[Music] it’s a pleasure to be here my name is
it’s a pleasure to be here my name is
it’s a pleasure to be here my name is Killian and as a former lonely as just
Killian and as a former lonely as just
Killian and as a former lonely as just set I mean this is a special occasion
set I mean this is a special occasion
set I mean this is a special occasion for me and I’m so proud that you guys
for me and I’m so proud that you guys
for me and I’m so proud that you guys are doing this here congratulations very
are doing this here congratulations very
are doing this here congratulations very cool and we’ll talk about the future of
cool and we’ll talk about the future of
cool and we’ll talk about the future of retail with you guys and first of all
retail with you guys and first of all
retail with you guys and first of all actually it’s pretty early in the
actually it’s pretty early in the
actually it’s pretty early in the morning so I would like to activate you
morning so I would like to activate you
morning so I would like to activate you and could I ask you all please to stand
and could I ask you all please to stand
and could I ask you all please to stand up
alright alright so now you keep saying
alright alright so now you keep saying if you’re actually wearing prescription
if you’re actually wearing prescription
if you’re actually wearing prescription eyewear I mean if you didn’t bring yours
eyewear I mean if you didn’t bring yours
eyewear I mean if you didn’t bring yours and you left it at home
and you left it at home
and you left it at home or you wear your contact lenses today
or you wear your contact lenses today
or you wear your contact lenses today you can still keep staying and if you’re
you can still keep staying and if you’re
you can still keep staying and if you’re an eagle and you see very sharp so you
an eagle and you see very sharp so you
an eagle and you see very sharp so you can sit down now
so look at look around you look left and
so look at look around you look left and right you’re not alone right so
right you’re not alone right so
right you’re not alone right so prescription eyewear is something that
prescription eyewear is something that
prescription eyewear is something that is actually relevant for more than 50%
is actually relevant for more than 50%
is actually relevant for more than 50% of the population but this is not what I
of the population but this is not what I
of the population but this is not what I am here and why I’m talking about this
am here and why I’m talking about this
am here and why I’m talking about this my question to you guys is out of
my question to you guys is out of
my question to you guys is out of hundred people how many do you believe
hundred people how many do you believe
hundred people how many do you believe bought their prescription eyewear online
bought their prescription eyewear online
bought their prescription eyewear online just shoot a number 15 out of unread
just shoot a number 15 out of unread
just shoot a number 15 out of unread anybody else 75 wow that’s a boat
anybody else 75 wow that’s a boat
anybody else 75 wow that’s a boat believer um it’s actually for people out
believer um it’s actually for people out
believer um it’s actually for people out of a hundred that by eyewear online
of a hundred that by eyewear online
of a hundred that by eyewear online today and what does it tell you it tells
today and what does it tell you it tells
today and what does it tell you it tells you that online hasn’t taking over
you that online hasn’t taking over
you that online hasn’t taking over brick-and-mortar brick-and-mortar is
brick-and-mortar brick-and-mortar is
brick-and-mortar brick-and-mortar is still relevant for ninety six out of a
still relevant for ninety six out of a
still relevant for ninety six out of a hundred for prescription eyewear and
hundred for prescription eyewear and
hundred for prescription eyewear and that means it’s a complex product it’s
that means it’s a complex product it’s
that means it’s a complex product it’s not simple right
not simple right
not simple right so what I believe is that the future of
so what I believe is that the future of
so what I believe is that the future of retail will not be online only it will
retail will not be online only it will
retail will not be online only it will be a convergence of channels of online
be a convergence of channels of online
be a convergence of channels of online and offline and this is what I want to
and offline and this is what I want to
and offline and this is what I want to talk about and you might wonder why am I
talk about and you might wonder why am I
talk about and you might wonder why am I so passionate about this three years ago
so passionate about this three years ago
so passionate about this three years ago we founded vu together with two
we founded vu together with two
we founded vu together with two designers and one optician and a friend
designers and one optician and a friend
designers and one optician and a friend and our idea was to set sail and build
and our idea was to set sail and build
and our idea was to set sail and build the best Iowa in the world make it
the best Iowa in the world make it
the best Iowa in the world make it accessible and this is only possible if
accessible and this is only possible if
accessible and this is only possible if you do it by directly selling to the end
you do it by directly selling to the end
you do it by directly selling to the end customer and when we started we started
customer and when we started we started
customer and when we started we started online right so we had actually the
online right so we had actually the
online right so we had actually the belief we can switch that market and it
belief we can switch that market and it
belief we can switch that market and it was running pretty okay for the first
was running pretty okay for the first
was running pretty okay for the first couple of month and but at one point we
couple of month and but at one point we
couple of month and but at one point we needed an office we needed a place you
needed an office we needed a place you
needed an office we needed a place you can sit down by away
can sit down by away
can sit down by away I’m very sorry to keep you sending so
I’m very sorry to keep you sending so
I’m very sorry to keep you sending so after a couple of month we needed an
after a couple of month we needed an
after a couple of month we needed an office right and our designers they were
office right and our designers they were
office right and our designers they were building stores before and we figured
building stores before and we figured
building stores before and we figured you know we’re going to build a showroom
you know we’re going to build a showroom
you know we’re going to build a showroom inside our office at the front are we
inside our office at the front are we
inside our office at the front are we going to work behind it so we open it
going to work behind it so we open it
going to work behind it so we open it and then the opening party was this it
and then the opening party was this it
and then the opening party was this it was an eye opener it was like all night
was an eye opener it was like all night
was an eye opener it was like all night long fully loaded so we realized that
long fully loaded so we realized that
long fully loaded so we realized that actually there were lots of people
actually there were lots of people
actually there were lots of people knowing about view but they didn’t trust
knowing about view but they didn’t trust
knowing about view but they didn’t trust just having a pure online experience and
just having a pure online experience and
just having a pure online experience and so what I believe is that sort of the
so what I believe is that sort of the
so what I believe is that sort of the combination of the different channels is
combination of the different channels is
combination of the different channels is the key to the future and I want to
the key to the future and I want to
the key to the future and I want to guide you through it but before starting
guide you through it but before starting
guide you through it but before starting that were there I actually want to take
that were there I actually want to take
that were there I actually want to take a quick detour where retail is today and
a quick detour where retail is today and
a quick detour where retail is today and the last 10 years have been really the
the last 10 years have been really the
the last 10 years have been really the rise of e-commerce so after 2005
rise of e-commerce so after 2005
rise of e-commerce so after 2005 technology took off internet became
technology took off internet became
technology took off internet became faster you could actually there was
faster you could actually there was
faster you could actually there was trust in buying online I mean Amazon in
trust in buying online I mean Amazon in
trust in buying online I mean Amazon in 2005 they had about nine to ten billion
2005 they had about nine to ten billion
2005 they had about nine to ten billion in revenues now they’re beyond 100 in
in revenues now they’re beyond 100 in
in revenues now they’re beyond 100 in Europe I mean you know all of you know
Europe I mean you know all of you know
Europe I mean you know all of you know Zalando right so in seven years they
Zalando right so in seven years they
Zalando right so in seven years they build a multi-billion business so this
build a multi-billion business so this
build a multi-billion business so this evolution has been a rather parallel one
evolution has been a rather parallel one
evolution has been a rather parallel one so shifting the PI from offline to
so shifting the PI from offline to
so shifting the PI from offline to online and several categories just
online and several categories just
online and several categories just really moved online however now the
really moved online however now the
really moved online however now the worlds converge and actually this
worlds converge and actually this
worlds converge and actually this imposes challenges for the different
imposes challenges for the different
imposes challenges for the different players and I quickly want to go into it
players and I quickly want to go into it
players and I quickly want to go into it so if you look at the offline guys so
so if you look at the offline guys so
so if you look at the offline guys so the traditional department stores and
the traditional department stores and
the traditional department stores and all the offline players what was their
all the offline players what was their
all the offline players what was their challenge I mean their challenge was
challenge I mean their challenge was
challenge I mean their challenge was they had a high fixed cost base
they had a high fixed cost base
they had a high fixed cost base installed so they were not the first
installed so they were not the first
installed so they were not the first ones to jump on the online train but at
ones to jump on the online train but at
ones to jump on the online train but at one point they said look I mean we want
one point they said look I mean we want
one point they said look I mean we want to take part of this we want to have a
to take part of this we want to have a
to take part of this we want to have a piece of that pie so what they built is
piece of that pie so what they built is
piece of that pie so what they built is they build separate online teams and
they build separate online teams and
they build separate online teams and basically online stores hmm but it was
basically online stores hmm but it was
basically online stores hmm but it was still a separate movement within the
still a separate movement within the
still a separate movement within the organization and now you know you all
organization and now you know you all
organization and now you know you all have you know click and Collect
have you know click and Collect
have you know click and Collect then let me quickly give you an example
then let me quickly give you an example
then let me quickly give you an example so a friend of mine he found a
so a friend of mine he found a
so a friend of mine he found a formidable jacket online in the online
formidable jacket online in the online
formidable jacket online in the online store of one of the department guys and
store of one of the department guys and
store of one of the department guys and he ordered it for pickup at the
he ordered it for pickup at the
he ordered it for pickup at the department store when he went there he
department store when he went there he
department store when he went there he told the sales assistant here I ordered
told the sales assistant here I ordered
told the sales assistant here I ordered online can you please find it so the
online can you please find it so the
online can you please find it so the sales assistant moved away
sales assistant moved away
sales assistant moved away ten minutes later came back empty-handed
ten minutes later came back empty-handed
ten minutes later came back empty-handed and well I mean it took another ten
and well I mean it took another ten
and well I mean it took another ten minutes to figure out there was one guy
minutes to figure out there was one guy
minutes to figure out there was one guy who was smart enough to actually know
who was smart enough to actually know
who was smart enough to actually know that it’s in a different storage
that it’s in a different storage
that it’s in a different storage facility on the third floor and not on
facility on the third floor and not on
facility on the third floor and not on the minus one so what does that tell you
the minus one so what does that tell you
the minus one so what does that tell you it tells you that actually there are
it tells you that actually there are
it tells you that actually there are several challenges from starting from
several challenges from starting from
several challenges from starting from the technology to the organization and
the technology to the organization and
the technology to the organization and well I mean I think they lost him on
well I mean I think they lost him on
well I mean I think they lost him on that day and then you have the online
that day and then you have the online
that day and then you have the online guys so for the online guys they started
guys so for the online guys they started
guys so for the online guys they started purely online but still their challenges
purely online but still their challenges
purely online but still their challenges and the challenge is that online
and the challenge is that online
and the challenge is that online acquisition costs have been rising and
acquisition costs have been rising and
acquisition costs have been rising and here I’m talking about in the u.s. there
here I’m talking about in the u.s. there
here I’m talking about in the u.s. there are 800,000 online stores now and they
are 800,000 online stores now and they
are 800,000 online stores now and they all push the marketing money in a Google
all push the marketing money in a Google
all push the marketing money in a Google display and Facebook advertisement so
display and Facebook advertisement so
display and Facebook advertisement so the costs have been rising then these
the costs have been rising then these
the costs have been rising then these guys have been thinking about new
guys have been thinking about new
guys have been thinking about new channels and also if you look at for
channels and also if you look at for
channels and also if you look at for example Zalando I mean they poured 1
example Zalando I mean they poured 1
example Zalando I mean they poured 1 billion into actually building the
billion into actually building the
billion into actually building the online brand and explaining you guys
online brand and explaining you guys
online brand and explaining you guys that you can buy clothing online so it’s
that you can buy clothing online so it’s
that you can buy clothing online so it’s very expensive to build that market and
very expensive to build that market and
very expensive to build that market and to build that brand in a pure online
to build that brand in a pure online
to build that brand in a pure online mode so what do they do now they
mode so what do they do now they
mode so what do they do now they actually started to build stores and
actually started to build stores and
actually started to build stores and they do this sort of on the one hand to
they do this sort of on the one hand to
they do this sort of on the one hand to create a brand experience to give you
create a brand experience to give you
create a brand experience to give you the chance to experience the products
the chance to experience the products
the chance to experience the products and everything around it but also they
and everything around it but also they
and everything around it but also they look at it like a customer acquisition
look at it like a customer acquisition
look at it like a customer acquisition channel for their online worlds and
channel for their online worlds and
channel for their online worlds and probably the most prominent is Amazon
probably the most prominent is Amazon
probably the most prominent is Amazon they open the book store and here it’s
they open the book store and here it’s
they open the book store and here it’s not the Amazon logic from online where
not the Amazon logic from online where
not the Amazon logic from online where you are very efficiently driven to your
you are very efficiently driven to your
you are very efficiently driven to your product that you want but it is an
product that you want but it is an
product that you want but it is an experience you’re browsing books right
experience you’re browsing books right
experience you’re browsing books right and obviously there’s Kindle right next
and obviously there’s Kindle right next
and obviously there’s Kindle right next to but and then I mean and then on the
to but and then I mean and then on the
to but and then I mean and then on the right side which is what you see is the
right side which is what you see is the
right side which is what you see is the Amazon pop-ups
Amazon pop-ups
Amazon pop-ups they have 33 pop-ups right now and here
they have 33 pop-ups right now and here
they have 33 pop-ups right now and here they focus more on the tech end of it
they focus more on the tech end of it
they focus more on the tech end of it the echos the Kindles and you can play
the echos the Kindles and you can play
the echos the Kindles and you can play around it’s big gadgety and this is not
around it’s big gadgety and this is not
around it’s big gadgety and this is not a small-scale effort they announce that
a small-scale effort they announce that
a small-scale effort they announce that they’re going to build like 300 of these
they’re going to build like 300 of these
they’re going to build like 300 of these book stores or in general store so this
book stores or in general store so this
book stores or in general store so this is something that is clearly on their
is something that is clearly on their
is something that is clearly on their map and now in the last few years I
map and now in the last few years I
map and now in the last few years I believe the new generation of companies
believe the new generation of companies
believe the new generation of companies has been evolving and this is what I
has been evolving and this is what I
has been evolving and this is what I would call the
would call the
would call the channel guys and these from the start
channel guys and these from the start
channel guys and these from the start took a very holistic customer view they
took a very holistic customer view they
took a very holistic customer view they realized that customers are neither
realized that customers are neither
realized that customers are neither online or offline but there are
online or offline but there are
online or offline but there are thousands different paths is where you
thousands different paths is where you
thousands different paths is where you start where you stop and the whole idea
start where you stop and the whole idea
start where you stop and the whole idea is to design the experience frictionless
is to design the experience frictionless
is to design the experience frictionless so you look at the customer as such
so you look at the customer as such
so you look at the customer as such across the channels and you design an
across the channels and you design an
across the channels and you design an experience that is very frictionless and
experience that is very frictionless and
experience that is very frictionless and to give you a couple of examples across
to give you a couple of examples across
to give you a couple of examples across different categories here on the top you
different categories here on the top you
different categories here on the top you see a Harry’s which is a barber shop
see a Harry’s which is a barber shop
see a Harry’s which is a barber shop even on the right top there is our store
even on the right top there is our store
even on the right top there is our store then on the lower end you have bonobos
then on the lower end you have bonobos
then on the lower end you have bonobos bonobos is us a clothing company and
bonobos is us a clothing company and
bonobos is us a clothing company and they have showrooms you go there you
they have showrooms you go there you
they have showrooms you go there you experience it and if you like something
experience it and if you like something
experience it and if you like something you actually don’t get it there it’s a
you actually don’t get it there it’s a
you actually don’t get it there it’s a showroom but then you get it delivered
showroom but then you get it delivered
showroom but then you get it delivered to your home in an same day so what is
to your home in an same day so what is
to your home in an same day so what is the key element or the two key elements
the key element or the two key elements
the key element or the two key elements that unifies these guys it is one
that unifies these guys it is one
that unifies these guys it is one direct-to-consumer why is that important
direct-to-consumer why is that important
direct-to-consumer why is that important actually two things are important here
actually two things are important here
actually two things are important here one is by cutting out middleman you’re
one is by cutting out middleman you’re
one is by cutting out middleman you’re actually very much efficient so the
actually very much efficient so the
actually very much efficient so the products are super competitive and you
products are super competitive and you
products are super competitive and you have one brand around it and the second
have one brand around it and the second
have one brand around it and the second one is you own the customer relationship
one is you own the customer relationship
one is you own the customer relationship because if you really want to understand
because if you really want to understand
because if you really want to understand how he behaves you have to understand
how he behaves you have to understand
how he behaves you have to understand who your customer is which if you do
who your customer is which if you do
who your customer is which if you do wholesale you don’t you don’t have
wholesale you don’t you don’t have
wholesale you don’t you don’t have direct connection and the other one is
direct connection and the other one is
direct connection and the other one is there were no legacy systems in place so
there were no legacy systems in place so
there were no legacy systems in place so you could actually design omni-channel
you could actually design omni-channel
you could actually design omni-channel at the core so this is very important
at the core so this is very important
at the core so this is very important however I mean two omni-channel there
however I mean two omni-channel there
however I mean two omni-channel there are still several challenges today and
are still several challenges today and
are still several challenges today and even for us there are things that we
even for us there are things that we
even for us there are things that we need to master and get over it so one is
need to master and get over it so one is
need to master and get over it so one is obviously the organizational silo and
obviously the organizational silo and
obviously the organizational silo and what I mean with that one is that the
what I mean with that one is that the
what I mean with that one is that the e-commerce team and the retail team they
e-commerce team and the retail team they
e-commerce team and the retail team they might not be so similar bye-bye-bye-bye
might not be so similar bye-bye-bye-bye
might not be so similar bye-bye-bye-bye origin by what they do by trade however
origin by what they do by trade however
origin by what they do by trade however for the customer it needs to it needs to
for the customer it needs to it needs to
for the customer it needs to it needs to be a very seamless and identical and
be a very seamless and identical and
be a very seamless and identical and brand experience across the channels so
brand experience across the channels so
brand experience across the channels so this is very important what you do is
this is very important what you do is
this is very important what you do is obviously lots of cross projects with
obviously lots of cross projects with
obviously lots of cross projects with the teams and also incentive wise so the
the teams and also incentive wise so the
the teams and also incentive wise so the e-commerce guys they shouldn’t mind if a
e-commerce guys they shouldn’t mind if a
e-commerce guys they shouldn’t mind if a guy starts online and then in the end
guy starts online and then in the end
guy starts online and then in the end ends up buying in the store
ends up buying in the store
ends up buying in the store where they should be cross incentivized
where they should be cross incentivized
where they should be cross incentivized so this is the structure two ways of
so this is the structure two ways of
so this is the structure two ways of actually breaking the silo on the
actually breaking the silo on the
actually breaking the silo on the technology end obviously you need to
technology end obviously you need to
technology end obviously you need to have a unified backbone that’s the core
have a unified backbone that’s the core
have a unified backbone that’s the core if you don’t have that and you still
if you don’t have that and you still
if you don’t have that and you still have these clusters of systems which
have these clusters of systems which
have these clusters of systems which obviously the many of the the legacy
obviously the many of the the legacy
obviously the many of the the legacy guys have particularly the offliners you
guys have particularly the offliners you
guys have particularly the offliners you have to combine them and you have to
have to combine them and you have to
have to combine them and you have to think integral about the customer and
think integral about the customer and
think integral about the customer and then there is the marketing part on the
then there is the marketing part on the
then there is the marketing part on the marketing end imagine if there is an
marketing end imagine if there is an
marketing end imagine if there is an online ad on Facebook and you click on
online ad on Facebook and you click on
online ad on Facebook and you click on it and you go to the website and then
it and you go to the website and then
it and you go to the website and then you find out oh there is a store right
you find out oh there is a store right
you find out oh there is a store right in my city I actually rather go there um
in my city I actually rather go there um
in my city I actually rather go there um it’s very difficult to measure that one
it’s very difficult to measure that one
it’s very difficult to measure that one right so how do we want to attribute
right so how do we want to attribute
right so how do we want to attribute success to that campaign in particular
success to that campaign in particular
success to that campaign in particular when you buy then offline and actually
when you buy then offline and actually
when you buy then offline and actually there is the the gap between the
there is the the gap between the
there is the the gap between the channels so this is the holy grail of
channels so this is the holy grail of
channels so this is the holy grail of online to offline marketing and even
online to offline marketing and even
online to offline marketing and even here there are some solutions at the
here there are some solutions at the
here there are some solutions at the horizon so if you look at the a version
horizon so if you look at the a version
horizon so if you look at the a version as so this is a local awareness ad what
as so this is a local awareness ad what
as so this is a local awareness ad what does that mean it means that actually if
does that mean it means that actually if
does that mean it means that actually if you are in the Circa meter off a store
you are in the Circa meter off a store
you are in the Circa meter off a store you you get an ad right so we can target
you you get an ad right so we can target
you you get an ad right so we can target you on that one and this is actually
you on that one and this is actually
you on that one and this is actually very nice because you are close nearby
very nice because you are close nearby
very nice because you are close nearby so there might be an incentive for you
so there might be an incentive for you
so there might be an incentive for you to go to the store but it doesn’t
to go to the store but it doesn’t
to go to the store but it doesn’t measure yet whether you actually did
measure yet whether you actually did
measure yet whether you actually did something in our store and then on the
something in our store and then on the
something in our store and then on the other hand you have Brian B and this is
other hand you have Brian B and this is
other hand you have Brian B and this is just emerging this is very early but
just emerging this is very early but
just emerging this is very early but what that means is once you have a
what that means is once you have a
what that means is once you have a transaction in a store Facebook is able
transaction in a store Facebook is able
transaction in a store Facebook is able by algorithm to match your profiles and
by algorithm to match your profiles and
by algorithm to match your profiles and then also then to sort of attribute it
then also then to sort of attribute it
then also then to sort of attribute it to your campaign so this is coming and
to your campaign so this is coming and
to your campaign so this is coming and this is sort of a very interesting
this is sort of a very interesting
this is sort of a very interesting movement if you really want to
movement if you really want to
movement if you really want to understand how your customer behaves
understand how your customer behaves
understand how your customer behaves across the channels and to close it off
across the channels and to close it off
across the channels and to close it off I actually want to give you some hints
I actually want to give you some hints
I actually want to give you some hints and outlooks of what I believe will
and outlooks of what I believe will
and outlooks of what I believe will shape the future and obviously Apple is
shape the future and obviously Apple is
shape the future and obviously Apple is a good start and here if you look at the
a good start and here if you look at the
a good start and here if you look at the new Apple Store formats they will be as
new Apple Store formats they will be as
new Apple Store formats they will be as they are designed as a social hangout
they are designed as a social hangout
they are designed as a social hangout they are there to replace out of these
they are there to replace out of these
they are there to replace out of these these marketplaces and obviously they
these marketplaces and obviously they
these marketplaces and obviously they want you to geek around and play with it
want you to geek around and play with it
want you to geek around and play with it but it’s not meant that you are just
but it’s not meant that you are just
but it’s not meant that you are just going in there to buy
going in there to buy
going in there to buy but you’re going in there to have an
but you’re going in there to have an
but you’re going in there to have an experience what you see here is from
experience what you see here is from
experience what you see here is from Uniqlo in San Francisco and you this guy
Uniqlo in San Francisco and you this guy
Uniqlo in San Francisco and you this guy is standing in front of the mirror
is standing in front of the mirror
is standing in front of the mirror having a coat on and now what you see
having a coat on and now what you see
having a coat on and now what you see instead of he’s switching color yeah so
instead of he’s switching color yeah so
instead of he’s switching color yeah so this is just a tiny snippet and this is
this is just a tiny snippet and this is
this is just a tiny snippet and this is very early but it will come right I mean
very early but it will come right I mean
very early but it will come right I mean there will be augmented technology in
there will be augmented technology in
there will be augmented technology in the store helping you to make choices to
the store helping you to make choices to
the store helping you to make choices to get better advice to choose sizes to try
get better advice to choose sizes to try
get better advice to choose sizes to try out stuff I mean this is going to be
out stuff I mean this is going to be
out stuff I mean this is going to be amazing right I mean and it looks
amazing right I mean and it looks
amazing right I mean and it looks already pretty good so it will be this
already pretty good so it will be this
already pretty good so it will be this is something that will definitely come
is something that will definitely come
is something that will definitely come in the offline world so it will be more
in the offline world so it will be more
in the offline world so it will be more and immersive product experience it will
and immersive product experience it will
and immersive product experience it will be augmented by technology and in the
be augmented by technology and in the
be augmented by technology and in the online world what we already see now
online world what we already see now
online world what we already see now coming is sort of the the start of
coming is sort of the the start of
coming is sort of the the start of artificial intelligence hitting
artificial intelligence hitting
artificial intelligence hitting e-commerce I don’t know if you guys have
e-commerce I don’t know if you guys have
e-commerce I don’t know if you guys have tried it but I mean on facebook
tried it but I mean on facebook
tried it but I mean on facebook Messenger you can actually now have a
Messenger you can actually now have a
Messenger you can actually now have a conversation with an artificial bot
conversation with an artificial bot
conversation with an artificial bot right there is not yet super smart but
right there is not yet super smart but
right there is not yet super smart but he’s getting there and you can actually
he’s getting there and you can actually
he’s getting there and you can actually buy stuff you can advise you on the
buy stuff you can advise you on the
buy stuff you can advise you on the products they have and this is the early
products they have and this is the early
products they have and this is the early start of it and if you look at Asia I
start of it and if you look at Asia I
start of it and if you look at Asia I mean we check this is the first time
mean we check this is the first time
mean we check this is the first time that Asia is probably faster than the US
that Asia is probably faster than the US
that Asia is probably faster than the US and actually rolling our technology and
and actually rolling our technology and
and actually rolling our technology and you have WeChat which is a super app and
you have WeChat which is a super app and
you have WeChat which is a super app and you have everything in there ecommerce
you have everything in there ecommerce
you have everything in there ecommerce ubers
ubers
ubers lalala and obviously this is sort of
lalala and obviously this is sort of
lalala and obviously this is sort of this will shape the future and then VR
this will shape the future and then VR
this will shape the future and then VR commerce here if you look at the number
commerce here if you look at the number
commerce here if you look at the number I mean is predicted by 2018 more than
I mean is predicted by 2018 more than
I mean is predicted by 2018 more than 170 million will actively use VR and now
170 million will actively use VR and now
170 million will actively use VR and now imagine the opportunities that you have
imagine the opportunities that you have
imagine the opportunities that you have to engage with products virtually but
to engage with products virtually but
to engage with products virtually but much more immersive and so if I would
much more immersive and so if I would
much more immersive and so if I would wrap it up I would say online will be
wrap it up I would say online will be
wrap it up I would say online will be sort of it will get much smarter it will
sort of it will get much smarter it will
sort of it will get much smarter it will be much more engaging it will be
be much more engaging it will be
be much more engaging it will be interactive you will be able to really
interactive you will be able to really
interactive you will be able to really get more emotional shopping and not just
get more emotional shopping and not just
get more emotional shopping and not just click and click and offline there you
click and click and offline there you
click and click and offline there you will be hands on you will immerse it
will be hands on you will immerse it
will be hands on you will immerse it will be much more than just a sales
will be much more than just a sales
will be much more than just a sales channel but in the end the future of
channel but in the end the future of
channel but in the end the future of retail my point of view is really in the
retail my point of view is really in the
retail my point of view is really in the converter
converter
converter in the and the only part of these
in the and the only part of these
in the and the only part of these different worlds that we will see
different worlds that we will see
different worlds that we will see growing together and next time maybe so
growing together and next time maybe so
growing together and next time maybe so that would be my advice for you guys
that would be my advice for you guys
that would be my advice for you guys think about when you buy something take
think about when you buy something take
think about when you buy something take a step back and think about actually
a step back and think about actually
a step back and think about actually where did I first discover that one I
where did I first discover that one I
where did I first discover that one I mean what was the first hint or contact
mean what was the first hint or contact
mean what was the first hint or contact with the brand or the product and then
with the brand or the product and then
with the brand or the product and then when did I really design that I want
when did I really design that I want
when did I really design that I want that and how did I and where did I
that and how did I and where did I
that and how did I and where did I really buy that so this I think will be
really buy that so this I think will be
really buy that so this I think will be very interesting to observe for yourself
very interesting to observe for yourself
very interesting to observe for yourself and see how you guys behave and how the
and see how you guys behave and how the
and see how you guys behave and how the omni-channel future will play out thank
omni-channel future will play out thank
omni-channel future will play out thank you very much
you very much
you very much [Applause]
”
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