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Revisión del Decálogo de una Granjera | Marta Álvarez | TEDxGalicia


[Applause]

farmer and fortunately over time

I became a milk company

before I start I want to tell my

cows

thanks to the cows and to you because

they have changed my life has not fulfilled

one of my dreams was to meet alaska

now he congratulates us every Christmas

as a postcard

but the most important thing of all is that I

that I have been taught is to have patience

I’ve been working on it for 17 years

farm

a week ago I bought where first

my first transport vehicle and what

What I want to say with this is that the

economic benefits in the sector

dairy are like slow cows but

I recommend showing business

offers from time to time the village mode the

owns great flame russia and makes

six years Marco proposed me to participate

at td jakes I immediately told him

that yes I had no idea what the

history not then on that occasion

present what they considered will be the

10 basic rules that help me

reach success

after the time and the edge of the

experience seemed to me therefore opportune

revisit them and see which of them

I would keep standing

the first one I continue to keep

thinking that success lies in seeing

opportunities where others only in

difficulties he realized that the

taxi world for example world that

He seemed totally immovable

there was a huge opportunity was made

rich or verbal today billions of

euro

my first assists for some cookies

fortunately today I have two more oases

that found the first one is to make

cosmetic with the milk of our cows

and the plants of the cooperative of me and

me to give

this milk our plants the value

added that they deserve

we have some raw materials

exceptional knowledge means

We are collaborating with companies like

please the pineapple duo arrives the sea of

ardora to make a Galician cosmetic

and why not compete with the Provence and

the second assis is packing fresh milk

with my partner doing anything like before

the invasion of the tetrabriks the

differentiation seems to me also

fundamental can always do things

different for example my house is a

mural painted by paula fraile my farm

painted by Miguel del Arco is the

agro rope festival stage he heard a

a festival tie that we have ridden between

several friends with hardly any resources but

with the conviction so strong that we have

managed to cross borders open

windows doors are in the

university in holland another new york

incredible another on earth study

our our festival because you have to

be brave and unique also we think

our factory do nothing with some

views from the balcony of the ulloa that

how are we not going to make a milk

exceptional

the third is impossible to deny this

affirmation is to innovate in the future

nowadays the world of technology what

Change everything you are seeing every bit

new things and young Chinese people walk

lettuce

Well, you have to design some

straps not only for lettuce for

vegetables not but innovation does not

it can only consist, for example, of

recover traditions as is the case of

Elena closed with her holes or refuse to

accept business models that do not have

meaning for example when they see my

Monterroso town where I live now all

we saw milk the milk of the farms

close

nowadays

you buy tetrabriks to store

for months without any fridge and it

keep buying the daily bread not

that makes no sense

we are paying the tetrabrik the

transportation of milk from the farm to the

central

the mistreatment of milk with

authorization again the transport of

that plant to a distribution center

from the distribution center to the

My village stores the traveling milk has

traveled more than many countrymen of my

town

with all these absurd costs in a

milk producing region as the

our

what happens there is very little left for

what we produce

in the end not because in other countries

as European as this is a

normal thing

we like other little ones

entrepreneurs we hope to change

over time there is village mode and the

patience is important a fashion that we

have imposed that neither is ecological and

economically efficient and above is that

he knows he has no where to take him

that we are more convinced that

we are going to have a tremendous success when

that cause

let’s take our milk from the cows to

ulloa to the market that are very few

months and we are also convinced of the

world try our body cream very

oa ‘mou’ of cow hd grass and ulloa of

our region

ideal for rosacea atopic dermatitis

you have to advertise and important

our miraculous body nation which

capillary and add it seems like an idea

great and sima this Christmas that

Give away is brand Galician cosmetics

that is to end the invasion of

other brands that I will not say for

give them publicity and g

and that’s the hope we have not of

do something something new always

it seemed an important rule

today I think it is for me it is the most

important I am going to present to my

partners my sister Maria who decided

come rural at the moment very moment

complicated of my life and for two years

I had to cry

the additional support of her and partners

carmela usa yy wide the meigas gurgle

They reconverted a cow barn in

a laboratory of recovery ideas

of traditional plants dehydrated

maternity or galego turning medium

kilo of grelos in 60 grams that you what

you take the plane where you want to go

phenomenal you end up with the morriña very

easy shaft large dynamizers

rural but above all great friends and

me partners to do anything july carmela

jana

good and the street are seen or what to say

of them July is finishing the

PhD in chemistry

Ana has a degree in biology and has

studied these races to stay

in the village

this is the future of the rural his mother

carmela

her mother Carmela I think they are the

more hardworking women than known in

my life

unfortunately come not the father and husband

of demi partners suffered died

suddenly then they made them

yogurts packed lecce lecce was one of

the pioneers along with jarque I no longer know

What will the A Ulloa quedéis

there are a lot of things stopped producing

milk and good past part of the duel

we have joined our farm our

forces our cows and knowledge

to create the cooperative the cows of

ulloa none of our companies

we have spent nothing on advertising all

Our products have something

a story to tell that interests

the media

our cosmetics is kilometer zero

when we are going to make it the milk cream

freshly milked in a van that we

leave the partners the containers that

they left us the dairy products and

We take the milk there to make it

cosmetic

this came up a bit the idea of the five

partners we are around 50 some

they already pass it and we are tired of listening

the same phrase of always studying a

race to finish sachs’ not milking

that’s why we made the leap to cosmetics not

and today there are many, many, many

television shows that thrives on

our projects then not the best

what you can do is to them who do the

debts helps them making their

program and on the other hand they help us

we also to let us know what

yes, of course you have to

well the latter would change it to see I think

it is important not live

feel it

but always always always leaving

one side your personal phase is not

I would change it

for the latter because mix business

with love can give results

catastrophic catastrophes for both

love as for the company that what

It has happened to me with cream marches

is also he would keep it because

really good me since I’ve been 17

years as a milk entrepreneur have

gone a lot of things had hits

everywhere they do not leave soon after

start at age two they killed me

all the farms to all the cows by

an outbreak of tuberculosis did not have insurance

has a farm that had to what for

pay a subsidy of course but

there are no in-depth grants

lost already I say it and and well well I what

I know when was the topic of mad cow

all my cows gave birth to males

then the males did not get to

pay 5 euros

good when I was already in a moment

great with spots for

irreconcilable disagreements with my

partner I had to sell them but you know a

always always always found

forces has never lost the illusion

to find new ways

Thank you

this is the important part

work with joy but maybe more

important is humility humility

to recognize that there is always someone

better than you that by very essential

that they want us to believe that we are

there is always someone who can

Substituting in the background is positive because

all works can grow without

depend on a person that learned

get to base hits but I’m

delighted with a with the decision

I agree with the latter but

I would also end up changing it completely

I think part of the success of a company

is the sincerity the authenticity a

company to be authentic

I can not say what it is not today

in day in a society that we live in

social networks

you can not the lies come it

they discover soon and this rule is

I dedicate my father

pepiño de cumbraos una hombre

well above all authentic I’m going to change

the photo promoted as authentic my

madre maría quintero always willing to

give light in photography as a person

a pioneer and the inventor of facebook

vigués to see that he did not go through that

Dulzaina to see the photos to gossip and

he was going to tell me that years more

Later I would find love on that street

how authentic are my partners with the

I hope to go a long way

thank you very much

[Music]

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