we do not all think the same about issues
politicians in argentina from what
which is known as the crack appeared
that half thinks in a way and half
the other is the crack but not thinking
the mechanisms and cognitive processes
that intervene in this way of
build thinking we are all very
Similar
there are no sides there are no sides
and the curious thing about these mechanisms is that
they do not transform into vague people for
think
essentially cognitive embargos go out
from the bed of the house to work who
believe that it carries the plane of thought
conscious the amount of actions that
you have to deploy to be able to specify
that turn off the alarm clock leave the
bed to go to the bathroom
the bath ritual
most of our thinking is
automatic
we need to simplify reality
in this case the political reality and
for this we need to build
alternatives
we need to build outputs and over
the political information is usually
complex and simplify reality
policy has some details for the
most
this information sounds like basic Chinese
a borgian labyrinth
we are located in that labyrinth all
world was once in a maze
the maze one can leave a
Easy way
yes there but there may also be
more complex outputs
maybe more challenging they think that
choose the majority
the simplest way the simplified and
for this he will appeal all the information
that you have available to be able
solve it in psychology we call
this cognitive shortcuts
now this way of thinking brings us
some little problems we generate
very simplified biased thinking of
the reality and how I told the reality
policy is often complex for the
most people
certainly abstract and sometimes distant
so in politics or politics
It is usually a fertile ground for
let’s rest in these cognitive shortcuts
they are the shortcuts that we have studied
and that somehow they are the ones
They allow us to understand how they influence
beliefs in opinions and in the
ways that we have to drive our
political behavior mainly
two
the ideology and the emotions without a doubt
the ideology for the majority is easy
refer her to the field of politics and
as such
enjoys bad press that his ideology the
Politic ideology
that framework of belief that we build
about how we think it should be
determined social or political order and
depending on that, decide what is
well and what is wrong in that order
our studies on culture
politics
we found that there is 25 percent of
people who can not be located
ideologically they consider that no
they have ideology much before it was a lot
worst
however, even if we can not
identify ideologically know
everybody
that we all have political ideology or
perhaps we do not make ideological decisions
when we decide to consume one or not a
certain type of hamburger in a
chain or when we decide to buy or not
slippers that we know they have
child manufacture or when we
we position ourselves against the idea of whether
we agree or not that is taught
religion in public schools are
ideological decisions
It is also important to say that
people who have political ideology
more consistent more solid more
conscious they have more interest and more
political knowledge
in that sense our studies
indicated that there is 26 percent of
people of citizens who consider themselves
left or center the
theory would say that they are those
people who value equality by
on top of the freedom they care about
for the rights of minority groups
as the sexual ethnic minorities that
believe in state intervention
about economic policies but
we also found 29 percent of
people who are located in the axis of the
right or the center right they
will hold the freedom value above
of equality and in turn believe that the
society is organized will get
that society is organized in
social groups with hierarchies
differentials and will also support or
will sustain the status quo
now the curious thing about this study was that
we found 45 percent of people
that were located in the center
we said we take refuge in the
center the category politically
correct they will be so moderate they will be
equidistant between the ends of the
left and the right will be more
objectives when interpreting reality
politics
our studies indicated that not so much
a significant portion of them had
more right positions
we call them the right
shameful
it will be because in Argentina it is not
politically correct do right
but it was like that and not his ideology and not
without ideology they behaved more
similar to those of a moderate center
now all this was because I was coming
telling them that we use shortcuts
to think to simplify that
reality and ideology is a shortcut
as we realize how the
ideology as a shortcut
let’s think about the consumption of information
policy we make a consumption of
selective information that in turn
feedback these cognitive biases or
these are thinking
we make a daily example
we bought a television and the first thing that
we do is go to the cable programmer
so that ovens are not reprogrammed
program in the channel grid of the
TV
then there we ask that you
certain news channels some
signs of movies signs of
sports much better soccer
that is to consume information from a
ideological bias
now what happens if one day that television
program headquarters and they start to appear
all signs signals that no
we want to see some that we did not want
listen or we do not like
that deprogrammed TV is a lot
more like reality
now what will happen to these people
the trends of the studies indicate
that the people who were located at the
left will certainly feel
pleased to see more
of signals from opposite positions to the
yours because this will allow them the
possibility of confronting
opinions argue against argue
instead the people who were located
more to the right they will feel a little
more frustrated and annoyed angry
they will want the programmer or the cable
come and configure was televised
again in our studies we
we call this that these people
they have a greater need for closure
cognitive are more closed are those that
we say are closed of mind that would be
the idea
and what about those in the good center what
from the center would work similar to
those who need them
reprogram the TV but also
we said there was another shortcut that
we usually use are the emotions
emotions is not usually a very concept
associated with the political
now emotions are an easy way
to get information that helps us
to position ourselves politically or to take
political decisions
it was supposed that when we did not
We had interest or knowledge
politician we appealed more to
emotions
this candidate gives me confidence the
politicians disgust me but it was not like that
the people who had a lot of interest and
political knowledge they also used to
emotions as a shortcut to
guide their behaviors and their beliefs and
their behaviors
now what about the people who
they had no interest
imagine that in Argentina the vote is
mandatory to vote 75% of people
someone thinks we’re all so
interested are motivated to go to
vote not in those cases is stacked more to the
feeling and emotion to guide
that behavior
in our studies we find that the
major determinant of the intention of
Presidential vote were the emotions
think
political thinking is rational not
it is reasonable political thought is
irrational
that legacy and emotional ideology
and emotions will always be for
guide our political positions
even when we want to stay at
margin but still be to the other
but that will exist we can not even
say that one shortcut is better than another
that idea that political thinking
is rational and that all decisions
that we take are grounded and
systematic is not such
in a world where everyone is fighting to have
reason and those on the one hand believe that the
reality is like that and those of the other believes that
the reality happens perhaps the first thing that
let’s do is assume that all
we are wrong at least a little
in this world full of information
we know we can reduce these biases
cognitive and one way to do it is
have a greater opening a greater
cognitive opening encouraging us to
face the deprogrammed TV
but it is also necessary to acquire more
political tools and for that the
only alternative that we have is
involving us people we can not
stay out of politics
the letters
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