I would like to be reminded of some event
uncomfortable a problem they have had in
your organizations
whatever it is of any
industry I will reflect a bit on the
respect with you a little more
forward so have they are only
saying this I would like to show you some
business management frameworks or something that
it is considered good practice
business to highlight the
importance of communication in
any of them the first one
we have here is useful is a set of
processes in the cycle that helps us
to technology companies to have a
fast and good response to events
that does not happen
note the important part of
Change management knowledge and within
they have a very communicative part
important
we also have governance within
kobe also very own companies
computers so that at each level of
horizontal hierarchical organization or
vertical all know how to respond to
this topics
likewise we also have the
importance of a culture of a
behavior within the use of much
communication
when we talk about project management
always mentioned assembly
Good construction practices or
any project reality of pp
goose
this set of good practices will
dedicates an area of knowledge of the
ten that has the subject of communication
likewise another set of good
practices is the ping your other set of
good ways to manage projects
of a more European origin reality but
as much as it is perhaps a bit difficult to
read I put this on purpose because
more systems there are connections
there is always a component of the
communication within to succeed
any management you are doing
I would like to give an example to land
all this in the simplest way 5s
toyota
Its purpose is to increase productivity
of any company consists of five
steps the first one is to clean
order to classify standardize and by
last and placed it between signs of
interrogation the discipline any
company that develops any of
these frameworks will not succeed if the
message that you have to do
transcends in time and something very
important is the discipline as
really convey this message
understand your strategy
then the question to what I want to do
is that I have to do
what can I do to make the efforts
of my organization transcend in the
time that is not a temporary effort
a month a nice message a slogan
in some facade of the company
part of the answer to this question the
company find in and work centers
I had the opportunity to work in
four construction projects
this is the first of them and always the
of project control my work was
record and forecast the progress and the
compliance with the scope of the project
to do my job better
I needed to have very information
updated true and the source more
faithful possible as up-to- date as possible
for this I went through the fronts of
work and keep a record of it but
something so important or more important than
it was the conversation with the leaders
of gang then I would like to graph
the this stage was 22 years
is with engineer white helmet without
beard at 3,000 4,000 meters from the level of
sea
talking to people who had
experience what I had old
then that first communication is to
despite a certain hierarchy
it was a little complicated they had to
Of course, I’m suspicious if you ‘re not going to
to be able to comply with the subject of their
progress or dances
then as I did not have I did not succeed in
that first communication I
I wondering why I was doing wrong
that part of the communication was not
fulfilling
if you read communication factors
to find these are standard
international and I thought about this analyze
this and he is fulfilling
I was the sender and a receiver
I was in a message there is a channel the
which was not transmitting is
speaking in Spanish and receiver I knew
Spanish
and this is where I want to make a call
what I asked them to remember before
in their organizations
it is likely that you in the last
weeks the drawbacks I asked that
remember you have told us what
next but I talked to this person
I told him this person I sent him the
mail I wrote you two emails or I talked
three times sometimes he asks us the question
rhetoric is not what I’m talking about in
Chinese and have all are talking
Spanish true but then what is missing
here because I was doing everything
this part of the answer I found
already in evidence with the leaders
could with the engineers and it turns out that
They are motivated by different things
from the experience I started to learn
the favorite teams of the foremen and
I did not miss that section of the newspaper
had to know if the favorite team of
the person to talk to and go and me
had lost or won for
make a joke on the fronts of
job
so this is the set that
things that adorn your message and that
I would like to call the news
promptly what do I mean with nuances
this is a musical score a
abstract and the nuances are the letters
that appear below the notes that
fight that they peaks inside the
music there are nuances that help to give
intensity to what you are interpreting
within its nuances of music and
piano pianissimo strong fortissimo
believing and and here again I make a
called what I would study if you
I was thinking of having heard
next look at this stable person and
strong
this person that the gentle this person
to highlight this message and I think
that this is a virtue of music that
we are losing among our
communications in music if you can
place these messages and you can give them
that intensity of its nuances to the
music and what’s missing and our
communications and why do I tell them that
because it ‘s young they’re just these
these melodies and their nuances that makes
that is in our head certain
cancioncita that song that we put in
the car while we return home
so I want that from my strategy
I want my employees my
team leaders supervisors
etcetera have that have the strategy
in the mind and for many months by much
weather
then the question would be we are
investing our time well
personalizing a little bit the
strategies and I would say yes and
fact many academics accompanies the
sentence of how important as the
strategy is knowing how to communicate it
more good strategy you are if you do not
reaches the key people because these
strategy will not work is not going to
have the challenges that you expect
then the big arrow to where
we are aiming with strategy and the
small are the individual efforts
of the key people from those areas of
those individuals through their nuances
through effective communication
we got our organization to
get a better organization
focused on the strategy and we’re going
aligning our our efforts
from our staff
I promise you that a framework that
I show you categorically
this is a framework of petersen regarding
how to turn organizations into
smart relationships
I know what I just said what
can read learning equipment models
mental and so on are hard things to
analyze the quantify the wings
objective but this person is a
Language teacher and you Mr. reader in
innovation in sustainability and really
find a very very sequential way
how to do these steps
then the paradigm that I want
break is the following
let’s stop imparting our messages
as I better understand it, I, manager,
boss and or family boss suddenly in
all organizations let’s stop
from the zinc message and start
give the messages to give our
strategy like by using either
let’s go to practice the fifth
discipline of petersen or any
discipline strategy or framework of a
set of good practices such as
that I spoke at the beginning
Thank you
[Applause]
[Music]
[Applause]
[Music]
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