do not
[Music]
It’s a pleasure to be with you on the day of
today presenting this that is called one in
a million who would not like
make a million
I would like but several hands thanks to
hands raised and they say out there and
I would like you to have heard this from
writing is unique and one in a million
have heard they have ever been made
a boyfriend or girlfriend wife husband
sounds nice has not made you one
in a million sounds very nice but the
theme of the news
I do not know if it ‘s bad or it’s good but it’s a
News
if you are one in a million and 7,000
people how did you imagine that I am
only
I’m one in a million because it does not turn out that
nor being one in a million is unique nor
even if in a million and of that we’re going
be talking today about how
we will be able to be one in a million
let me told them about that and no input
enough in this market to be different
be different and be successful as one
in a million are no longer enough
It turns out that that was surpassed ago
a lot of time is no longer enough to be
one in a million and because it is not
plenty enough because everything has
fixed the amount of things that are left over
there are many products
there are no more services left over
there are also many products and services
and there are too many people that if I told you
how many people would be willing to
do your job for half of what
you win
how many three boys are out there
waiting for an opportunity
and then the question is why you
because you’re going to be the good you’re
contributing that he draws attention to the
others are providing convincing
what are you contributing that hooks
others so that you are the good so that
be that one in a million that is
convincing to see if they can support us
with the kicker it seems that here has a
perfect detail but I tell you of
entry that they have apparently seen from
everything has not happened you want
teach a video to one of your friends
you come and show him the video is not
it’s great it ‘s super interesting
someone has happened to them
good thing is to let our
statute is that of the puppy with the
cordial and it has happened to them to know how
it’s possible
everyone thinks they’ve seen it all 70 or
90 years
if you have a talent located very
well I can imagine this person
I do not know what a bad bullet 70 years ago
and people said or do or are unique there
someone who juggles you is surprised
then it’s fine is not normal and it’s that
Everyone thinks they know everything, everyone believed
have seen everything and today
communicate your talent is much more
difficult that yesterday is much more difficult
that 20 30 70 or 90 years ago is more
difficult then to communicate your talent
It must be said that the high competition of
send much more captivating messages
that captivates others that
they have realized that it is
because it’s not the physical
There are those who have said that they say
for which the difference is in the
image
no no of course not the difference
it is not in the image
the difference is in another series of
things that are many things
Have you ever been told hey and how are you doing?
with this person your husband wife couple
whatever and who can not explain
what are you with that someone because he has or
I do not know what I know that I love and I
I like it but I do not know what it is like
You know what is because as it is not how it is
that topic
then you have to consider this that the
high competition will demand messages
more captivating and today what we are looking for
it is the influence that has the power
of influence then yes moves from
important way makes others
do something and then it does change
behaviors is an interesting topic to talk about
of influence today is interesting because
today there are certain profiles
especially those that have been
called influence and then you
say who an influencer who moves
someone to do something because of
that goes the influence e
move others if I can do that
you move that you change your decision
so if the
the rest
today, the power of influence
only we have to be able to move the
people you have to generate include but
it is not a simple subject the subject of the
influence is not a simple subject and for
having a little bit is all the influence
of gmail exposed a video
this video has been seen more than six
millions and a half times more than six
million and a half has been shared and has
been seen by political economists
entrepreneurs and industry people
sports of all industries have
seen people truly
trained and you have been changing and
changing hands is saying is gone
moving and has been moving and has
been moving the impact is impressive
who has had
let’s see this video is the following
it is the most the longest
that’s why I’ll do to be able to be and that’s
what is shared by thousands of people in
the world in the world in europe in asia
in america everywhere has been
shared and then you see it and say
a has six and a half million god
then that is influence
that does influence that is influence is
moving people to do something
so that you decide something to buy something
this person I do not know smile is very
contagious or I see it I do not know how many
I have seen this video in my life
will surely always I laugh at it
better than what happens with this video you know what
that is coming you know that it is still in the video
and it’s still not good that way it surpassed and you
laugh
it makes you laugh it ‘s amazing but that
not influence and that is not what
generates something that moves people
make people change their decision that
make people decide something in a way
conscious is not that let’s see
so what if this is the influence
that what generates influence in the
reality is that influence is a subject
delicate because we can all generate or
build influence on everything depends
of our environment
if you have an environment where they influence
the other good with that environment
specific is influential but the idea is
that those influential with more and more and more
people
let’s see what actually generates the
influence is the brand is the brand the
brands generate influence brands
they move people and then sure you are
thinking clearly are you talking about the
brand of a company the brand of a
organization if applicable but also you
I’m talking about the personal brand and
they achieve the most valuable thing of this is
build the person mark now let me
I tell you one thing
the brand not what it says I was team there
many people who spend their time
saying I am the best I am good myself
I have done
bmw bmw m I’m the good you think
someone who tells you that he is the best
because he tells you everything the same and does not
could be the best but next door
can say that it is not the best or the
ice cream can say that he too is the
best
then who did he create then
brand is not what the brand says about you
is going to be what you inspire them to say
other than you is what inspires me is that
say they have searched in google
like what they have found but more or
less and if they have looked for us look for or
they become a little more morbid to know
there does not appear to see what says
people from you in some conferences
has shared a link so that each
Once someone publishes something about you in
internet that got an email and tell you
this is saying about you you can
back half crazy or is not appreciated
they are also telling us this he said
this person who also estimated no
careful but it is what inspires those who
tell others about you what appears in
google of you is part of your brand
is part of this construction
then we will see that the brand is going to
be a representation
the brand is a promise is something that I
I promise to you as a consumer as
family as friends to what I give you
I promise is a representation and it’s something
who identify you identifies me and
I am what I am and my brand says it so
must say this is my brand and then
he says he mentions them to others
there are brands that have made
people go crazy that they become
crazy about having something specific or
know for example what happened to them
they fight with someone talking about this
non – upd brand for example has
past that they tell someone they have
your iphone or that you have a mac and that you
try to convince you that a phone
or a computer is better than that one
have fought with someone like that with a fan
of apu has happened to them
there are people who are fan of aids and who
tell me yes I am several hands originated
the problem of me and what not
pass
it’s fine it’s fine nothing happens too
I’m a fan of apple the truth my brother of
one of my brothers I have two one of my
brothers is an apple fan
I’m going to buy the new device
I mean, it can not be that they have done
this and then he checks you and tells you
is that that’s because the most
thin though and because they changed it
this is because it is the adapter of the
future and I are looking to the future and you
rebat you criticize or they say or not to see
you are wrong for not wanting my mark
would you like to expect the same thing in the
the rest
imagine that powerful would be that
someone is talking like that about you talk about
how well he does it is the good thing that
you are of talent and if someone thinks
criticize it to come out and say and but enjoyable
it’s not like that, not that he did not do it for this and
this
The reality is that the brand can be the
Personal brand can be the same or even
stronger than the institutional brand
much stronger therefore the message
here is it starts to think that as a brand
and I will tell you which one is the only one
mark that you are going to consume from here to that
you die the only one is yours is yours
there are people who would say no I’m going to
be consuming the improvement because
we talk about the subject no me with abone muero
Noah said that ten years ago one
publication of a very
important said nokia there is some brand
that is to bring down telephony
cell phone
about not being able to approach
nokia said ten years ago nobody
I would have imagined what happens today in 10
years that we’re going to be saying who
know therefore I invite you to
start working with your brand because
the only thing you are going to take is your
make and part of your reputation
then when you are congruent in what
what you promise and what you are
fulfilling
when you are congruent you start to achieve
that things happen they start to do more
flowing and you start to become
that one in a million hooks to the
others convinces you that it fascinates and that
move to do something in a way
conscious is the part that we are going to
search with the personal brand is who
next with the congruence part
and to go to the closing I would say that
you have to make noise
if you have to be very good at what
is the most important thing about your brand is
that you are good what you do
If you are not good what you do
I sign will not work with your brand
it’s going to work
you have to be very good at what you do
is heard that to make unique
you have to find what your talent is
which the only thing that makes you unique and
other is not very complicated there are many
people who have talent for many
things the debate of who is the best
footballer of the good world then it continues and
goes on and will continue to think
you have against what is very good
that does not have talent that you pen is
passion and then communicate it noise or that
people find out
but there are noises noises in the noises that
we do not like the ones we like but
there are others that definitely do not
do they work
‘You have talent’ you know how to do it
you have to communicate it to close it
I would like to leave three main ideas
three ideas with which I think we can
work with the brand the first to
that you generate influence for you
move others so that you do
something with others you have to know t
if you try to generate influence
because you saw as did the next
you are missing the opportunity
generate influence like you are not
losing the countries taking advantage is a
waste
you have to gain influence with you
because the one they are going to hire is you or
the companies go crazy because the
people do not last long in the
companies because they can not give you this
effect of making sense of
membership
today people say me I am I am my
clear mark but the first thing you have
What to do is to know t
the second says that your brand that
identify from others
the reality is that what we are looking for
that we identify the others that the
others know that I am in a certain way
it
others understand that I am different and
that can bring something different
yes but the same thing happens to see what
paranal
If you have a very negative brand
be careful because you can play very
against and finally I would like to leave them
with a third key a third
tool that he considered vital and very
important when we are looking for
work with the ibis brand so if today
it is a brand air is replaceable
thank you very much
[Music]
”
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