York City they drove
Francisco to New York City they drove
Francisco to New York City they drove automated mode 99% of the time collected
automated mode 99% of the time collected
automated mode 99% of the time collected 3 terabytes of data now the cars
3 terabytes of data now the cars
3 terabytes of data now the cars computers collected all the data but the
computers collected all the data but the
computers collected all the data but the so did the people that went along for
so did the people that went along for
so did the people that went along for the ride the car never got distracted
the ride the car never got distracted
the ride the car never got distracted even when driving through gorgeous
even when driving through gorgeous
even when driving through gorgeous scenery the car was never blinded by the
scenery the car was never blinded by the
scenery the car was never blinded by the Sun
Sun
Sun the car never got tired even while
the car never got tired even while
the car never got tired even while driving through Texas for three boring
driving through Texas for three boring
driving through Texas for three boring days so you get the idea we saw
days so you get the idea we saw
days so you get the idea we saw everything from roadkill to road rage
everything from roadkill to road rage
everything from roadkill to road rage and Roadrunner never swayed from his job
and Roadrunner never swayed from his job
and Roadrunner never swayed from his job which was getting safely to the
which was getting safely to the
which was getting safely to the destination so Roadrunner thanks to very
destination so Roadrunner thanks to very
destination so Roadrunner thanks to very skilled computer scientists was able to
skilled computer scientists was able to
skilled computer scientists was able to make human-like decisions but must much
make human-like decisions but must much
make human-like decisions but must much faster than you or I could like easing
faster than you or I could like easing
faster than you or I could like easing to the far edge of a lane when a truck
to the far edge of a lane when a truck
to the far edge of a lane when a truck pulled up next to it radar worked
pulled up next to it radar worked
pulled up next to it radar worked flawlessly my fields professor will be
flawlessly my fields professor will be
flawlessly my fields professor will be would be proud of us here radar energy
would be proud of us here radar energy
would be proud of us here radar energy bouncing all over the place and these
bouncing all over the place and these
bouncing all over the place and these dense metal structures if you will so
dense metal structures if you will so
dense metal structures if you will so thank you again professor Olin so it
thank you again professor Olin so it
thank you again professor Olin so it really was an amazing it was a historic
really was an amazing it was a historic
really was an amazing it was a historic journey it’s one I’ll never forget but I
journey it’s one I’ll never forget but I
journey it’s one I’ll never forget but I knew we could do it I just didn’t think
knew we could do it I just didn’t think
knew we could do it I just didn’t think we could do it that fast when the drive
we could do it that fast when the drive
we could do it that fast when the drive was complete it reinforced to me what a
was complete it reinforced to me what a
was complete it reinforced to me what a major socio-economic impact that active
major socio-economic impact that active
major socio-economic impact that active safety and self-driving cars could have
safety and self-driving cars could have
safety and self-driving cars could have that the lives that would be saved the
that the lives that would be saved the
that the lives that would be saved the reduction in congestion and emissions
reduction in congestion and emissions
reduction in congestion and emissions mobility for the physically challenged
mobility for the physically challenged
mobility for the physically challenged and I had a lightbulb moment our entire
and I had a lightbulb moment our entire
and I had a lightbulb moment our entire transportation system is being disrupted
transportation system is being disrupted
transportation system is being disrupted as we speak a big change is already
as we speak a big change is already
as we speak a big change is already underway so we continue to make progress
underway so we continue to make progress
underway so we continue to make progress we recently launched an automated
we recently launched an automated
we recently launched an automated mobility on-demand system in partnership
mobility on-demand system in partnership
mobility on-demand system in partnership with the government of Singapore so what
with the government of Singapore so what
with the government of Singapore so what does that mean imagine just pulling out
does that mean imagine just pulling out
does that mean imagine just pulling out your phone you open an app and a
your phone you open an app and a
your phone you open an app and a driverless car picks you up anytime
driverless car picks you up anytime
driverless car picks you up anytime anywhere it will truly connect
anywhere it will truly connect
anywhere it will truly connect passengers to the vehicles extended
passengers to the vehicles extended
passengers to the vehicles extended ecosystem and the vehicle to the
ecosystem and the vehicle to the
ecosystem and the vehicle to the Internet now what’s really cool about
Internet now what’s really cool about
Internet now what’s really cool about this is we’re building an ecosystem the
this is we’re building an ecosystem the
this is we’re building an ecosystem the foundation upon which anyone can build
foundation upon which anyone can build
foundation upon which anyone can build and that will enable new levels of
and that will enable new levels of
and that will enable new levels of on-demand personalization services so
on-demand personalization services so
on-demand personalization services so would you take part in this automotive
would you take part in this automotive
would you take part in this automotive transformation will you build that next
transformation will you build that next
transformation will you build that next great app now as I look back and ahead
great app now as I look back and ahead
great app now as I look back and ahead I’m struck by the awesome power of
I’m struck by the awesome power of
I’m struck by the awesome power of technology I’ve had a front-row seat
technology I’ve had a front-row seat
technology I’ve had a front-row seat I’ve been very fortunate during this
I’ve been very fortunate during this
I’ve been very fortunate during this transportation evolution from the first
transportation evolution from the first
transportation evolution from the first computer in a car to the first radar in
computer in a car to the first radar in
computer in a car to the first radar in a car to the first automated drive
a car to the first automated drive
a car to the first automated drive across this great country of ours but I
across this great country of ours but I
across this great country of ours but I really I’ve really never been more
really I’ve really never been more
really I’ve really never been more confident
confident
confident soon get to the point where no one will
soon get to the point where no one will
soon get to the point where no one will ever be hurt in a car or by a car again
ever be hurt in a car or by a car again
ever be hurt in a car or by a car again and I’ll do my damnedest to make that
and I’ll do my damnedest to make that
and I’ll do my damnedest to make that future a reality thank you
future a reality thank you
future a reality thank you [Applause]
”
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