[Applause] all right just one minute I mean Greg
all right just one minute I mean Greg
all right just one minute I mean Greg warmed you up so I don’t really have
warmed you up so I don’t really have
warmed you up so I don’t really have much to add to that I mean I like snow
much to add to that I mean I like snow
much to add to that I mean I like snow it’s not bad you got a little timer here
it’s not bad you got a little timer here
it’s not bad you got a little timer here how many of you have done one of these
how many of you have done one of these
how many of you have done one of these in terms of attended a TEDx event before
in terms of attended a TEDx event before
in terms of attended a TEDx event before quick show of hands okay so good you
quick show of hands okay so good you
quick show of hands okay so good you have expectations of me all right let’s
have expectations of me all right let’s
have expectations of me all right let’s roll you know one of the joys of being a
roll you know one of the joys of being a
roll you know one of the joys of being a new father is rediscovering books that
new father is rediscovering books that
new father is rediscovering books that you may have forgotten about when you
you may have forgotten about when you
you may have forgotten about when you were a kid that you read I’m a father of
were a kid that you read I’m a father of
were a kid that you read I’m a father of three girls that’s it oh that’s that’s
three girls that’s it oh that’s that’s
three girls that’s it oh that’s that’s them the oldest there is pepper and then
them the oldest there is pepper and then
them the oldest there is pepper and then Maggie and Rosie are five months old and
Maggie and Rosie are five months old and
Maggie and Rosie are five months old and one of the books that I had the pleasure
one of the books that I had the pleasure
one of the books that I had the pleasure of rediscovering because of them is the
of rediscovering because of them is the
of rediscovering because of them is the giving tree and if we remember the
giving tree and if we remember the
giving tree and if we remember the giving tree the long and short of it is
giving tree the long and short of it is
giving tree the long and short of it is it’s a wonderful book by shel
it’s a wonderful book by shel
it’s a wonderful book by shel silverstein that talks about a tree and
silverstein that talks about a tree and
silverstein that talks about a tree and a boy and that tree and boy had a
a boy and that tree and boy had a
a boy and that tree and boy had a wonderful connection with each other
wonderful connection with each other
wonderful connection with each other they they provided with each other the
they they provided with each other the
they they provided with each other the tree would give the boy apples and shade
tree would give the boy apples and shade
tree would give the boy apples and shade and a trunk to climb and branches to
and a trunk to climb and branches to
and a trunk to climb and branches to swing from but as the boy got older he
swing from but as the boy got older he
swing from but as the boy got older he wanted more things things the tree
wanted more things things the tree
wanted more things things the tree didn’t have out right and the tree would
didn’t have out right and the tree would
didn’t have out right and the tree would try to give him what he needed
try to give him what he needed
try to give him what he needed he became a young man and said I need
he became a young man and said I need
he became a young man and said I need money I need to buy things why I don’t
money I need to buy things why I don’t
money I need to buy things why I don’t have money the tree says but I have
have money the tree says but I have
have money the tree says but I have apples and you can sell the apples and
apples and you can sell the apples and
apples and you can sell the apples and this cycle repeated itself a few times
this cycle repeated itself a few times
this cycle repeated itself a few times until the tree was basically just a
until the tree was basically just a
until the tree was basically just a stump
stump
stump because it would give itself to the boy
because it would give itself to the boy
because it would give itself to the boy whatever he would need it would give and
whatever he would need it would give and
whatever he would need it would give and the book says the tree was happy during
the book says the tree was happy during
the book says the tree was happy during all this but the tree was not happy but
all this but the tree was not happy but
all this but the tree was not happy but the thing about it is that it ends with
the thing about it is that it ends with
the thing about it is that it ends with the boy becoming an old man and all he
the boy becoming an old man and all he
the boy becoming an old man and all he wants to do is sit down and the tree
wants to do is sit down and the tree
wants to do is sit down and the tree becomes happy again because even though
becomes happy again because even though
becomes happy again because even though it’s a stump at this point it perks up
it’s a stump at this point it perks up
it’s a stump at this point it perks up and it reconnects with the old man in a
and it reconnects with the old man in a
and it reconnects with the old man in a way that is natural and this is what I
way that is natural and this is what I
way that is natural and this is what I want to talk about today my the book
want to talk about today my the book
want to talk about today my the book really inspired me to reflect on my own
really inspired me to reflect on my own
really inspired me to reflect on my own career I’ve been raising money for for
career I’ve been raising money for for
career I’ve been raising money for for nonprofits and charities for over 10
nonprofits and charities for over 10
nonprofits and charities for over 10 years now millions of dollars for
years now millions of dollars for
years now millions of dollars for various causes and there’s been a pretty
various causes and there’s been a pretty
various causes and there’s been a pretty important trend that is happening in the
important trend that is happening in the
important trend that is happening in the nonprofit space that I think is very
nonprofit space that I think is very
nonprofit space that I think is very concerning and that is that we’re
concerning and that is that we’re
concerning and that is that we’re starting to treat charities as
starting to treat charities as
starting to treat charities as businesses removing a wall away from the
businesses removing a wall away from the
businesses removing a wall away from the core essence of what they mean to be now
core essence of what they mean to be now
core essence of what they mean to be now charities actually generate a lot of
charities actually generate a lot of
charities actually generate a lot of involvement and money three hundred and
involvement and money three hundred and
involvement and money three hundred and ninety billion dollars in 2016 alone
ninety billion dollars in 2016 alone
ninety billion dollars in 2016 alone that’s two point one percent of GDP and
that’s two point one percent of GDP and
that’s two point one percent of GDP and they employ millions of people there’s
they employ millions of people there’s
they employ millions of people there’s actually over 1.5 million nonprofits of
actually over 1.5 million nonprofits of
actually over 1.5 million nonprofits of the United States alone today so this is
the United States alone today so this is
the United States alone today so this is big which means that if it’s not doing
big which means that if it’s not doing
big which means that if it’s not doing things the way it should be there’s a
things the way it should be there’s a
things the way it should be there’s a problem and I feel that there’s a very
problem and I feel that there’s a very
problem and I feel that there’s a very big problem that we need to rewire we
big problem that we need to rewire we
big problem that we need to rewire we need to rewire the way that we think
need to rewire the way that we think
need to rewire the way that we think about making good in our communities we
about making good in our communities we
about making good in our communities we need to get back to the basics so how do
need to get back to the basics so how do
need to get back to the basics so how do we know there’s a problem well there’s a
we know there’s a problem well there’s a
we know there’s a problem well there’s a few key indicators when it comes to that
few key indicators when it comes to that
few key indicators when it comes to that the first is donor retention so in the
the first is donor retention so in the
the first is donor retention so in the nonprofit world donor retention simply
nonprofit world donor retention simply
nonprofit world donor retention simply means loyalty year over a year to an
means loyalty year over a year to an
means loyalty year over a year to an organization if you donate this year you
organization if you donate this year you
organization if you donate this year you are retained donor if you donate next
are retained donor if you donate next
are retained donor if you donate next year etc and so forth donor retention
year etc and so forth donor retention
year etc and so forth donor retention has been plummeting and a
has been plummeting and a
has been plummeting and a to the largest database of individual
to the largest database of individual
to the largest database of individual giving data in the world the fundraising
giving data in the world the fundraising
giving data in the world the fundraising effectiveness project donor retention
effectiveness project donor retention
effectiveness project donor retention actually hit a low this year of 28% 28%
actually hit a low this year of 28% 28%
actually hit a low this year of 28% 28% people are getting fed up with how
people are getting fed up with how
people are getting fed up with how they’re being treated but it’s not just
they’re being treated but it’s not just
they’re being treated but it’s not just the people who are donating sexually the
the people who are donating sexually the
the people who are donating sexually the employees at the nonprofit’s themselves
employees at the nonprofit’s themselves
employees at the nonprofit’s themselves staff turnover is above industry
staff turnover is above industry
staff turnover is above industry standards it’s actually at 19 percent
standards it’s actually at 19 percent
standards it’s actually at 19 percent that’s a lot of people leaving their
that’s a lot of people leaving their
that’s a lot of people leaving their jobs
jobs
jobs burnout dissatisfaction low wages these
burnout dissatisfaction low wages these
burnout dissatisfaction low wages these are things that are constantly being
are things that are constantly being
are things that are constantly being talked about in nonprofit circles but
talked about in nonprofit circles but
talked about in nonprofit circles but that can just be a few things that can
that can just be a few things that can
that can just be a few things that can be course-corrected right if we treated
be course-corrected right if we treated
be course-corrected right if we treated charities to the same standards that we
charities to the same standards that we
charities to the same standards that we do businesses but we don’t in the not in
do businesses but we don’t in the not in
do businesses but we don’t in the not in the business world success is measured
the business world success is measured
the business world success is measured by the revenue that they generate more
by the revenue that they generate more
by the revenue that they generate more revenue means that they’re successful
revenue means that they’re successful
revenue means that they’re successful maybe wages go up benefits get better
maybe wages go up benefits get better
maybe wages go up benefits get better that does not happen in the nonprofit
that does not happen in the nonprofit
that does not happen in the nonprofit world the standard that they are held to
world the standard that they are held to
world the standard that they are held to is if they are being very good at their
is if they are being very good at their
is if they are being very good at their jobs serving more people providing more
jobs serving more people providing more
jobs serving more people providing more meals more research and cancer things of
meals more research and cancer things of
meals more research and cancer things of that nature costs go up but revenue does
that nature costs go up but revenue does
that nature costs go up but revenue does not necessarily go up but the biggest
not necessarily go up but the biggest
not necessarily go up but the biggest issue when we treat charities as
issue when we treat charities as
issue when we treat charities as businesses is that it rebels against our
businesses is that it rebels against our
businesses is that it rebels against our natural state we are born givers we are
natural state we are born givers we are
natural state we are born givers we are born people who want to connect with
born people who want to connect with
born people who want to connect with each other we are not born as people who
each other we are not born as people who
each other we are not born as people who want to immediately make a transaction
want to immediately make a transaction
want to immediately make a transaction with each other our natural state is to
with each other our natural state is to
with each other our natural state is to connect and this isn’t some kumbaya drum
connect and this isn’t some kumbaya drum
connect and this isn’t some kumbaya drum circle thing that I’m coming up with
circle thing that I’m coming up with
circle thing that I’m coming up with here
here
here this is science science tells us this in
this is science science tells us this in
this is science science tells us this in 2006 there was a study done on brain
2006 there was a study done on brain
2006 there was a study done on brain waves and giving that’s what that is
waves and giving that’s what that is
waves and giving that’s what that is that’s from the study and so what the
that’s from the study and so what the
that’s from the study and so what the study demonstrated is that they gave
study demonstrated is that they gave
study demonstrated is that they gave everybody in the study and a lot of
everybody in the study and a lot of
everybody in the study and a lot of money and every so often during the
money and every so often during the
money and every so often during the study they would say do you want to give
study they would say do you want to give
study they would say do you want to give this as an anonymous donation
this as an anonymous donation
this as an anonymous donation and decrease your allotment what do you
and decrease your allotment what do you
and decrease your allotment what do you want to keep it an every single person
want to keep it an every single person
want to keep it an every single person in the study wanted to give they wanted
in the study wanted to give they wanted
in the study wanted to give they wanted to give every single person in fact the
to give every single person in fact the
to give every single person in fact the average allotment that they gave away
average allotment that they gave away
average allotment that they gave away was 40% they still kept some money let’s
was 40% they still kept some money let’s
was 40% they still kept some money let’s be real but the most interesting thing
be real but the most interesting thing
be real but the most interesting thing was this the brain activity when they
was this the brain activity when they
was this the brain activity when they actually analyze brain activity of
actually analyze brain activity of
actually analyze brain activity of people who gave it activated the rewards
people who gave it activated the rewards
people who gave it activated the rewards pathway in our brains dopamine dopamine
pathway in our brains dopamine dopamine
pathway in our brains dopamine dopamine was definitely released when people
was definitely released when people
was definitely released when people received money but it was actually fired
received money but it was actually fired
received money but it was actually fired off at a much higher rate when they gave
off at a much higher rate when they gave
off at a much higher rate when they gave we are born to give and so the issue is
we are born to give and so the issue is
we are born to give and so the issue is that if we start treating charities
that if we start treating charities
that if we start treating charities purely as businesses to create
purely as businesses to create
purely as businesses to create transactions and to create product that
transactions and to create product that
transactions and to create product that moves us away from the core essence of
moves us away from the core essence of
moves us away from the core essence of not only who we are but how we can
not only who we are but how we can
not only who we are but how we can actually make good in our communities
actually make good in our communities
actually make good in our communities all we have to do is look toward the
all we have to do is look toward the
all we have to do is look toward the healthcare industry to see what happens
healthcare industry to see what happens
healthcare industry to see what happens when we start treating people like
when we start treating people like
when we start treating people like products as opposed to a basic human
products as opposed to a basic human
products as opposed to a basic human right so what we need to do is get back
right so what we need to do is get back
right so what we need to do is get back to the basics it’s a pretty tall order
to the basics it’s a pretty tall order
to the basics it’s a pretty tall order how do we do that
how do we do that
how do we do that well I’m gonna talk about the primary
well I’m gonna talk about the primary
well I’m gonna talk about the primary driver that I think that we can start
driver that I think that we can start
driver that I think that we can start with which is the money how do we
with which is the money how do we
with which is the money how do we actually generate money and support for
actually generate money and support for
actually generate money and support for the things that we care about the things
the things that we care about the things
the things that we care about the things that change our lives because I firmly
that change our lives because I firmly
that change our lives because I firmly believe that if we address the monetary
believe that if we address the monetary
believe that if we address the monetary side of things that will filter out into
side of things that will filter out into
side of things that will filter out into all the other issues that the nonprofit
all the other issues that the nonprofit
all the other issues that the nonprofit industry has in terms of accountability
industry has in terms of accountability
industry has in terms of accountability in terms of how people treat each other
in terms of how people treat each other
in terms of how people treat each other in terms of wages in terms of overall
in terms of wages in terms of overall
in terms of wages in terms of overall support if we solve the money we can
support if we solve the money we can
support if we solve the money we can solve the rest so the way that I want to
solve the rest so the way that I want to
solve the rest so the way that I want to concentrate on that is in three primary
concentrate on that is in three primary
concentrate on that is in three primary areas of giving actually the largest
areas of giving actually the largest
areas of giving actually the largest three that drive how we give today the
three that drive how we give today the
three that drive how we give today the first is charitable foundations people
first is charitable foundations people
first is charitable foundations people who write grants they wait a long time
who write grants they wait a long time
who write grants they wait a long time they hopefully get a grant the second is
they hopefully get a grant the second is
they hopefully get a grant the second is corporate giving just because we don’t
corporate giving just because we don’t
corporate giving just because we don’t want to be treated like a business
want to be treated like a business
want to be treated like a business doesn’t mean we can’t have a positive
doesn’t mean we can’t have a positive
doesn’t mean we can’t have a positive relationship with the business community
relationship with the business community
relationship with the business community how do we do that
how do we do that
how do we do that and finally we need to address ourselves
and finally we need to address ourselves
and finally we need to address ourselves how do we all give how do we relate to
how do we all give how do we relate to
how do we all give how do we relate to charity as individuals not only from a
charity as individuals not only from a
charity as individuals not only from a personal sense but two-thirds of giving
personal sense but two-thirds of giving
personal sense but two-thirds of giving of that 390 billion that I mentioned is
of that 390 billion that I mentioned is
of that 390 billion that I mentioned is because of individual giving so this is
because of individual giving so this is
because of individual giving so this is the biggest concern let’s start with
the biggest concern let’s start with
the biggest concern let’s start with charitable foundations I actually got my
charitable foundations I actually got my
charitable foundations I actually got my start as a grant writer and the problem
start as a grant writer and the problem
start as a grant writer and the problem that I found is that foundations put
that I found is that foundations put
that I found is that foundations put large amounts of restrictions on how you
large amounts of restrictions on how you
large amounts of restrictions on how you can even use a gift they basically say
can even use a gift they basically say
can even use a gift they basically say well this is what you need to do we are
well this is what you need to do we are
well this is what you need to do we are going to well we want to work on poverty
going to well we want to work on poverty
going to well we want to work on poverty yeah you’re gonna do it this way yeah
yeah you’re gonna do it this way yeah
yeah you’re gonna do it this way yeah but we don’t think that’s the way it
but we don’t think that’s the way it
but we don’t think that’s the way it should not that’s how you’re gonna do it
should not that’s how you’re gonna do it
should not that’s how you’re gonna do it if you want the money and so we put too
if you want the money and so we put too
if you want the money and so we put too many strings on the organization too
many strings on the organization too
many strings on the organization too many things around how they should
many things around how they should
many things around how they should operate what we need to do is free it up
operate what we need to do is free it up
operate what we need to do is free it up need to break away the restrictions and
need to break away the restrictions and
need to break away the restrictions and focus in on unrestricted giving I
focus in on unrestricted giving I
focus in on unrestricted giving I experienced this when I was a grant
experienced this when I was a grant
experienced this when I was a grant writer I would actually change the
writer I would actually change the
writer I would actually change the programs and language and narrative and
programs and language and narrative and
programs and language and narrative and even if you’re writing it down and
even if you’re writing it down and
even if you’re writing it down and saying well okay when we actually do the
saying well okay when we actually do the
saying well okay when we actually do the program we’ll do it the way that we want
program we’ll do it the way that we want
program we’ll do it the way that we want that when you write it down there’s
that when you write it down there’s
that when you write it down there’s accountability in terms of how you have
accountability in terms of how you have
accountability in terms of how you have to report on that so you can’t budge it
to report on that so you can’t budge it
to report on that so you can’t budge it so if we encourage unrestricted grant
so if we encourage unrestricted grant
so if we encourage unrestricted grant money it empowers the nonprofit to do
money it empowers the nonprofit to do
money it empowers the nonprofit to do things the way they see fit in fact it
things the way they see fit in fact it
things the way they see fit in fact it will make accountability more potent
will make accountability more potent
will make accountability more potent that way because then you have to show
that way because then you have to show
that way because then you have to show results on to justify why you receive
results on to justify why you receive
results on to justify why you receive that money even more and there’s
that money even more and there’s
that money even more and there’s precedent for this the Lilly Endowment
precedent for this the Lilly Endowment
precedent for this the Lilly Endowment in Indiana actually created a 66 million
in Indiana actually created a 66 million
in Indiana actually created a 66 million dollar endowment specific for
dollar endowment specific for
dollar endowment specific for unrestricted Griffing giving and it’s
unrestricted Griffing giving and it’s
unrestricted Griffing giving and it’s been fantastic
been fantastic
been fantastic for the communities in Indiana so
for the communities in Indiana so
for the communities in Indiana so there’s precedents then we have to talk
there’s precedents then we have to talk
there’s precedents then we have to talk about corporate giving and I want to
about corporate giving and I want to
about corporate giving and I want to talk about the most insidious piece out
talk about the most insidious piece out
talk about the most insidious piece out there and cause marketing cause
there and cause marketing cause
there and cause marketing cause marketing needs to die
if you’re not familiar if the idea of
if you’re not familiar if the idea of cause marketing it is the idea of a
cause marketing it is the idea of a
cause marketing it is the idea of a business aligning its its corporate
business aligning its its corporate
business aligning its its corporate mission around promoting a social cause
mission around promoting a social cause
mission around promoting a social cause there’s problems with this let’s talk
there’s problems with this let’s talk
there’s problems with this let’s talk about a few the first one is it can go
about a few the first one is it can go
about a few the first one is it can go awry pretty easily I think a good
awry pretty easily I think a good
awry pretty easily I think a good example is this one if you’re not aware
example is this one if you’re not aware
example is this one if you’re not aware this is real or it was it was the Susan
this is real or it was it was the Susan
this is real or it was it was the Susan G Komen teaming up with KFC for buckets
G Komen teaming up with KFC for buckets
G Komen teaming up with KFC for buckets for the Cure oh my god that’s right
for the Cure oh my god that’s right
for the Cure oh my god that’s right there’s a little bit of a disconnect of
there’s a little bit of a disconnect of
there’s a little bit of a disconnect of a cancer organization teaming up with a
a cancer organization teaming up with a
a cancer organization teaming up with a fast food chain don’t you think so this
fast food chain don’t you think so this
fast food chain don’t you think so this is a pretty egregious example but it’s
is a pretty egregious example but it’s
is a pretty egregious example but it’s the core point of cause marketing that
the core point of cause marketing that
the core point of cause marketing that is the problem there was a survey done
is the problem there was a survey done
is the problem there was a survey done of marketing and executives and no
of marketing and executives and no
of marketing and executives and no offense to any charitable work that over
offense to any charitable work that over
offense to any charitable work that over it does by the way but marketing
it does by the way but marketing
it does by the way but marketing executives were surveyed and they were
executives were surveyed and they were
executives were surveyed and they were asked well what it what is cause
asked well what it what is cause
asked well what it what is cause marketing to you and 97 percent of them
marketing to you and 97 percent of them
marketing to you and 97 percent of them replied it is a business strategy it is
replied it is a business strategy it is
replied it is a business strategy it is not philanthropy so from a foundation
not philanthropy so from a foundation
not philanthropy so from a foundation they don’t even consider this charity
they don’t even consider this charity
they don’t even consider this charity it’s something that can be pivoted very
it’s something that can be pivoted very
it’s something that can be pivoted very quickly so it’s also something that the
quickly so it’s also something that the
quickly so it’s also something that the nonprofit’s themselves typically don’t
nonprofit’s themselves typically don’t
nonprofit’s themselves typically don’t benefit as much as they should they
benefit as much as they should they
benefit as much as they should they could be compared to other returns on
could be compared to other returns on
could be compared to other returns on investment prime example pun intended is
investment prime example pun intended is
investment prime example pun intended is Amazon smile amazon smiles a program
Amazon smile amazon smiles a program
Amazon smile amazon smiles a program where you give a referral link and if
where you give a referral link and if
where you give a referral link and if somebody buys something through that
somebody buys something through that
somebody buys something through that referral link the charity gets money
referral link the charity gets money
referral link the charity gets money pretty cool huh
pretty cool huh
pretty cool huh I put this out for one of the
I put this out for one of the
I put this out for one of the nonprofit’s that I was involved in all
nonprofit’s that I was involved in all
nonprofit’s that I was involved in all the time as the comic books and literacy
the time as the comic books and literacy
the time as the comic books and literacy nonprofit it seemed like a great idea
nonprofit it seemed like a great idea
nonprofit it seemed like a great idea here’s the reality if I generate ten
here’s the reality if I generate ten
here’s the reality if I generate ten thousand dollars of business for Amazon
thousand dollars of business for Amazon
thousand dollars of business for Amazon I get 50 bucks yeah
I get 50 bucks yeah
I get 50 bucks yeah so where do we put our effort
so where do we put our effort
so where do we put our effort corporations should be creating a
corporations should be creating a
corporations should be creating a culture of philanthropy instead and they
culture of philanthropy instead and they
culture of philanthropy instead and they can easily do this the idea of a
can easily do this the idea of a
can easily do this the idea of a matching gift is that if a employee
matching gift is that if a employee
matching gift is that if a employee donates something the corporation will
donates something the corporation will
donates something the corporation will match it that’s it
match it that’s it
match it that’s it unrestricted giving very simple and so
unrestricted giving very simple and so
unrestricted giving very simple and so the realities are that there’s between
the realities are that there’s between
the realities are that there’s between six billion to ten billion dollars left
six billion to ten billion dollars left
six billion to ten billion dollars left unclaimed by matching gifts each year
unclaimed by matching gifts each year
unclaimed by matching gifts each year and corporations that offer a matching
and corporations that offer a matching
and corporations that offer a matching gift program the only average of people
gift program the only average of people
gift program the only average of people participating is 9% imagine if we just
participating is 9% imagine if we just
participating is 9% imagine if we just increase that by a few percentage points
increase that by a few percentage points
increase that by a few percentage points what power could we have and it also
what power could we have and it also
what power could we have and it also creates a direct tie between the people
creates a direct tie between the people
creates a direct tie between the people in the community and where they’re
in the community and where they’re
in the community and where they’re investing their passion and mission so
investing their passion and mission so
investing their passion and mission so then there’s individual giving again the
then there’s individual giving again the
then there’s individual giving again the biggest bucket 2/3 the problem when we
biggest bucket 2/3 the problem when we
biggest bucket 2/3 the problem when we have a paradigm that businesses and
have a paradigm that businesses and
have a paradigm that businesses and charities are the same thing is that we
charities are the same thing is that we
charities are the same thing is that we enter into a transactional relationship
enter into a transactional relationship
enter into a transactional relationship around our giving you end up being
around our giving you end up being
around our giving you end up being treated like an ATM and so as a donor
treated like an ATM and so as a donor
treated like an ATM and so as a donor you are not building a relationship with
you are not building a relationship with
you are not building a relationship with the organization so what we need to do
the organization so what we need to do
the organization so what we need to do instead is focus in on working together
instead is focus in on working together
instead is focus in on working together around our missions when we donate that
around our missions when we donate that
around our missions when we donate that is us being a partner in the
is us being a partner in the
is us being a partner in the organization so the nonprofit needs to
organization so the nonprofit needs to
organization so the nonprofit needs to view us like that and there’s a lot of
view us like that and there’s a lot of
view us like that and there’s a lot of ways that you can do that there’s a lot
ways that you can do that there’s a lot
ways that you can do that there’s a lot of ways that you can implement that but
of ways that you can implement that but
of ways that you can implement that but the reality is is that retention goes up
the reality is is that retention goes up
the reality is is that retention goes up when you have a relationship focused
when you have a relationship focused
when you have a relationship focused approach to donor stewardship people are
approach to donor stewardship people are
approach to donor stewardship people are happier if more money is coming in and
happier if more money is coming in and
happier if more money is coming in and they stay at their jobs and success is
they stay at their jobs and success is
they stay at their jobs and success is then tied to mission growth and it’s
then tied to mission growth and it’s
then tied to mission growth and it’s natural so instead of investing or
natural so instead of investing or
natural so instead of investing or putting our money towards charities that
putting our money towards charities that
putting our money towards charities that have the best marketing camp
have the best marketing camp
have the best marketing camp pain the most name recognition we should
pain the most name recognition we should
pain the most name recognition we should actually look at what they’re doing in
actually look at what they’re doing in
actually look at what they’re doing in their communities other fostering equity
their communities other fostering equity
their communities other fostering equity are they fostering inclusion are they
are they fostering inclusion are they
are they fostering inclusion are they actually listening to the people that
actually listening to the people that
actually listening to the people that they are working with are they listening
they are working with are they listening
they are working with are they listening to the donors and the other stakeholders
to the donors and the other stakeholders
to the donors and the other stakeholders these are the items that we need to pay
these are the items that we need to pay
these are the items that we need to pay attention to as individuals now I know
attention to as individuals now I know
attention to as individuals now I know that seems like a daunting task where do
that seems like a daunting task where do
that seems like a daunting task where do you even start well I feel I’ve rewired
you even start well I feel I’ve rewired
you even start well I feel I’ve rewired myself for good when I turn 35 or 30
myself for good when I turn 35 or 30
myself for good when I turn 35 or 30 actually I’m 35 now huh when I turned 30
actually I’m 35 now huh when I turned 30
actually I’m 35 now huh when I turned 30 I threw a birthday party for charity it
I threw a birthday party for charity it
I threw a birthday party for charity it was at a brew pub in Chicago I charged
was at a brew pub in Chicago I charged
was at a brew pub in Chicago I charged $65 for access to my birthday party
$65 for access to my birthday party
$65 for access to my birthday party I had a comedian wasn’t Greg but it was
I had a comedian wasn’t Greg but it was
I had a comedian wasn’t Greg but it was good comedian Cameron Esposito she’s on
good comedian Cameron Esposito she’s on
good comedian Cameron Esposito she’s on TV a theatre troupe and a band a live
TV a theatre troupe and a band a live
TV a theatre troupe and a band a live auction food beer everything that I
auction food beer everything that I
auction food beer everything that I loved but it was focused around my love
loved but it was focused around my love
loved but it was focused around my love for four different organizations we
for four different organizations we
for four different organizations we raised $4,600 that night thank you to my
raised $4,600 that night thank you to my
raised $4,600 that night thank you to my wife for helping do the ticket booth it
wife for helping do the ticket booth it
wife for helping do the ticket booth it made the local paper in Chicago it was
made the local paper in Chicago it was
made the local paper in Chicago it was so popular that I did it again right
so popular that I did it again right
so popular that I did it again right before we moved here we actually moved
before we moved here we actually moved
before we moved here we actually moved here a few months ago and our going-away
here a few months ago and our going-away
here a few months ago and our going-away party was a another fundraiser kid
party was a another fundraiser kid
party was a another fundraiser kid focused this time so it this brings me
focused this time so it this brings me
focused this time so it this brings me back to the giving tree itself when we
back to the giving tree itself when we
back to the giving tree itself when we moved here and I unboxed books for my
moved here and I unboxed books for my
moved here and I unboxed books for my kids I found the giving tree
kids I found the giving tree
kids I found the giving tree and the reality is that book is kind of
and the reality is that book is kind of
and the reality is that book is kind of a bummer it’s got a bittersweet ending
a bummer it’s got a bittersweet ending
a bummer it’s got a bittersweet ending right like great he connected as an old
right like great he connected as an old
right like great he connected as an old man after abusing this tree for years
man after abusing this tree for years
man after abusing this tree for years that wasn’t a relationship it was a
that wasn’t a relationship it was a
that wasn’t a relationship it was a transaction
transaction
transaction I wish the book ended after like the
I wish the book ended after like the
I wish the book ended after like the first six pages when they were in their
first six pages when they were in their
first six pages when they were in their natural state were born givers we each
natural state were born givers we each
natural state were born givers we each have a giving tree inside of us so the
have a giving tree inside of us so the
have a giving tree inside of us so the question I have for you is are you ready
question I have for you is are you ready
question I have for you is are you ready to plant it thank you very much
to plant it thank you very much
to plant it thank you very much [Applause]
[Applause]
[Applause] [Music]
”
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