did you guys know that there’s over 1 billion active Facebook users monthly
billion active Facebook users monthly
billion active Facebook users monthly there’s a 17% increase year after year
there’s a 17% increase year after year
there’s a 17% increase year after year Instagram has over 600 million followers
Instagram has over 600 million followers
Instagram has over 600 million followers and users and this is up from 500
and users and this is up from 500
and users and this is up from 500 million from last year alone the
million from last year alone the
million from last year alone the percentage of the u.s. population that’s
percentage of the u.s. population that’s
percentage of the u.s. population that’s estimated to be using Instagram guys is
estimated to be using Instagram guys is
estimated to be using Instagram guys is that 27% and this was back in 2015
that 27% and this was back in 2015
that 27% and this was back in 2015 every second 5 new profiles are created
every second 5 new profiles are created
every second 5 new profiles are created that means by the end of my talk today
that means by the end of my talk today
that means by the end of my talk today guys 20 100 new profiles have been
guys 20 100 new profiles have been
guys 20 100 new profiles have been created let me see a quick show of hands
created let me see a quick show of hands
created let me see a quick show of hands how many people here have a Facebook
how many people here have a Facebook
how many people here have a Facebook profile
profile
profile great and how about Instagram so I’m
great and how about Instagram so I’m
great and how about Instagram so I’m speaking to the right group we can all
speaking to the right group we can all
speaking to the right group we can all agree that we’re in this room together
agree that we’re in this room together
agree that we’re in this room together and we’re all going through this
and we’re all going through this
and we’re all going through this together the 1% rule this is the rule of
together the 1% rule this is the rule of
together the 1% rule this is the rule of thumb when it pertains to the
thumb when it pertains to the
thumb when it pertains to the participation in the community of the
participation in the community of the
participation in the community of the internet it simply states that 1% create
internet it simply states that 1% create
internet it simply states that 1% create new content while the other 99% simply
new content while the other 99% simply
new content while the other 99% simply view it we have created a new world with
view it we have created a new world with
view it we have created a new world with our content and in fact all of our
our content and in fact all of our
our content and in fact all of our content that we’ve created has now been
content that we’ve created has now been
content that we’ve created has now been stored online massive amounts of data is
stored online massive amounts of data is
stored online massive amounts of data is available on what we’ve done who we
available on what we’ve done who we
available on what we’ve done who we shared it and when now guys I know this
shared it and when now guys I know this
shared it and when now guys I know this sounds scary to you but the good news is
sounds scary to you but the good news is
sounds scary to you but the good news is that we are the engineers of this new
that we are the engineers of this new
that we are the engineers of this new landscape we the 1% are the builders we
landscape we the 1% are the builders we
landscape we the 1% are the builders we are building a new society with our Khan
are building a new society with our Khan
are building a new society with our Khan now this world the content provides
now this world the content provides
now this world the content provides opportunity for everyone for
opportunity for everyone for
opportunity for everyone for distribution employment and other forms
distribution employment and other forms
distribution employment and other forms of monetization and I’d like to share
of monetization and I’d like to share
of monetization and I’d like to share two forms of this today the first form
two forms of this today the first form
two forms of this today the first form is native advertising now a native
is native advertising now a native
is native advertising now a native advertising is the paid of form media
advertising is the paid of form media
advertising is the paid of form media where the experience follows the natural
where the experience follows the natural
where the experience follows the natural form and function onto the experience of
form and function onto the experience of
form and function onto the experience of the user and the second is word-of-mouth
the user and the second is word-of-mouth
the user and the second is word-of-mouth and we all know that this has gone back
and we all know that this has gone back
and we all know that this has gone back to the oldest ways of marketing and
to the oldest ways of marketing and
to the oldest ways of marketing and advertising I am the founder and
advertising I am the founder and
advertising I am the founder and publisher of the 400 magazine and we
publisher of the 400 magazine and we
publisher of the 400 magazine and we practice this through the creation of
practice this through the creation of
practice this through the creation of our real estate network where we choose
our real estate network where we choose
our real estate network where we choose one agent per market we simply give our
one agent per market we simply give our
one agent per market we simply give our readers a referral now what does this
readers a referral now what does this
readers a referral now what does this tell us our attention is currency the
tell us our attention is currency the
tell us our attention is currency the word of mouth has now evolved into every
word of mouth has now evolved into every
word of mouth has now evolved into every single piece of content that we put onto
single piece of content that we put onto
single piece of content that we put onto these social media platforms more
these social media platforms more
these social media platforms more currency is created not by the attention
currency is created not by the attention
currency is created not by the attention that your followers give you but by the
that your followers give you but by the
that your followers give you but by the attention that you give your followers
attention that you give your followers
attention that you give your followers again guys more currency is created not
again guys more currency is created not
again guys more currency is created not by the attention that your followers
by the attention that your followers
by the attention that your followers give you but by the attention that you
give you but by the attention that you
give you but by the attention that you give your followers and I’m sure you’ve
give your followers and I’m sure you’ve
give your followers and I’m sure you’ve all heard this phrase before content is
all heard this phrase before content is
all heard this phrase before content is king well in this new world and this new
king well in this new world and this new
king well in this new world and this new society context is God we know that over
society context is God we know that over
society context is God we know that over 1.8 billion dollars will shift from your
1.8 billion dollars will shift from your
1.8 billion dollars will shift from your traditional TV print and other forms of
traditional TV print and other forms of
traditional TV print and other forms of advertising into social media so by 2019
advertising into social media so by 2019
advertising into social media so by 2019 over 50 billion dollars will be coming
over 50 billion dollars will be coming
over 50 billion dollars will be coming in from social media
in from social media
in from social media that’s just 20% of the internet that’s
that’s just 20% of the internet that’s
that’s just 20% of the internet that’s coming in 1 percent smaller than
coming in 1 percent smaller than
coming in 1 percent smaller than newspaper ads so it’s safe to say that
newspaper ads so it’s safe to say that
newspaper ads so it’s safe to say that by 2020 social media will overtake the
by 2020 social media will overtake the
by 2020 social media will overtake the newspaper industry as a whole
with that being said I’d like to share
with that being said I’d like to share two forms and two points that might help
two forms and two points that might help
two forms and two points that might help us today understand and how we can all
us today understand and how we can all
us today understand and how we can all take advantage of this this new
take advantage of this this new
take advantage of this this new attention into currency my first point
attention into currency my first point
attention into currency my first point that we need to remember is that equity
that we need to remember is that equity
that we need to remember is that equity is in our attention we should understand
is in our attention we should understand
is in our attention we should understand that the content that we produce for our
that the content that we produce for our
that the content that we produce for our followers is valuable and it holds
followers is valuable and it holds
followers is valuable and it holds equity I could sell you this shirt for
equity I could sell you this shirt for
equity I could sell you this shirt for 10 bucks and I can put that money in my
10 bucks and I can put that money in my
10 bucks and I can put that money in my pocket but by tomorrow I’ll need to have
pocket but by tomorrow I’ll need to have
pocket but by tomorrow I’ll need to have a breakfast and I’ll need to have a
a breakfast and I’ll need to have a
a breakfast and I’ll need to have a lunch and I’ll have to sell you my shoes
lunch and I’ll have to sell you my shoes
lunch and I’ll have to sell you my shoes but if I gain you as a follower I’m able
but if I gain you as a follower I’m able
but if I gain you as a follower I’m able to affect you time and time and time
to affect you time and time and time
to affect you time and time and time again this guy’s is a value asset so
again this guy’s is a value asset so
again this guy’s is a value asset so essentially our content and everything
essentially our content and everything
essentially our content and everything we’ve produced has equity that’s right
we’ve produced has equity that’s right
we’ve produced has equity that’s right equity imagine that guy’s a world where
equity imagine that guy’s a world where
equity imagine that guy’s a world where a hashtag can bring you back to a person
a hashtag can bring you back to a person
a hashtag can bring you back to a person place for project a place where a new
place for project a place where a new
place for project a place where a new type of stock market has been created
type of stock market has been created
type of stock market has been created rich in content and once that attention
rich in content and once that attention
rich in content and once that attention is lost which I’m sure we’ve all
is lost which I’m sure we’ve all
is lost which I’m sure we’ve all experienced one can simply unfollow so
experienced one can simply unfollow so
experienced one can simply unfollow so essentially your content and your
essentially your content and your
essentially your content and your followers are on a scale of decay
followers are on a scale of decay
followers are on a scale of decay everything is on a decaying scale and if
everything is on a decaying scale and if
everything is on a decaying scale and if you’re not using your content in the
you’re not using your content in the
you’re not using your content in the right context that equity will diminish
right context that equity will diminish
right context that equity will diminish my second point is posting equals ethics
my second point is posting equals ethics
my second point is posting equals ethics the more content that you create the
the more content that you create the
the more content that you create the more relatable and influential you are
more relatable and influential you are
more relatable and influential you are to your followers this is what we’re
to your followers this is what we’re
to your followers this is what we’re talking about when we’re talking about
talking about when we’re talking about
talking about when we’re talking about attention this is what separates some of
attention this is what separates some of
attention this is what separates some of the greatest content creators from some
the greatest content creators from some
the greatest content creators from some of the ones that only post intermediate
of the ones that only post intermediate
of the ones that only post intermediate now this affects us all and I’m sure you
now this affects us all and I’m sure you
now this affects us all and I’m sure you guys are all asking well Brian how does
guys are all asking well Brian how does
guys are all asking well Brian how does this
this
this me I like to share a quick story with
me I like to share a quick story with
me I like to share a quick story with you guys as an example my mother called
you guys as an example my mother called
you guys as an example my mother called me two weeks ago and she said that she
me two weeks ago and she said that she
me two weeks ago and she said that she was interested in putting up a spare
was interested in putting up a spare
was interested in putting up a spare bedroom in her house up for rent and she
bedroom in her house up for rent and she
bedroom in her house up for rent and she had it up on a website but had no look
had it up on a website but had no look
had it up on a website but had no look so I noticed that she was using VRBO
so I noticed that she was using VRBO
so I noticed that she was using VRBO and I noticed for the type of
and I noticed for the type of
and I noticed for the type of demographic that she was looking for
demographic that she was looking for
demographic that she was looking for Airbnb was probably the best choice so
Airbnb was probably the best choice so
Airbnb was probably the best choice so she asked me to set her up on a
she asked me to set her up on a
she asked me to set her up on a Wednesday at 1:00 p.m. while I’m at work
Wednesday at 1:00 p.m. while I’m at work
Wednesday at 1:00 p.m. while I’m at work but it’s mom’s so you do it I gave her
but it’s mom’s so you do it I gave her
but it’s mom’s so you do it I gave her the login and I gave her the photos and
the login and I gave her the photos and
the login and I gave her the photos and I said you’re all set ladies and
I said you’re all set ladies and
I said you’re all set ladies and gentlemen within 42 minutes that room
gentlemen within 42 minutes that room
gentlemen within 42 minutes that room was rented for the month as a whole my
was rented for the month as a whole my
was rented for the month as a whole my mother called me right back right away
mother called me right back right away
mother called me right back right away out of breath and she said what do I do
out of breath and she said what do I do
out of breath and she said what do I do now I’m scared
this procreated over twelve hundred
this procreated over twelve hundred dollars from my mother and for my mother
dollars from my mother and for my mother
dollars from my mother and for my mother who’s on somewhat of a fixed income and
who’s on somewhat of a fixed income and
who’s on somewhat of a fixed income and everything helps this was a big deal
everything helps this was a big deal
everything helps this was a big deal attention became currency so there’s one
attention became currency so there’s one
attention became currency so there’s one idea I want you guys to walk away with
idea I want you guys to walk away with
idea I want you guys to walk away with today is instead of the one percent only
today is instead of the one percent only
today is instead of the one percent only creating this new content what if we’ve
creating this new content what if we’ve
creating this new content what if we’ve raised that number what if everybody in
raised that number what if everybody in
raised that number what if everybody in this room started creating new content
this room started creating new content
this room started creating new content we would be creating more currency let’s
we would be creating more currency let’s
we would be creating more currency let’s utilize this value and let’s use our
utilize this value and let’s use our
utilize this value and let’s use our content in the best way especially guys
content in the best way especially guys
content in the best way especially guys when we’re influencing the next
when we’re influencing the next
when we’re influencing the next generation let’s use this currency to
generation let’s use this currency to
generation let’s use this currency to propel new ideas positive growth and
propel new ideas positive growth and
propel new ideas positive growth and social equality let’s use our new
social equality let’s use our new
social equality let’s use our new landscape that we’ve all engineered the
landscape that we’ve all engineered the
landscape that we’ve all engineered the largest cultural movement in history to
largest cultural movement in history to
largest cultural movement in history to our advantage and the evolution from a
our advantage and the evolution from a
our advantage and the evolution from a digital society into a real society
digital society into a real society
digital society into a real society because everything we do online guys has
because everything we do online guys has
because everything we do online guys has an effect on us and guess what your
an effect on us and guess what your
an effect on us and guess what your content will outlive you so leave a
content will outlive you so leave a
content will outlive you so leave a beautiful digital legacy and lead an
beautiful digital legacy and lead an
beautiful digital legacy and lead an educational content driven destiny start
educational content driven destiny start
educational content driven destiny start creating start posting and start sharing
creating start posting and start sharing
creating start posting and start sharing your ideas and shape your landscape it’s
your ideas and shape your landscape it’s
your ideas and shape your landscape it’s your right and it’s our Liberty
your right and it’s our Liberty
your right and it’s our Liberty and guess what folks it’s a tool that we
and guess what folks it’s a tool that we
and guess what folks it’s a tool that we can all use to procreate income so
can all use to procreate income so
can all use to procreate income so remember guys attention is the new
remember guys attention is the new
remember guys attention is the new currency thank you
currency thank you
currency thank you [Applause]
”
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