[Applause]
fashion trends continue to be
passengers
they are based on the visual attraction
given only by the exterior and in that
old-fashioned logic of differentiation between
poetry plebeian verses that made up
evolution and will define groups of
equal styles that differentiate who is
cool and who does not
in fact this is an extreme stagnation
front in any kind of
inclusion for trademarks
they want more is that this cycle
perpetuating the stylists is now a
task as much as inter front
search copy modify reproduce
For many, this routine is
repeat the question daily on the fingers
stylists have in the world that do not
out there researching parades and exhibitions
of art as an excuse to define which
will be the theme of the next collection
I consider myself one of those few
lucky people that I could see quickly
What a stylist is the style
mixed salad and then I decided not to play
out but four years of college
fashion and not accept that my life would be
so empty and repetitive
after realizing that the stylist helen
travel much more to the scientist than
data
the one here to put it and analyze the
factors that influence the sale and
development of new collections and
new solutions and in recent years
working with software
artificial intelligence using the
next logic on the one hand we have
the technical sheet that she has the fabric
finishing color and shape and function of this
clothes
on the other, we have marketing that
are the best parts sold the parts
more desired and also those parts
who were the taster but for some reason
reason were not sold
and now
the task is to recombine yes and there
When that happens, the stylist will
become the person who will decide
among all the combinations offered
the software that is next to it
will launch the most coherent launch
that moment
in one of these analyzes I could perceive
that the product that will take months to
to develop finisher of the year in macaws
It’s been exactly four years since I
I post a new model and why I did it
because I could see that the
consumer it takes a certain amount of time
to decide
among all the models offered which
will be next
he will buy this decision-making process
he is not pure impulse is a purchase
can take months
to be realized by being small
I managed to adapt fast but I
I realized that these thinking beings are
a scale so large that I can not
figure it out one thing that is
contradictory is the following I believe
that apparently no brand is
interesting to have a thinking client
before you buy
but it’s not that kind of person it ‘s being
thinking
what we value we seek
someone close to us
I say this because I passed myself
the consumer of the brand and today
is no longer a sales relationship of
friendship
I can only understand their routine the
needs and standards everyday and
with this I could see that they did not
want to change style
What happens is that they are
continuously seeking a style that
express their internal data collection
and also that the exterior hysén of way
only
but unfortunately when that happens the
brands simply change the trend
in a few months and they become orphans
In an act of desperation they run away
buying more parts and also avoid
wash them because the fabric wears
seams finally weaken one hour or
other clothes end up dying
have to face all this again good
I’ve been looking for a ways to try
break this next cycle of consumption
seducing from six to three months and
main reason aging is
laundry
I went to introduce you now
the main factors of why people
take our clothes
the first stop is in the habit that
we are already there for centuries
accustomed to doing other daily
point is dirt but you have to agree
me that after a certain age already
no longer used the motor day caused
for pollution and cigarette to pay good
news is a very simple solution
What is this clothes on the clothesline and the wind?
they will only have to fulfill their mission
in two or three days
the largest and most important reason than
we take this clothes is hygiene
caused by virus fungi and bacteria
so in the air and also in
our skin and during our day the people
be afraid and repeat this outfit that
they may have settled there
these bacteria they feed on the
more subtle perspiration in our
poles of our skin and why it has
contact with clothing
they then that clothing becomes
a platform of these bacteria
rapidly proliferate and the excreta
of bacteria is that of bad odor in the
clothes
with this information in hand so the
my mission was to develop a product
that does not let the bacteria settle in the
clothes because the product to clean
against the bacteria to kill the bacteria
What else is there but has nothing to
protect against them that he was also
sure that they are the success of a
nothing to protect yourself
at that time of application that it was
of organic raw material and for me the
More important was the largest mission
find a solution that does not
harmful bacteria that
our skin called the microbiota
solution I found she was not
introduce more clothes with more
built-in technologies such as vineyard
in the last years
in fact I translated a technology that
was in its industrial environment
and brought it to consumer access
end of ordinary people
good only in my hand and no aerosol
nor pity gas to spread
I was able to translate this technology into a
simple spray that when I apply
in clean clothes
millions of capsules
propagate in tissue
this is a screen of how you can see
that these capsules are on clothing and
enter so try to be more synthetic
in the explanation for you, it works
No one is the
used when we talk about the
transport of sweat from bacteria through
of the yarns and fibers of the fabric
when they come in contact with these
capsules
her function to protect against
proliferation development
bacteria is activated have a notion I
I received feedback from several users who
They managed to stay for 60 days.
consecutive
wearing the same clothes but they are pictures of
athletes who were using the
product
today I’m dealing with several
national brands and
International
you need to consume a product but I
I realize that the real transformation will only
happen when there is consumption in
mass for real people
the system as a result of the
fast fashion
the waste of water in coherence in the
washing and wearing them
all of them will undergo a change and not
leave a milestone in history and everyone
Are you part of this?
transformation is in our hands and
It finds a way of thinking and allowed
realize that it is paramount before I
create a new garment to understand the
tissue even falls on the human body and
also the need of people
these two points the sensitivity of
unite them and allowed you to create
time is in line with this our era
it’s in my head
today I visualize an evolutionary scale
and in her I believe that the next step
the union of players in the textile market 11
generating social leveling among them
fashion students
they have a notion in Brazil annually
three thousand fashion students graduate
they
Like that, they’re not connected.
more with the industry they have
knowledge that the industry does not want and
what happens is that knowledge they
They are trying to put it into practice, are you?
having diverged from industry because of
On one side are the students
professionalizing with new techniques
market information
only on the other hand the textile industry
companies continue to use processes
still coming from the second revolution
need people who think that
all this really happens
we have to put it in our head
the keyword transparency begins
use it from here on, we need it
Show everyone who we are
really is the same as if this
means not knowing that we are
demonstrated to everyone what motivates us
and also to our experiences even if
they are very few
but the most important thing for me is that
people stop bidding
I mean by what it seems
make available for job vacancies
is adapting to them
we have to be a catalyst for
transformation and innovation we have
actively working with research and
development but not the one that
textile industry today
research is to see what they are doing and
development is to copy worse or
same to me
The beauty of all this is in arriving
to the other’s disability
there we can provide
opportunities for collaboration rather than
competition and then we can
keep climbing the stairs of this life
find a synergy of being born alive and
to die, which in my view is to leave
the world a little better than when
we arrived so thank you
[Music]
[Applause]
”
Be First to Comment