Resiliencia en la comunicación y el diseño | Mariana Vaquero Martinez | TEDxBUAP

Hello, good afternoon, I’m Mariana Vaquero and

I am a designer receive is a

somewhat complicated word

suddenly say that while reliable sir

james is already a word that is

focused mostly on what they are

international organizations applied

to what is the issue of the resilience of

cities resilient urbanism

etcetera and even applied it as the

cities are prepared to receive

a tsunami and an earthquake or even

droughts but what happens when we

we apply this word to the human being and

then the subject

we review the subject from which I come to

discuss today’s start is

30

so that he comes to talk today

is how collaborative work can

be a resilience strategy and you have to

me a story more than 35 years ago

when he was about 67 years old and is a

it’s a story that can be turned

in an analogy this story is that I

I waited every day every 15th of every month

so that my mom bought me a little box

of crayons a box of those small

of wax crayons that will have 6

crayons that little box had me

that last all month

he had to take care of he had to protect

for me it was one of the greatest treasures

that box more and

a 50-sheet notebook in which to me

I liked very much to draw and tell the

stories that I saw on the street the

people and then imagination came

if I lost one of those colors

the stories were not going to be able to see

the closest to the real to which I

I thought and that’s why it was very

important to take care

I the six colors had a story

alternates that if I delivered the box of

colors although flat and others present

it was unlikely that less to buy the

next month

and this story joins it joins ose

way of what I am now studying

and you have to see how this little box

six colors becomes people to

throughout life

I realized that nothing else was going to

have six colors but many more and

now he made this analogy because his

colors in people people today

within any organization or

institution group and others

we play an important role many of the

Sometimes we are more interested in having a

great high technology infrastructure and

others and we forget about people

let’s talk then of resilience the

resilience is a capacity that all

we possess that even many of the times

when we suffer some situation

chaotic

they tell us do not worry what what

does not kill you makes you stronger is the

colloquial translation of what is the

resilience and many times

we are discovering that this

ability to be emotionally

resistant is essential for

we can ensure the success or the

failure of a project that

we are resilient impact of

way in innovation or in the

setbacks of organizations groups

etc

there are factors and there are three edges

important for the human being

check or power more this ability

of resilience and it has to do with the

psychosocial factors with factors

cognitive affective factors

personal as we are

responding in a way that does not

it means that if I’m immersed in a

chaos

I am becoming resistant but I am

keeping negative situations in the

heart and in my being that makes me be

strong and but they do not make me be

resilient the next thought

is going to always generate a positive change

In us

this means the kind of

potentialities that we are going to

propose to provide has to do with that

let’s have an awareness of a

same always from a positive vision

let’s generate let’s do

persuasive let’s always look for this

theme of overcoming success let’s

to prevent stress because the

scenarios that I will raise van

to be positive scenarios because I’m going to

do strong because if I faced in

determined moment to a chaos or to a

catastrophe

I am stronger and this also

translates to this human being being

it’s getting strong that this one

is ready for any tsunami

for any earthquake for any

chaos situation can make a being and

broke bleu and if you join this being

resilient with others be recent and other

c resilient and others be resilient that

will generate success

look for non-resistant resilient

resilient we seek to be flexible

adaptable always committed from

a positive vision

I’m going to tell you a story

[Music]

I come from a community in the south of

state of puebla called tehuacán and the

been able to verify for several years of

my life to a group of people that the

called resilient designers there were

a period where we saw that the

boys were uneasy

suddenly we saw that they had a

There’s another little party there

they were deviating from what really

it was his passion the design

then we are faced with another cause

as well

and this other chaos was that tehuacán a

city of economic boom

tourist was coming down

because there was no identity

recognized defined and positioned in the

city

then as committed designers

we said we have to do something and

so we look for a project where

271 university students will work during

four months

that generated as a result they lived in a

cause constant lived

Imagine suddenly work for

four months on a single project and

that project what will work one

had to impact on the other and the

another and in the other and in the other and in the

another one we were not talking about a team

five or ten or 15 but 271

elements and these are the results that

could be specified in only four

months four months where everyone had

to speak the same language

from their own abilities

each one was making the other strong

one’s experience made the

other

shortly after I want law here

shortly after we were presented with a new

project derived from it and then already

there were not going to be four months

here is a video g

genaro here is a video please be

he presented us again a project

because we had already positioned the

previous project and during this

project the municipal government told us

yang

I saw that they are working on

the issue of identity and what are

doing well already they gave me many

results

now we want that in October not

make eleven fiber sculptures of

glass intervened with the

research that was done and the

we want in seven days

you work well as a team

we already realized we found out

another chaos

then young people were organized in

four days to make fiber figures of

glass with 11 different themes 11

different concepts working 271

designers again had to

organize had a defined resource

they had a time you could not pass

beyond time because the calendula

it was the next week

the boy had been strengthened because

I knew I was counting on the one I was

together he knew that his abilities could

be empowered by working with the

it was together they were achieved 11 sculptures

of fiberglass that are still and

belong to the government of Tehuacán and

which are considered works of art

because it is visually they give the meaning

of the identities of tehuacán la

magic formula was to work together

from the differences and that’s why

in the 2001 2013 2014 2015 and 2016

the school was considered as the

number one at the state level as

the best graphic design school

as from an evaluation of

what employers Employers

they said and what they say is that their

graduates of this school have the

capacity that is being lost in the

world of work

the ability to work in a team know

respond from the chaos from the

problem

[Music]

I want to finish today with this analogy

with this metaphor that I read from Steve

jobs which places the stones only

it comes out they can only be shiny with

the contact of one with the other

a stone by itself can not be

brilliant if we put in to

Brighten the stones

the contact of one with the other and the other

with the other and the other with the other and

the rest

this means that even in that chaos

we can generate resilience we are

resilient young because the world

you need work together

We need to strengthen our

skills when 80 when we feel

that we are in the middle of a chaos

thank you girls