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Reversing global poverty | Leila Janah | TEDxAmsterdamWomen


what an honor it is to be back here in

what an honor it is to be back here in the city of social impact

the city of social impact

the city of social impact speaking about give work so I want to

speaking about give work so I want to

speaking about give work so I want to start with what I hope is a hopeful fact

start with what I hope is a hopeful fact

start with what I hope is a hopeful fact which is that the world is actually

which is that the world is actually

which is that the world is actually getting better despite all of the

getting better despite all of the

getting better despite all of the headlines on indicators of poverty and

headlines on indicators of poverty and

headlines on indicators of poverty and other aspects of human well-being we’re

other aspects of human well-being we’re

other aspects of human well-being we’re actually better than we’ve been at any

actually better than we’ve been at any

actually better than we’ve been at any time since the dawn of Agriculture and

time since the dawn of Agriculture and

time since the dawn of Agriculture and yet we still have a persistent problem

yet we still have a persistent problem

yet we still have a persistent problem which is that we still have over a

which is that we still have over a

which is that we still have over a billion people living on less than about

billion people living on less than about

billion people living on less than about a dollar a day and when I share those

a dollar a day and when I share those

a dollar a day and when I share those numbers that’s actually adjusted for

numbers that’s actually adjusted for

numbers that’s actually adjusted for purchasing power so that’s what a dollar

purchasing power so that’s what a dollar

purchasing power so that’s what a dollar would buy you in the u.s. in 2011 in an

would buy you in the u.s. in 2011 in an

would buy you in the u.s. in 2011 in an average City so this deep poverty is the

average City so this deep poverty is the

average City so this deep poverty is the root cause of so many of the issues that

root cause of so many of the issues that

root cause of so many of the issues that we try to solve downstream through

we try to solve downstream through

we try to solve downstream through philanthropy issues like the lack of

philanthropy issues like the lack of

philanthropy issues like the lack of clean water issues like the fact that

clean water issues like the fact that

clean water issues like the fact that 300,000 women are dying in childbirth

300,000 women are dying in childbirth

300,000 women are dying in childbirth around the world each year and the main

around the world each year and the main

around the world each year and the main cause of this is poverty the World

cause of this is poverty the World

cause of this is poverty the World Health Organization estimates that 99

Health Organization estimates that 99

Health Organization estimates that 99 percent of these deaths are due to

percent of these deaths are due to

percent of these deaths are due to poverty it’s why we have close to a

poverty it’s why we have close to a

poverty it’s why we have close to a billion people living without access to

billion people living without access to

billion people living without access to clean water and over 2 billion people

clean water and over 2 billion people

clean water and over 2 billion people living without access to sanitation

living without access to sanitation

living without access to sanitation let me humanize this for you this is a

let me humanize this for you this is a

let me humanize this for you this is a young man named Ken ki Hara and his

young man named Ken ki Hara and his

young man named Ken ki Hara and his daughter Rosaline and I met Ken several

daughter Rosaline and I met Ken several

daughter Rosaline and I met Ken several years ago in Masari which is a giant

years ago in Masari which is a giant

years ago in Masari which is a giant slum in Kenya where over half a million

slum in Kenya where over half a million

slum in Kenya where over half a million people live on less than a few dollars a

people live on less than a few dollars a

people live on less than a few dollars a day now Ken was actually a success story

day now Ken was actually a success story

day now Ken was actually a success story he had gotten a scholarship and made it

he had gotten a scholarship and made it

he had gotten a scholarship and made it to one of the best high schools in Kenya

to one of the best high schools in Kenya

to one of the best high schools in Kenya and even managed to graduate and you

and even managed to graduate and you

and even managed to graduate and you would think that this would be Ken’s

would think that this would be Ken’s

would think that this would be Ken’s happily ever after’ story no longer will

happily ever after’ story no longer will

happily ever after’ story no longer will he end up a statistic he’ll go on and

he end up a statistic he’ll go on and

he end up a statistic he’ll go on and get a good job and move his family out

get a good job and move his family out

get a good job and move his family out of the slum however like so many young

of the slum however like so many young

of the slum however like so many young people in developing countries where

people in developing countries where

people in developing countries where there’s very high youth unemployment in

there’s very high youth unemployment in

there’s very high youth unemployment in Kenya it’s 70% ken was forced after

Kenya it’s 70% ken was forced after

Kenya it’s 70% ken was forced after graduating from high school and speaking

graduating from high school and speaking

graduating from high school and speaking beautiful English to move back to the

beautiful English to move back to the

beautiful English to move back to the slum and join the informal economy

slum and join the informal economy

slum and join the informal economy now the informal economy is how over a

now the informal economy is how over a

now the informal economy is how over a billion people around the world work and

billion people around the world work and

billion people around the world work and still earn less than a dollar a day

still earn less than a dollar a day

still earn less than a dollar a day they’re doing things like picking trash

they’re doing things like picking trash

they’re doing things like picking trash up off the side of the road and selling

up off the side of the road and selling

up off the side of the road and selling it to the local recycler or doing what

it to the local recycler or doing what

it to the local recycler or doing what these young men are doing in the photo

these young men are doing in the photo

these young men are doing in the photo they’re actually brewing a local kind of

they’re actually brewing a local kind of

they’re actually brewing a local kind of moonshine called chunga and that sounds

moonshine called chunga and that sounds

moonshine called chunga and that sounds fun and like a good side job except when

fun and like a good side job except when

fun and like a good side job except when you realize what chunga is made of they

you realize what chunga is made of they

you realize what chunga is made of they actually mix it with kerosene and ken

actually mix it with kerosene and ken

actually mix it with kerosene and ken told me that people in the slum drink

told me that people in the slum drink

told me that people in the slum drink the substance to forget themselves so

the substance to forget themselves so

the substance to forget themselves so this is what an educated young man in

this is what an educated young man in

this is what an educated young man in urban Kenya was forced to do because he

urban Kenya was forced to do because he

urban Kenya was forced to do because he couldn’t find work now our typical

couldn’t find work now our typical

couldn’t find work now our typical approach to helping someone like Ken

approach to helping someone like Ken

approach to helping someone like Ken involves charity right we think the best

involves charity right we think the best

involves charity right we think the best thing to do is build his community oh

thing to do is build his community oh

thing to do is build his community oh well or build them a school and maybe

well or build them a school and maybe

well or build them a school and maybe their lives are going to be a little bit

their lives are going to be a little bit

their lives are going to be a little bit better and this way of thinking became

better and this way of thinking became

better and this way of thinking became institutionalized in the international

institutionalized in the international

institutionalized in the international aid movement which really started

aid movement which really started

aid movement which really started believe it or not with Americans

believe it or not with Americans

believe it or not with Americans sending aid to Europe after World War

sending aid to Europe after World War

sending aid to Europe after World War two the term care package which you may

two the term care package which you may

two the term care package which you may have heard of originated in this era

have heard of originated in this era

have heard of originated in this era during the Marshall Plan when war-torn

during the Marshall Plan when war-torn

during the Marshall Plan when war-torn Europe was receiving food aid from the

Europe was receiving food aid from the

Europe was receiving food aid from the West or from from the US and what

West or from from the US and what

West or from from the US and what happened after Europe started recovering

happened after Europe started recovering

happened after Europe started recovering is all of these nongovernmental

is all of these nongovernmental

is all of these nongovernmental organizations that had started to share

organizations that had started to share

organizations that had started to share this food aid started sending it

this food aid started sending it

this food aid started sending it elsewhere outside of Europe to places

elsewhere outside of Europe to places

elsewhere outside of Europe to places like sub-saharan Africa and Asia and so

like sub-saharan Africa and Asia and so

like sub-saharan Africa and Asia and so over the last 60 years over a trillion

over the last 60 years over a trillion

over the last 60 years over a trillion dollars of development related Aid has

dollars of development related Aid has

dollars of development related Aid has been transferred from wealthy countries

been transferred from wealthy countries

been transferred from wealthy countries to sub-saharan Africa alone and yet we

to sub-saharan Africa alone and yet we

to sub-saharan Africa alone and yet we have not seen a rise in per capita

have not seen a rise in per capita

have not seen a rise in per capita incomes for the poorest people we still

incomes for the poorest people we still

incomes for the poorest people we still have over 350 million people just like

have over 350 million people just like

have over 350 million people just like Ken who are still living on less than a

Ken who are still living on less than a

Ken who are still living on less than a dollar a day despite this massive aid

dollar a day despite this massive aid

dollar a day despite this massive aid transfer what’s wrong with this picture

transfer what’s wrong with this picture

transfer what’s wrong with this picture well it turns out that

well it turns out that

well it turns out that government-to-government aid transfers

government-to-government aid transfers

government-to-government aid transfers don’t often reach the people that

don’t often reach the people that

don’t often reach the people that they’re intended to help people like Ken

they’re intended to help people like Ken

they’re intended to help people like Ken and the challenge is that these models

and the challenge is that these models

and the challenge is that these models create cycles of dependency and robbed

create cycles of dependency and robbed

create cycles of dependency and robbed people of the sort of agency that can

people of the sort of agency that can

people of the sort of agency that can only be provided when you give them cash

only be provided when you give them cash

only be provided when you give them cash directly the

directly the

directly the are two ways to give cash directly we

are two ways to give cash directly we

are two ways to give cash directly we can give handouts and believe it or not

can give handouts and believe it or not

can give handouts and believe it or not statistics are showing us now that even

statistics are showing us now that even

statistics are showing us now that even handouts of direct cash to low-income

handouts of direct cash to low-income

handouts of direct cash to low-income people like Ken are better than the

people like Ken are better than the

people like Ken are better than the traditional aid model but even better

traditional aid model but even better

traditional aid model but even better than handouts where possible is to give

than handouts where possible is to give

than handouts where possible is to give work when we give work we not only

work when we give work we not only

work when we give work we not only ensure that poor families are able to

ensure that poor families are able to

ensure that poor families are able to pay for their own expenses to pay for

pay for their own expenses to pay for

pay for their own expenses to pay for their own food and water and clothing

their own food and water and clothing

their own food and water and clothing and schooling but we give them the sense

and schooling but we give them the sense

and schooling but we give them the sense of agency that comes with deciding where

of agency that comes with deciding where

of agency that comes with deciding where you want to invest your paycheck and

you want to invest your paycheck and

you want to invest your paycheck and even more importantly work strengthens

even more importantly work strengthens

even more importantly work strengthens people’s relationship with their

people’s relationship with their

people’s relationship with their government imagine if you’re running a

government imagine if you’re running a

government imagine if you’re running a country in Africa and the majority of

country in Africa and the majority of

country in Africa and the majority of your budget is coming from foreign aid

your budget is coming from foreign aid

your budget is coming from foreign aid donors who are you going to be

donors who are you going to be

donors who are you going to be accountable your own population or the

accountable your own population or the

accountable your own population or the people who are paying for your budget

people who are paying for your budget

people who are paying for your budget so Aid creates an unhealthy relationship

so Aid creates an unhealthy relationship

so Aid creates an unhealthy relationship between government leaders and foreign

between government leaders and foreign

between government leaders and foreign donors and giving work creates a much

donors and giving work creates a much

donors and giving work creates a much healthier relationship between people

healthier relationship between people

healthier relationship between people who for the first time get taxed as part

who for the first time get taxed as part

who for the first time get taxed as part of the formal economic system then they

of the formal economic system then they

of the formal economic system then they start demanding things people like Ken

start demanding things people like Ken

start demanding things people like Ken will say why are you not building a well

will say why are you not building a well

will say why are you not building a well you’re not fixing the pothole on my road

you’re not fixing the pothole on my road

you’re not fixing the pothole on my road to work why are there poor public buses

to work why are there poor public buses

to work why are there poor public buses in Nairobi so work creates

in Nairobi so work creates

in Nairobi so work creates accountability and agency now thanks to

accountability and agency now thanks to

accountability and agency now thanks to the internet and all of this new

the internet and all of this new

the internet and all of this new technology infrastructure we have a

technology infrastructure we have a

technology infrastructure we have a really powerful way to provide work to

really powerful way to provide work to

really powerful way to provide work to people like Ken this is an image of me

people like Ken this is an image of me

people like Ken this is an image of me by the side of the road in northern

by the side of the road in northern

by the side of the road in northern Uganda a couple of years ago it’s not a

Uganda a couple of years ago it’s not a

Uganda a couple of years ago it’s not a place where you would imagine there to

place where you would imagine there to

place where you would imagine there to be a tech hub when you hear people say

be a tech hub when you hear people say

be a tech hub when you hear people say that the internet is rolling out in a

that the internet is rolling out in a

that the internet is rolling out in a new geography this is literally what it

new geography this is literally what it

new geography this is literally what it looks like this is me standing next to a

looks like this is me standing next to a

looks like this is me standing next to a pool of a spool of fiber-optic cable

pool of a spool of fiber-optic cable

pool of a spool of fiber-optic cable that was getting rolled out across

that was getting rolled out across

that was getting rolled out across northern Uganda over 10,000 miles of

northern Uganda over 10,000 miles of

northern Uganda over 10,000 miles of this cable have been placed in East

this cable have been placed in East

this cable have been placed in East Africa in the last couple of years and

Africa in the last couple of years and

Africa in the last couple of years and what that means is that for the first

what that means is that for the first

what that means is that for the first time in human history

time in human history

time in human history someone like Ken can transcend the

someone like Ken can transcend the

someone like Ken can transcend the accident of geography that led him to

accident of geography that led him to

accident of geography that led him to being born in Mathari and work for

being born in Mathari and work for

being born in Mathari and work for companies anywhere this is a

companies anywhere this is a

companies anywhere this is a fundamentally liberating force if we can

fundamentally liberating force if we can

fundamentally liberating force if we can apply it for social good and so see

apply it for social good and so see

apply it for social good and so see this trend I decided to start an

this trend I decided to start an

this trend I decided to start an organization that would harness this

organization that would harness this

organization that would harness this type of work several years ago what kind

type of work several years ago what kind

type of work several years ago what kind of work is now possible with the

of work is now possible with the

of work is now possible with the internet being cheap and widely

internet being cheap and widely

internet being cheap and widely available in places like northern Uganda

available in places like northern Uganda

available in places like northern Uganda well one growing field is called

well one growing field is called

well one growing field is called computer vision this is the field that

computer vision this is the field that

computer vision this is the field that enables technologies like self-driving

enables technologies like self-driving

enables technologies like self-driving cars and by 2019

cars and by 2019

cars and by 2019 the computer vision industry will reach

the computer vision industry will reach

the computer vision industry will reach 33 billion dollars one example of a task

33 billion dollars one example of a task

33 billion dollars one example of a task that’s needed to train algorithms

that’s needed to train algorithms

that’s needed to train algorithms powering self-driving cars is tagging

powering self-driving cars is tagging

powering self-driving cars is tagging images this is a picture of a road and

images this is a picture of a road and

images this is a picture of a road and this is the annotation of that image

this is the annotation of that image

this is the annotation of that image that is then sent to a machine learning

that is then sent to a machine learning

that is then sent to a machine learning team that’s powering self-driving cars

team that’s powering self-driving cars

team that’s powering self-driving cars so this image is actually teaching the

so this image is actually teaching the

so this image is actually teaching the machine to recognize objects and images

machine to recognize objects and images

machine to recognize objects and images and you can see how someone who’s

and you can see how someone who’s

and you can see how someone who’s finished high school but doesn’t have

finished high school but doesn’t have

finished high school but doesn’t have much training in the formal economy

much training in the formal economy

much training in the formal economy could quickly learn how to do this type

could quickly learn how to do this type

could quickly learn how to do this type of work I formed an organization called

of work I formed an organization called

of work I formed an organization called samasource

samasource

samasource in late 2008 our first check actually

in late 2008 our first check actually

in late 2008 our first check actually came from the Dutch postcode lottery

came from the Dutch postcode lottery

came from the Dutch postcode lottery believe it or not and we are a nonprofit

believe it or not and we are a nonprofit

believe it or not and we are a nonprofit organization committed to connecting

organization committed to connecting

organization committed to connecting low-income people like Ken to digital

low-income people like Ken to digital

low-income people like Ken to digital work to move them out of poverty since

work to move them out of poverty since

work to move them out of poverty since we started we have signed contracts with

we started we have signed contracts with

we started we have signed contracts with some of the biggest companies in the

some of the biggest companies in the

some of the biggest companies in the world and they signed contracts with us

world and they signed contracts with us

world and they signed contracts with us because the quality of this work done by

because the quality of this work done by

because the quality of this work done by people like Ken is actually quite high

people like Ken is actually quite high

people like Ken is actually quite high we’ve pioneered this model in urban

we’ve pioneered this model in urban

we’ve pioneered this model in urban areas like Nairobi where all of our

areas like Nairobi where all of our

areas like Nairobi where all of our workers come from slum communities all

workers come from slum communities all

workers come from slum communities all the way to rural centres like this

the way to rural centres like this

the way to rural centres like this Center which was also funded by the

Center which was also funded by the

Center which was also funded by the Dutch government and now has provided

Dutch government and now has provided

Dutch government and now has provided employment for over 400 people making us

employment for over 400 people making us

employment for over 400 people making us the largest technology employer in

the largest technology employer in

the largest technology employer in northern Uganda an area mostly known for

northern Uganda an area mostly known for

northern Uganda an area mostly known for brutal civil war what’s most remarkable

brutal civil war what’s most remarkable

brutal civil war what’s most remarkable is the personal transformation people

is the personal transformation people

is the personal transformation people make when they move out of poverty our

make when they move out of poverty our

make when they move out of poverty our workers on average are starting below

workers on average are starting below

workers on average are starting below the poverty line at 2 dollars and 20

the poverty line at 2 dollars and 20

the poverty line at 2 dollars and 20 cents a day which means they don’t have

cents a day which means they don’t have

cents a day which means they don’t have access to decent health care their

access to decent health care their

access to decent health care their primary source of calories we actually

primary source of calories we actually

primary source of calories we actually measure this in surveys is sugar cane

measure this in surveys is sugar cane

measure this in surveys is sugar cane it’s the cheapest source of calories you

it’s the cheapest source of calories you

it’s the cheapest source of calories you can get in a slum and they don’t have

can get in a slum and they don’t have

can get in a slum and they don’t have access to decent schooling because they

access to decent schooling because they

access to decent schooling because they can’t even afford uniforms or books

can’t even afford uniforms or books

can’t even afford uniforms or books average three years after samasource

average three years after samasource

average three years after samasource people have maintained an over $8 a day

people have maintained an over $8 a day

people have maintained an over $8 a day income so about a four-fold increase in

income so about a four-fold increase in

income so about a four-fold increase in income and what’s remarkable is how

income and what’s remarkable is how

income and what’s remarkable is how they’re spending this money they’re

they’re spending this money they’re

they’re spending this money they’re investing it on the health and education

investing it on the health and education

investing it on the health and education often of children living at home and

often of children living at home and

often of children living at home and women in particular are known around the

women in particular are known around the

women in particular are known around the world to reinvest 90% of their paycheck

world to reinvest 90% of their paycheck

world to reinvest 90% of their paycheck into the health and education of their

into the health and education of their

into the health and education of their own children and the betterment of their

own children and the betterment of their

own children and the betterment of their communities there’s no better aid

communities there’s no better aid

communities there’s no better aid program than buying from women we have

program than buying from women we have

program than buying from women we have now used this model to move 36 thousand

now used this model to move 36 thousand

now used this model to move 36 thousand people out of poverty and keep them

people out of poverty and keep them

people out of poverty and keep them there and what’s so exciting is that

there and what’s so exciting is that

there and what’s so exciting is that this model can be replicated around the

this model can be replicated around the

this model can be replicated around the world because we actually became

world because we actually became

world because we actually became profitable as a social enterprise last

profitable as a social enterprise last

profitable as a social enterprise last year we’ve started a version of our

year we’ve started a version of our

year we’ve started a version of our model in the u.s. that can be exported

model in the u.s. that can be exported

model in the u.s. that can be exported globally called sama school especially

globally called sama school especially

globally called sama school especially in economies like here in Europe where

in economies like here in Europe where

in economies like here in Europe where most of the net employment growth is

most of the net employment growth is

most of the net employment growth is happening in the freelance economy in

happening in the freelance economy in

happening in the freelance economy in this rise of workers who are no longer

this rise of workers who are no longer

this rise of workers who are no longer part of a formal job so this model can

part of a formal job so this model can

part of a formal job so this model can absolutely work here and this is an

absolutely work here and this is an

absolutely work here and this is an example of someone who we’ve worked with

example of someone who we’ve worked with

example of someone who we’ve worked with in the US grace grace has been able to

in the US grace grace has been able to

in the US grace grace has been able to increase her income fourfold by doing

increase her income fourfold by doing

increase her income fourfold by doing this work hourly and she’s a military

this work hourly and she’s a military

this work hourly and she’s a military veteran yeah which is a very

veteran yeah which is a very

veteran yeah which is a very marginalized community back home in the

marginalized community back home in the

marginalized community back home in the u.s. I’m gonna end on the note of scale

u.s. I’m gonna end on the note of scale

u.s. I’m gonna end on the note of scale how do we take this movement even

how do we take this movement even

how do we take this movement even further it turns out that the biggest

further it turns out that the biggest

further it turns out that the biggest 2000 companies in the world the global

2000 companies in the world the global

2000 companies in the world the global 2000 spent 12 trillion dollars annually

2000 spent 12 trillion dollars annually

2000 spent 12 trillion dollars annually on goods and services this is money

on goods and services this is money

on goods and services this is money that’s spent on everything from rugs to

that’s spent on everything from rugs to

that’s spent on everything from rugs to the fair trade coffee hopefully in their

the fair trade coffee hopefully in their

the fair trade coffee hopefully in their lunch rooms if we’re able to marshal

lunch rooms if we’re able to marshal

lunch rooms if we’re able to marshal just a tiny percentage of this 12

just a tiny percentage of this 12

just a tiny percentage of this 12 trillion dollars to spend it on social

trillion dollars to spend it on social

trillion dollars to spend it on social enterprises like samasource imagine the

enterprises like samasource imagine the

enterprises like samasource imagine the difference we could make in the world so

difference we could make in the world so

difference we could make in the world so my mission is to get big companies

my mission is to get big companies

my mission is to get big companies around the world not just aid

around the world not just aid

around the world not just aid organizations to shift but big companies

organizations to shift but big companies

organizations to shift but big companies to shift towards a model of giving work

to shift towards a model of giving work

to shift towards a model of giving work rather than giving aid and I think we

rather than giving aid and I think we

rather than giving aid and I think we have a much greater potential to change

have a much greater potential to change

have a much greater potential to change the world through giving work thank you

the world through giving work thank you

the world through giving work thank you so much

so much

so much [Applause]

”

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