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Saving the Environment from Consumerism | Breton Lorway | TEDxCushingAcademy


[Applause]

[Applause] hi I’m Breton lore way I’m from

hi I’m Breton lore way I’m from

hi I’m Breton lore way I’m from Princeton Massachusetts which is a small

Princeton Massachusetts which is a small

Princeton Massachusetts which is a small earthy farm town I grew up poking seeds

earthy farm town I grew up poking seeds

earthy farm town I grew up poking seeds into garden beds following around my

into garden beds following around my

into garden beds following around my mother as she rattled off the names of

mother as she rattled off the names of

mother as she rattled off the names of wildflowers or hiking off hiking after

wildflowers or hiking off hiking after

wildflowers or hiking off hiking after my father through the surprisingly dense

my father through the surprisingly dense

my father through the surprisingly dense forests of Princeton listening to birds

forests of Princeton listening to birds

forests of Princeton listening to birds or find the animal tracks on top of that

or find the animal tracks on top of that

or find the animal tracks on top of that I went to nature camp for seven years at

I went to nature camp for seven years at

I went to nature camp for seven years at a Wildlife Sanctuary five minutes from

a Wildlife Sanctuary five minutes from

a Wildlife Sanctuary five minutes from my house thanks to all this I’ve fallen

my house thanks to all this I’ve fallen

my house thanks to all this I’ve fallen madly in love with the earth that’s gone

madly in love with the earth that’s gone

madly in love with the earth that’s gone older I’ve become aware of the Jeopardy

older I’ve become aware of the Jeopardy

older I’ve become aware of the Jeopardy my true love faces it’s terrifying to

my true love faces it’s terrifying to

my true love faces it’s terrifying to know that so much of the planet is being

know that so much of the planet is being

know that so much of the planet is being destroyed as we speak for a while I felt

destroyed as we speak for a while I felt

destroyed as we speak for a while I felt so helpless because I figure there’s

so helpless because I figure there’s

so helpless because I figure there’s nothing a seventeen year old girl from a

nothing a seventeen year old girl from a

nothing a seventeen year old girl from a town nobody’s heard of can do but there

town nobody’s heard of can do but there

town nobody’s heard of can do but there is there’s something we can all do to

is there’s something we can all do to

is there’s something we can all do to save the planet and it’s actually quite

save the planet and it’s actually quite

save the planet and it’s actually quite simple stop buying things think about it

simple stop buying things think about it

simple stop buying things think about it what’s happening to all the healthy

what’s happening to all the healthy

what’s happening to all the healthy lands and the habitats it’s being just

lands and the habitats it’s being just

lands and the habitats it’s being just deforested or mined or turned into

deforested or mined or turned into

deforested or mined or turned into industrial farmland where does pollution

industrial farmland where does pollution

industrial farmland where does pollution come from factories which make stuff

come from factories which make stuff

come from factories which make stuff trucks which transport stuff or

trucks which transport stuff or

trucks which transport stuff or landfills which hold stagnant heaps of

landfills which hold stagnant heaps of

landfills which hold stagnant heaps of stuff stuff is what makes America go

stuff stuff is what makes America go

stuff stuff is what makes America go round there’s no denying that we are 5%

round there’s no denying that we are 5%

round there’s no denying that we are 5% of the world’s population and yet we use

of the world’s population and yet we use

of the world’s population and yet we use 30% of the world’s resources we are a

30% of the world’s resources we are a

30% of the world’s resources we are a consumer-driven economy and a material

consumer-driven economy and a material

consumer-driven economy and a material driven Society how do we end up here

driven Society how do we end up here

driven Society how do we end up here well the Industrial Revolution is where

well the Industrial Revolution is where

well the Industrial Revolution is where it all started in the 18th century well

it all started in the 18th century well

it all started in the 18th century well into the 20th industry boomed first in

into the 20th industry boomed first in

into the 20th industry boomed first in Great Britain and soon in the United

Great Britain and soon in the United

Great Britain and soon in the United States products began to be manufactured

States products began to be manufactured

States products began to be manufactured quickly cheaply and in mass and as a

quickly cheaply and in mass and as a

quickly cheaply and in mass and as a result people began to consume in mass

result people began to consume in mass

result people began to consume in mass one of the best examples of the way

one of the best examples of the way

one of the best examples of the way early American consumerism evolved was

early American consumerism evolved was

early American consumerism evolved was the idea of the latest model in the

the idea of the latest model in the

the idea of the latest model in the early 1900’s when General Motors was

early 1900’s when General Motors was

early 1900’s when General Motors was first established advertising the

first established advertising the

first established advertising the outdating of car models the updating of

outdating of car models the updating of

outdating of car models the updating of newer ones drove the constant motivation

newer ones drove the constant motivation

newer ones drove the constant motivation of her consumers to buy

of her consumers to buy

of her consumers to buy by the 1920s that model changes as often

by the 1920s that model changes as often

by the 1920s that model changes as often as yearly and thanks to the low prices

as yearly and thanks to the low prices

as yearly and thanks to the low prices of the revolutions factories and

of the revolutions factories and

of the revolutions factories and assembly lines this phenomenon was

assembly lines this phenomenon was

assembly lines this phenomenon was available to every class

available to every class

available to every class thus the consumer cycle was truly born

thus the consumer cycle was truly born

thus the consumer cycle was truly born unto the American people extraction

unto the American people extraction

unto the American people extraction production distribution consumption and

production distribution consumption and

production distribution consumption and disposal civilians began to cycle

disposal civilians began to cycle

disposal civilians began to cycle through clothing more often instead of

through clothing more often instead of

through clothing more often instead of making and preserving their own for long

making and preserving their own for long

making and preserving their own for long periods of time

periods of time

periods of time farmers could buy cheaper feed therefore

farmers could buy cheaper feed therefore

farmers could buy cheaper feed therefore expand their land use and livestock

expand their land use and livestock

expand their land use and livestock population those cycles have only

population those cycles have only

population those cycles have only intensified and since the 1950s humans

intensified and since the 1950s humans

intensified and since the 1950s humans have consumed more than the entirety of

have consumed more than the entirety of

have consumed more than the entirety of human history before them basically

human history before them basically

human history before them basically we’re trapped in a system what we want

we’re trapped in a system what we want

we’re trapped in a system what we want to admit it or not we’re brainwashed

to admit it or not we’re brainwashed

to admit it or not we’re brainwashed into buying things now my favorite TV

into buying things now my favorite TV

into buying things now my favorite TV show of all time is Mad Men it’s about

show of all time is Mad Men it’s about

show of all time is Mad Men it’s about the minds behind the advertising

the minds behind the advertising

the minds behind the advertising industry of the 60s the goal of any ad

industry of the 60s the goal of any ad

industry of the 60s the goal of any ad man was and still is to make products

man was and still is to make products

man was and still is to make products into something that must be bought to

into something that must be bought to

into something that must be bought to make trends into things that must be

make trends into things that must be

make trends into things that must be followed so you don’t have that thing or

followed so you don’t have that thing or

followed so you don’t have that thing or follow that trend your life is lacking

follow that trend your life is lacking

follow that trend your life is lacking you’re living wrongly I repeat or

you’re living wrongly I repeat or

you’re living wrongly I repeat or brainwashed into buying things so how

brainwashed into buying things so how

brainwashed into buying things so how does that affect the environment it

does that affect the environment it

does that affect the environment it sounds like a psychological problem well

sounds like a psychological problem well

sounds like a psychological problem well not only are we brainwashed but we’re

not only are we brainwashed but we’re

not only are we brainwashed but we’re shielded from the reality of what

shielded from the reality of what

shielded from the reality of what industries do to bring those products

industries do to bring those products

industries do to bring those products into our hands it begins at the

into our hands it begins at the

into our hands it begins at the extraction of natural resources or the

extraction of natural resources or the

extraction of natural resources or the landscaping of industrial farmland let’s

landscaping of industrial farmland let’s

landscaping of industrial farmland let’s say let’s do the clothing industry is an

say let’s do the clothing industry is an

say let’s do the clothing industry is an example I love clothes but much to my

example I love clothes but much to my

example I love clothes but much to my chagrin the clothing industry is one of

chagrin the clothing industry is one of

chagrin the clothing industry is one of the worst polluters there is let’s say

the worst polluters there is let’s say

the worst polluters there is let’s say it starts on a cotton farm cotton makes

it starts on a cotton farm cotton makes

it starts on a cotton farm cotton makes up 40% of our clothing it also uses 10%

up 40% of our clothing it also uses 10%

up 40% of our clothing it also uses 10% of all agricultural chemicals 25% of Oh

of all agricultural chemicals 25% of Oh

of all agricultural chemicals 25% of Oh insecticides

insecticides

insecticides it also takes 20,000 liters of water to

it also takes 20,000 liters of water to

it also takes 20,000 liters of water to farm two pounds of cotton speaking of

farm two pounds of cotton speaking of

farm two pounds of cotton speaking of water once cotton is farmed the

water once cotton is farmed the

water once cotton is farmed the waterways from a clothing factory is

waterways from a clothing factory is

waterways from a clothing factory is unbelievably contaminated with bleaches

unbelievably contaminated with bleaches

unbelievably contaminated with bleaches dyes inks and more the worst part of the

dyes inks and more the worst part of the

dyes inks and more the worst part of the clothing industry however is actually

clothing industry however is actually

clothing industry however is actually the disposal segment of the consumer

the disposal segment of the consumer

the disposal segment of the consumer cycle fashion is an ever-changing market

cycle fashion is an ever-changing market

cycle fashion is an ever-changing market utilizing the latest model concept

utilizing the latest model concept

utilizing the latest model concept exactly how it was introduced before the

exactly how it was introduced before the

exactly how it was introduced before the 20s when new trends come out the old one

20s when new trends come out the old one

20s when new trends come out the old one is to be thrown away Americans alone

is to be thrown away Americans alone

is to be thrown away Americans alone dispose dispose of over 68 pounds of

dispose dispose of over 68 pounds of

dispose dispose of over 68 pounds of clothing per person annually trace that

clothing per person annually trace that

clothing per person annually trace that back and if anything that’s a lot of

back and if anything that’s a lot of

back and if anything that’s a lot of wasted water clothing aside it would

wasted water clothing aside it would

wasted water clothing aside it would take 3 Earth’s to sustain us if every

take 3 Earth’s to sustain us if every

take 3 Earth’s to sustain us if every American if every person lived the way

American if every person lived the way

American if every person lived the way an average American does and yet 99% of

an average American does and yet 99% of

an average American does and yet 99% of all materials are thrown out in six

all materials are thrown out in six

all materials are thrown out in six months but this is the part we can

months but this is the part we can

months but this is the part we can control because it’s with what we buy or

control because it’s with what we buy or

control because it’s with what we buy or don’t buy that we can make an impact

because we can limit our consumption and

because we can limit our consumption and we can improve our treatment of products

we can improve our treatment of products

we can improve our treatment of products if we do buy them and that is an idea as

if we do buy them and that is an idea as

if we do buy them and that is an idea as old as the Industrial Revolution itself

old as the Industrial Revolution itself

old as the Industrial Revolution itself because with the introduction of

because with the introduction of

because with the introduction of fast-paced materialism also rose people

fast-paced materialism also rose people

fast-paced materialism also rose people who recognize the need to slow down and

who recognize the need to slow down and

who recognize the need to slow down and reconsider our values made popular by

reconsider our values made popular by

reconsider our values made popular by Henry David Thoreau and Ralph Waldo

Henry David Thoreau and Ralph Waldo

Henry David Thoreau and Ralph Waldo Emerson transcendentalism is the idea

Emerson transcendentalism is the idea

Emerson transcendentalism is the idea that divinity is present throughout

that divinity is present throughout

that divinity is present throughout every aspect of life and experience

every aspect of life and experience

every aspect of life and experience especially nature to throw this meant

especially nature to throw this meant

especially nature to throw this meant that humans could find a sense of

that humans could find a sense of

that humans could find a sense of direction meaning and purpose through

direction meaning and purpose through

direction meaning and purpose through the direct contact with living creatures

the direct contact with living creatures

the direct contact with living creatures the vicissitudes of the seasons and the

the vicissitudes of the seasons and the

the vicissitudes of the seasons and the varied textures of the earth another one

varied textures of the earth another one

varied textures of the earth another one of Thoreau’s philosophies is to live

of Thoreau’s philosophies is to live

of Thoreau’s philosophies is to live simply

simply

simply he writes none of the brute creation

he writes none of the brute creation

he writes none of the brute creation requires more than food and shelter he

requires more than food and shelter he

requires more than food and shelter he saw in the midst of the American

saw in the midst of the American

saw in the midst of the American industrial revolution people becoming

industrial revolution people becoming

industrial revolution people becoming materialistic distracted from the world

materialistic distracted from the world

materialistic distracted from the world around them by work and consumption in

around them by work and consumption in

around them by work and consumption in 1845 throw left civilization to live on

1845 throw left civilization to live on

1845 throw left civilization to live on the base of Walden Pond in the woods of

the base of Walden Pond in the woods of

the base of Walden Pond in the woods of Concord Massachusetts while there he

Concord Massachusetts while there he

Concord Massachusetts while there he wrote Walden which while examining the

wrote Walden which while examining the

wrote Walden which while examining the destructive and oppressive nature of

destructive and oppressive nature of

destructive and oppressive nature of industrialization also warns people of

industrialization also warns people of

industrialization also warns people of the self-imposed slavery that can flow

the self-imposed slavery that can flow

the self-imposed slavery that can flow from mindlessly dedicating one’s life to

from mindlessly dedicating one’s life to

from mindlessly dedicating one’s life to the never-ending pursuit of nice things

the never-ending pursuit of nice things

the never-ending pursuit of nice things overall Thoreau proves that there are

overall Thoreau proves that there are

overall Thoreau proves that there are simpler ways to live and more important

simpler ways to live and more important

simpler ways to live and more important things to appreciate like nature that

things to appreciate like nature that

things to appreciate like nature that can fulfill us as humans in ways that

can fulfill us as humans in ways that

can fulfill us as humans in ways that stuff cannot

stuff cannot

stuff cannot we must consider our high standards of

we must consider our high standards of

we must consider our high standards of living driven by consumer society with

living driven by consumer society with

living driven by consumer society with their changes like we made in our

their changes like we made in our

their changes like we made in our everyday lives that will not only

everyday lives that will not only

everyday lives that will not only improve our relationship with stuff but

improve our relationship with stuff but

improve our relationship with stuff but also the health of the environment it’s

also the health of the environment it’s

also the health of the environment it’s possible to combat the system we just

possible to combat the system we just

possible to combat the system we just have to be willing to make sacrifices

have to be willing to make sacrifices

have to be willing to make sacrifices don’t just throw something away because

don’t just throw something away because

don’t just throw something away because it’s out of style repurpose it or donate

it’s out of style repurpose it or donate

it’s out of style repurpose it or donate it ask yourself if you really need a new

it ask yourself if you really need a new

it ask yourself if you really need a new shirt or new shoes or a new thing and if

shirt or new shoes or a new thing and if

shirt or new shoes or a new thing and if you do go to a vintage shop or a flea

you do go to a vintage shop or a flea

you do go to a vintage shop or a flea market or a thrift store chances are

market or a thrift store chances are

market or a thrift store chances are you’ll find something cooler than you

you’ll find something cooler than you

you’ll find something cooler than you imagined and you might even make a

imagined and you might even make a

imagined and you might even make a memory and you’ll know you just saved

memory and you’ll know you just saved

memory and you’ll know you just saved the environment in your own little way

the environment in your own little way

the environment in your own little way well we don’t have to move to the banks

well we don’t have to move to the banks

well we don’t have to move to the banks of Walden Pond we must remember the

of Walden Pond we must remember the

of Walden Pond we must remember the philosophies of Thoreau

philosophies of Thoreau

philosophies of Thoreau living simply could be more fulfilling

living simply could be more fulfilling

living simply could be more fulfilling than we think

than we think

than we think [Applause]

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