hi everyone I’m Asia hello I like finding out how things work and I also
finding out how things work and I also
finding out how things work and I also like nice cars I don’t know if you do
like nice cars I don’t know if you do
like nice cars I don’t know if you do and I like Alice in Wonderland so now
and I like Alice in Wonderland so now
and I like Alice in Wonderland so now you know me that’s everything
you know me that’s everything
you know me that’s everything any Alice in Wonderland fans in the room
any Alice in Wonderland fans in the room
any Alice in Wonderland fans in the room oh yeah great great great
oh yeah great great great
oh yeah great great great oh and i’m an entp personality type
oh and i’m an entp personality type
oh and i’m an entp personality type I see thumbs up here if you’re into
I see thumbs up here if you’re into
I see thumbs up here if you’re into Myers & Briggs if you don’t know about
Myers & Briggs if you don’t know about
Myers & Briggs if you don’t know about it that’s okay
it that’s okay
it that’s okay but I’m in good company of Tyrion
but I’m in good company of Tyrion
but I’m in good company of Tyrion Lannister yay Game of Thrones yeah
Lannister yay Game of Thrones yeah
Lannister yay Game of Thrones yeah yeah and Celine Dion hmm no fans now
yeah and Celine Dion hmm no fans now
yeah and Celine Dion hmm no fans now I’ll see if Oh see about somebody waving
I’ll see if Oh see about somebody waving
I’ll see if Oh see about somebody waving as a fan so I’m going to tell you about
as a fan so I’m going to tell you about
as a fan so I’m going to tell you about transmedia storytelling and to explain
transmedia storytelling and to explain
transmedia storytelling and to explain what transmedia storytelling is I will
what transmedia storytelling is I will
what transmedia storytelling is I will start with an example Game of Thrones
start with an example Game of Thrones
start with an example Game of Thrones you probably heard about it
you probably heard about it
you probably heard about it so Game of Thrones is this elaborate
so Game of Thrones is this elaborate
so Game of Thrones is this elaborate media production created by HBO it
media production created by HBO it
media production created by HBO it started back in 2011 and they are
started back in 2011 and they are
started back in 2011 and they are creating season 8 as we speak now some
creating season 8 as we speak now some
creating season 8 as we speak now some of you might know it’s based on these
of you might know it’s based on these
of you might know it’s based on these fantasy novels and Game of Thrones
fantasy novels and Game of Thrones
fantasy novels and Game of Thrones Thrones lets us experience this rich
Thrones lets us experience this rich
Thrones lets us experience this rich fantasy world full of magical creatures
fantasy world full of magical creatures
fantasy world full of magical creatures and knights in shining armor
and knights in shining armor
and knights in shining armor so the basic story is about several
so the basic story is about several
so the basic story is about several families that fight for the control over
families that fight for the control over
families that fight for the control over the Seven Kingdoms and it has all the
the Seven Kingdoms and it has all the
the Seven Kingdoms and it has all the great ingredients of great story
great ingredients of great story
great ingredients of great story there are queens and knights and Dragons
there are queens and knights and Dragons
there are queens and knights and Dragons and there are cruelties and there’s
and there are cruelties and there’s
and there are cruelties and there’s intrigue of course there’s love and
intrigue of course there’s love and
intrigue of course there’s love and there’s death and it’s beautifully oh
there’s death and it’s beautifully oh
there’s death and it’s beautifully oh I’m sorry beautifully produced now
I’m sorry beautifully produced now
I’m sorry beautifully produced now people who know Game of Thrones might
people who know Game of Thrones might
people who know Game of Thrones might start to get warm feelings just by
start to get warm feelings just by
start to get warm feelings just by looking at these pictures no science yes
looking at these pictures no science yes
looking at these pictures no science yes you’ve got somebody waving so –
you’ve got somebody waving so –
you’ve got somebody waving so – transmedia storytellers that’s a quest
transmedia storytellers that’s a quest
transmedia storytellers that’s a quest it’s a quest for it
it’s a quest for it
it’s a quest for it getting people to engage and become fans
getting people to engage and become fans
getting people to engage and become fans not only because they will buy the
not only because they will buy the
not only because they will buy the merchandise that could be good but also
merchandise that could be good but also
merchandise that could be good but also because they create fan art and they are
because they create fan art and they are
because they create fan art and they are all over social media and they even
all over social media and they even
all over social media and they even share yeah yeah at Sheeran you pee it on
share yeah yeah at Sheeran you pee it on
share yeah yeah at Sheeran you pee it on the on the series and what they even do
the on the series and what they even do
the on the series and what they even do is record themselves watching Game of
is record themselves watching Game of
is record themselves watching Game of Thrones and put that on YouTube and
Thrones and put that on YouTube and
Thrones and put that on YouTube and share it with each other if I say Hodor
share it with each other if I say Hodor
share it with each other if I say Hodor people go whoa yeah so these effects are
people go whoa yeah so these effects are
people go whoa yeah so these effects are very much what makes transmedia
very much what makes transmedia
very much what makes transmedia storytelling transmedia because stories
storytelling transmedia because stories
storytelling transmedia because stories are told through several platforms and
are told through several platforms and
are told through several platforms and audiences get actively engaged and they
audiences get actively engaged and they
audiences get actively engaged and they will get involved in the story and they
will get involved in the story and they
will get involved in the story and they will adapt to it and they will help to
will adapt to it and they will help to
will adapt to it and they will help to carry the story forward even so much so
carry the story forward even so much so
carry the story forward even so much so that film locations become tourist
that film locations become tourist
that film locations become tourist attractions they actually had to close
attractions they actually had to close
attractions they actually had to close off this road in Ireland because it was
off this road in Ireland because it was
off this road in Ireland because it was so busy now for transmedia storytellers
so busy now for transmedia storytellers
so busy now for transmedia storytellers and producers it’s a quest for the
and producers it’s a quest for the
and producers it’s a quest for the engaged because engaged audiences they
engaged because engaged audiences they
engaged because engaged audiences they will stay with you and you watch
will stay with you and you watch
will stay with you and you watch everything they get involved they carry
everything they get involved they carry
everything they get involved they carry the story forward they share it they do
the story forward they share it they do
the story forward they share it they do everything people who don’t know what
everything people who don’t know what
everything people who don’t know what these are not the characters this is a
these are not the characters this is a
these are not the characters this is a wedding from fans yeah
wedding from fans yeah
wedding from fans yeah so this sharing and it’s interacting is
so this sharing and it’s interacting is
so this sharing and it’s interacting is not that new what you see here is Winky
not that new what you see here is Winky
not that new what you see here is Winky Dink a TV program from back in 1959 and
Dink a TV program from back in 1959 and
Dink a TV program from back in 1959 and what the producers found out is for
what the producers found out is for
what the producers found out is for children to get engaged you offer them
children to get engaged you offer them
children to get engaged you offer them interaction so the children would ask
interaction so the children would ask
interaction so the children would ask Santa Claus to have the magic screen for
Santa Claus to have the magic screen for
Santa Claus to have the magic screen for next Christmas and they could put the
next Christmas and they could put the
next Christmas and they could put the magic screen on their TV and draw along
magic screen on their TV and draw along
magic screen on their TV and draw along with the TV program we’re using little
with the TV program we’re using little
with the TV program we’re using little crayons
crayons
crayons now there are two basic elements on the
now there are two basic elements on the
now there are two basic elements on the basis of a well-designed story one is
basis of a well-designed story one is
basis of a well-designed story one is the concept of a story world and
the concept of a story world and
the concept of a story world and transmedia storytelling a world for
transmedia storytelling a world for
transmedia storytelling a world for audiences to step into and they create a
audiences to step into and they create a
audiences to step into and they create a world with it’s like a parallel universe
world with it’s like a parallel universe
world with it’s like a parallel universe where their own laws their own looks
where their own laws their own looks
where their own laws their own looks their own rules everything so probably
their own rules everything so probably
their own rules everything so probably immediately understand that Harry
immediately understand that Harry
immediately understand that Harry and Frank Underwood don’t live in the
and Frank Underwood don’t live in the
and Frank Underwood don’t live in the same world totally different now if you
same world totally different now if you
same world totally different now if you step into the world of house of cards
step into the world of house of cards
step into the world of house of cards Frank Underwood is the president he
Frank Underwood is the president he
Frank Underwood is the president he becomes a reality for you and what is
becomes a reality for you and what is
becomes a reality for you and what is our suspension of disbelief that helps
our suspension of disbelief that helps
our suspension of disbelief that helps us to step into his story world
us to step into his story world
us to step into his story world maybe we experience strange things maybe
maybe we experience strange things maybe
maybe we experience strange things maybe we see magical creatures or future
we see magical creatures or future
we see magical creatures or future technologies that we’re not used to and
technologies that we’re not used to and
technologies that we’re not used to and it’s our imagination that helps us
it’s our imagination that helps us
it’s our imagination that helps us believe that Frank Underwood is the
believe that Frank Underwood is the
believe that Frank Underwood is the president even if Frank breaks the
president even if Frank breaks the
president even if Frank breaks the barrier look straight into the camera
barrier look straight into the camera
barrier look straight into the camera towards you and thereby breaking all the
towards you and thereby breaking all the
towards you and thereby breaking all the rules of a story world but the thing is
rules of a story world but the thing is
rules of a story world but the thing is we fall in love with these kind of
we fall in love with these kind of
we fall in love with these kind of stories we follow Claire and flank in
stories we follow Claire and flank in
stories we follow Claire and flank in their relationship
their relationship
their relationship we might even empathize with Doug
we might even empathize with Doug
we might even empathize with Doug Stamper the president’s chief of staff
Stamper the president’s chief of staff
Stamper the president’s chief of staff because of all the things he has to fix
because of all the things he has to fix
because of all the things he has to fix for the president while speaking about
for the president while speaking about
for the president while speaking about breaking the rules if all the news about
breaking the rules if all the news about
breaking the rules if all the news about Kevin Spacey in the recent days would be
Kevin Spacey in the recent days would be
Kevin Spacey in the recent days would be in story I really wonder how dark
in story I really wonder how dark
in story I really wonder how dark Stamper would spin at all let’s leave
Stamper would spin at all let’s leave
Stamper would spin at all let’s leave that at that now for the media part and
that at that now for the media part and
that at that now for the media part and transmedia storytelling we live in an
transmedia storytelling we live in an
transmedia storytelling we live in an era where media is virtually everywhere
era where media is virtually everywhere
era where media is virtually everywhere and because we have media at our
and because we have media at our
and because we have media at our fingertips throughout today and
fingertips throughout today and
fingertips throughout today and experiences the way we use this media
experiences the way we use this media
experiences the way we use this media and the way we experience stories so the
and the way we experience stories so the
and the way we experience stories so the way we use media influences our
way we use media influences our
way we use media influences our experiences so for instance two series
experiences so for instance two series
experiences so for instance two series Westworld you could just watch it on TV
Westworld you could just watch it on TV
Westworld you could just watch it on TV laid back on the couch or you could step
laid back on the couch or you could step
laid back on the couch or you could step into the more interactive part of the
into the more interactive part of the
into the more interactive part of the story world by going online and chatting
story world by going online and chatting
story world by going online and chatting with character now once you start
with character now once you start
with character now once you start interacting with the story things open
interacting with the story things open
interacting with the story things open up for transmedia storytelling then the
up for transmedia storytelling then the
up for transmedia storytelling then the opportunities really come out because
opportunities really come out because
opportunities really come out because with every interaction the user gives
with every interaction the user gives
with every interaction the user gives away a tiny bit of information this
away a tiny bit of information this
away a tiny bit of information this could be a click it could be a search it
could be a click it could be a search it
could be a click it could be a search it could be a conversation
could be a conversation
could be a conversation now transmedia produces like to record
now transmedia produces like to record
now transmedia produces like to record all those interactions and they base
all those interactions and they base
all those interactions and they base every next step in
every next step in
every next step in in the story world on that behavior so
in the story world on that behavior so
in the story world on that behavior so now that media are evolving and we can
now that media are evolving and we can
now that media are evolving and we can unlock our phone just by staring at it
unlock our phone just by staring at it
unlock our phone just by staring at it this means we can use touch we can use
this means we can use touch we can use
this means we can use touch we can use gesture we can use voice recognition it
gesture we can use voice recognition it
gesture we can use voice recognition it also means that everything could be
also means that everything could be
also means that everything could be recorded stored in a database and
recorded stored in a database and
recorded stored in a database and analyzed now this might be the moment
analyzed now this might be the moment
analyzed now this might be the moment that some of you get creeped out yeah
that some of you get creeped out yeah
that some of you get creeped out yeah because I know about the profiling and
because I know about the profiling and
because I know about the profiling and privacy issues and you don’t want to be
privacy issues and you don’t want to be
privacy issues and you don’t want to be watched especially not by governments or
watched especially not by governments or
watched especially not by governments or companies that want to sell you
companies that want to sell you
companies that want to sell you something and I am aware of that and I
something and I am aware of that and I
something and I am aware of that and I am involved in projects that address the
am involved in projects that address the
am involved in projects that address the ethical side of Technology but as a
ethical side of Technology but as a
ethical side of Technology but as a transmedia storyteller I can’t help but
transmedia storyteller I can’t help but
transmedia storyteller I can’t help but see the opportunities that it brings and
see the opportunities that it brings and
see the opportunities that it brings and to me that makes it very interesting so
to me that makes it very interesting so
to me that makes it very interesting so if you have any reservations somebody
if you have any reservations somebody
if you have any reservations somebody does ok we’re doing good there’s one
does ok we’re doing good there’s one
does ok we’re doing good there’s one okay put your reservations on hold for a
okay put your reservations on hold for a
okay put your reservations on hold for a little bit and take that let me tell you
little bit and take that let me tell you
little bit and take that let me tell you a little bit further about this story so
a little bit further about this story so
a little bit further about this story so what if a transmedia story could be so
what if a transmedia story could be so
what if a transmedia story could be so well designed that it would enter your
well designed that it would enter your
well designed that it would enter your life in a seamless way for instance I
life in a seamless way for instance I
life in a seamless way for instance I could be sitting on a train listening to
could be sitting on a train listening to
could be sitting on a train listening to a podcast I like doing that when I’m
a podcast I like doing that when I’m
a podcast I like doing that when I’m travelling and all of a sudden I get
travelling and all of a sudden I get
travelling and all of a sudden I get this incoming call and it’s the
this incoming call and it’s the
this incoming call and it’s the assistant of Doug Stamper and she tells
assistant of Doug Stamper and she tells
assistant of Doug Stamper and she tells me I heard Doug stampers with a murder
me I heard Doug stampers with a murder
me I heard Doug stampers with a murder that’s a murder case and I’m going to
that’s a murder case and I’m going to
that’s a murder case and I’m going to send you some pictures ok if I would be
send you some pictures ok if I would be
send you some pictures ok if I would be a slick marketeer this of course would
a slick marketeer this of course would
a slick marketeer this of course would be a Jaguar I’m not I’m not anyway now I
be a Jaguar I’m not I’m not anyway now I
be a Jaguar I’m not I’m not anyway now I get the opportunity to play this little
get the opportunity to play this little
get the opportunity to play this little mini game on the train I could go
mini game on the train I could go
mini game on the train I could go through the pictures looking for clues
through the pictures looking for clues
through the pictures looking for clues and finding out about a new storyline so
and finding out about a new storyline so
and finding out about a new storyline so this is just an example how transmedia
this is just an example how transmedia
this is just an example how transmedia storytelling could be offered to you in
storytelling could be offered to you in
storytelling could be offered to you in a personalized way in this case just
a personalized way in this case just
a personalized way in this case just because some system analyzed that I was
because some system analyzed that I was
because some system analyzed that I was on a train now all this analytics that
on a train now all this analytics that
on a train now all this analytics that we have
we have
we have brings opportunities and it is not not
brings opportunities and it is not not
brings opportunities and it is not not that new at first we had web analytics
that new at first we had web analytics
that new at first we had web analytics and weapon analytics make possible for
and weapon analytics make possible for
and weapon analytics make possible for groups of users to generally track their
groups of users to generally track their
groups of users to generally track their behavior so that would paint this really
behavior so that would paint this really
behavior so that would paint this really superficial profile of a user but then
superficial profile of a user but then
superficial profile of a user but then came Facebook and with Facebook came
came Facebook and with Facebook came
came Facebook and with Facebook came facial recognition so any profile of
facial recognition so any profile of
facial recognition so any profile of user could now be more detailed because
user could now be more detailed because
user could now be more detailed because Facebook know who knows who our friends
Facebook know who knows who our friends
Facebook know who knows who our friends are if we unlock our phone just by
are if we unlock our phone just by
are if we unlock our phone just by touching it it
touching it it
touching it it that means the profile gets even more
that means the profile gets even more
that means the profile gets even more detailed because now you are personally
detailed because now you are personally
detailed because now you are personally identified maybe with your voice maybe
identified maybe with your voice maybe
identified maybe with your voice maybe with touch and then we have the fitness
with touch and then we have the fitness
with touch and then we have the fitness trackers they are record heart rate they
trackers they are record heart rate they
trackers they are record heart rate they record sleep they record your movement
record sleep they record your movement
record sleep they record your movement so that makes the profiles that things
so that makes the profiles that things
so that makes the profiles that things like the excitement or movement can be
like the excitement or movement can be
like the excitement or movement can be recorded now some say that’s Horrible’s
recorded now some say that’s Horrible’s
recorded now some say that’s Horrible’s with EEG like sensors are the next big
with EEG like sensors are the next big
with EEG like sensors are the next big thing so that would mean finally systems
thing so that would mean finally systems
thing so that would mean finally systems could paint a perfect image of well me
could paint a perfect image of well me
could paint a perfect image of well me and that would mean systems could
and that would mean systems could
and that would mean systems could analyze my every move my whereabouts my
analyze my every move my whereabouts my
analyze my every move my whereabouts my past my current state of mind my needs
past my current state of mind my needs
past my current state of mind my needs well my everything now if I translate
well my everything now if I translate
well my everything now if I translate that to new media for storytelling I
that to new media for storytelling I
that to new media for storytelling I think it could be very well possible
think it could be very well possible
think it could be very well possible that we will have systems that know us
that we will have systems that know us
that we will have systems that know us and that we can interact with those this
and that we can interact with those this
and that we can interact with those this robot is part of the robot love project
robot is part of the robot love project
robot is part of the robot love project that I recently got involved in and at
that I recently got involved in and at
that I recently got involved in and at robot love we explore if we can learn
robot love we explore if we can learn
robot love we explore if we can learn from robots about love do robust feel
from robots about love do robust feel
from robots about love do robust feel love what does it say about us as human
love what does it say about us as human
love what does it say about us as human when we’re interacting with robots now
when we’re interacting with robots now
when we’re interacting with robots now this robot can see he can hear he can
this robot can see he can hear he can
this robot can see he can hear he can respond to questions in a reasonably
respond to questions in a reasonably
respond to questions in a reasonably sensible way and we arranged a robot
sensible way and we arranged a robot
sensible way and we arranged a robot love for people to meet robots up close
love for people to meet robots up close
love for people to meet robots up close and personal
and personal
and personal and then we see what happens so people
and then we see what happens so people
and then we see what happens so people come in they quite reserved and then
come in they quite reserved and then
come in they quite reserved and then their eye to eye with and move this
their eye to eye with and move this
their eye to eye with and move this robot and they open up and they start
robot and they open up and they start
robot and they open up and they start smiling and touching it and interacting
smiling and touching it and interacting
smiling and touching it and interacting with it so now if this robot would be a
with it so now if this robot would be a
with it so now if this robot would be a medium in a transmedia story I could
medium in a transmedia story I could
medium in a transmedia story I could meet him let’s say at a bar and as soon
meet him let’s say at a bar and as soon
meet him let’s say at a bar and as soon as he saw me he would analyze me and he
as he saw me he would analyze me and he
as he saw me he would analyze me and he would say hi Ava and we would engage in
would say hi Ava and we would engage in
would say hi Ava and we would engage in a conversation and not only would he ask
a conversation and not only would he ask
a conversation and not only would he ask me questions he could also log on to my
me questions he could also log on to my
me questions he could also log on to my stored profile and see what there’s
stored profile and see what there’s
stored profile and see what there’s known about me just like we would do
known about me just like we would do
known about me just like we would do when you meet someone you go online to
when you meet someone you go online to
when you meet someone you go online to check their LinkedIn account or their
check their LinkedIn account or their
check their LinkedIn account or their Instagram right that’s what we do so he
Instagram right that’s what we do so he
Instagram right that’s what we do so he would not only know where I work but he
would not only know where I work but he
would not only know where I work but he would also know if I slept well last
would also know if I slept well last
would also know if I slept well last night and while talking the system would
night and while talking the system would
night and while talking the system would analyze me they were kinetic and 3d
analyze me they were kinetic and 3d
analyze me they were kinetic and 3d sensors that would interpret my body
sensors that would interpret my body
sensors that would interpret my body language maybe as being energetic and he
language maybe as being energetic and he
language maybe as being energetic and he would adapt to that and telling me
would adapt to that and telling me
would adapt to that and telling me things that would hint to new storylines
things that would hint to new storylines
things that would hint to new storylines fitting my needs at that moment in time
fitting my needs at that moment in time
fitting my needs at that moment in time now in my imagination it would be the
now in my imagination it would be the
now in my imagination it would be the perfect entertainment if I could pull
perfect entertainment if I could pull
perfect entertainment if I could pull into could be pulled into a story
into could be pulled into a story
into could be pulled into a story exactly fitting what I would need at
exactly fitting what I would need at
exactly fitting what I would need at that moment in time and I think it could
that moment in time and I think it could
that moment in time and I think it could be possible that a system knows better
be possible that a system knows better
be possible that a system knows better what I want and I do myself so here I am
what I want and I do myself so here I am
what I want and I do myself so here I am in this bar meeting with this character
in this bar meeting with this character
in this bar meeting with this character and he would look me deep in the eyes
and he would look me deep in the eyes
and he would look me deep in the eyes and he would take my hand and of course
and he would take my hand and of course
and he would take my hand and of course scan it with his sensors and then he
scan it with his sensors and then he
scan it with his sensors and then he would say was an extroverted girl with
would say was an extroverted girl with
would say was an extroverted girl with such oxytocin levels doing here on our
such oxytocin levels doing here on our
such oxytocin levels doing here on our own let’s get out of here thank you
own let’s get out of here thank you
own let’s get out of here thank you that’s my toe
that’s my toe
that’s my toe [Applause]
[Applause]
[Applause] [Music]
”
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