okay so I was 25 years old in New York City I
so I was 25 years old in New York City I
so I was 25 years old in New York City I had just moved to New York from London
had just moved to New York from London
had just moved to New York from London to top and Investment Banking and I
to top and Investment Banking and I
to top and Investment Banking and I thought I want a new watch that’s going
thought I want a new watch that’s going
thought I want a new watch that’s going to fit my new job today it’s all about
to fit my new job today it’s all about
to fit my new job today it’s all about an Apple watch right but then it was
an Apple watch right but then it was
an Apple watch right but then it was about big brands brands like Cartier and
about big brands brands like Cartier and
about big brands brands like Cartier and Rolex were all over Wall Street but I
Rolex were all over Wall Street but I
Rolex were all over Wall Street but I wanted something different I wanted
wanted something different I wanted
wanted something different I wanted something that really fit my personality
something that really fit my personality
something that really fit my personality that was bold and I decided to buy a
that was bold and I decided to buy a
that was bold and I decided to buy a Bulgari watch so I went to the bank and
Bulgari watch so I went to the bank and
Bulgari watch so I went to the bank and I withdrew some money because in those
I withdrew some money because in those
I withdrew some money because in those days you actually did that withdrew
days you actually did that withdrew
days you actually did that withdrew money and I put that cash in my pocket
money and I put that cash in my pocket
money and I put that cash in my pocket and I went to the store on Madison
and I went to the store on Madison
and I went to the store on Madison Avenue and then a very funny thing
Avenue and then a very funny thing
Avenue and then a very funny thing happened there I was standing there in
happened there I was standing there in
happened there I was standing there in the store where do you knowing exactly
the store where do you knowing exactly
the store where do you knowing exactly what I wanted to buy with the money to
what I wanted to buy with the money to
what I wanted to buy with the money to buy it
buy it
buy it and no one came up to me no one waited
and no one came up to me no one waited
and no one came up to me no one waited on me no one even made eye contact with
on me no one even made eye contact with
on me no one even made eye contact with me so you know I thought for a moment
me so you know I thought for a moment
me so you know I thought for a moment what’s going on here
what’s going on here
what’s going on here and it struck me that this young woman
and it struck me that this young woman
and it struck me that this young woman dressed very casually for the weekend in
dressed very casually for the weekend in
dressed very casually for the weekend in a slouchy t-shirt and jeans and white
a slouchy t-shirt and jeans and white
a slouchy t-shirt and jeans and white converse chucks might not be their
converse chucks might not be their
converse chucks might not be their typical customer and they thought I
typical customer and they thought I
typical customer and they thought I couldn’t possibly afford one of their
couldn’t possibly afford one of their
couldn’t possibly afford one of their products so they were ignoring me I gave
products so they were ignoring me I gave
products so they were ignoring me I gave it a few more minutes and then I said
it a few more minutes and then I said
it a few more minutes and then I said okay this is ridiculous I’m leaving but
okay this is ridiculous I’m leaving but
okay this is ridiculous I’m leaving but before I left I turned to the
before I left I turned to the
before I left I turned to the salespeople and I said you know I was
salespeople and I said you know I was
salespeople and I said you know I was here to buy one of your watches and I’m
here to buy one of your watches and I’m
here to buy one of your watches and I’m still going to buy one of your watches
still going to buy one of your watches
still going to buy one of your watches but I’m definitely not going to buy it
but I’m definitely not going to buy it
but I’m definitely not going to buy it from any one of you and that’s really
from any one of you and that’s really
from any one of you and that’s really too bad because the Commission it’s not
too bad because the Commission it’s not
too bad because the Commission it’s not going to be yours what I had just
going to be yours what I had just
going to be yours what I had just experienced was something that pointed
experienced was something that pointed
experienced was something that pointed to a problem
to a problem
to a problem companies which is that they really
companies which is that they really
companies which is that they really don’t see women as a market they don’t
don’t see women as a market they don’t
don’t see women as a market they don’t see the power of women as a market
see the power of women as a market
see the power of women as a market here’s what happens if you google images
here’s what happens if you google images
here’s what happens if you google images associated with women shopping take a
associated with women shopping take a
associated with women shopping take a minute and look at that screen and
minute and look at that screen and
minute and look at that screen and you’ll notice one thing that every one
you’ll notice one thing that every one
you’ll notice one thing that every one of those images has in common apparently
of those images has in common apparently
of those images has in common apparently Google and the internet think that the
Google and the internet think that the
Google and the internet think that the only thing that women shop for is
only thing that women shop for is
only thing that women shop for is clothing well not only Google but
clothing well not only Google but
clothing well not only Google but Hollywood reinforces that myth and
Hollywood reinforces that myth and
Hollywood reinforces that myth and Google Hollywood the media as a whole
Google Hollywood the media as a whole
Google Hollywood the media as a whole are dead wrong because women account for
are dead wrong because women account for
are dead wrong because women account for 85% of all purchases in the United
85% of all purchases in the United
85% of all purchases in the United States all purchases not just small
States all purchases not just small
States all purchases not just small purchases houses cars electronics and
purchases houses cars electronics and
purchases houses cars electronics and this is not just a u.s. phenomenon it’s
this is not just a u.s. phenomenon it’s
this is not just a u.s. phenomenon it’s a worldwide phenomenon because women
a worldwide phenomenon because women
a worldwide phenomenon because women account for 65 percent of all purchases
account for 65 percent of all purchases
account for 65 percent of all purchases world wide how many of you have heard of
world wide how many of you have heard of
world wide how many of you have heard of the show The Walking Dead probably a lot
the show The Walking Dead probably a lot
the show The Walking Dead probably a lot of you because it’s one of the
of you because it’s one of the
of you because it’s one of the top-ranked shows on cable in fact it’s
top-ranked shows on cable in fact it’s
top-ranked shows on cable in fact it’s been the top-ranked show on cable for
been the top-ranked show on cable for
been the top-ranked show on cable for five years and it’s about the zombie
five years and it’s about the zombie
five years and it’s about the zombie apocalypse images like this and this are
apocalypse images like this and this are
apocalypse images like this and this are on your screen for 60 minutes so it let
on your screen for 60 minutes so it let
on your screen for 60 minutes so it let me ask you a question how many of you
me ask you a question how many of you
me ask you a question how many of you think that the primary audience for that
think that the primary audience for that
think that the primary audience for that show is men and boys come on show hands
show is men and boys come on show hands
show is men and boys come on show hands don’t be afraid to guess how many think
don’t be afraid to guess how many think
don’t be afraid to guess how many think it’s women okay well you’re all right
it’s women okay well you’re all right
it’s women okay well you’re all right and that’s what’s so interesting about
and that’s what’s so interesting about
and that’s what’s so interesting about this story in 2010 when this show
this story in 2010 when this show
this story in 2010 when this show premiered its primary audience was men
premiered its primary audience was men
premiered its primary audience was men and boys under the age of 30
and boys under the age of 30
and boys under the age of 30 and if therefore made a lot of sense
and if therefore made a lot of sense
and if therefore made a lot of sense that its primary sponsor was acts a
that its primary sponsor was acts a
that its primary sponsor was acts a maker of boys and men’s personal care
maker of boys and men’s personal care
maker of boys and men’s personal care products now roll forward to 2013 and
products now roll forward to 2013 and
products now roll forward to 2013 and enter a bunch of entrepreneurial young
enter a bunch of entrepreneurial young
enter a bunch of entrepreneurial young Argentine folks with a new social media
Argentine folks with a new social media
Argentine folks with a new social media strategy company and they decided to do
strategy company and they decided to do
strategy company and they decided to do an analysis of what was happening on
an analysis of what was happening on
an analysis of what was happening on social media each day after a new
social media each day after a new
social media each day after a new episode appeared and they found
episode appeared and they found
episode appeared and they found something very interesting the single
something very interesting the single
something very interesting the single most used word in those social media
most used word in those social media
most used word in those social media conversations was spooning you know when
conversations was spooning you know when
conversations was spooning you know when two people lie together back to front
two people lie together back to front
two people lie together back to front oh and espanol cuando las personas hacen
oh and espanol cuando las personas hacen
oh and espanol cuando las personas hacen like which I need that so what had
like which I need that so what had
like which I need that so what had happened no without the producers
happened no without the producers
happened no without the producers realizing it at all the primary audience
realizing it at all the primary audience
realizing it at all the primary audience for this TV show had shifted it was no
for this TV show had shifted it was no
for this TV show had shifted it was no longer men and boys under the age of 30
longer men and boys under the age of 30
longer men and boys under the age of 30 it was women but not just any women it
it was women but not just any women it
it was women but not just any women it was women over the age of 30 and not
was women over the age of 30 and not
was women over the age of 30 and not just any women over the age of 30 it was
just any women over the age of 30 it was
just any women over the age of 30 it was married women over the age of 30 and
married women over the age of 30 and
married women over the age of 30 and they no longer saw this as a horror show
they no longer saw this as a horror show
they no longer saw this as a horror show they saw it as a romance why because for
they saw it as a romance why because for
they saw it as a romance why because for them it was an opportunity to hug cuddle
them it was an opportunity to hug cuddle
them it was an opportunity to hug cuddle and spoon with their partners because
and spoon with their partners because
and spoon with their partners because they were afraid or at least because
they were afraid or at least because
they were afraid or at least because they said they were afraid so from one
they said they were afraid so from one
they said they were afraid so from one day to the next the key sponsor of this
day to the next the key sponsor of this
day to the next the key sponsor of this show went from this to this and the
show went from this to this and the
show went from this to this and the price that the producers could could
price that the producers could could
price that the producers could could charge for a 30-second commercial went
charge for a 30-second commercial went
charge for a 30-second commercial went from just under $300,000 per 30 seconds
from just under $300,000 per 30 seconds
from just under $300,000 per 30 seconds to over $400,000 per 30 seconds
to over $400,000 per 30 seconds
to over $400,000 per 30 seconds and that change in their own finances
and that change in their own finances
and that change in their own finances that ability to connect their products
that ability to connect their products
that ability to connect their products more with its actual audience was being
more with its actual audience was being
more with its actual audience was being lost because they like so many companies
lost because they like so many companies
lost because they like so many companies did not understand the relationship of
did not understand the relationship of
did not understand the relationship of their product with women and this is a
their product with women and this is a
their product with women and this is a mistake that companies make over and
mistake that companies make over and
mistake that companies make over and over pretty much every day
over pretty much every day
over pretty much every day but in fact those companies that get
but in fact those companies that get
but in fact those companies that get that that have the strongest emotional
that that have the strongest emotional
that that have the strongest emotional bonds with women are the most valuable
bonds with women are the most valuable
bonds with women are the most valuable brands and companies that exist there
brands and companies that exist there
brands and companies that exist there companies that outperform the Fortune
companies that outperform the Fortune
companies that outperform the Fortune 500 and the S&P 500 in terms of both
500 and the S&P 500 in terms of both
500 and the S&P 500 in terms of both revenue and profits for the last 10
revenue and profits for the last 10
revenue and profits for the last 10 years when you get this right it may not
years when you get this right it may not
years when you get this right it may not be easy but you become a much better and
be easy but you become a much better and
be easy but you become a much better and stronger company in late 19 in the late
stronger company in late 19 in the late
stronger company in late 19 in the late 1980s the Ford Motor Company promoted a
1980s the Ford Motor Company promoted a
1980s the Ford Motor Company promoted a woman by the name of Mimi Vander Molen
woman by the name of Mimi Vander Molen
woman by the name of Mimi Vander Molen to be the head of design for all North
to be the head of design for all North
to be the head of design for all North North American cars exteriors and
North American cars exteriors and
North American cars exteriors and interiors and to develop new design
interiors and to develop new design
interiors and to develop new design concepts Mimi was a pioneer she was one
concepts Mimi was a pioneer she was one
concepts Mimi was a pioneer she was one of the very first female car engineers
of the very first female car engineers
of the very first female car engineers in the world and now she was the first
in the world and now she was the first
in the world and now she was the first woman to head car design at any
woman to head car design at any
woman to head car design at any automobile company so one of the first
automobile company so one of the first
automobile company so one of the first things that Mimi did was she had all of
things that Mimi did was she had all of
things that Mimi did was she had all of her engineers come into work one day
her engineers come into work one day
her engineers come into work one day wearing long fake fingernails now you
wearing long fake fingernails now you
wearing long fake fingernails now you can imagine that most of those engineers
can imagine that most of those engineers
can imagine that most of those engineers were men and we learned two things that
were men and we learned two things that
were men and we learned two things that day first that a bunch of geeky
day first that a bunch of geeky
day first that a bunch of geeky engineers who typically had pocket
engineers who typically had pocket
engineers who typically had pocket protectors in their shirts but we’re
protectors in their shirts but we’re
protectors in their shirts but we’re also wearing fingernails looked pretty
also wearing fingernails looked pretty
also wearing fingernails looked pretty funny and the second was that they
funny and the second was that they
funny and the second was that they needed to make changes to their cars if
needed to make changes to their cars if
needed to make changes to their cars if they were going to be more appealing to
they were going to be more appealing to
they were going to be more appealing to women and safer for women so how did
women and safer for women so how did
women and safer for women so how did that translate well it meant thinner
that translate well it meant thinner
that translate well it meant thinner door
door
door handles easier on the fingernails it
handles easier on the fingernails it
handles easier on the fingernails it meant lighter trunk hoods easier to lift
meant lighter trunk hoods easier to lift
meant lighter trunk hoods easier to lift and much easier to maneuver when you had
and much easier to maneuver when you had
and much easier to maneuver when you had packages or children in and around your
packages or children in and around your
packages or children in and around your hands and arms and lower front ends to
hands and arms and lower front ends to
hands and arms and lower front ends to improve the sight lines of cars and make
improve the sight lines of cars and make
improve the sight lines of cars and make them much safer
them much safer
them much safer well what did all of this mean well
well what did all of this mean well
well what did all of this mean well first it was called the rounded edge
first it was called the rounded edge
first it was called the rounded edge revolution and when you look at those
revolution and when you look at those
revolution and when you look at those cars you can see how different they are
cars you can see how different they are
cars you can see how different they are and how much more contemporary they are
and how much more contemporary they are
and how much more contemporary they are then the one says were there when Mimi
then the one says were there when Mimi
then the one says were there when Mimi started these cars became the number one
started these cars became the number one
started these cars became the number one selling car in North America they
selling car in North America they
selling car in North America they represented 25% affords sales and she
represented 25% affords sales and she
represented 25% affords sales and she led Ford out of an extended sales
led Ford out of an extended sales
led Ford out of an extended sales decrease by designing this car and we’re
decrease by designing this car and we’re
decrease by designing this car and we’re all very lucky because her engineers did
all very lucky because her engineers did
all very lucky because her engineers did catch on after the fingernails because
catch on after the fingernails because
catch on after the fingernails because if not she was planning on having them
if not she was planning on having them
if not she was planning on having them wear skirts next time Mimi was a pioneer
wear skirts next time Mimi was a pioneer
wear skirts next time Mimi was a pioneer and being a pioneer is never easy
and being a pioneer is never easy
and being a pioneer is never easy in fact Mimi’s life stories tell you all
in fact Mimi’s life stories tell you all
in fact Mimi’s life stories tell you all about some of those difficulties and we
about some of those difficulties and we
about some of those difficulties and we heard today earlier from other pioneers
heard today earlier from other pioneers
heard today earlier from other pioneers and saw the same thing for most of my
and saw the same thing for most of my
and saw the same thing for most of my career I was an investment banker
career I was an investment banker
career I was an investment banker suffice to say a pretty male-dominated
suffice to say a pretty male-dominated
suffice to say a pretty male-dominated industry and in fact even to this day
industry and in fact even to this day
industry and in fact even to this day the area that I worked in has very few
the area that I worked in has very few
the area that I worked in has very few women private equity I was a pioneer of
women private equity I was a pioneer of
women private equity I was a pioneer of sorts I don’t think I had any firsts but
sorts I don’t think I had any firsts but
sorts I don’t think I had any firsts but I was often the only I was the only
I was often the only I was the only
I was often the only I was the only woman at a table of men filled with
woman at a table of men filled with
woman at a table of men filled with rooms full of men one day in particular
rooms full of men one day in particular
rooms full of men one day in particular sticks out in my mind we were going to
sticks out in my mind we were going to
sticks out in my mind we were going to be going over to JPMorgan to pitch a new
be going over to JPMorgan to pitch a new
be going over to JPMorgan to pitch a new deal to a consortium of banks I was a
deal to a consortium of banks I was a
deal to a consortium of banks I was a very good financial modeler and I had a
very good financial modeler and I had a
very good financial modeler and I had a knack for describing financial concepts
knack for describing financial concepts
knack for describing financial concepts in very simple terms that everybody
in very simple terms that everybody
in very simple terms that everybody could catch on to so while we were
could catch on to so while we were
could catch on to so while we were walking over there
walking over there
walking over there the guy who ran the private equity group
the guy who ran the private equity group
the guy who ran the private equity group said to me hey you make the presentation
said to me hey you make the presentation
said to me hey you make the presentation and handle this today okay well when we
and handle this today okay well when we
and handle this today okay well when we walked into the room there were
walked into the room there were
walked into the room there were somewhere between 80 and 90 bankers
somewhere between 80 and 90 bankers
somewhere between 80 and 90 bankers they’re all men and I’m told that the
they’re all men and I’m told that the
they’re all men and I’m told that the expressions on their faces were
expressions on their faces were
expressions on their faces were priceless when the only woman in the
priceless when the only woman in the
priceless when the only woman in the room one of the youngest people in the
room one of the youngest people in the
room one of the youngest people in the room got up to run this meeting to make
room got up to run this meeting to make
room got up to run this meeting to make the presentation answer their questions
the presentation answer their questions
the presentation answer their questions and make the pitch for them to lend
and make the pitch for them to lend
and make the pitch for them to lend billions of dollars to our new deal you
billions of dollars to our new deal you
billions of dollars to our new deal you can probably imagine that it takes a
can probably imagine that it takes a
can probably imagine that it takes a pretty particular skill set to do well
pretty particular skill set to do well
pretty particular skill set to do well in that kind of environment the first
in that kind of environment the first
in that kind of environment the first skill that I found to be very useful was
skill that I found to be very useful was
skill that I found to be very useful was what I call selective hearing you know
what I call selective hearing you know
what I call selective hearing you know when you’re walking down the street and
when you’re walking down the street and
when you’re walking down the street and you hear somebody wolf whistle I can’t
you hear somebody wolf whistle I can’t
you hear somebody wolf whistle I can’t do it sadly you don’t turn around and
do it sadly you don’t turn around and
do it sadly you don’t turn around and make eye contact with the person
make eye contact with the person
make eye contact with the person whistling at you well it was sort of
whistling at you well it was sort of
whistling at you well it was sort of like that I spent every morning on a
like that I spent every morning on a
like that I spent every morning on a bond trading floor with traders who kind
bond trading floor with traders who kind
bond trading floor with traders who kind of epitomized the stereotypical locker
of epitomized the stereotypical locker
of epitomized the stereotypical locker room culture that everybody thinks of
room culture that everybody thinks of
room culture that everybody thinks of when they think of Wall Street their
when they think of Wall Street their
when they think of Wall Street their idea of a funny joke and my idea of a
idea of a funny joke and my idea of a
idea of a funny joke and my idea of a funny joke didn’t usually align but
funny joke didn’t usually align but
funny joke didn’t usually align but that’s where the selective hearing came
that’s where the selective hearing came
that’s where the selective hearing came in I had to decide each day what I was
in I had to decide each day what I was
in I had to decide each day what I was going to hear and what I was not going
going to hear and what I was not going
going to hear and what I was not going to hear and it was that skill that not
to hear and it was that skill that not
to hear and it was that skill that not only let me thrive in that environment
only let me thrive in that environment
only let me thrive in that environment rather survive in that environment but
rather survive in that environment but
rather survive in that environment but allowed me to thrive in that environment
allowed me to thrive in that environment
allowed me to thrive in that environment the second skill is what I call the
the second skill is what I call the
the second skill is what I call the power of the sisterhood you can’t
power of the sisterhood you can’t
power of the sisterhood you can’t overestimate the value of networks to
overestimate the value of networks to
overestimate the value of networks to developing your career and that’s true
developing your career and that’s true
developing your career and that’s true for everyone
for everyone
for everyone networks allow us to grasp successes
networks allow us to grasp successes
networks allow us to grasp successes more frequently and they also help us
more frequently and they also help us
more frequently and they also help us cushion the disappointment of failure
cushion the disappointment of failure
cushion the disappointment of failure they make us stronger but I would tell
they make us stronger but I would tell
they make us stronger but I would tell you that the power of women supporting
you that the power of women supporting
you that the power of women supporting women is an amazing thing today women
women is an amazing thing today women
women is an amazing thing today women are each other’s power much more so than
are each other’s power much more so than
are each other’s power much more so than competition whether it’s for new jobs or
competition whether it’s for new jobs or
competition whether it’s for new jobs or promotions mentoring we’re telling each
promotions mentoring we’re telling each
promotions mentoring we’re telling each other the truth about skills or
other the truth about skills or
other the truth about skills or weaknesses in our professional lives
weaknesses in our professional lives
weaknesses in our professional lives about a bad hair day or even a fashion
about a bad hair day or even a fashion
about a bad hair day or even a fashion faux pas I can tell you that I wouldn’t
faux pas I can tell you that I wouldn’t
faux pas I can tell you that I wouldn’t be where I am without the support of
be where I am without the support of
be where I am without the support of many in my sisterhood back at Lehman
many in my sisterhood back at Lehman
many in my sisterhood back at Lehman Brothers and today at the IDB the third
Brothers and today at the IDB the third
Brothers and today at the IDB the third skill is what I’ll call finding and
skill is what I’ll call finding and
skill is what I’ll call finding and using your female superpowers so when I
using your female superpowers so when I
using your female superpowers so when I left Lehman Brothers I joined with three
left Lehman Brothers I joined with three
left Lehman Brothers I joined with three other people to form a new strategic
other people to form a new strategic
other people to form a new strategic advisory firm focused on Latin America
advisory firm focused on Latin America
advisory firm focused on Latin America we were three women and one man
we were three women and one man
we were three women and one man it made us one of the very few firms in
it made us one of the very few firms in
it made us one of the very few firms in this business run primarily by women and
this business run primarily by women and
this business run primarily by women and we quickly became one of the leading
we quickly became one of the leading
we quickly became one of the leading merger and acquisition firms in Latin
merger and acquisition firms in Latin
merger and acquisition firms in Latin America going immediately to the top of
America going immediately to the top of
America going immediately to the top of the rankings of the industry there were
the rankings of the industry there were
the rankings of the industry there were a lot of reasons for our success but one
a lot of reasons for our success but one
a lot of reasons for our success but one of them was that we had a very unique
of them was that we had a very unique
of them was that we had a very unique way of relating to our clients our
way of relating to our clients our
way of relating to our clients our clients were generally male CEOs of some
clients were generally male CEOs of some
clients were generally male CEOs of some of the largest companies in Latin
of the largest companies in Latin
of the largest companies in Latin America and the Caribbean and many of
America and the Caribbean and many of
America and the Caribbean and many of those businesses were still controlled
those businesses were still controlled
those businesses were still controlled by family members now we did great
by family members now we did great
by family members now we did great analytical work and we were known for
analytical work and we were known for
analytical work and we were known for really creative designs for our deals
really creative designs for our deals
really creative designs for our deals and getting people very high prices when
and getting people very high prices when
and getting people very high prices when they sold their businesses but I think
they sold their businesses but I think
they sold their businesses but I think more important than that was that we
more important than that was that we
more important than that was that we brought intuition maybe you could call
brought intuition maybe you could call
brought intuition maybe you could call it women’s intuition
it women’s intuition
it women’s intuition – what were often very complicated
– what were often very complicated
– what were often very complicated family problems that were hiding under
family problems that were hiding under
family problems that were hiding under the surface of the shareholding the
the surface of the shareholding the
the surface of the shareholding the kinds of problems that could destroy
kinds of problems that could destroy
kinds of problems that could destroy hundreds of millions of dollars of value
hundreds of millions of dollars of value
hundreds of millions of dollars of value very easily or get in the way of an
very easily or get in the way of an
very easily or get in the way of an important transaction that would let the
important transaction that would let the
important transaction that would let the company grow we were also able to talk
company grow we were also able to talk
company grow we were also able to talk to these CEOs about very complicated and
to these CEOs about very complicated and
to these CEOs about very complicated and sensitive issues without them getting
sensitive issues without them getting
sensitive issues without them getting defensive
defensive
defensive that was our superpower and we were not
that was our superpower and we were not
that was our superpower and we were not afraid to use it a lot has changed since
afraid to use it a lot has changed since
afraid to use it a lot has changed since then but unfortunately a lot happened
then but unfortunately a lot happened
then but unfortunately a lot happened there are still way too few firms that
there are still way too few firms that
there are still way too few firms that have women in the majority or even in
have women in the majority or even in
have women in the majority or even in large numbers at the senior levels in
large numbers at the senior levels in
large numbers at the senior levels in financial firms and in fact in firms
financial firms and in fact in firms
financial firms and in fact in firms across the board and that’s a mistake
across the board and that’s a mistake
across the board and that’s a mistake because that’s one of the reasons that
because that’s one of the reasons that
because that’s one of the reasons that firms continue to miss the value and
firms continue to miss the value and
firms continue to miss the value and opportunity associated with women women
opportunity associated with women women
opportunity associated with women women represent today income of 18 trillion
represent today income of 18 trillion
represent today income of 18 trillion dollars and that 18 trillion dollars is
dollars and that 18 trillion dollars is
dollars and that 18 trillion dollars is expected to grow to 28 trillion dollars
expected to grow to 28 trillion dollars
expected to grow to 28 trillion dollars in five years and women control wealth
in five years and women control wealth
in five years and women control wealth of 40 trillion dollars expected to be
of 40 trillion dollars expected to be
of 40 trillion dollars expected to be over 70 trillion dollars in less than
over 70 trillion dollars in less than
over 70 trillion dollars in less than five years these numbers make that
five years these numbers make that
five years these numbers make that economy bigger than that of China and
economy bigger than that of China and
economy bigger than that of China and the United States combined that’s what
the United States combined that’s what
the United States combined that’s what you call a market opportunity you have a
you call a market opportunity you have a
you call a market opportunity you have a huge market growing fast and underserved
huge market growing fast and underserved
huge market growing fast and underserved the companies who do think about serving
the companies who do think about serving
the companies who do think about serving it tend to think about serving it with
it tend to think about serving it with
it tend to think about serving it with their old business models or when they
their old business models or when they
their old business models or when they do think about it they think of it as an
do think about it they think of it as an
do think about it they think of it as an interesting little niche market the last
interesting little niche market the last
interesting little niche market the last time I looked in a dictionary 51 percent
time I looked in a dictionary 51 percent
time I looked in a dictionary 51 percent of the population of the planet is not
of the population of the planet is not
of the population of the planet is not how any one defines a niche and that’s
how any one defines a niche and that’s
how any one defines a niche and that’s where the opportunity and the challenge
where the opportunity and the challenge
where the opportunity and the challenge both come from there are many of you
both come from there are many of you
both come from there are many of you here today who will soon be think
here today who will soon be think
here today who will soon be think about what job what career path should I
about what job what career path should I
about what job what career path should I go after next and it’s an amazing moment
go after next and it’s an amazing moment
go after next and it’s an amazing moment in this world of ours
in this world of ours
in this world of ours whether it’s artificial intelligence or
whether it’s artificial intelligence or
whether it’s artificial intelligence or robotics the Internet of Things bio
robotics the Internet of Things bio
robotics the Internet of Things bio technology these are all things that are
technology these are all things that are
technology these are all things that are going to change the face of the planet
going to change the face of the planet
going to change the face of the planet for years decades generations to come
for years decades generations to come
for years decades generations to come and that’s why right now is when we need
and that’s why right now is when we need
and that’s why right now is when we need pioneers and we need female pioneers
pioneers and we need female pioneers
pioneers and we need female pioneers because we need to make sure that when
because we need to make sure that when
because we need to make sure that when we change the face of the planet using
we change the face of the planet using
we change the face of the planet using those new technologies we change it for
those new technologies we change it for
those new technologies we change it for a hundred percent of the population not
a hundred percent of the population not
a hundred percent of the population not half in 2017 an artificial intelligence
half in 2017 an artificial intelligence
half in 2017 an artificial intelligence trained on Google News filled in this
trained on Google News filled in this
trained on Google News filled in this sentence man is – computer programmer as
sentence man is – computer programmer as
sentence man is – computer programmer as woman is 2x with the following word
woman is 2x with the following word
woman is 2x with the following word homemaker imagine man is – computer
homemaker imagine man is – computer
homemaker imagine man is – computer programmer as woman is – homemaker in
programmer as woman is – homemaker in
programmer as woman is – homemaker in 2017 you don’t need to look much further
2017 you don’t need to look much further
2017 you don’t need to look much further than that
than that
than that to understand why we definitely need
to understand why we definitely need
to understand why we definitely need more women pioneers in these new areas
more women pioneers in these new areas
more women pioneers in these new areas and it won’t be easy for sure I’m sure
and it won’t be easy for sure I’m sure
and it won’t be easy for sure I’m sure the skills that some of us have
the skills that some of us have
the skills that some of us have developed and talked about today will be
developed and talked about today will be
developed and talked about today will be needed skill sets and you’ll develop new
needed skill sets and you’ll develop new
needed skill sets and you’ll develop new skills of your own but the time is now
skills of your own but the time is now
skills of your own but the time is now for all of us it’s the time to take our
for all of us it’s the time to take our
for all of us it’s the time to take our skills and our superpowers to break down
skills and our superpowers to break down
skills and our superpowers to break down barriers and change behaviors and make
barriers and change behaviors and make
barriers and change behaviors and make sure the time really is up because it’s
sure the time really is up because it’s
sure the time really is up because it’s no longer about pretty women
no longer about pretty women
no longer about pretty women it’s about powerful women
it’s about powerful women
it’s about powerful women and it’s about powerful women with the
and it’s about powerful women with the
and it’s about powerful women with the power of the purse thank you
power of the purse thank you
power of the purse thank you [Applause]
[Applause]
[Applause] you
”
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