today I want to make a
experience with you an experience of
participatory financing of projects
project it’s Eric’s project is
a baker in geneva
eric gives us the pleasure and the honor
to be here today
and I invite eric to get up i you
invite everyone to applaud thanks
Eric then there are a few years
encountered a difficulty he had to
change premises and to change
local he had to finance works and
to finance these works he did not have
access to traditional financing
facing this difficulty I would like
that we experiment together
crowdfunding and the fact of
finance eric eric needs 15 thousand
francs and today we are a little
plus 300 people in the room so if
we all lend 50 francs to eric on
will be able to finance its work
in return, Eric offers us
thank you for helping us
repay not 50 francs but 52
francs in a year
I would like to ask you to know
if you agree to finance and
support eric if that’s the case I’ll
invite to lift your thumb in the air
bravo so it’s a modest success by
compared to what eric actually did
and vic in 2011 was confronted with
this situation and not having any
solution he decided to put on the
counter of his contract bakery
loans to offer to its customers
to support him to help him
lending money with roughly
the same conditions as those that I
you hate
he saw that to hope to lift some
hundreds of thousands of francs he has
raised more than one million francs for
be accurate 1.65 million francs and
since it is financed only by the
crowdfunding
it’s a great success what I would like
we come to understand together
how and why
eric managed to make this financing
participatory
firstly eric had a community
he has more than 1000 customers who come
regularly at home with passion
buy his products that come for
support the cause
that is to say continue to have a
craftsman in their neighborhood that makes the
bread that trust him
Eric composed them a counterpart
these are the four it’s a campaign
successful and participatory financing
for each campaign one must have his 4
the problem is that despite this
success eric could not take this
money for his bakery why
because in Switzerland a company does
can not receive more money from
20 people only banks alone
companies that have a license
bank can do that so eric has
had to receive the money personally
increase and his life insurance for
to be able to cover people who
had lent money in case of
problem and when I discovered this
situation about a year ago and
half a couple of years we got together with
several financing platforms
participatory to create an association
and work with the
regulator with the policies for
try to evolve that we have
analyzed everything that was happening elsewhere
in the world and we’ve seen that every
country
open the banking monopoly for
enable crowdfunding
after many months of work at
many
we managed last week to
have a government announcement that has
put an end to this banking monopoly in
Swiss
it’s a first success but it’s not
the only one to make accessible
funding are participating in all we have
unfortunately not the possibility
to have access to a community
all access to people who
pledge to support us as eric
and for that and for the crowdfunding
is developing at the scale
international it takes four elements
mainly the first is to use
platform technology
technological exchanges between
project leaders and people who
want to support them you need a framework
favorable legal
we talked about regulation is one of
pillars it needs financial flows that
be mastered to avoid the
fraud money laundering and the
corruption
it’s a real risk in funding
participatory and mobilize
communities you have to build them
animate and it’s a task that is
complicated we’ve seen that funding
participatory projects and accessible to
artisans at smes
but he has many other applications
another application is for the
artists
we saw one of the first singers in
2009
Gregoire who financed his album
only with financing
participatory
he sold over a million and
now he is at his fourth
album
every time he tried to mobilize
his community to fund it and not
to go through solutions
traditional
another way is for
creators of the inventors who can
propose their prototypes before the
see finalized then community this is
the case of the inventors of a helmet
virtual reality who sold
many
thousands and who now is
accessible to the greatest number
it’s also a way to mobilize
his community for co created and for
do a study of their needs for
their desires that’s what did this
year elon musk by putting in presale
his latest car model
he sold more than 325 thousand people
did not see the car or had the opportunity
to try it is a solution for
athletes athletes at the latest games
Olympic more than 100 people from 14
countries participated in this
competition only through
crowdfunding
it’s a solution for
governments the towns the cities to
both to consult citizens for
co-build for design and the
public services but also for
fund last week the police
de rio de janeiro launched a campaign
to consult citizens and to
finance security with the
population it is a solution for
fund project causes
directly and more or less
organization to make sense of his
investment and to have some
transparency
it’s finally a solution to finance
scientific research so
transparent and open to
more with all his
facets of crowdfunding on
has doubled the funds raised since
2012
we reach $ 34 billion in
2015
and this trend is going to continue she’s going
continue to grow for three
reasons the first is the news
decentralized technologies that are going
to give access to the most
many at this source of
funding
the second is the regulation that will
to open up and that will allow in
many countries to be able to do that
last year in china which is the
only country not represented
in
34 billion it is estimated that there was little
nearly 100 billion financing
participatory
so that’s three times the rest
of the world
it will develop and I would like
you hold four points of this
presentation
the first is that funding
participatory it’s not easy often
we tend to consider that it is
simple that can be done like eric but
it’s not that easy
must be prepared must be built and
tell a story and beyond the
build and tell it need the
share
it is necessary that the community agrees the
relay facing the buzz around our
campaign
so it becomes history sharing
always think that there are 4 c
in a fundraising campaign
participatory the community the cause the
trust is the counterpart is the
last point that I would like you
hold on and it’s going to be a wish for my
presentation is that you all
can support projects you can
support we saw in early
presentation
eric and I invite you to meet him
after the presentation but you can
support other projects you can
also succeed your project by passing
through crowdfunding and
I would like you to keep that with
you thank you
[Applause]
”
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