when we think about sustainability and generating positive impact in the world
generating positive impact in the world
generating positive impact in the world we usually imagine big and complex
we usually imagine big and complex
we usually imagine big and complex solutions created top-down from
solutions created top-down from
solutions created top-down from industries governments and institutions
industries governments and institutions
industries governments and institutions to individuals and even though these
to individuals and even though these
to individuals and even though these solutions are essential I’d like to shed
solutions are essential I’d like to shed
solutions are essential I’d like to shed some light on a change that is happening
some light on a change that is happening
some light on a change that is happening it’s the power arising from individuals
it’s the power arising from individuals
it’s the power arising from individuals and regular people in creating movements
and regular people in creating movements
and regular people in creating movements towards a more sustainable world I’d
towards a more sustainable world I’d
towards a more sustainable world I’d like to think my story is one example of
like to think my story is one example of
like to think my story is one example of that one day I decided I wanted to help
that one day I decided I wanted to help
that one day I decided I wanted to help people to share things instead of buying
people to share things instead of buying
people to share things instead of buying them buy things I mean like regular
them buy things I mean like regular
them buy things I mean like regular objects like household appliances and
objects like household appliances and
objects like household appliances and sports gear clothes things like that and
sports gear clothes things like that and
sports gear clothes things like that and what started as a project I made in a
what started as a project I made in a
what started as a project I made in a piece of cardboard in my condominium in
piece of cardboard in my condominium in
piece of cardboard in my condominium in Rio de Janeiro in Brazil became in three
Rio de Janeiro in Brazil became in three
Rio de Janeiro in Brazil became in three years the biggest platform for neighbors
years the biggest platform for neighbors
years the biggest platform for neighbors to share things in Latin America
to share things in Latin America
to share things in Latin America featured by the main media outlets such
featured by the main media outlets such
featured by the main media outlets such as Forbes for example so how did I
as Forbes for example so how did I
as Forbes for example so how did I manage to do that when I was a teenager
manage to do that when I was a teenager
manage to do that when I was a teenager I used to work as a model and basically
I used to work as a model and basically
I used to work as a model and basically my job was to use my image to help
my job was to use my image to help
my job was to use my image to help reinforce the narrative that the way to
reinforce the narrative that the way to
reinforce the narrative that the way to satisfy our most basic human needs was
satisfy our most basic human needs was
satisfy our most basic human needs was through like basic human needs such as
through like basic human needs such as
through like basic human needs such as love acceptance connection safety and
love acceptance connection safety and
love acceptance connection safety and even fulfillment was through buying more
even fulfillment was through buying more
even fulfillment was through buying more things and that was before I understood
things and that was before I understood
things and that was before I understood all the consequences of that consumption
all the consequences of that consumption
all the consequences of that consumption so first of all I don’t think consuming
so first of all I don’t think consuming
so first of all I don’t think consuming is a problem itself but the thing is as
is a problem itself but the thing is as
is a problem itself but the thing is as a society we totally passed normal
a society we totally passed normal
a society we totally passed normal levels we’re now hyper consuming it
levels we’re now hyper consuming it
levels we’re now hyper consuming it takes now one point six Earth’s to
takes now one point six Earth’s to
takes now one point six Earth’s to provide the resources we use and to
provide the resources we use and to
provide the resources we use and to absorb our waste and even though making
absorb our waste and even though making
absorb our waste and even though making product design and the production chain
product design and the production chain
product design and the production chain more sustainable is extremely important
more sustainable is extremely important
more sustainable is extremely important we should also be talking about
we should also be talking about
we should also be talking about however personal and individual choices
however personal and individual choices
however personal and individual choices have the power to influence the economy
have the power to influence the economy
have the power to influence the economy and actually create more sustainability
and actually create more sustainability
and actually create more sustainability I’ll give you an example author Rachel
I’ll give you an example author Rachel
I’ll give you an example author Rachel Botsman said that a simple object like a
Botsman said that a simple object like a
Botsman said that a simple object like a drill is use it usually from 12 to 13
drill is use it usually from 12 to 13
drill is use it usually from 12 to 13 minutes in its entire life so imagine
minutes in its entire life so imagine
minutes in its entire life so imagine that this thing is created probably
that this thing is created probably
that this thing is created probably using like minerals and natural
using like minerals and natural
using like minerals and natural resources from Africa it’s assembled in
resources from Africa it’s assembled in
resources from Africa it’s assembled in India China probably under bad work
India China probably under bad work
India China probably under bad work conditions it uses resources and
conditions it uses resources and
conditions it uses resources and generates pollution in its
generates pollution in its
generates pollution in its transportation distribution so you can
transportation distribution so you can
transportation distribution so you can finally get your homes and then we
finally get your homes and then we
finally get your homes and then we barely use it I bet in a 1 kilometer
barely use it I bet in a 1 kilometer
barely use it I bet in a 1 kilometer radius around your house you can
radius around your house you can
radius around your house you can probably find thousands of those laying
probably find thousands of those laying
probably find thousands of those laying idle in your neighbors homes not only
idle in your neighbors homes not only
idle in your neighbors homes not only truths but an average house is filled
truths but an average house is filled
truths but an average house is filled with $3,000 worth of unused items now
with $3,000 worth of unused items now
with $3,000 worth of unused items now imagine the social and environmental
imagine the social and environmental
imagine the social and environmental impact created by millions of other
impact created by millions of other
impact created by millions of other objects it became clear to me that the
objects it became clear to me that the
objects it became clear to me that the problem we have is not lack of resources
problem we have is not lack of resources
problem we have is not lack of resources it’s actually just a matter of
it’s actually just a matter of
it’s actually just a matter of relocating what’s already available more
relocating what’s already available more
relocating what’s already available more efficiently so back to when I started
efficiently so back to when I started
efficiently so back to when I started with this idea in a cardboard I asked
with this idea in a cardboard I asked
with this idea in a cardboard I asked myself what if instead of buying new
myself what if instead of buying new
myself what if instead of buying new goods we’ll probably use like once in a
goods we’ll probably use like once in a
goods we’ll probably use like once in a while what if we borrow it from my
while what if we borrow it from my
while what if we borrow it from my neighbors right Oh
neighbors right Oh
neighbors right Oh miracle answer and then to test the idea
miracle answer and then to test the idea
miracle answer and then to test the idea I decided to do what they call an MVP I
I decided to do what they call an MVP I
I decided to do what they call an MVP I got a piece of cardboard and I drew
got a piece of cardboard and I drew
got a piece of cardboard and I drew columns like was an excel sheet and I
columns like was an excel sheet and I
columns like was an excel sheet and I put down what’s my name
put down what’s my name
put down what’s my name what do I need my apartment number and
what do I need my apartment number and
what do I need my apartment number and my phone number and I pasted it in the
my phone number and I pasted it in the
my phone number and I pasted it in the building hall without any authorization
building hall without any authorization
building hall without any authorization at 11:00 p.m. in the evening hoping I
at 11:00 p.m. in the evening hoping I
at 11:00 p.m. in the evening hoping I wouldn’t get caught actually and I asked
wouldn’t get caught actually and I asked
wouldn’t get caught actually and I asked it for a plunger because I had a clogged
it for a plunger because I had a clogged
it for a plunger because I had a clogged sink in about 15 minutes I got a knock
sink in about 15 minutes I got a knock
sink in about 15 minutes I got a knock on my door it was a friendly neighbor
on my door it was a friendly neighbor
on my door it was a friendly neighbor with a plunger in her hands and a big
with a plunger in her hands and a big
with a plunger in her hands and a big smile on
smile on
smile on face this was the beginning of ting a
face this was the beginning of ting a
face this was the beginning of ting a Sucher which is basically a platform
Sucher which is basically a platform
Sucher which is basically a platform that connects neighbors to share things
that connects neighbors to share things
that connects neighbors to share things powered by the sharing economy and the
powered by the sharing economy and the
powered by the sharing economy and the gift economy
gift economy
gift economy it also helps neighbors to collaborate
it also helps neighbors to collaborate
it also helps neighbors to collaborate it means in English to have sugar and
it means in English to have sugar and
it means in English to have sugar and through that approximately one hundred
through that approximately one hundred
through that approximately one hundred and fifty five thousand users in more
and fifty five thousand users in more
and fifty five thousand users in more than 10,000 neighborhoods in Brazil have
than 10,000 neighborhoods in Brazil have
than 10,000 neighborhoods in Brazil have shared thousands of objects for free
shared thousands of objects for free
shared thousands of objects for free saving approximately 2.5 million dollars
saving approximately 2.5 million dollars
saving approximately 2.5 million dollars worth of a news of items that they
worth of a news of items that they
worth of a news of items that they avoided to buy the impact generated by
avoided to buy the impact generated by
avoided to buy the impact generated by this simple action is actually huge
this simple action is actually huge
this simple action is actually huge shareable goods account for about a
shareable goods account for about a
shareable goods account for about a quarter of household expenditure and 1/3
quarter of household expenditure and 1/3
quarter of household expenditure and 1/3 of household waste
of household waste
of household waste so you basically save money and avoid
so you basically save money and avoid
so you basically save money and avoid 33% of your waste just by sharing things
33% of your waste just by sharing things
33% of your waste just by sharing things not bad right and besides that you make
not bad right and besides that you make
not bad right and besides that you make your neighborhood more collaborative and
your neighborhood more collaborative and
your neighborhood more collaborative and friendly this was done with zero
friendly this was done with zero
friendly this was done with zero investment no previous knowledge in a
investment no previous knowledge in a
investment no previous knowledge in a place that barely supports innovation
place that barely supports innovation
place that barely supports innovation and it was only possible because there
and it was only possible because there
and it was only possible because there is a change of mindset happening it’s a
is a change of mindset happening it’s a
is a change of mindset happening it’s a change actually in power dynamics you
change actually in power dynamics you
change actually in power dynamics you see in the old days the important and
see in the old days the important and
see in the old days the important and impactful decisions were usually taken
impactful decisions were usually taken
impactful decisions were usually taken in a room full of 50 or year-old man am
in a room full of 50 or year-old man am
in a room full of 50 or year-old man am i right and nowadays they are also taken
i right and nowadays they are also taken
i right and nowadays they are also taken like that but they’re also happening in
like that but they’re also happening in
like that but they’re also happening in our homes streets and neighborhoods
our homes streets and neighborhoods
our homes streets and neighborhoods they’re happening at small daily actions
they’re happening at small daily actions
they’re happening at small daily actions at every purchase where we vote with our
at every purchase where we vote with our
at every purchase where we vote with our money and with our lifestyle choices in
money and with our lifestyle choices in
money and with our lifestyle choices in which world we want to live in these
which world we want to live in these
which world we want to live in these decisions especially the ones related to
decisions especially the ones related to
decisions especially the ones related to consumption they have the power to
consumption they have the power to
consumption they have the power to change to change and impact whole
change to change and impact whole
change to change and impact whole industries so understanding what are the
industries so understanding what are the
industries so understanding what are the values behind them actually can help
values behind them actually can help
values behind them actually can help private and public initiative to adapt
private and public initiative to adapt
private and public initiative to adapt so we can be better fit to disney
so we can be better fit to disney
so we can be better fit to disney reality so first of all who is behind
reality so first of all who is behind
reality so first of all who is behind all that decision-making well either to
all that decision-making well either to
all that decision-making well either to say the
say the
say the Millennials they’re the ones pioneering
Millennials they’re the ones pioneering
Millennials they’re the ones pioneering this revolution and their values
this revolution and their values
this revolution and their values consumer choices and preferences will
consumer choices and preferences will
consumer choices and preferences will shape the cities and the industries of
shape the cities and the industries of
shape the cities and the industries of the future partially because they’re one
the future partially because they’re one
the future partially because they’re one of the largest generations in hue in US
of the largest generations in hue in US
of the largest generations in hue in US history and they’re entering their prime
history and they’re entering their prime
history and they’re entering their prime spending years I dare to say that the
spending years I dare to say that the
spending years I dare to say that the old way is no longer serves them the
old way is no longer serves them the
old way is no longer serves them the generations they just don’t want to
generations they just don’t want to
generations they just don’t want to consume the waste previous generations
consume the waste previous generations
consume the waste previous generations did before
did before
did before a study run by Goldman Sachs said that
a study run by Goldman Sachs said that
a study run by Goldman Sachs said that the must-haves of previous generations
the must-haves of previous generations
the must-haves of previous generations just aren’t as important for them and
just aren’t as important for them and
just aren’t as important for them and that they’re putting off major purchases
that they’re putting off major purchases
that they’re putting off major purchases or avoiding them completely such as cars
or avoiding them completely such as cars
or avoiding them completely such as cars luxury goods houses all of that instead
luxury goods houses all of that instead
luxury goods houses all of that instead they’re preferring access over ownership
they’re preferring access over ownership
they’re preferring access over ownership and they’re looking for alternative ways
and they’re looking for alternative ways
and they’re looking for alternative ways to have access to what they need such as
to have access to what they need such as
to have access to what they need such as trading buying used Goods sharing things
trading buying used Goods sharing things
trading buying used Goods sharing things and so forth for them consuming is a
and so forth for them consuming is a
and so forth for them consuming is a social and political act and they value
social and political act and they value
social and political act and they value industries that have ethical production
industries that have ethical production
industries that have ethical production and that actually consider everyone and
and that actually consider everyone and
and that actually consider everyone and the environment to in the chain of what
the environment to in the chain of what
the environment to in the chain of what they’re creating they’re being
they’re creating they’re being
they’re creating they’re being influenced by movements such as the low
influenced by movements such as the low
influenced by movements such as the low Sumer ISM minimalism the slow movement
Sumer ISM minimalism the slow movement
Sumer ISM minimalism the slow movement the fair trade movement and the sharing
the fair trade movement and the sharing
the fair trade movement and the sharing economy all of those are movements that
economy all of those are movements that
economy all of those are movements that actually talk about reducing consumption
actually talk about reducing consumption
actually talk about reducing consumption or consuming more ethically and they’re
or consuming more ethically and they’re
or consuming more ethically and they’re also being influenced by the
also being influenced by the
also being influenced by the do-it-yourself movement and their maker
do-it-yourself movement and their maker
do-it-yourself movement and their maker movement which brings back the power of
movement which brings back the power of
movement which brings back the power of manufacturing to the hands of consumers
manufacturing to the hands of consumers
manufacturing to the hands of consumers and this changes everything
and this changes everything
and this changes everything we’re basically changing from a
we’re basically changing from a
we’re basically changing from a disconnected worldview and a
disconnected worldview and a
disconnected worldview and a disconnected mindset to a connected one
disconnected mindset to a connected one
disconnected mindset to a connected one and this has serious implications for
and this has serious implications for
and this has serious implications for all of us the disconnected worldview
all of us the disconnected worldview
all of us the disconnected worldview generated those big boxes stores from
generated those big boxes stores from
generated those big boxes stores from the past very impersonal that you can
the past very impersonal that you can
the past very impersonal that you can basically buy everything in there
basically buy everything in there
basically buy everything in there with global reach large scale and very
with global reach large scale and very
with global reach large scale and very standardized products and in the process
standardized products and in the process
standardized products and in the process those big brands big impersonal brands
those big brands big impersonal brands
those big brands big impersonal brands they created a lot of externalities on
they created a lot of externalities on
they created a lot of externalities on the way this created a reputation crisis
the way this created a reputation crisis
the way this created a reputation crisis and these new generations just don’t
and these new generations just don’t
and these new generations just don’t trust industries anymore
trust industries anymore
trust industries anymore and this the shift that is happening
and this the shift that is happening
and this the shift that is happening actually is now to an interconnected
actually is now to an interconnected
actually is now to an interconnected worldview and this interconnected
worldview and this interconnected
worldview and this interconnected worldview valued
worldview valued
worldview valued other things such as community based
other things such as community based
other things such as community based experiences actually buying as a
experiences actually buying as a
experiences actually buying as a community experiencing personalization
community experiencing personalization
community experiencing personalization as well it values local craft products
as well it values local craft products
as well it values local craft products made on small scale and generating
made on small scale and generating
made on small scale and generating positive impact the thing is with this
positive impact the thing is with this
positive impact the thing is with this reputation crisis that we all lived now
reputation crisis that we all lived now
reputation crisis that we all lived now me as a consumer I want to buy things
me as a consumer I want to buy things
me as a consumer I want to buy things from people I know I want to buy things
from people I know I want to buy things
from people I know I want to buy things from the small producer that I know
from the small producer that I know
from the small producer that I know where those things are coming from how
where those things are coming from how
where those things are coming from how they are made and I know how it actually
they are made and I know how it actually
they are made and I know how it actually got to my house or to my plate and I
got to my house or to my plate and I
got to my house or to my plate and I valued the warmth that comes from the
valued the warmth that comes from the
valued the warmth that comes from the connection of face-to-face interaction
connection of face-to-face interaction
connection of face-to-face interaction that arises from daily rituals such as
that arises from daily rituals such as
that arises from daily rituals such as going to the street fair and actually
going to the street fair and actually
going to the street fair and actually buy my vegetables in the way I made a
buy my vegetables in the way I made a
buy my vegetables in the way I made a neighbor I say hello to people I
neighbor I say hello to people I
neighbor I say hello to people I actually connect to people consuming
actually connect to people consuming
actually connect to people consuming becomes a social act where does that
becomes a social act where does that
becomes a social act where does that leave things actually for us basically I
leave things actually for us basically I
leave things actually for us basically I would say the industries and the public
would say the industries and the public
would say the industries and the public and private initiative that will thrive
and private initiative that will thrive
and private initiative that will thrive in the future are the ones that
in the future are the ones that
in the future are the ones that understand this new change in mentality
understand this new change in mentality
understand this new change in mentality and that can actually be resilient
and that can actually be resilient
and that can actually be resilient enough to shape their industries to
enough to shape their industries to
enough to shape their industries to adapt to these new values of more
adapt to these new values of more
adapt to these new values of more interconnectedness of more sharing some
interconnectedness of more sharing some
interconnectedness of more sharing some companies today’s there are more
companies today’s there are more
companies today’s there are more important and more powerful actually
important and more powerful actually
important and more powerful actually than governments so I think it lies on
than governments so I think it lies on
than governments so I think it lies on them the possibility of creating really
them the possibility of creating really
them the possibility of creating really amazing changes and I hope to see
amazing changes and I hope to see
amazing changes and I hope to see companies public and private initiative
companies public and private initiative
companies public and private initiative and regular people joining hands too
and regular people joining hands too
and regular people joining hands too a future where we all want to live thank
a future where we all want to live thank
a future where we all want to live thank you
you
you [Applause]
[Applause]
[Applause] [Music]
”
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