because standing and walking in honor of
the Turkish public police is also
here for example it ‘s a pleasure for us
share a little of what is the
our digital experience strategy is
and creativity unbalanced handles
I hope that in this little trip
Geez, I got it.
I am secretary joão moura is part of
of my press and public relations
of the public security police
I ask here of the plant and
How many people follow the psp on facebook?
more success than I thought
Thank you, our thanks for
get only by main facebook
the main pillar on which our
digital strategy with the
principle of robert peu is an issue
one more historical marvel list is in
that I was the founder of policing
proximity
You pass here on the streets in the harbor.
came to the question of safe and
elderly in security and trade insurance
Tam except proximity policing
on the ground what we did in the
facebook is just to pass this
proximity to the security ground
for people close to network
digital with some creative campaigns
others more informative and preventive
but always in this context of
I would call facebook next to the hotel
is also trained was the celestial team
public antiquity floor and title
history of tea valley public health
still publishes the police this is the
principle is inspiring patrol of the
public security police both
proximity and in gaitán are two
fundamental principles for us
some a hierarchical institution
can be more difficult to question
that you can be in the special resource the
state and have 531 thousand followers
It’s me, my answer is we can only
reach this number of followers
if we have a ray or
creativity
option was still that she wants to
normal information of the professional
public security
weapons seizures seizures
drug cuts bring information about
events and information about new
crimes
the girico is I and also appears but
creative is not the message
Do not turn to creativity
surveillance operations
road safety can be an experience
in which it is late for some to be
Do you know how to do a stop operation?
psp will shown a police car
two policemen
[Music]
to amanco bahia in the pre-salt stop
[Music]
do not be aggressive or offensive
this has no idea is to sell the
little androni nerves be affable and cube
White
I do not leave here without a password, I was already
in because we all have lunch with calm
patience then rafael but at least
the uncharted sexual personnel to track
The principle had no way
this was a creative way and that we
Let’s not take nunes and Maria
digital influence but in portugal eu
I think the poor people figures
can be said more strictly
will be maybe christian ronaldo cristina
and in the framework
it is not such a way to use the person but rather
collaborate with her with a script we
we show people what to do and what to do
not make an operating
road inspection is and at
less for laughter we got Moorish
actually have engagement and feedback
very positive of our elderly
the old chan parameters of
communication transmitter receiver already today
are completely outdated
is that between the sender and receiver one without
number of factors that make it
barely noticeable message to the other
iss also want to spend the same
message
I have a company an institution
an agency this message was not
passed in a different way does not
sector
we walk to this is not the data
They show that in 2020 to 55 million
brown dollars and 4.5 million will be
on the social networks
therefore all brands all
institutions received this paradigm
and we’re here for business school
has precisely superior formations
is the digital and social strategy
average
the public security police
through the safety hat is
must be on the networks must be
close to people in a
informative but it will be creativity
of corruption
is provided in the police to provide
the doctors say that Portugal is a
small country numbers show us
numbers show that this was it was
a printscreen would accept a two
weeks thanks to at least 20 students already
we do not have 525 thousand already have us 531 thousand
and we are on the podium in social networks
police in the world is this place is may
peri first and foremost national police
of us Colombians more for one
population density question
population and of the event itself
digital strategy both in this
case of the national police of spain gnr
French and others
if we consider psp as a brand
institutional here are some games
principles can adapt from the outset
we are a pillar of internal security 22
thousand men and women throughout the
international missions territory
also recently had in Norway
2016 as a team to support supporters
Portuguese immigrants and and not power
it ‘s not big we have a multiplicity
of influences
we try to find all positions
details all walks of life and
religious beliefs
we are as a pilot overflow social and
We are achieved where 150 years
existence
we are also great live in large
events last month we had a
exam for the year we will have your
holiness the pope still recently
we had here in portugal-spain euro
2004 is still cold today
internationally as a good practice
Portuguese is followed by other
international police and
therefore all these events that place
in the eye of the hurricane is and if we do not
we have a social network
the next one and with enough pain our
messages do not arrive
strategy goes through
humanize the figure of Christ
three of the children of three animals
through our school, finally one without
number of ideas we are looking for
go to our page
because at the bottom of the poor police
income from the police list
effectively come from the people at a
strategy and also to put the country
in our page
home
and we have seen spelling not only of people
police officers but also civilians who
your picture on psp social network
also are also welcomed and
interact with us positively
it is a question of animals is fundamental
Do you see yourself in that photograph?
President of the Republic is our
Totally Visible Puppy
was installed and is communist
internal mission our national director
this issue of production want to make
the police with glasses maybe the moment
Closer I do not accept this but the
fact is that the
President of the Republic is the management adoption
is that they are nowadays part of the
202 200 Pre urban culture and also
young people and adults and we
we seek to do is include
compression in joy in Guaíba and
proximity to the community that
we serve the entire so all
the age of the two pets
interesting about how it is as a mascot
and represented visual presentation of
a brand is and how does the question
of the illustrations even in
adults and perhaps it does not support our
childhood but it is very effective
the question of quotas are
the fourth shift to make the
Our message in this case was to
last year’s sporting eve
Benfica the game that I expected
problematic is and has not been to other
messages we try to pass the first
World Police Adventures 100% and
ecological
such a matter of playing in figures
to create some
proximity but also the reality
nakedness of life and feelings in
psp national wood scenes
wood to have a job too much
very meritorious and great sacrifice and
abnegation
but we this darker side but more
hard harder we do not hide
we looking published
It is also for people to eat
we have
I also remember the risk is that
police are not subject 24 hours
per day and 365 days per year
Let’s go on a sky trip for some
from our most creative singer posts
beyond that which is the information to
professional the data the university
of the remote
the minister’s visit there is an unnumbered
ideas that can perform a
police institution at the time we
we lost several marks were is calling
up to 21 of October 2015 when the double
do not imagine that the future is coming and
we did try to be also
on this path are giving star wars
many may ask but maybe
associate actresses star police
extra wars will be positive year taking into
account the reactions and the fitec us
Yes, we must. I think it’s positive.
in this case enough the said seems to come from the
our ranks three new courses and
programs that also creatively
is to have the book publish this when
we started to see here a window
opportunity for creativity is logical
that there are rules to barbarism
to the hierarchy but this in
Cabinet team terms
both brainstorm science all discussed
first that the post be released
[Music]
the oil is normal
[Music]
this was what a small action
we did seeing is at its peak and remembering
star wars the force one
we created the final music video although the
our patricians, our effort was
Funny how this movie served
for internal communication
motivation for hospitalization but also
for external audiences we have one
audi star wars guardianship with the images
of the public security police
the sky is the limit falls if the theme more
commented on twitter 2016 is the game of
thrones why do not we make a postcard
silva that showed us not so frida
the dogmas of the institution but riding
the main character and and here was that
at that point we started to be the same
news in the same the players of
marketing and advertising
briefing
citing in a positive way how
institution with almost 150 years can
being in networks creatively
there are other examples from April 1
simulated that I leave facebook
we have even had many followers
ezequiel initiating a petition is case
we left and only then did we
they saw that it was a lie
carrie underwood cairo our
troller
It was funny to have this interaction.
people wander to the same series page at
and we have many problems many pictures
to see indignation even until day 2 or
April 3
This was a cat that will make it come to
a quotation of sugar cane and
accidentally uttered unintentionally is 22
criminal investigation agents in
faro so the drama one Cianorte
person called the psp of lighthouse to say
den meowing cat squeaky’m not
kill a cat
I want the police here were 12
the criminal investigation reached its
apartment I did not see a cat but saw
a cannabis plantation a thing
he is also in the room
the cat did not show up but we took advantage
this is the real opportunity to make a
little creativity be publicly
cat is in with police uniform like
justice in all that is a microphone
2016 china ronaldo decided to shoot the
Lake is also risk is exposed
here first that you were the target of
some great history in some
The thought is that she will talk to
and the reaction was positive pole
we have the cntv limitation and in this case
on social networks, the team is
fundamental if our strategy is to
series is currently one of the
most commented series worldwide and
we also took the opportunity to make a
illusion because it is the moment according to
with the global peace index portugal is the
fifth safest country in the world but
I do not know if I was struggling for it.
200 young adults know this we
we search with the one use series
narcos inform that we live in a country
insurance is not grace only psp gnr pj
repair a number of other forces and
security services
make this information known
different shape and the page is nothing
official and interacted with our page
commenting with a steak from Pablo Escobar
other names like pokémon
a safety guide provides this new
augmented reality
we had some problems with this nothing
has 600 people gathered in the
steps without prior notice to the camera
psp is problematic for us
we tried to anticipate with kong of
safety study is addressed to all
of the hunting season world
this is Brazil will find a one
continental image and with the sky is in the
beginning of the year the judicial police
bean reported saying that it was
increase if large sized tea sex
ie the graph revenge instruction
sexual online
It is our duty to inform you more
Creative has the press market
judicial police
I do not think so many people have come
commented
and when this happens when there is
interaction with this share at least
several people to ponder before
send a bad one I do not give a more
daring that can be used because in the future
to be blackmailed
I think we are really contributing
for this price or hernia prevention
own point card was also a
of our most commented posts to
national security authority
road reported that the changes
the points card is but we had
card in the carbatti cola and put there
information is and it was fun to see
all the interaction all the matches that
this one that was positioned by necessity
share people’s knowledge
to know everything about the house of the
Tales
other more mundane information
that do not arrive either by birth
of the contact roberto pt
another forum we also try to get to know
the feeling of black friday
we have a number of possibilities
no it is not the one who is nobility is
of the Turkish police, but the
social networks is not so
different
the message does not pass in the
agreed
we have several campaigns we have
planned easter and easter campaigns
we can anticipate more beforehand
there are many already many ideas arise
in social networks and we try to
adapt but we also take advantage of
to spread our problems I am
here are inclusion programs for
children that will be in December
is also open to the elderly with
Alzheimer’s disease but as I said in the
start all this and turn all this
option fall on deaf ears if we are not
genuine on the ground
if we are not together people in the
ground by people and for people
since 1967 the formula has to be dropped
regarding the
[Applause]
”
Be First to Comment