[Applause] we see it every day
we see it every day
we see it every day litter is so common that all you have to
litter is so common that all you have to
litter is so common that all you have to do is walk outside no matter where you
do is walk outside no matter where you
do is walk outside no matter where you are you will be able to find a large
are you will be able to find a large
are you will be able to find a large variety of degrading states of some of
variety of degrading states of some of
variety of degrading states of some of the trillions of cigarette butts plastic
the trillions of cigarette butts plastic
the trillions of cigarette butts plastic bottles bits of broken glass or maybe if
bottles bits of broken glass or maybe if
bottles bits of broken glass or maybe if you’re really unlucky some use needles
you’re really unlucky some use needles
you’re really unlucky some use needles or dirty nappies all of which I’ve been
or dirty nappies all of which I’ve been
or dirty nappies all of which I’ve been documenting regularly because I’ve got
documenting regularly because I’ve got
documenting regularly because I’ve got one of these a data collector if you
one of these a data collector if you
one of these a data collector if you turn your location services on and take
turn your location services on and take
turn your location services on and take a photo
a photo
a photo well that photo is geotagged I can tell
well that photo is geotagged I can tell
well that photo is geotagged I can tell you exactly where and when you took that
you exactly where and when you took that
you exactly where and when you took that photo if you send me a bunch of photos I
photo if you send me a bunch of photos I
photo if you send me a bunch of photos I can use them to make maps tell stories
can use them to make maps tell stories
can use them to make maps tell stories solve different problems and ask new
solve different problems and ask new
solve different problems and ask new questions so let’s take a look at a map
questions so let’s take a look at a map
questions so let’s take a look at a map this is a map of litter in Galway what
this is a map of litter in Galway what
this is a map of litter in Galway what you can see here is an Android and an
you can see here is an Android and an
you can see here is an Android and an iPhone and although they’re taking
iPhone and although they’re taking
iPhone and although they’re taking photos of the same litter the iPhone
photos of the same litter the iPhone
photos of the same litter the iPhone will map litter continuously
will map litter continuously
will map litter continuously in red whereas the Android will tend to
in red whereas the Android will tend to
in red whereas the Android will tend to cluster 20 or so photos at a time
cluster 20 or so photos at a time
cluster 20 or so photos at a time because of its restricted temporal
because of its restricted temporal
because of its restricted temporal revisit frequency when I walk down the
revisit frequency when I walk down the
revisit frequency when I walk down the street and I see all of this disgusting
street and I see all of this disgusting
street and I see all of this disgusting crap polluting our only habitable planet
crap polluting our only habitable planet
crap polluting our only habitable planet that potentially hundreds of billions of
that potentially hundreds of billions of
that potentially hundreds of billions of people have to live on after us really
people have to live on after us really
people have to live on after us really sorta depresses me actually especially
sorta depresses me actually especially
sorta depresses me actually especially because a lot of this stuff is making
because a lot of this stuff is making
because a lot of this stuff is making its way into the ocean where it becomes
its way into the ocean where it becomes
its way into the ocean where it becomes far more damaging I’d like to suggest
far more damaging I’d like to suggest
far more damaging I’d like to suggest that littering is just as serious and
that littering is just as serious and
that littering is just as serious and urgent and requires just as immediate
urgent and requires just as immediate
urgent and requires just as immediate other of our response as climate change
other of our response as climate change
other of our response as climate change if you take a couple of these cigarette
if you take a couple of these cigarette
if you take a couple of these cigarette butts and pop them into a glass or a jar
butts and pop them into a glass or a jar
butts and pop them into a glass or a jar of water you get some interesting
of water you get some interesting
of water you get some interesting results poison if you take this water
results poison if you take this water
results poison if you take this water and multiply it by the trillions of
and multiply it by the trillions of
and multiply it by the trillions of cigarette butts that are dropped around
cigarette butts that are dropped around
cigarette butts that are dropped around the world every year you’ve got a rough
the world every year you’ve got a rough
the world every year you’ve got a rough idea of the
idea of the
idea of the fact that smoking letter has on our
fact that smoking letter has on our
fact that smoking letter has on our water which everything needs to survive
water which everything needs to survive
water which everything needs to survive what’s also interesting here is that
what’s also interesting here is that
what’s also interesting here is that you’ll notice these spots well they’re
you’ll notice these spots well they’re
you’ll notice these spots well they’re all at the bottom and they’re made to
all at the bottom and they’re made to
all at the bottom and they’re made to sink they do this by design you’ll
sink they do this by design you’ll
sink they do this by design you’ll rarely see a cigarette boat floating
rarely see a cigarette boat floating
rarely see a cigarette boat floating around in the river because if you did
around in the river because if you did
around in the river because if you did people might start giving out about them
people might start giving out about them
people might start giving out about them it would not be nice to make things even
it would not be nice to make things even
it would not be nice to make things even more interesting this cities that we
more interesting this cities that we
more interesting this cities that we live on are actually designed to
live on are actually designed to
live on are actually designed to facilitate what I call the illusion of
facilitate what I call the illusion of
facilitate what I call the illusion of urban cleaning storm drains and gutters
urban cleaning storm drains and gutters
urban cleaning storm drains and gutters will transfer litter out of sight and
will transfer litter out of sight and
will transfer litter out of sight and out of mind where it would begin its
out of mind where it would begin its
out of mind where it would begin its journey to the ocean and along the way
journey to the ocean and along the way
journey to the ocean and along the way different chemicals get released and by
different chemicals get released and by
different chemicals get released and by you accumulated by different plants and
you accumulated by different plants and
you accumulated by different plants and animals some of which we like to eat and
animals some of which we like to eat and
animals some of which we like to eat and it’s not just smoking-related litter
it’s not just smoking-related litter
it’s not just smoking-related litter that has significant deleterious impacts
that has significant deleterious impacts
that has significant deleterious impacts on the environment that we don’t
on the environment that we don’t
on the environment that we don’t understand or appreciate plastic that we
understand or appreciate plastic that we
understand or appreciate plastic that we use everyday kills hundreds and
use everyday kills hundreds and
use everyday kills hundreds and thousands of birds and marine mammals
thousands of birds and marine mammals
thousands of birds and marine mammals every year dead whales have had entire
every year dead whales have had entire
every year dead whales have had entire plastic bags pulled out of their
plastic bags pulled out of their
plastic bags pulled out of their stomachs other whale sharks and basking
stomachs other whale sharks and basking
stomachs other whale sharks and basking sharks that visit us here in Ireland
sharks that visit us here in Ireland
sharks that visit us here in Ireland trap and accumulate sharp microplastics
trap and accumulate sharp microplastics
trap and accumulate sharp microplastics birds have had plastic kills hundreds
birds have had plastic kills hundreds
birds have had plastic kills hundreds and thousands of birds every year and by
and thousands of birds every year and by
and thousands of birds every year and by the time a bird dies from plastic its
the time a bird dies from plastic its
the time a bird dies from plastic its entire stomach is exploding with bits of
entire stomach is exploding with bits of
entire stomach is exploding with bits of sharp plastics if you walk around any
sharp plastics if you walk around any
sharp plastics if you walk around any beach or coastline in the world you’ll
beach or coastline in the world you’ll
beach or coastline in the world you’ll probably be able to find scenes like
probably be able to find scenes like
probably be able to find scenes like this which was taken in Dublin
this which was taken in Dublin
this which was taken in Dublin unfortunately this image was not geo
unfortunately this image was not geo
unfortunately this image was not geo tagged so I can’t map it and if you walk
tagged so I can’t map it and if you walk
tagged so I can’t map it and if you walk around any beach or coastline in the
around any beach or coastline in the
around any beach or coastline in the world and you don’t find anything like
world and you don’t find anything like
world and you don’t find anything like this
this
this that’s because somebody picked it up in
that’s because somebody picked it up in
that’s because somebody picked it up in 2010 it was estimated between 8 and 12
2010 it was estimated between 8 and 12
2010 it was estimated between 8 and 12 million tonnes of plastic made its way
million tonnes of plastic made its way
million tonnes of plastic made its way to the ocean and by 2025 this is
to the ocean and by 2025 this is
to the ocean and by 2025 this is expected to increase exponentially by
expected to increase exponentially by
expected to increase exponentially by more than fourfold 270 million tons of
more than fourfold 270 million tons of
more than fourfold 270 million tons of stick entering the ocean every year and
stick entering the ocean every year and
stick entering the ocean every year and most much of this plastic hasn’t even
most much of this plastic hasn’t even
most much of this plastic hasn’t even started to degrade yet and break down
started to degrade yet and break down
started to degrade yet and break down into micro plastics like these this was
into micro plastics like these this was
into micro plastics like these this was taken an or and more county galway
taken an or and more county galway
taken an or and more county galway around the corner from the Marine
around the corner from the Marine
around the corner from the Marine Institute along the wild Atlantic way
Institute along the wild Atlantic way
Institute along the wild Atlantic way much of the micro plastics that you can
much of the micro plastics that you can
much of the micro plastics that you can find on any Beach or coastline in the
find on any Beach or coastline in the
find on any Beach or coastline in the world at the moment are from the marine
world at the moment are from the marine
world at the moment are from the marine litter in the ocean that’s been
litter in the ocean that’s been
litter in the ocean that’s been degrading for several decades now and
degrading for several decades now and
degrading for several decades now and has had a chance to break down so if you
has had a chance to break down so if you
has had a chance to break down so if you take the plastic that’s gone in since
take the plastic that’s gone in since
take the plastic that’s gone in since then and extrapolate into the future I’m
then and extrapolate into the future I’m
then and extrapolate into the future I’m sure you’ve heard that by 2050 there
sure you’ve heard that by 2050 there
sure you’ve heard that by 2050 there will be more plastic in the ocean than
will be more plastic in the ocean than
will be more plastic in the ocean than fish well I’m not looking forward to
fish well I’m not looking forward to
fish well I’m not looking forward to finding out when there’ll be more
finding out when there’ll be more
finding out when there’ll be more plastic than sand or stars it looks like
plastic than sand or stars it looks like
plastic than sand or stars it looks like we’re getting there and it’s not just
we’re getting there and it’s not just
we’re getting there and it’s not just the oceans in the land that we’ve
the oceans in the land that we’ve
the oceans in the land that we’ve completely lettered space is completely
completely lettered space is completely
completely lettered space is completely littered there are tens of thousands of
littered there are tens of thousands of
littered there are tens of thousands of flecks of paint orbiting the earth at
flecks of paint orbiting the earth at
flecks of paint orbiting the earth at tens of thousands of kilometers a second
tens of thousands of kilometers a second
tens of thousands of kilometers a second with such life-threatening impact
with such life-threatening impact
with such life-threatening impact potential that could end space missions
potential that could end space missions
potential that could end space missions and important satellites that were
and important satellites that were
and important satellites that were increasingly dependent on there was a
increasingly dependent on there was a
increasingly dependent on there was a remote island phone in the Pacific
remote island phone in the Pacific
remote island phone in the Pacific recently said to have thirty eight
recently said to have thirty eight
recently said to have thirty eight million pieces of plastic on it this is
million pieces of plastic on it this is
million pieces of plastic on it this is what all of our beaches and streets
what all of our beaches and streets
what all of our beaches and streets would look like if we didn’t clean them
would look like if we didn’t clean them
would look like if we didn’t clean them up thankfully many people do clean them
up thankfully many people do clean them
up thankfully many people do clean them up and I have to give huge credit and
up and I have to give huge credit and
up and I have to give huge credit and thanks to the good people of clean
thanks to the good people of clean
thanks to the good people of clean coasts and tidy towns who have done more
coasts and tidy towns who have done more
coasts and tidy towns who have done more for my mental health than any doctor or
for my mental health than any doctor or
for my mental health than any doctor or product ever will but I can’t tell you
product ever will but I can’t tell you
product ever will but I can’t tell you if things are getting better or worse
if things are getting better or worse
if things are getting better or worse because we’re not collecting any data we
because we’re not collecting any data we
because we’re not collecting any data we need to start taking outer data
need to start taking outer data
need to start taking outer data collectors and taking photos so to make
collectors and taking photos so to make
collectors and taking photos so to make things more interesting I’ve developed
things more interesting I’ve developed
things more interesting I’ve developed open letter map it’s a game like Pokemon
open letter map it’s a game like Pokemon
open letter map it’s a game like Pokemon go for tidy towns by uploading photos of
go for tidy towns by uploading photos of
go for tidy towns by uploading photos of litter to open letter map you can
litter to open letter map you can
litter to open letter map you can automatically create maps like this that
automatically create maps like this that
automatically create maps like this that are analyzed and free for anyone to
are analyzed and free for anyone to
are analyzed and free for anyone to download for any purpose so we can
download for any purpose so we can
download for any purpose so we can collectively take photos crowd-sourced
collectively take photos crowd-sourced
collectively take photos crowd-sourced data and integrate it into the
data and integrate it into the
data and integrate it into the educational system the political system
educational system the political system
educational system the political system the legal system to stop plastic
the legal system to stop plastic
the legal system to stop plastic entering the ocean the litter is
entering the ocean the litter is
entering the ocean the litter is automatically spatially analyzed in
automatically spatially analyzed in
automatically spatially analyzed in these boxes these are hexagonal by grids
these boxes these are hexagonal by grids
these boxes these are hexagonal by grids and you can toggle litter by related
and you can toggle litter by related
and you can toggle litter by related waste so this is by behavior so this is
waste so this is by behavior so this is
waste so this is by behavior so this is looking at alcohol-related litter in
looking at alcohol-related litter in
looking at alcohol-related litter in Cork at a 500 meter space or you might
Cork at a 500 meter space or you might
Cork at a 500 meter space or you might be interested in a soft drink related
be interested in a soft drink related
be interested in a soft drink related litter with a 25 meter hex for a
litter with a 25 meter hex for a
litter with a 25 meter hex for a specific day in June all of this is
specific day in June all of this is
specific day in June all of this is possible with open letter map after you
possible with open letter map after you
possible with open letter map after you upload photos you must tag how much
upload photos you must tag how much
upload photos you must tag how much litter you can see in each photo once
litter you can see in each photo once
litter you can see in each photo once it’s processed all of the maps and the
it’s processed all of the maps and the
it’s processed all of the maps and the charts will update it’s a game so you
charts will update it’s a game so you
charts will update it’s a game so you can level up score points and compete in
can level up score points and compete in
can level up score points and compete in multiple different leaderboards and this
multiple different leaderboards and this
multiple different leaderboards and this is a great way to promote your business
is a great way to promote your business
is a great way to promote your business ethics or visibility and acceptance with
ethics or visibility and acceptance with
ethics or visibility and acceptance with the public you can see here that that
the public you can see here that that
the public you can see here that that the data for Ireland and October 2017 is
the data for Ireland and October 2017 is
the data for Ireland and October 2017 is quite low so what I would like everyone
quite low so what I would like everyone
quite low so what I would like everyone to do right now is to take out your data
to do right now is to take out your data
to do right now is to take out your data collectors
collectors
collectors everybody please and hold them into the
everybody please and hold them into the
everybody please and hold them into the air like this and imagine what we could
air like this and imagine what we could
air like this and imagine what we could do if everyone started taking photos we
do if everyone started taking photos we
do if everyone started taking photos we see it every day
see it every day
see it every day so start taking photos thank you
”
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