Wonderland
I consider that there are two types of
people who actually go behind
bunny with alice and make beautiful
discoveries and those that are
as Alice’s sister at the beginning of the book
doing good wants me badly wants me
sitting by the river
maybe that’s why I got interested in
study chemical dependency
chemical addiction is intriguing
because users have enough
difficulty in finding the output of a
great maze
in the middle of all this has a paradox
people persist in using the
damn it
despite acknowledging the consequences
negatives that this use brings to life
from them
that is, there is great resistance to
change
This is mainly because
drugs affect a more frontal part of the
our brain that has evolved more
recently throughout our
evolution is where our
rationality to drugs change
functionally structurally many
times in an area that is
responsible for the control of our
impulses where our
rationality
we can consider the use of drugs
as a disease of decision making
because users end up having a lot
difficulty in assessing the risks and
benefits of a situation what the
studies show that they end up
choosing smaller rewards and
immediate benefits of qt
in the future and because it is a
behavior so difficult to change the
field of dependency studies
chemistry
contributed much to the understanding of the
human motivation, which means that a
person persists in behavior
even acknowledging the losses that
are associated there what I wanted
after almost 15 years students
neurobiological aspects and
behaviors of drug users was to bring
all this knowledge about the process
change and apply
then to me after those years of
study the reflection that I do is that
psychology is the science of change
because psychology can bring us
elements to contribute to helping
people to change their behavior
adaptive we will say so and
have a healthier life
this reasoning it does not apply only
dependence on the difficulty of
naturally change that in the case of
addiction ends up being more
difficult due to all the damage
caused in the brain but it is not
restricted to chemical dependence
change is difficult for anyone
everyone here has tried in some
moment or has already experienced difficulty
I played in engaging in some new
behavior such as making a diet or
start practicing physical activity
so the reflection I made was that
is this difficulty the existence
refractor age resistance to change
it was not exclusive to
health behaviors
a patient for example with diabetes he
have to make a complete rearrangement in your
health routine will begin to incorporate
new habits practice physical activity
change their eating habits and
that we see in practice that this is
very difficult people end up not
adhering to
prescribed recommendations is common to
people know a diabetic who steals
yes in party
So what I wanted was to apply the whole
knowledge I gained in the field of
addiction and studying
the human motivation to solve
real life problems
I always wanted to apply the theory in
practice and test my skills
of researcher my skills
in the real world
It turns out that researchers have
an ability to solve problems
complex and life-long
presents complex problems
just that all this knowledge that I
restless was that all knowledge
which is developed in the whole academy
this effort throughout the
time ends up being confined to the
academy in that environment hermetically
closed and what worried me was
to see all this effort, one sees that
it often did not fit on the map
and in practical application
then, in short, researchers have the
ability to solve problems
complexes that could have a very
more real life and because of this
distance between theory and research that
does not end up happening between
practice it ends up not happening
that happens more and more people are
inserted in a highly complex environment
technology has transformed our
lives
in a few years we will have more
conviction that this change has been
for good or for evil and what is known
is that 90% of the dredged data produced
in the world and made available
they are they were produced in the
last two years
this has
have been exponentially and to deal with
with all this progress with all this
change that technology has brought to
People need to be innovative creatively .
we can not continue acting like
We act last year and forever.
innovative asset as opposed to
a lot of people imagine
it’s no use just to have good ideas
People need to have method to ask.
discipline to be able to do this
better as science teaches us
so a science that has
has grown a trend that has grown
it ‘s data essence or dates come out
Come on, I know that for us.
to take advantage of this wealth of
information that has grown
exponential
we need more than a child in the
common sense
it is no longer enough to apply statistics
the data that is available
it is necessary to apply intelligence to
these data to extract knowledge
a metaphor that I like to use is
a beekeeper to get the
information for us to extract honey in
in this case since it is there you need
an entire technological scientific apparatus
We can not simply
approach and squeeze bee
so the reasoning is more or less
science allows people to
can understand all this mass of
data
and it was with this reasoning that I
space for innovation and
develop my experience
enterprising in the health area which
I noticed that many times the
managers had
good intentions and improve the health of
your employees
by proposing a group terminating the
smoking or weight loss a group
but what I noticed is that
in general this data they are not
systematized
they are not
they do not obey a method there is
accurate assessment of the process and
result and often these actions
are conducted arbitrarily
for example a collaborator enters the
race group
often his health history
nor is he evaluated he has no idea of
as are their health examinations and
a number of other issues that
would be important to optimize your
results from the management point of view
generally known is the cost to
keep the group d this race group
but the return on
investment is not known the standard
epidemiology of this population
changed after the initiative, ie the
people are actually less
sedentary women are more obese than
quality of life
another example is the exams
periodicals to fulfill a
most companies
shall carry out those examinations in which
employees’ biological
collected but usually this
information is there forgotten
shelf
nothing is done with this happens that for
the researcher this reality is
inconceivable because the researchers love
the data because they know they can extract
of their knowledge
so I also learned studying
chemical dependency that when
people have their behavior
receive adequate feedback
regarding their performance in health and
are rewarded only by the goals
that they achieve adherence to
health behavior change is
much more likely
and that’s when I created that
technology solution that would
so that those who could all
happen through software
nowadays almost like in an episode
the black I see that it is an exhibited series
by netflix a British series
many of you should know
about the impact of technology on our
day to day we produce a series of
data on our health while
we walked how much we people
took water sleep one as are the
our heartbeat and the
science allows to understand all this
through lane machine can
guide the process of taking
decision
managers can make decisions
respect for the health of their
evidence-based employees
because the data is consolidated can
be analyzed to an economy of
resources and in people’s lives better
was in fact the technological advance
impact and has impacted our lives and
as well as hear all this change
in this sense our model of
efficiency also needs to change
needs to evolve
we must overcome a conception of
fragmentation of knowledge of a
super specialization I play that
today we have specialists from the
left river cancer
so this new model of
science, it does not necessarily
opposed to specialization but increasingly
more we will be required a type of
more complex thinking
We have to take advantage of this era.
technological connectivity to power
join
different areas of knowledge and seek
solutions that can be applied in the
practice, curiosity is an element
essential for us to discover and not
new to the unused to innovate
only without curiosity is much more than
accumulate a lot of information without
apply critical reasoning to the
of all this the knowledge to extract
knowledge to extract knowledge from the
people need to apply the method in this
everything as science teaches us
so my provocation is that it is
who will be the next to take a
idea that is there in the gym
paper
Who goes after the rabbit?
thank you
[Applause]
”
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