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Reclaiming Culture through Animation | Usman Riaz | TEDxDubaiSalon


so I’m going to talk about

so I’m going to talk about and culture is a very fluid thing it’s

and culture is a very fluid thing it’s

and culture is a very fluid thing it’s dynamic and that’s what makes it complex

dynamic and that’s what makes it complex

dynamic and that’s what makes it complex it is influenced and shaped by

it is influenced and shaped by

it is influenced and shaped by everything around it look at me I’m a

everything around it look at me I’m a

everything around it look at me I’m a product of everything around me I’m a

product of everything around me I’m a

product of everything around me I’m a mixed heritage Pakistani who grew up

mixed heritage Pakistani who grew up

mixed heritage Pakistani who grew up speaking order to and Here I am on a

speaking order to and Here I am on a

speaking order to and Here I am on a stage in the Middle East giving a talk

stage in the Middle East giving a talk

stage in the Middle East giving a talk in English about the cultural

in English about the cultural

in English about the cultural significance of hand-drawn animation

significance of hand-drawn animation

significance of hand-drawn animation which has its roots in the West and when

which has its roots in the West and when

which has its roots in the West and when I was a child I always admired the way

I was a child I always admired the way

I was a child I always admired the way people made animation it’s what inspired

people made animation it’s what inspired

people made animation it’s what inspired me to draw and there is something

me to draw and there is something

me to draw and there is something incredibly beautiful about hand-drawn

incredibly beautiful about hand-drawn

incredibly beautiful about hand-drawn animation it never looks obsolete the

animation it never looks obsolete the

animation it never looks obsolete the beauty of the lines drawn and painted by

beauty of the lines drawn and painted by

beauty of the lines drawn and painted by the human hand cannot be replicated in

the human hand cannot be replicated in

the human hand cannot be replicated in the modern obsession with

the modern obsession with

the modern obsession with computer-generated detail animation may

computer-generated detail animation may

computer-generated detail animation may have its roots in the West but it is a

have its roots in the West but it is a

have its roots in the West but it is a huge part of Japanese culture Japan was

huge part of Japanese culture Japan was

huge part of Japanese culture Japan was influenced by the early works of Disney

influenced by the early works of Disney

influenced by the early works of Disney and adapted it to their own culture and

and adapted it to their own culture and

and adapted it to their own culture and made it their own

now who is to say animation is not

now who is to say animation is not rightfully theirs it belongs to Japan

rightfully theirs it belongs to Japan

rightfully theirs it belongs to Japan just as much as it belongs to the West

just as much as it belongs to the West

just as much as it belongs to the West and just like it belongs to Japanese

and just like it belongs to Japanese

and just like it belongs to Japanese culture why can it not also belong to

culture why can it not also belong to

culture why can it not also belong to Pakistani culture let’s try and shift

Pakistani culture let’s try and shift

Pakistani culture let’s try and shift our perception I want to remind you that

our perception I want to remind you that

our perception I want to remind you that my country has no background in

my country has no background in

my country has no background in hand-drawn animation and has no

hand-drawn animation and has no

hand-drawn animation and has no hand-drawn animation industry not yet we

hand-drawn animation industry not yet we

hand-drawn animation industry not yet we are trying to change that I’m an artist

are trying to change that I’m an artist

are trying to change that I’m an artist and a composer and I’m the founder of

and a composer and I’m the founder of

and a composer and I’m the founder of mono the first hand-drawn animation

mono the first hand-drawn animation

mono the first hand-drawn animation studio in my country thank you in the

studio in my country thank you in the

studio in my country thank you in the start of the year I put together a team

start of the year I put together a team

start of the year I put together a team of incredibly talented people from the

of incredibly talented people from the

of incredibly talented people from the UK the US Malaysia and of course

UK the US Malaysia and of course

UK the US Malaysia and of course Pakistan our Kickstarter raised a

Pakistan our Kickstarter raised a

Pakistan our Kickstarter raised a hundred and sixteen thousand dollars and

hundred and sixteen thousand dollars and

hundred and sixteen thousand dollars and we set out to make the country’s first

we set out to make the country’s first

we set out to make the country’s first we’ll do animated film

we’ll do animated film

we’ll do animated film thank you I called it she sugar or the

thank you I called it she sugar or the

thank you I called it she sugar or the glass worker the glass worker is a

glass worker the glass worker is a

glass worker the glass worker is a coming-of-age story about two children

coming-of-age story about two children

coming-of-age story about two children from separate walks of life set in the

from separate walks of life set in the

from separate walks of life set in the fictitious waterfront town

fictitious waterfront town

fictitious waterfront town Vincent is an apprentice glass blower

Vincent is an apprentice glass blower

Vincent is an apprentice glass blower learning from his father in their glass

learning from his father in their glass

learning from his father in their glass shop and Alize is a prodigious violinist

shop and Alize is a prodigious violinist

shop and Alize is a prodigious violinist striving to find her own unique voice on

striving to find her own unique voice on

striving to find her own unique voice on the instrument the film will comment on

the instrument the film will comment on

the instrument the film will comment on the effects of war on children and

the effects of war on children and

the effects of war on children and follow both characters through their

follow both characters through their

follow both characters through their formative years as life gets more

formative years as life gets more

formative years as life gets more complicated and inhibits their

complicated and inhibits their

complicated and inhibits their friendship I would love to show you

friendship I would love to show you

friendship I would love to show you footage from the animation now please

footage from the animation now please

footage from the animation now please keep in mind that the footage that

keep in mind that the footage that

keep in mind that the footage that you’re about to see was made entirely by

you’re about to see was made entirely by

you’re about to see was made entirely by our small team at mono a group of people

our small team at mono a group of people

our small team at mono a group of people who live and breathe hand-drawn

who live and breathe hand-drawn

who live and breathe hand-drawn animation I hope you will enjoy it just

animation I hope you will enjoy it just

animation I hope you will enjoy it just as much as we enjoyed making it can we

as much as we enjoyed making it can we

as much as we enjoyed making it can we dim the lights

pyaara Vincent Vincent puja math karna

pyaara Vincent Vincent puja math karna who jihad licked a liquid Linden Lab day

who jihad licked a liquid Linden Lab day

who jihad licked a liquid Linden Lab day Papa key posting a meritorious Abad a

Papa key posting a meritorious Abad a

Papa key posting a meritorious Abad a pleasure hair journey payment for

pleasure hair journey payment for

pleasure hair journey payment for cultivating Mira hottest Ohio Oliver

cultivating Mira hottest Ohio Oliver

cultivating Mira hottest Ohio Oliver stop cook our pasta but Agatha Maharaja

stop cook our pasta but Agatha Maharaja

stop cook our pasta but Agatha Maharaja Bharata the cameras she heard me ho t be

Bharata the cameras she heard me ho t be

Bharata the cameras she heard me ho t be on e buzz

on e buzz

on e buzz nicknamed sake

junk apothem won’t you can hum got this

junk apothem won’t you can hum got this out of here

out of here

out of here [Music]

[Music]

[Music] I’ll never softly she should get gone

[Music]

[Music] thank you thank you so much

thank you thank you so much

thank you thank you so much I want the film to focus on the more

I want the film to focus on the more

I want the film to focus on the more subtle moments in life the beauty in the

subtle moments in life the beauty in the

subtle moments in life the beauty in the mundane and the tragedy in the beautiful

mundane and the tragedy in the beautiful

mundane and the tragedy in the beautiful now let’s dive a little deeper into

now let’s dive a little deeper into

now let’s dive a little deeper into people being influenced by their

people being influenced by their

people being influenced by their surroundings take for instance my

surroundings take for instance my

surroundings take for instance my creative process behind the film in the

creative process behind the film in the

creative process behind the film in the West the concept art behind animation is

West the concept art behind animation is

West the concept art behind animation is an extremely collaborative process you

an extremely collaborative process you

an extremely collaborative process you have a writer a director a storyboard

have a writer a director a storyboard

have a writer a director a storyboard artist and the character designer

artist and the character designer

artist and the character designer working together to create the

working together to create the

working together to create the storyboards and scenes for the film in

storyboards and scenes for the film in

storyboards and scenes for the film in the east in places like Japan it is much

the east in places like Japan it is much

the east in places like Japan it is much more personal it is expected of the

more personal it is expected of the

more personal it is expected of the director to draw their own storyboards

director to draw their own storyboards

director to draw their own storyboards and really guide the rest of the team

and really guide the rest of the team

and really guide the rest of the team towards the completed film since we are

towards the completed film since we are

towards the completed film since we are such a small team at mono animation

such a small team at mono animation

such a small team at mono animation studios I had no choice but to take up

studios I had no choice but to take up

studios I had no choice but to take up this approach here are some of my

this approach here are some of my

this approach here are some of my storyboards for the film every detail

storyboards for the film every detail

storyboards for the film every detail and shot is planned out for the

and shot is planned out for the

and shot is planned out for the animation team to help into life even

animation team to help into life even

animation team to help into life even though no one will see my storyboards

though no one will see my storyboards

though no one will see my storyboards when they see the film I still want to

when they see the film I still want to

when they see the film I still want to make them as beautiful as I can I love

make them as beautiful as I can I love

make them as beautiful as I can I love this quote for you to sleep well at

this quote for you to sleep well at

this quote for you to sleep well at night the aesthetic the quality has to

night the aesthetic the quality has to

night the aesthetic the quality has to be carried all the way through I feel it

be carried all the way through I feel it

be carried all the way through I feel it is very important to encourage a healthy

is very important to encourage a healthy

is very important to encourage a healthy animation industry in the subcontinent

animation industry in the subcontinent

animation industry in the subcontinent and the Middle East there is so much

and the Middle East there is so much

and the Middle East there is so much untapped potential to produce beautiful

untapped potential to produce beautiful

untapped potential to produce beautiful work people constantly ask me about the

work people constantly ask me about the

work people constantly ask me about the film they say why are the characters not

film they say why are the characters not

film they say why are the characters not Pakistani how can your characters speak

Pakistani how can your characters speak

Pakistani how can your characters speak or do if they are not Pakistani well I

or do if they are not Pakistani well I

or do if they are not Pakistani well I grew up watching animated films made in

grew up watching animated films made in

grew up watching animated films made in Japan and America I watched most of

Japan and America I watched most of

Japan and America I watched most of these Japanese films with English

these Japanese films with English

these Japanese films with English subtitles and I never found it strange

subtitles and I never found it strange

subtitles and I never found it strange that characters living in imaginary

that characters living in imaginary

that characters living in imaginary European settings spoke in Japanese and

European settings spoke in Japanese and

European settings spoke in Japanese and behaved as though they were from Japan

behaved as though they were from Japan

behaved as though they were from Japan similarly I never found it strange that

similarly I never found it strange that

similarly I never found it strange that Disney films set in China or the Middle

Disney films set in China or the Middle

Disney films set in China or the Middle East featured teenagers speaking with

East featured teenagers speaking with

East featured teenagers speaking with thick American accents and behaving like

thick American accents and behaving like

thick American accents and behaving like Western teens it’s all about perception

Western teens it’s all about perception

Western teens it’s all about perception and this is why hand-drawn animation is

and this is why hand-drawn animation is

and this is why hand-drawn animation is so special not only is the craft

so special not only is the craft

so special not only is the craft incredibly intricate and beautiful but

incredibly intricate and beautiful but

incredibly intricate and beautiful but because the medium allows us to

because the medium allows us to

because the medium allows us to reimagine the boundaries of the real

reimagine the boundaries of the real

reimagine the boundaries of the real world that we have set upon ourselves it

world that we have set upon ourselves it

world that we have set upon ourselves it has the potential to create a more

has the potential to create a more

has the potential to create a more universal and inclusive experience in a

universal and inclusive experience in a

universal and inclusive experience in a world as divided as it is now we need

world as divided as it is now we need

world as divided as it is now we need that more than ever

that more than ever

that more than ever why or do most of the youth in my

why or do most of the youth in my

why or do most of the youth in my country prefer English and a little

country prefer English and a little

country prefer English and a little little regard for the earthly language

little regard for the earthly language

little regard for the earthly language but that’s because we haven’t given them

but that’s because we haven’t given them

but that’s because we haven’t given them something that catches their attention

something that catches their attention

something that catches their attention something that they can understand and

something that they can understand and

something that they can understand and be proud of in this day and age no

be proud of in this day and age no

be proud of in this day and age no nowadays pretentious old artists still

nowadays pretentious old artists still

nowadays pretentious old artists still pine for dead or do poets while most of

pine for dead or do poets while most of

pine for dead or do poets while most of the new artists in my country chase

the new artists in my country chase

the new artists in my country chase after approval from the West I think we

after approval from the West I think we

after approval from the West I think we are all guilty of that to some degree so

are all guilty of that to some degree so

are all guilty of that to some degree so I want to reclaim my language but on my

I want to reclaim my language but on my

I want to reclaim my language but on my own terms

own terms

own terms I didn’t want to set the film in

I didn’t want to set the film in

I didn’t want to set the film in Pakistan that would have been too direct

Pakistan that would have been too direct

Pakistan that would have been too direct I wanted to take an aesthetic and

I wanted to take an aesthetic and

I wanted to take an aesthetic and setting that animation audiences around

setting that animation audiences around

setting that animation audiences around the world are more familiar with and

the world are more familiar with and

the world are more familiar with and subtly injected with Pakistani values

subtly injected with Pakistani values

subtly injected with Pakistani values experiences and themes because after all

experiences and themes because after all

experiences and themes because after all the West so often takes characters from

the West so often takes characters from

the West so often takes characters from the East and Western eise’s them I just

the East and Western eise’s them I just

the East and Western eise’s them I just thought it would be cool to take Western

thought it would be cool to take Western

thought it would be cool to take Western characters and make the landscape and

characters and make the landscape and

characters and make the landscape and living situation like my country and

living situation like my country and

living situation like my country and make the characters speak in or do or do

make the characters speak in or do or do

make the characters speak in or do or do itself is a mishmash of different

itself is a mishmash of different

itself is a mishmash of different cultures it’s written in the Persian

cultures it’s written in the Persian

cultures it’s written in the Persian script with many borrowed words from

script with many borrowed words from

script with many borrowed words from Turkish Arabic and English

Turkish Arabic and English

Turkish Arabic and English so why can’t we do the same thing with

so why can’t we do the same thing with

so why can’t we do the same thing with animation why can we not take the beauty

animation why can we not take the beauty

animation why can we not take the beauty of Japanese and Western animation and

of Japanese and Western animation and

of Japanese and Western animation and make it our own

make it our own

make it our own through our Kickstarter funds we can now

through our Kickstarter funds we can now

through our Kickstarter funds we can now make 15 minutes of our film but the

make 15 minutes of our film but the

make 15 minutes of our film but the final goal is to make a 90 minute

final goal is to make a 90 minute

final goal is to make a 90 minute feature why are we doing this we’re

feature why are we doing this we’re

feature why are we doing this we’re doing this because we want children in

doing this because we want children in

doing this because we want children in Pakistan and the Middle East to grow up

Pakistan and the Middle East to grow up

Pakistan and the Middle East to grow up knowing that if they enjoy art and

knowing that if they enjoy art and

knowing that if they enjoy art and animation that there is a place they can

animation that there is a place they can

animation that there is a place they can come and work where their skills will be

come and work where their skills will be

come and work where their skills will be utilized appreciated and their talent

utilized appreciated and their talent

utilized appreciated and their talent will be encouraged I hope that with this

will be encouraged I hope that with this

will be encouraged I hope that with this unique collage of language and culture

unique collage of language and culture

unique collage of language and culture people in Pakistan and around the world

people in Pakistan and around the world

people in Pakistan and around the world will have their eyes and ears opened

will have their eyes and ears opened

will have their eyes and ears opened just as mine were opened as a child to

just as mine were opened as a child to

just as mine were opened as a child to the riches of hand-drawn animation and

the riches of hand-drawn animation and

the riches of hand-drawn animation and its potential along with the beauty of

its potential along with the beauty of

its potential along with the beauty of our language why should any of us be

our language why should any of us be

our language why should any of us be bound by the restrictions of an

bound by the restrictions of an

bound by the restrictions of an antiquated society we can all choose our

antiquated society we can all choose our

antiquated society we can all choose our own path in reclaiming our culture thank

own path in reclaiming our culture thank

own path in reclaiming our culture thank you

”

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