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Nunca es temprano para emprender | Nicole Birkner | TEDxPuraVida


[Music]

I have a confession to make me

they love the soda that right now

is the grace is my weakness

and the house supposedly and felt peace

love and happiness for all those who

they consume it

then why my dad will not let me

taken during the week since I have

memory

my dad forbade me to take that is

another week because I am one more person

and wait actively and of course they want

I goodnight

but besides that I knew that the

funny they just were not good for

I was full of calories

sugar and other things that simply

they were not good for me the point is that

I have a clear but clear memory

a Monday

two years ago when he could no longer

the weekend already ko and I will have to

wait 15 days to take my

special funny

then they go to the gaditana kitchen to

that miami not listened to and when it arrives

low to take my soda illegally

my house and there the soda and sun

my mom noticed and it sounded and colby

of aller return the funny one to the

cook to the fridge

that can be understood as I

I felt in that moment and I in that

the only thing I could think that

it would be more simply I could not

understand the feeling that I had

when I used to drink a soda

since since I had my

sectional nation fish until it takes

It is used by balls on the palate and

finally when finished taking

essential for me there was not a better

sensation

then at that time I had two

options because they are clearly not going to

can take measures llosa

that is 1 am the fourth angry and

forget about my precious gracious

because they are not going to take me and

option 2 could go to the b fever that I

I found because I had too many

then clear inclining me a little

more to option 2 when gilbert felli

ibi fresh cheese from natural fruits that

always in my house it occurred to me

aja moment that if I could do my

own natural and healthy graceful

my dad seems good but that the

it was delicious

then in that moment I found myself in

the kitchen mixing fruits like pineapple

passionfruit lemon tangerine strawberry blackberry

he connected illegal and other ingredients

natural but to be honest

I was 15 years old at the time and

I had the least idea how to get a

product market how to run a business

and much less how to make a

funny but I took the opportunity

I had to develop the

business went to trade fairs conferences

competitions

I asked mentors to help my parents

etcetera and little by little specific for

gaining popularity to my friends

they liked my parents’ friends

liked the friends of the friends of

the dogs you have the point little by little

it was creating an image for the

product but I realized that paéz

critics in the fight for the ideal of

funny or fame or anything not

means nothing to me if I could not

contribute something rich costa but could give

some community

That’s when I decided to help

the small producers of costa rica

buying fruits

I already had to buy fruit for the

city because they were natural then

I took advantage of helping the little ones

producers to get ahead

additionally decide to donate a

percentage of earnings to

education especially to projects that

were destined to take out the talent

and passions to young children activities

extracurricular

I want things to be like

customers of all the problems that

they exist in costa rica and there was no better

way of doing this that by means of

a social enterprise then in him and I

at this moment I remember when I

that my first funny and asked me

what would my life be if I had not taken

this first jump not only have an idea

that the funny are not healthy by

definition but it puts the idea that

a young woman could not be enterprising

but beyond any benefit

economic and social

I learned the most valuable lesson of my

life vetoes are opportunities for

innovate and taca and look for solutions to

problems of society

corresponds to each one of us and that

we get the most out of those

opportunities but there is a gap

huge between youth and

entrepreneurism and this is a problem

nowadays most of the

schools are driving the

students to traditional jobs

and not necessarily drive them to be

entrepreneurs from small we

they ask what they want to be when they are

big

this is probably the most important question

common and more complex that make us

since we were kids

there is even a day in preschool

when they tell us to have dresses

of what we want to be when they are very

big

our dads do not wear doctors

police lawyers but why not

they dress with a black shirt and jeans like

steve jobs because they do not push us to be

entrepreneurs

we need innovative creators and

discoverers

we need people with ideas with the

motivation to perform them and without

fear that limits the clear majority is

difficult to innovate when from small

we are almost flat in that we can not

achieve any of our ideas because

we have no experience but let me

tell them something like you can not

underestimate the experience

you can not underestimate the energy

dreams and passion

really because this is something that is

in Granada, we humans

according to the theory of the nation declared

max each human action are guided

by a process of creation and

satisfaction is only if really

we follow what we are passionate about that we can

get to the authorization as the

big book would only suppose people

who live with passion have a desire

especially intense to complete

we are the only animals naturally

unfinished

we have to take us to the integration

to consistency and compliance

then I want that messi is needed has

experienced with training made me

Realize what is needed

it’s more business experience the

education the enterprises show

much more than any element

academic by itself since not all

the skills and abilities for

to be able to solve the problems

multidisciplinary of the 21st century

I know we live in a society

conformist in which to do something

different and innovate is not necessarily

seen as something good is something very

difficult but let me tell you what

that we are holding back we are

same because our biggest fear is not

that we are unable to achieve things

amazing

our biggest fear is that we are

powerful and measure

Then he asked them why not

why not if there is something incomplete

complete in what yes there is something vote no

hesitated to fix it

look for a solution if there is a problem

let’s not be children of everyone who knows

the fourth angry because they did not give him his

funny if we are not people who are looking

solutions to the problems of life

everyday not ask what

we must do if they do not ask I know who

they lift me the mornings that moves me

what motivates me to continue like this is how

business aspirations come out

environmental concerns and

social problems this is how it

emphasizes more

– having to choose and more

doing what we’re going to do as he says

stephanie tell me all the mistakes

that can in this way

someday when they ask again

what we want to be when they are very

we will not have to guess by

what will we already know

thank you

”

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