
sharing an experience that was very
nice to me, it’s all that I am
from the experience I had in my
very young childhood I learned that it is
working with people working with
team
You had to have a gift and yes
patience and knowing how to perceive
how to do that and was there in the 70s
ending the 80’s I got to
discover this through a job
that I’ve been doing the property
I will not speak headquarters plant cassava has
income and then in that period I
I looked for the people who were around
to help me and I did not have any
conditions to pay and yet it is not
developing a project, none of this is a
very simple thing of the same country and there
at that moment I had a child
who played with me and made a challenge
with them in the morning made a pit
all of cassava and during the day during
afternoon came from school
I was going to talk like they were going to do a
challenge I’ll make a joke come on
see who is who arrives first at the
other side who reach the last woman
of the priest
This was something that made me
understand that through work
motivated with people showing to
they challenge the gratification in
that he has to win in the sense of
because it was not the woman of the
priest
then it is and eventually developed and
make a better result in that
business and dalin I started noticing
this leadership that I had this
Format
and then I started on other things in that
month after month I worked
doing
milk is also developed in
selling products is jazz or
had their killing the ox used
second ox’s neck
This all I had inside me and
if what he did with difficulty
I had difficulty bringing a
learning for me and what I
I developed it, I knew I had to
to insist on what causes difficulty
for me but at the same time I knew that he
would be learning so this is a
the period that we had so much
I had a lot of learning in the
my life and it developed to me I just
on the property of my flight on 7
developing all this together
i level just like i said before
accounting to meter is rapidity
What I do is give it to me.
conditions on a basis it seemed that I
I’m today
so then it is is I think it’s
important that I think so
we have experience as well
in the attack until talking is saying the
that the more we do the
people learn
the more we define it
very clear that what we want
wish it gets easier it will be done
Well then we had yes it’s a
moment that I had to decide together
with my father along with my brother in
our business and apart from the
this sale we looked for my father did
a challenge for me after I went
that’s why my father and I
property was seen drawing next to the
pidões table right he came to me and
He spoke so if I put a sale to
You there and I saw feathers.
Are you going to fly this alone?
moment that I ‘m going to have this sale should
have to keep my rule with you too.
say to go there
in the format that is played today seeing here
does not come to me only good but because
she sold spun and I did not want to
wanted to sell only cash and cash
central business speed do
the business will I already knew that only
it had worked out if I had
business of going at speed and then
made so noticed on sale there we
we did and conditions
the sale was a success with his father
My brother got to do it together.
in the family business grow together
with the property of my grandparents fighting
income that had been yielding another
button + another sale there at home ubá
there we stay three sale netão é é oo
the biggest challenge was when Daddy
came to me and said so now this
sale you have to play alone that I
I had to leave home
I had her practically living there
that in the 20 km of distance
and so it is
There was a moment I said now.
Another challenge for me is to get out of the
father of the mother discover a new business
discover new customers know how
meet new customers who is a
known almost no one in the region
martin who meets everyone well and
meet a challenge of not selling
and it was a great challenge for
me too
one thing that put me in there too
as they say in the line of the same challenge
there in degree
This was very good and developed me
much
I really want to learn and
likes to learn doing all my
life, that’s just why I said it before
I told this story of sony
difficulty we had with everything
But it was not difficult for me to do that.
It was pleasurable because I felt
learning felt valued because
I learned
and this in the run of my life I thought
if you develop people doing work
together it has to be in this line and
was an African in front of those in fame
hiring people who were together
play for the best technique
What I realized was good for
I shared the group
many people and then it was creating
the sea was the challenge
everything together is not my grandmother’s property
sale it all everything like this
close to the other but the difference
age of things but without management
already in a number of different things to us
same time this was the challenge too.
for me it was very big but always
thinking about what is the result in
together with people always thinking
in what was good for me what is good
to the other always facing
what I can do best to
the other being so good and likewise airplane
even better than I do best is
so is that desire to have the
people near but in the sense that
it is the communion of what has to be
done
and arrived if a singular challenge moment
It’s not all together.
We’re leaning closer to the
business and I, my brother , yes, well
even if it is well-connected even because it is
so in life we have to draw
the partners that we want
our challenges and nothing better than
world without doing this to the brother can
To make a stranger talk to a
business is good time strange study
But if it works out with your brother, it’s very
I think this is one of the great
the successes we have in our lives
is to preserve our family and
having the family with the main objective
Of success
in the 80’s I already had a
idea here because for me to continue
in this trajectory everything has to settle the
my life
And God, he gave me the passion of my life.
which is very important and a step
in my life that I knew that
I had to have someone on my side in the
choice that is part of my life is not
could decide that today I would have this
person and tomorrow
he was the one who was choosing
City
the choice of mine was by how
It is
There was a conversation between her and her.
decided to live there in new countryside
my son’s mother
so it was he who decided
she’s there I saw this was a moment
so the beginning of our life and today is
Little man, these little men who
are in question my life is the
people that matter is that I know what
I’m me, I do not know how to do it anymore.
I do not do anything for myself that I do not
I first achievement for them later
for me
and in that same period back there I
We did not even have to decide to move forward.
or not to advance and we decided to buy
part of the company that was my father’s and
My father had 50% had each had 25
who had already made an agreement back there
that would be so
At that moment, my father does not either.
I was really looking forward to moving
we moved a thought
country was good the way it was and
we made the decision and bought 50%
from him
we paid in a year and a half not
paying everything we do not owe a
penny not what dad paid us more
for the dignity of a business that we
them and family we never treat family
family
I even talked to a partner and brother is very
Good when we think this way.
it’s our business is family business
it’s family we do not mix
we value our business to
feed our family but not
we also let business interfere
Our family is very, very kind.
had to make this very strong decision
and agent we make the decision and we will see
which they dedicate much more like this
the sale that we had said made and
we dedicate a wholesale wholesale
rose grew by developing 90
I bought the first computer I bought
You do not even know what a computer was.
but I bought and put it inside
from there I had the information that
this result gives an answer to what
I was doing more with speed.
to get results
day I was able to move forward
I can say that everything starts in the years
90’s and early 80’s wearing dress
90
90 up using 2000
we made so wholesale grew up
very much reaching a very high
good up to 97 to 97 wholesale and is
very well but when it arrived in 97
we noticed that the wholesale would not
so well with what should go to
people needed
and there in the part for several was another
decision at this moment to take
another form market or other form of
god another client’s way of understanding
how each customer responds to what
that we took him for him is
is to receive the customer inside the store as
had experience back there
this was difficult was but had to
ease of my experience so
that I speak
learning by doing gives you a
security in what you are going to
develop what you want
develop because if you use that
What did you have behind there?
experience you reach
the goal you want because because
You ‘re the only one who rides the bike.
forget you will never forget who
drive car will forget do not forget
there are things you learn that are
You put it inside it in a way.
very strong even what you
never forget you use it all
moment you use it on anything
in your life so I strongly advocate
question of learning to develop what
but you learn doing is making
which you like a lot better
will still do what you do not
likes
even though you’re doing more than you
get the goal that this is for
What are you doing and what are you doing?
Who you can make you forget?
that what makes bank that takes you
where do you do and do with
conditions to develop and aggregate
People who think this to me
does not give much value
I have much value in when
add people
that is my dream be objective and
that what worked out right is and
This is what moves me today in the
our region knows
we today have a supermarket four
restaurant the wholesale two thousand and 800
employees so a certainty that with
sure why we did not
because people believe but yes
because we go and live and live
that the best way is better
practice of having is p
are those people that develops
It aims and develops together
all that we have a goal
It’s greater to believe yes I need
It needs a lot of things as it says today.
to make people happy is
achieve what people want and
in the reach of people that people
They want to find that person and give
she she she needs
sometimes a hat person who does not
likes hat and hit the corner that the
person likes to realize that the person wants
have the perception have the person look
what she needs to have a lot of
Do not be simple.
simplicity leads to people is a
a much more positive result than
what we want often
botafogo oris bloom granddaughter
simplicity
we advance much that I speak
a testimony
we do not have a goal in our
staff is all over the region we never
we think nobody out in the sense of
say to be the next manager
director or anything else we have to do
changes
We know this but for now.
Not yet, but we ‘ll make the
change but with people well
prepared with people knowing that
has to be done
my purpose is always to accomplish more and
along with people admiring people
It’s what makes me happy and I know it and
It makes you very happy and you do not have a moment.
that made me think a lot about it
when the professor of architecture
world said dying of jealousy of my
clipboard
I said more of my clipboard to myself.
to draw I want my clipboard for
I draw and I say so for me I
I want to die
talking about the person she saw
smile
So what makes me move I know
that people are happy then
cheerful is a smile on the face happy and
come on we can do next to the rock
so this picture is all there is to it.
would you like
here to me
thank you all
[Applause]
”
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