[Applause]
O
It’s very difficult when we do not
can actually communicate when
we can not understand the
person communicating
well I was presenting a good
Night for you, saying that my name is
carlos in pounds is here that my sign
I was communicating, not communicating
with you through the Brazilian language
of signs that in Brazil have a
law that recognizes as the official language
since 2002 as well as our Portuguese
but this has not always been the history of
fight for the right to communicate
through sign language
is a story of much struggle and several
several moments were quite remarkable
very sad of the story of who was
fighting for sign language as 1880
in milan an event that is marked in
history of people who were struggling
so the conference was held and
teachers and educators
deaf in Italy at the time
was to be discussed what would be the
best approach to the best methodology of
education of the deaf person if it was
of the organization or you teach the
deaf to speak or whether it would be
sign language as it was known
At that time
after much voting it was decided
that the education of the deaf was prohibited
through sign language and it was very
very sad for all who were
seeking freedom of communication
through sign language then the
schools were prohibited from using the
signs of deaf person’s education by
often children who insisted
to communicate in pounds had their
hands tied back to prevent them
to communicate through the language
gestural
in the world are more than 360 million
people with hearing problems in the
here in Brazil are almost 10 million
people where a good part are deaf
about the totals than the large
majority of them communicate and depends on the
Communication
through sign language
the camila for example the condom she
She was born deaf with bilateral deafness
deep and as the truck went
growing
luciana mother very hopeful with the
help of many speech therapists tried to
organize small camila lot too
for not knowing the problem and the bed
he was a very frustrated child
this communication problem with 1 in
home with your own family your mother your
father made me very nervous and very
impatient family was growing and the
things have not improved
Of course, it was then that Luciana’s mother
At that moment he discovered the school that
has a teaching proposal for people
deaf
It was then that Luciana and Camila
I knew the Brazilian language of signs
every school day every new sign that
Camila was learning and her parents
consequently they also learned
they were increasing their vocabulary and indeed
have now been able to establish a
family at home but the problem persisted
When you walk, you need to leave the house.
people did not speak their pounds
family did not speak in pounds
social events where Luciana and his
daughter, people did not talk to each other either.
pounds and how this story
connects with the history of these three
Alagoas
I am Carlos information in analysis and
development of the ronaldo system that
to my right is an advertising
information and the tadeu he is an architect
still in the advertising faculty the
teacher has passed the activity that
was for the students to create if a
product
at that time ronaldo
after much research he became
questioned why we can not use
technology to improve communication
between deaf and hearing because he had
coming from the computer science course
and has a technological base
was the question at that very moment
simple for him and then the idea
been dominated for some years because
just for that moment in the splana
during his training until in 2012
and I took a course in development of
applications in belo horizonte when
I arrived and I worked in some
ronaldo ronaldo’s projects
we must put it into practice now and he
resurfaced with this idea
we started seeing that really the
opportunity was a technological challenge
still did not see
where is it going to go
We just needed an artist.
3d where you could create a character that
would be there in our product on
day
This is where the Tadeu and a specialist come in.
in modeling animation of characters with
international experience including
of the country and came from this idea
started to change people’s lives
that’s when the hugo hugo emerged is he
another piece of this quartet or he has
large hands for easy expression
gesture a huge head
disproportionate but precisely to
facilitate facial expression
so from that moment on people
a prototype had a prototype where
You can write on your cell phone.
is a pocket translator when you can
write or speak and then automatically
Hugo translates that raises this
information and pounds the language
Brazilian signal system used by
deaf community in brazil came the
possibility of participating in a
challenge here in maceió called model
alagoas a startup challenge was not
the slightest notion that the startup in that
the time was to present the project
for an investor bank both
here in brazil as outside and we
we won with the largest project of this
goa modeling event here was born
the first time it happened in this
moment of those investors who were
evaluating, we talked to five
they said no, we do not want this
prototype actually turns a product into a
want to embrace the cause together with
you received investment in August
2012 and already in September we finish
participating in another event in the
rio de janeiro called rio info was the
river innovation hall where we won
with a more innovative design of the
innovation
so I was very proud to be there.
our flag the flag of our
state because no project even who
arrives in the final no project of the
northeast had never reached the final
this event and it was one of the moments
People thought that way.
it’s still a prototype.
deserves to be put into practice at the
2012 received the invitation when he went
selected as one of the representatives
and an event called ws loved
happened in abu dhabi that is
considered the oscar of the applications
furniture in February 2013 these same
three Alagoas disembarked in abu
Dhabi participate in one week
totally different from our reality
in abu dhabi is an amazing place
then we compete in the category of
accessibility with countries that
invest millions of dollars every
years at the time of the ceremony did not call
and we were considered the best
social inclusion application in the world
by the u
this is an un event
thank you at that time one more time
with our state’s flag on that
stage fell my plug is not that
small idea was not yet another
idea is a life purpose for us and
I want to bring the phrase of the great
philosopher here who is uncle Ben the uncle of
a spider where with great powers come
great responsibilities we were still the
prototype and we did not have the
store in July 2013
we launched this application and with
they
That’s the moral people we have there.
at the office or share feedback
and comments from our users and view the
satisfaction of people like sabine
is not to have a deaf child that
people had the opportunity to know the
guilherme what today is a great xodó
office side they are from sao paulo
where the gui
through this Hugo man does not learn
new signs and increases your vocabulary
are not stories like this that people
receives daily as the doctor cries
davi
however during his hospital shift
receives a deaf 13-year-old girl with
his mother and her mother do not know if
communicate in pounds
he was inside a problem she
had severe headaches and how to
do for now to make a
basic diagnosis with this patient
he remembered because of this
exposure in the media that was then
remembered the app
he was able to make a diagnosis
with the basic protocol of
attendance
He realized that something was wrong with him.
sent the young woman to the
neurology has not been identified
intracranial bleeding and she was
immediately underwent surgery the
doctor davi
he was very emphatic when he said
that the goal really helped is to save the
young woman’s life
To this day I shudder to say this because
this is just a kind of comment that the
We get every day we
we say that they say that in
exchange it is not simply the
platform translation
she works the relationship and the
relations between people with a
story of Camila herself in her mother
luciana who now really succeeds
communication mother daughter and all this
exposure takes people is this number today
current time in Tokyo where more than one
million people have already downloaded
application will download the hub can count
with the egg in your day to day is to
learn pounds be for inter se
interested in sign language that is
also a great role for retouching is
show and display this deaf culture only
either the tip of the iceberg
Another problem the other because it is the
deaf people
the vast majority have extreme difficulty
to communicate in Portuguese or read and
write in Portuguese
how to take this information
digital world as well as online content
no hawai vast online content in the language
of signs of deafness
So we developed another one.
one simple button solution one simple
button on site
to be activated you take all this
information in the official language of the deaf
so hugo is helping to take everything
this vast content when I speak with 11
a product for haiti translators and left
without including education systems to
distance intranet system such as
We have natura people to help
training and the empowerment of
who work there with all this exposure
we were chosen not in 2014 as
social entrepreneurs of the future by
leaf shopping foundation foundation
concerned and which values the solutions of
social impact in the country in 2015
there in Medellin one of the most
of the world considered in 2013
we had the possibility of
receive another prize from the UN as
the best social inclusion application
of Latin America and the Caribbean and finally
one of the most striking retouching stories
is that google
he met hugo or the end of the year
past went where brazilian startup
chosen to participate in a
google acceleration program that
it lasted six months
so soon after New Year’s Eve at the beginning
this year
we were landing at san francisco
where we spent practically the 15
first days living inside google
having mentoring and training with
major technology engineers who
they work there on google with people from
business with Vale Valley investors
silicon
so this was all very important
at that moment we created a product
stronger
change a people’s technological base to
stand by the plans we have now
for 2017 2006 was amazing was the best
year shot of retort then another
survey that we did is only the
main cities where we have
active users in tokyo was downloaded in
Brazil and what we want is
take this impact that we have here
in Brazil to another place in the world
why pounds the Brazilian language of
signals
there are more than 200 sign languages in the
whole world and everyone also depends on the
communication in sign language to
Communicating with Hugo is already studying
huh
Google says that it is ours.
Product us is the application
Haiti translators is true but the product
is the uec is in the day to day of the platform
are what changed then as camila
And Luciana is already a girl today when you
Anda sent us this account of friendship
from her congo daughter to learn
new signs that this moves us a lot
that idea those because what the
People were doing there in early 2012
today really impact on the life of
millions of people and this is what people
need to be personal again that
small child is your father and your
three boys
So how is it when little kid
curious discovering the world questioning
everything mainly because of everything
so we did not do anything different
I said questioned and did not stay in the
our place in our comfort zone and
really want to unite our
Knowledge is something might cause a
social impact
I think we should not because the
People need to wait for life to pass through
people without being protagonists of this
history and contribute to the
some way
It’s true, then, one of the moments that
leaves with proudest my partner
ronaldo my friend my brother month
has now been considered by the
clash with one of the 35 youngsters
innovative Alagoas world work the
my side
then the and marquinhos and saw is a
has already revealed people like
steve jobs has awarded people like steve
jobs mark zuckeberg and now my friend
brother ronaldo that in the hour of truth
is wondering about these
things because not because the fact that
people living in alagoas is an impediment
for example an impact solution
national and global
I already told you that I will learn new
sign languages
so we are working to
now next year and start
ren internationalization
So all this history that I share
with you now it’s just the first
chapter of what we expect it to be
a touch for years to come
really knows we do it a lot
pride and when you look at this photo
of that day August 3, 2012
but only this journey that movie that comes to
my head but it’s the legacy to
importance of the legacy not only
technology but the legacy of
paradigms and change this mentality of
that people end up substituting for
is isolated from major centers
then this legacy we leave him
is as important as technology that
we are developing
especially here in my state is a
Status I love and I’m in love
then when the idea of transforming
truth in purpose you change the world
you you you both you and you change
world so change you the world too
to end for big phrasing
breaking the protocol one more time
I bring this flag with great pride.
which is the same as the photos you saw
to show the potential of the idea then
Be the change you want
see in the world
[Applause]
”
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