[Music] [Applause]
[Applause]
[Applause] question would you hire a person with
question would you hire a person with
question would you hire a person with jail sentence on his resume some of you
jail sentence on his resume some of you
jail sentence on his resume some of you might most organizations I think they
might most organizations I think they
might most organizations I think they don’t not at Greyston bakery at Greyston
don’t not at Greyston bakery at Greyston
don’t not at Greyston bakery at Greyston bakery it’s their mission to hire the
bakery it’s their mission to hire the
bakery it’s their mission to hire the unemployable they bake brownies to hire
unemployable they bake brownies to hire
unemployable they bake brownies to hire people they have a policy called open
people they have a policy called open
people they have a policy called open hiring it basically worked like this
hiring it basically worked like this
hiring it basically worked like this once they have a job opening the first
once they have a job opening the first
once they have a job opening the first one who shows up gets the job no further
one who shows up gets the job no further
one who shows up gets the job no further questions asks does the work you think
questions asks does the work you think
questions asks does the work you think well it wills brilliantly for them no
well it wills brilliantly for them no
well it wills brilliantly for them no mind you if you have like a criminal
mind you if you have like a criminal
mind you if you have like a criminal background you have no way to go but at
background you have no way to go but at
background you have no way to go but at greystone you can so it’s there like
greystone you can so it’s there like
greystone you can so it’s there like there are lost perspective that they
there are lost perspective that they
there are lost perspective that they have and even it commercially it’s also
have and even it commercially it’s also
have and even it commercially it’s also a success like ben and jerry’s they were
a success like ben and jerry’s they were
a success like ben and jerry’s they were so touched by this story that they
so touched by this story that they
so touched by this story that they decided to bake all their brownies by
decided to bake all their brownies by
decided to bake all their brownies by Greyston bakery from that moment on well
Greyston bakery from that moment on well
Greyston bakery from that moment on well ben & jerry’s you all know them so next
ben & jerry’s you all know them so next
ben & jerry’s you all know them so next time you buy an ice cream I hope you
time you buy an ice cream I hope you
time you buy an ice cream I hope you extra enjoy it by hearing this story and
extra enjoy it by hearing this story and
extra enjoy it by hearing this story and how did it all start it started in
how did it all start it started in
how did it all start it started in nineteen eighty-two with Bernie Glassman
nineteen eighty-two with Bernie Glassman
nineteen eighty-two with Bernie Glassman he worked as an aeronautical engineer
he worked as an aeronautical engineer
he worked as an aeronautical engineer and one of his good friends and co
and one of his good friends and co
and one of his good friends and co worker there he got fired and he ended
worker there he got fired and he ended
worker there he got fired and he ended up on the streets homeless and what did
up on the streets homeless and what did
up on the streets homeless and what did Bernie do he didn’t gave him shelter I
Bernie do he didn’t gave him shelter I
Bernie do he didn’t gave him shelter I didn’t gave him food it had something
didn’t gave him food it had something
didn’t gave him food it had something else he took all his possessions his
else he took all his possessions his
else he took all his possessions his phone his money he pulled away and he
phone his money he pulled away and he
phone his money he pulled away and he went to his friend and lived with him on
went to his friend and lived with him on
went to his friend and lived with him on the streets as equals also homeless and
the streets as equals also homeless and
the streets as equals also homeless and there he discovered something he
there he discovered something he
there he discovered something he discovered that being homeless is really
discovered that being homeless is really
discovered that being homeless is really difficult to do you’re hungry tired
difficult to do you’re hungry tired
difficult to do you’re hungry tired bored it’s cold it’s really difficult to
bored it’s cold it’s really difficult to
bored it’s cold it’s really difficult to be home
be home
be home there we got this inside if you can be
there we got this inside if you can be
there we got this inside if you can be homeless here you can keep a job at that
homeless here you can keep a job at that
homeless here you can keep a job at that moment he decided to set up a bakery and
moment he decided to set up a bakery and
moment he decided to set up a bakery and well to hire the unemployable I think
well to hire the unemployable I think
well to hire the unemployable I think Bernie was way ahead of his time
Bernie was way ahead of his time
Bernie was way ahead of his time sometimes they say the future already
sometimes they say the future already
sometimes they say the future already happened in the past I think this is an
happened in the past I think this is an
happened in the past I think this is an example of what is what is to come do
example of what is what is to come do
example of what is what is to come do you know the connection between these
you know the connection between these
you know the connection between these two objects yeah yes very good it’s like
two objects yeah yes very good it’s like
two objects yeah yes very good it’s like it’s like air and no I still remember it
it’s like air and no I still remember it
it’s like air and no I still remember it it means I’m like an early millennial
it means I’m like an early millennial
it means I’m like an early millennial I’m born in 1997 so I actually know how
I’m born in 1997 so I actually know how
I’m born in 1997 so I actually know how it was before the internet then the
it was before the internet then the
it was before the internet then the internet came and it really changed my
internet came and it really changed my
internet came and it really changed my way like before that YouTube Google
way like before that YouTube Google
way like before that YouTube Google nothing was there and now it is so if I
nothing was there and now it is so if I
nothing was there and now it is so if I want to learn something want to fix
want to learn something want to fix
want to learn something want to fix something I go to youtube how to it want
something I go to youtube how to it want
something I go to youtube how to it want to understand something I google it if I
to understand something I google it if I
to understand something I google it if I want to communicate i use whatsapp with
want to communicate i use whatsapp with
want to communicate i use whatsapp with my friends internet is all around in my
my friends internet is all around in my
my friends internet is all around in my life and if you think about it what it
life and if you think about it what it
life and if you think about it what it does well it connects me to all the
does well it connects me to all the
does well it connects me to all the information in the world it connects me
information in the world it connects me
information in the world it connects me to all kinds of people in the world it
to all kinds of people in the world it
to all kinds of people in the world it connects me all kind of possibilities in
connects me all kind of possibilities in
connects me all kind of possibilities in the world that really gives me a lot of
the world that really gives me a lot of
the world that really gives me a lot of power you would say and with great power
power you would say and with great power
power you would say and with great power they say comes great responsibility I
they say comes great responsibility I
they say comes great responsibility I think a lot of Millennials they feel
think a lot of Millennials they feel
think a lot of Millennials they feel that we are motivated to change the
that we are motivated to change the
that we are motivated to change the world and we have the tools now to do
world and we have the tools now to do
world and we have the tools now to do something about it and that’s my talk
something about it and that’s my talk
something about it and that’s my talk show you a lot of examples of young
show you a lot of examples of young
show you a lot of examples of young people that inspire me as not to put er
people that inspire me as not to put er
people that inspire me as not to put er well to go for that extra thing to
well to go for that extra thing to
well to go for that extra thing to really change the way we think about
really change the way we think about
really change the way we think about business as Bernie Glassman did he
business as Bernie Glassman did he
business as Bernie Glassman did he wasn’t in there for profit he was in
wasn’t in there for profit he was in
wasn’t in there for profit he was in there for profit and impact and he
there for profit and impact and he
there for profit and impact and he proved us that it is possible some
proved us that it is possible some
proved us that it is possible some examples sprout pencil three students
examples sprout pencil three students
examples sprout pencil three students from MIT they took on a challenge to
from MIT they took on a challenge to
from MIT they took on a challenge to design the sustainable office article of
design the sustainable office article of
design the sustainable office article of tomorrow and what was their invention
tomorrow and what was their invention
tomorrow and what was their invention well wouldn’t it be cool if you have
well wouldn’t it be cool if you have
well wouldn’t it be cool if you have like a pencil that once oh you’ve used
like a pencil that once oh you’ve used
like a pencil that once oh you’ve used it
it
it you can put it in some ground and then
you can put it in some ground and then
you can put it in some ground and then this nice plants appears that’s what
this nice plants appears that’s what
this nice plants appears that’s what they’ve done cause brow pencil and well
they’ve done cause brow pencil and well
they’ve done cause brow pencil and well this pencil it’s made of sustainable
this pencil it’s made of sustainable
this pencil it’s made of sustainable wood it’s non-toxic all the materials
wood it’s non-toxic all the materials
wood it’s non-toxic all the materials are sourced locally and now I’ve picked
are sourced locally and now I’ve picked
are sourced locally and now I’ve picked up the numbers they sell 450 thousands
up the numbers they sell 450 thousands
up the numbers they sell 450 thousands of these pencils per month so it’s a
of these pencils per month so it’s a
of these pencils per month so it’s a huge success what I want to do they want
huge success what I want to do they want
huge success what I want to do they want to show the world what sustainability
to show the world what sustainability
to show the world what sustainability looks likes not for example snap car
looks likes not for example snap car
looks likes not for example snap car maybe heard of it or not they’re our
maybe heard of it or not they’re our
maybe heard of it or not they’re our mission is of one percent less cars here
mission is of one percent less cars here
mission is of one percent less cars here in Europe having one percent less cars
in Europe having one percent less cars
in Europe having one percent less cars in Europe they say well then the amount
in Europe they say well then the amount
in Europe they say well then the amount goes down if the amount goes down the
goes down if the amount goes down the
goes down if the amount goes down the production of curve goes down which is
production of curve goes down which is
production of curve goes down which is good for environment and the founders of
good for environment and the founders of
good for environment and the founders of snap car they are in there to create
snap car they are in there to create
snap car they are in there to create impact they say and I see here a typical
impact they say and I see here a typical
impact they say and I see here a typical millennial millennial solution what does
millennial millennial solution what does
millennial millennial solution what does that is like an Airbnb for cars so you
that is like an Airbnb for cars so you
that is like an Airbnb for cars so you can share your car and we know there’s
can share your car and we know there’s
can share your car and we know there’s like this big trend going on more more
like this big trend going on more more
like this big trend going on more more people they’re not in there for or
people they’re not in there for or
people they’re not in there for or ownership they just want to use stuff
ownership they just want to use stuff
ownership they just want to use stuff this is a service that provides that to
this is a service that provides that to
this is a service that provides that to them or have you ever seen like this
them or have you ever seen like this
them or have you ever seen like this really strange-looking cucumber in the
really strange-looking cucumber in the
really strange-looking cucumber in the supermarket I haven’t it’s like ten
supermarket I haven’t it’s like ten
supermarket I haven’t it’s like ten percent of the food we throw away just
percent of the food we throw away just
percent of the food we throw away just because the way it looks to students
because the way it looks to students
because the way it looks to students lisanna Shunta how they researched it
lisanna Shunta how they researched it
lisanna Shunta how they researched it for a study project and I thought why is
for a study project and I thought why is
for a study project and I thought why is no one solving this why is it this way
no one solving this why is it this way
no one solving this why is it this way can we come up with something else and
can we come up with something else and
can we come up with something else and they did they thought can we make soup
they did they thought can we make soup
they did they thought can we make soup of ugly vegetable very simple idea soup
of ugly vegetable very simple idea soup
of ugly vegetable very simple idea soup of ugly vegetable and they started
of ugly vegetable and they started
of ugly vegetable and they started chrome coma it’s called and now they are
chrome coma it’s called and now they are
chrome coma it’s called and now they are sold in like 180 stores all over the
sold in like 180 stores all over the
sold in like 180 stores all over the country or say Pia again to students
country or say Pia again to students
country or say Pia again to students Nelson and yes / 21 years old they were
Nelson and yes / 21 years old they were
Nelson and yes / 21 years old they were on YouTube surfing surfing and then
on YouTube surfing surfing and then
on YouTube surfing surfing and then suddenly they found like this
suddenly they found like this
suddenly they found like this documentary of the washing traditions of
documentary of the washing traditions of
documentary of the washing traditions of Nepalese women
Nepalese women
Nepalese women crazy this YouTube but ok and what I saw
crazy this YouTube but ok and what I saw
crazy this YouTube but ok and what I saw there how do these women wash they don’t
there how do these women wash they don’t
there how do these women wash they don’t use our detergent that we have with full
use our detergent that we have with full
use our detergent that we have with full update is toxic no they use nuts of the
update is toxic no they use nuts of the
update is toxic no they use nuts of the sub industry so with water and not fond
sub industry so with water and not fond
sub industry so with water and not fond of industry you could wash your clothes
of industry you could wash your clothes
of industry you could wash your clothes and they thought why don’t we have that
and they thought why don’t we have that
and they thought why don’t we have that here and they went on Google again and
here and they went on Google again and
here and they went on Google again and they search for sub-industry farmers and
they search for sub-industry farmers and
they search for sub-industry farmers and then they got in contact with Hari and
then they got in contact with Hari and
then they got in contact with Hari and nepalese farmer and they said I could be
nepalese farmer and they said I could be
nepalese farmer and they said I could be by some of your stuff in does not and
by some of your stuff in does not and
by some of your stuff in does not and they source the models as well and they
they source the models as well and they
they source the models as well and they choose hurry because he had like really
choose hurry because he had like really
choose hurry because he had like really good vision on its working conditions as
good vision on its working conditions as
good vision on its working conditions as well for his MP so they decided okay I’m
well for his MP so they decided okay I’m
well for his MP so they decided okay I’m going to ask some little money for my
going to ask some little money for my
going to ask some little money for my friends and family and I can buy well
friends and family and I can buy well
friends and family and I can buy well this apenas nuts and that’s how they
this apenas nuts and that’s how they
this apenas nuts and that’s how they started safe here and if true if they
started safe here and if true if they
started safe here and if true if they started selling it online and now you
started selling it online and now you
started selling it online and now you can buy it all over the country again so
can buy it all over the country again so
can buy it all over the country again so what do all these stories connects all
what do all these stories connects all
what do all these stories connects all these stories well when I look at this I
these stories well when I look at this I
these stories well when I look at this I see young poop young people they
see young poop young people they
see young poop young people they encounter a certain problem they do a
encounter a certain problem they do a
encounter a certain problem they do a lot of research mostly online they think
lot of research mostly online they think
lot of research mostly online they think why is it this way can’t we come up with
why is it this way can’t we come up with
why is it this way can’t we come up with something else and they do something if
something else and they do something if
something else and they do something if they choose business as a way to solve
they choose business as a way to solve
they choose business as a way to solve the problem I think there is key like
the problem I think there is key like
the problem I think there is key like business as a way to solve the problem
business as a way to solve the problem
business as a way to solve the problem and it will start online so they don’t
and it will start online so they don’t
and it will start online so they don’t write big business plans they just start
write big business plans they just start
write big business plans they just start online and then they see where it goes
how many percent of you you think in the
how many percent of you you think in the how many percent of the startups are
how many percent of the startups are
how many percent of the startups are socially driven in the UK it’s like
socially driven in the UK it’s like
socially driven in the UK it’s like twenty percent of how many percent of
twenty percent of how many percent of
twenty percent of how many percent of the Millennials thank their duty to make
the Millennials thank their duty to make
the Millennials thank their duty to make a difference their lifestyle also a big
a difference their lifestyle also a big
a difference their lifestyle also a big percentage and how many of them actively
percentage and how many of them actively
percentage and how many of them actively research the behavior and the policies
research the behavior and the policies
research the behavior and the policies of the big brands they buy how many
of the big brands they buy how many
of the big brands they buy how many percent do you think of the milenge
percent do you think of the milenge
percent do you think of the milenge would even choose purposeful work even
would even choose purposeful work even
would even choose purposeful work even over a higher salary
and I look at the economics like for
and I look at the economics like for economies so it all starts with as
economies so it all starts with as
economies so it all starts with as hunters and gatherers and then we moved
hunters and gatherers and then we moved
hunters and gatherers and then we moved into this agrarian economy and there we
into this agrarian economy and there we
into this agrarian economy and there we learned how to use the land and how to
learned how to use the land and how to
learned how to use the land and how to keep animals and we started villages in
keep animals and we started villages in
keep animals and we started villages in de gravity economy it lasts thousands of
de gravity economy it lasts thousands of
de gravity economy it lasts thousands of years and then we enter the industrial
years and then we enter the industrial
years and then we enter the industrial economy and we created factories our
economy and we created factories our
economy and we created factories our cities began villages and the products
cities began villages and the products
cities began villages and the products we produce were cheaper people got
we produce were cheaper people got
we produce were cheaper people got richer and consumerism was born and we
richer and consumerism was born and we
richer and consumerism was born and we are still also in the eastern the
are still also in the eastern the
are still also in the eastern the economy think of made in China but out
economy think of made in China but out
economy think of made in China but out of the industry economy came the
of the industry economy came the
of the industry economy came the information economy radio was invented
information economy radio was invented
information economy radio was invented television was invented and the internet
television was invented and the internet
television was invented and the internet was born and we are still in there like
was born and we are still in there like
was born and we are still in there like companies like Google Facebook Apple
companies like Google Facebook Apple
companies like Google Facebook Apple YouTube you name it none of these
YouTube you name it none of these
YouTube you name it none of these companies existed in the industrial
companies existed in the industrial
companies existed in the industrial economy they are like this product of
economy they are like this product of
economy they are like this product of this information economy we are we are
this information economy we are we are
this information economy we are we are in right now and I think as the
in right now and I think as the
in right now and I think as the information economy came out of the
information economy came out of the
information economy came out of the industrial economy I think now we’re
industrial economy I think now we’re
industrial economy I think now we’re moving into a different economy which I
moving into a different economy which I
moving into a different economy which I call the purpose economy any purpose
call the purpose economy any purpose
call the purpose economy any purpose economy came out of the information
economy came out of the information
economy came out of the information economy and what it does it’s just like
economy and what it does it’s just like
economy and what it does it’s just like what companies they are not there only
what companies they are not there only
what companies they are not there only to make profit they’re designate profit
to make profit they’re designate profit
to make profit they’re designate profit an impact and that’s I think changing
an impact and that’s I think changing
an impact and that’s I think changing the way we think about business and I
the way we think about business and I
the way we think about business and I think Millennials they are a big driving
think Millennials they are a big driving
think Millennials they are a big driving force of this trimmed some more examples
force of this trimmed some more examples
force of this trimmed some more examples we all know this one right telefonica
we all know this one right telefonica
we all know this one right telefonica did a document did documentary
did a document did documentary
did a document did documentary discovered Wow child slavery still
discovered Wow child slavery still
discovered Wow child slavery still exists how is that possible then he
exists how is that possible then he
exists how is that possible then he turned himself in as a chocolate
turned himself in as a chocolate
turned himself in as a chocolate criminal the just declared admissible
criminal the just declared admissible
criminal the just declared admissible but he didn’t stop there now we wanted
but he didn’t stop there now we wanted
but he didn’t stop there now we wanted to solve that problem it was so touched
to solve that problem it was so touched
to solve that problem it was so touched by we have to do something so he decided
by we have to do something so he decided
by we have to do something so he decided to set up Tony’s show Cologne with a
to set up Tony’s show Cologne with a
to set up Tony’s show Cologne with a mission to provide a hundred percent
mission to provide a hundred percent
mission to provide a hundred percent slavery chocolate bar
slavery chocolate bar
slavery chocolate bar and did they succeed no they did not yet
and did they succeed no they did not yet
and did they succeed no they did not yet did they make great progress yeah they
did they make great progress yeah they
did they make great progress yeah they made and are they committed to continue
made and are they committed to continue
made and are they committed to continue yeah they’re also committed to continue
yeah they’re also committed to continue
yeah they’re also committed to continue or Tom’s you know this plant toms shoes
or Tom’s you know this plant toms shoes
or Tom’s you know this plant toms shoes founded by Blake makowsky he was an
founded by Blake makowsky he was an
founded by Blake makowsky he was an Argentine backpacking and there he saw
Argentine backpacking and there he saw
Argentine backpacking and there he saw all these Argentinian kids without
all these Argentinian kids without
all these Argentinian kids without wearing shoes and he thought about this
wearing shoes and he thought about this
wearing shoes and he thought about this problem like okay what can I do about
problem like okay what can I do about
problem like okay what can I do about this I want to do something and then he
this I want to do something and then he
this I want to do something and then he thought well I can just ask my friends
thought well I can just ask my friends
thought well I can just ask my friends family to send some shoes of them over
family to send some shoes of them over
family to send some shoes of them over here so I could fight these skins kids
here so I could fight these skins kids
here so I could fight these skins kids with their shoes problem solved right
with their shoes problem solved right
with their shoes problem solved right but I thought not problem not solved I
but I thought not problem not solved I
but I thought not problem not solved I help them now but problem is much more
help them now but problem is much more
help them now but problem is much more bigger I need to come up with a
bigger I need to come up with a
bigger I need to come up with a different solution and there we invented
different solution and there we invented
different solution and there we invented like Tom fuse and why storm feels
like Tom fuse and why storm feels
like Tom fuse and why storm feels different well if you go to the
different well if you go to the
different well if you go to the supermarket it’s always like buy one get
supermarket it’s always like buy one get
supermarket it’s always like buy one get to here’s like buy one give one so you
to here’s like buy one give one so you
to here’s like buy one give one so you buy pair of shoes and with your purchase
buy pair of shoes and with your purchase
buy pair of shoes and with your purchase you give away a pair of shoes until date
you give away a pair of shoes until date
you give away a pair of shoes until date 60 million as children has been helped
60 million as children has been helped
60 million as children has been helped in this way and this buy one give one
in this way and this buy one give one
in this way and this buy one give one model you see it now in glasses
model you see it now in glasses
model you see it now in glasses toothbrushes earphones you see it
toothbrushes earphones you see it
toothbrushes earphones you see it everywhere in Canada there’s even a
everywhere in Canada there’s even a
everywhere in Canada there’s even a company that is doing this with houses
company that is doing this with houses
company that is doing this with houses so you built your perfect house there
so you built your perfect house there
so you built your perfect house there and by doing that they also provide a
and by doing that they also provide a
and by doing that they also provide a house for a family living in the slums
house for a family living in the slums
house for a family living in the slums if you only think in like this business
if you only think in like this business
if you only think in like this business mindset of creating profit this doesn’t
mindset of creating profit this doesn’t
mindset of creating profit this doesn’t make sense to do that but if you think
make sense to do that but if you think
make sense to do that but if you think in but a new way is profit combining
in but a new way is profit combining
in but a new way is profit combining with the impact it makes perfectly sense
with the impact it makes perfectly sense
with the impact it makes perfectly sense to do it in this way talk what plastic
to do it in this way talk what plastic
to do it in this way talk what plastic it’s one of our biggest problems all of
it’s one of our biggest problems all of
it’s one of our biggest problems all of the plastic that has ever invented it’s
the plastic that has ever invented it’s
the plastic that has ever invented it’s still here and we have no idea how long
still here and we have no idea how long
still here and we have no idea how long it will be here we have no idea and we
it will be here we have no idea and we
it will be here we have no idea and we keep producing more and actually we need
keep producing more and actually we need
keep producing more and actually we need to stop that we need to stop producing
to stop that we need to stop producing
to stop that we need to stop producing new plastic and we need to use what is
new plastic and we need to use what is
new plastic and we need to use what is out there already but how do we collect
out there already but how do we collect
out there already but how do we collect all this plastic that is out there
all this plastic that is out there
all this plastic that is out there that’s a big problem and a plastic paint
that’s a big problem and a plastic paint
that’s a big problem and a plastic paint they thought about this problem and they
they thought about this problem and they
they thought about this problem and they thought but what if we changed it around
thought but what if we changed it around
thought but what if we changed it around if I walk in the street and I see
if I walk in the street and I see
if I walk in the street and I see plastic for me is like waste but if what
plastic for me is like waste but if what
plastic for me is like waste but if what what if plastic is not ways but what if
what if plastic is not ways but what if
what if plastic is not ways but what if it’s money what if you could make like a
it’s money what if you could make like a
it’s money what if you could make like a currency of plastic that would change
currency of plastic that would change
currency of plastic that would change things that’s what I do they created
things that’s what I do they created
things that’s what I do they created like well this plastic recycling
like well this plastic recycling
like well this plastic recycling marketplace and what they do well if you
marketplace and what they do well if you
marketplace and what they do well if you collect plastic you could hand it over
collect plastic you could hand it over
collect plastic you could hand it over and they charge you for it so you could
and they charge you for it so you could
and they charge you for it so you could have like a decent income by collecting
have like a decent income by collecting
have like a decent income by collecting plastic this plastic is then recycled
plastic this plastic is then recycled
plastic this plastic is then recycled they brand it social plastic and they
they brand it social plastic and they
they brand it social plastic and they sell it back to the manufacturers so
sell it back to the manufacturers so
sell it back to the manufacturers so they have this whole economy going on of
they have this whole economy going on of
they have this whole economy going on of creating value through recycling plastic
creating value through recycling plastic
creating value through recycling plastic and then I got thinking I broke a
and then I got thinking I broke a
and then I got thinking I broke a Facebook Apple these are the products of
Facebook Apple these are the products of
Facebook Apple these are the products of the information economy maybe this is
the information economy maybe this is
the information economy maybe this is like the new facebook or to come m
like the new facebook or to come m
like the new facebook or to come m plastic bank they are solving this
plastic bank they are solving this
plastic bank they are solving this plastic issue for us on our land what do
plastic issue for us on our land what do
plastic issue for us on our land what do you think of the oceans boy and he
you think of the oceans boy and he
you think of the oceans boy and he was scuba diving in Greece and aerosol
was scuba diving in Greece and aerosol
was scuba diving in Greece and aerosol wow there’s more plastic here than fish
wow there’s more plastic here than fish
wow there’s more plastic here than fish why is that and then for a school
why is that and then for a school
why is that and then for a school project you’ve researched it and if what
project you’ve researched it and if what
project you’ve researched it and if what this is really a big problem and all the
this is really a big problem and all the
this is really a big problem and all the scientists they say this can’t be solved
scientists they say this can’t be solved
scientists they say this can’t be solved and he didn’t stop there hmm not sure if
and he didn’t stop there hmm not sure if
and he didn’t stop there hmm not sure if that’s right let’s come up with a
that’s right let’s come up with a
that’s right let’s come up with a solution and what he did something
solution and what he did something
solution and what he did something really why go after the plastic if you
really why go after the plastic if you
really why go after the plastic if you can just wait until the plastic comes to
can just wait until the plastic comes to
can just wait until the plastic comes to you that was this brilliant perspective
you that was this brilliant perspective
you that was this brilliant perspective of his so what he did he built like a
of his so what he did he built like a
of his so what he did he built like a giant giant giant plastic trap and is
giant giant giant plastic trap and is
giant giant giant plastic trap and is you using the current of the sea to
you using the current of the sea to
you using the current of the sea to collect all this plastic and in june
collect all this plastic and in june
collect all this plastic and in june twenty second his first prototype was
twenty second his first prototype was
twenty second his first prototype was launched here in the North Sea and I
launched here in the North Sea and I
launched here in the North Sea and I believe with great success and so now
believe with great success and so now
believe with great success and so now finally like the biggest cleanup in
finally like the biggest cleanup in
finally like the biggest cleanup in history has started Boyan slat 16 years
so this purpose economy I believe
so this purpose economy I believe there’s like this upward trend move with
there’s like this upward trend move with
there’s like this upward trend move with any percs economy let’s take an example
any percs economy let’s take an example
any percs economy let’s take an example of coffee first if like normal coffee
of coffee first if like normal coffee
of coffee first if like normal coffee and then go through all much more
and then go through all much more
and then go through all much more conscious and information is open and
conscious and information is open and
conscious and information is open and transparent we learn but those trade
transparent we learn but those trade
transparent we learn but those trade deals they are not so fair so we create
deals they are not so fair so we create
deals they are not so fair so we create like a fair trade it’s like we have to
like a fair trade it’s like we have to
like a fair trade it’s like we have to be fair in the trades that we make so we
be fair in the trades that we make so we
be fair in the trades that we make so we like fair trade it’s like we added
like fair trade it’s like we added
like fair trade it’s like we added ethical quality to the product of normal
ethical quality to the product of normal
ethical quality to the product of normal coffee and now all the ones who are
coffee and now all the ones who are
coffee and now all the ones who are selling normal coffee they are well
selling normal coffee they are well
selling normal coffee they are well considering of becoming fair trade as
considering of becoming fair trade as
considering of becoming fair trade as well because as a consumer in the
well because as a consumer in the
well because as a consumer in the supermarket if we have the choice we
supermarket if we have the choice we
supermarket if we have the choice we think hmmm let’s do this but remember
think hmmm let’s do this but remember
think hmmm let’s do this but remember eighty-four percent they think it’s
eighty-four percent they think it’s
eighty-four percent they think it’s their duty to make a difference through
their duty to make a difference through
their duty to make a difference through their lifestyle and that starts with
their lifestyle and that starts with
their lifestyle and that starts with simple purchasing behavior as well but
simple purchasing behavior as well but
simple purchasing behavior as well but then don’t stop it fair trade you can
then don’t stop it fair trade you can
then don’t stop it fair trade you can also get fair chain that’s what muy
also get fair chain that’s what muy
also get fair chain that’s what muy coffee is doing because they discovered
coffee is doing because they discovered
coffee is doing because they discovered that 99% of all the coffee that we
that 99% of all the coffee that we
that 99% of all the coffee that we produce it still here or locally so we
produce it still here or locally so we
produce it still here or locally so we use the coffee from Ethiopia and then he
use the coffee from Ethiopia and then he
use the coffee from Ethiopia and then he reproduce it but can’t we do something
reproduce it but can’t we do something
reproduce it but can’t we do something there can’t reproduce it there can’t we
there can’t reproduce it there can’t we
there can’t reproduce it there can’t we split it half half that means fair
split it half half that means fair
split it half half that means fair change and what it does is that we
change and what it does is that we
change and what it does is that we stimulate the local economy in Ethiopia
stimulate the local economy in Ethiopia
stimulate the local economy in Ethiopia that we provide jobs in Ethiopia and
that we provide jobs in Ethiopia and
that we provide jobs in Ethiopia and I’ve suddenly fair trade is not the
I’ve suddenly fair trade is not the
I’ve suddenly fair trade is not the highest point anymore as like entry
highest point anymore as like entry
highest point anymore as like entry berry now with this fair chain and by
berry now with this fair chain and by
berry now with this fair chain and by adding ethical quality that’s what I
adding ethical quality that’s what I
adding ethical quality that’s what I doing they are uplifting the whole
doing they are uplifting the whole
doing they are uplifting the whole market you can never go back so imagine
market you can never go back so imagine
market you can never go back so imagine your fair trade you can’t say well I
your fair trade you can’t say well I
your fair trade you can’t say well I don’t believe in fair use anymore let’s
don’t believe in fair use anymore let’s
don’t believe in fair use anymore let’s go back to normal coffee to kill your
go back to normal coffee to kill your
go back to normal coffee to kill your brand or for free of fear chain as well
brand or for free of fear chain as well
brand or for free of fear chain as well no we don’t believe in supporting local
no we don’t believe in supporting local
no we don’t believe in supporting local economy and jobs and income or let’s go
economy and jobs and income or let’s go
economy and jobs and income or let’s go back to fair trade so you can never go
back to fair trade so you can never go
back to fair trade so you can never go back there’s only one way forward and
back there’s only one way forward and
back there’s only one way forward and there’s always a new problem to solve
there’s always a new problem to solve
there’s always a new problem to solve and I believe in this purpose economy
and I believe in this purpose economy
and I believe in this purpose economy that i’m talking about that social and
that i’m talking about that social and
that i’m talking about that social and environmental issues they are the
environmental issues they are the
environmental issues they are the biggest market opportunities of tomorrow
biggest market opportunities of tomorrow
biggest market opportunities of tomorrow this is where we should invest in as
this is where we should invest in as
this is where we should invest in as entrepreneurs as always this next step
entrepreneurs as always this next step
entrepreneurs as always this next step to do nas loss we all know this one
to do nas loss we all know this one
to do nas loss we all know this one right the story goes that by the end of
right the story goes that by the end of
right the story goes that by the end of his life he thought I had it all wrong
his life he thought I had it all wrong
his life he thought I had it all wrong all this time you know what you should
all this time you know what you should
all this time you know what you should turn it upside down think about turning
turn it upside down think about turning
turn it upside down think about turning it upside down makes great sense to me
it upside down makes great sense to me
it upside down makes great sense to me so imagine Howard world would have
so imagine Howard world would have
so imagine Howard world would have looked like one last example two weeks
looked like one last example two weeks
looked like one last example two weeks ago I read an article by Unilever and
ago I read an article by Unilever and
ago I read an article by Unilever and our day making great progress in this
our day making great progress in this
our day making great progress in this purpose economy and there was the story
purpose economy and there was the story
purpose economy and there was the story about one of their brands called PGT and
about one of their brands called PGT and
about one of their brands called PGT and at PGT they thought like what can we
at PGT they thought like what can we
at PGT they thought like what can we change and there’s one clever guy and he
change and there’s one clever guy and he
change and there’s one clever guy and he thought why is this the way it is it’s
thought why is this the way it is it’s
thought why is this the way it is it’s NC you love the tea bag can’t we make it
NC you love the tea bag can’t we make it
NC you love the tea bag can’t we make it like three millimeters shorter and
like three millimeters shorter and
like three millimeters shorter and that’s what I did by making a three
that’s what I did by making a three
that’s what I did by making a three millimeter shorter in 2015 they save
millimeter shorter in 2015 they save
millimeter shorter in 2015 they save nine point three tons of paper very
nine point three tons of paper very
nine point three tons of paper very small things so with three millimeters
small things so with three millimeters
small things so with three millimeters you can already make a difference so it
you can already make a difference so it
you can already make a difference so it comes down to this i think you write a
comes down to this i think you write a
comes down to this i think you write a part of the solution up part of the
part of the solution up part of the
part of the solution up part of the problem we all have a choice here and if
problem we all have a choice here and if
problem we all have a choice here and if you want to be part of the solution
you want to be part of the solution
you want to be part of the solution let’s start think about your three
let’s start think about your three
let’s start think about your three millimeter action thank you
millimeter action thank you
millimeter action thank you [Applause]
[Applause]
[Applause] [Music]
”
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