Good afternoon
I bring a yellow ribbon because I do not understand the fight
without freedom and commitment; therefore, for all the things that happen.
(Applause)
I do not know if you know this girl.
The sexiest girl in the world was considered the year 2010.
The most beautiful girl in the world.
And as a prize, they made it appear on the cover of Vogue magazine, Paris.
It was the number of the year 2009; 2010/2011,
She was 9 years old.
And with her, there were other girls who were between 9, 10 and 11 years old
And they appeared, as you see, dressed
with the most exclusive French brands of luxury.
With jewelry accessories
and with an attitude that obviously is not childlike.
Now what have I done?
Well, in fin …
If this girl feels sexy, you may have a problem.
And if you enjoy crossing the line that looks sexy to you
and therefore, sexually desirable, you may be committing a crime.
They are not a model nor are they sexy because they are girls
and therefore the ‘sexy’ concept is beyond its fit.
I have come to talk about hypersexualization,
That maybe it is a subject like this a priori,
little exciting that you find very theoretical.
Or you may think that it is a feminist evil.
I come to tell you, unfortunately, that is not the case.
That hypersexualization is one of the problems
which runs along the freeway of banality.
That is to say, that is so unnoticed and so present and so dominant,
that we do not give it much importance.
Hypersexualization, as you should be reading,
It is the instrumental approach of the person
through perception as a sexual object
Apart from its dignity, its quality,
and who is only valued based on the sexual appeal that it generates.
It is an imposition of adult sexuality
to girls who are neither emotionally nor psychologically,
nor, of course, physically prepared for this role,
It stumbles upon the normal and healthy development of your sexuality.
The definition of this concept of hypersexualization
This lady did, who is MEP,
very valid, which is called Joanna Katarzyna
and a last name that I am incapable of pronouncing although I have tried it many times,
And this report is being developed on the sexualization of girls
to the Committee on Women’s Rights and Gender Equality
to the European Parliament in 2012.
But it was not the first,
because some years earlier, former minister David Cameron
commissioned the Bailey report
which determined sexualization
of the expressions and actutudes in codes of dressing precocious,
especially in advertising.
And warned that this served to sell products
to a consumer audience that was eminently childish,
but not only the child, also the adult.
And, through children as a sales channel,
They sold cars, jewelry, travel, luxury products …
One of the recommendations made by this report
It was that when the parents were going to buy,
for example, new technologies or computer equipment,
They were aware that they could be cut according to what content.
And, even before, the American Psychological Association
I had already spoken of sexualization,
In particular, insist on this idea that the person’s value
It would be in line with this sexual desire.
The hypersexualization of girls, according to the report we have said before
of the European Parliament
establishes these characteristics:
says that it distorts the relationships between equals;
which weakens your ability to forge healthy relationships;
that harms self-esteem;
and causes eating disorders,
On this, let me say, that the specialist organizations in the subject,
They place at 13 years the debut in diseases such as bulimia and anorexia,
that 5% of the child or juvenile population is diagnosed
but that also warn that, every time, the models transmitted
especially through advertising
They encourage a more early debut and begin to have cases
of children 6, 7 and 8 years old
I say children and the generic language has escaped me,
because, in fact, it is 1 child for every 9 girls that have these ages so early
in all these types of disorders.
It also limits professional aspirations.
As they told you before,
It’s not the same as you want to be an astronaut
If you’ve been dressed up all the time with spacecraft
and they told you that the world is yours
That they have dressed you with clouds and stars.
Degrading the value of women
and contributes to the increase of violence against them
and reinforces sexist attitudes
which may result in labor discrimination and harassment.
Of course, said this, in theoretical,
one can understand that I’m doing an exaggeration,
If I do not put case studies.
But surely everyone has seen in a normal and natural way
and he has not gone to complain as a consumer
nor has he requested a claim form
When a hypermarket has seen bikinis for a girl
2-4 years, 4-6 years, 6-8 years, 10-12 years, with the triangle,
When they are girls, they do not need triangles.
Or have seen fasteners with stuffing,
for girls, who have no breast.
Then, because they need this product
that does not go with the body they have
nor, of course, with the needs they have.
I give you another example:
Social networks with this are a great vehicle of denunciation.
Maybe it sounds like the scandal that happened last year
coinciding with the carnival campaign when,
next to a costume of 4-6 years of surgeon,
There was a 4-year-old costume for a sexy nurse.
Pardon Sexy Nurse?
What can not be a surgeon?
A costume that is exactly the same.
Or these days, you’ve probably been lucky
That the toy catalog has come home to you
of large shopping centers.
If you have some patience and are turning pages,
you’ll meet with pink pages dedicated exclusively to girls,
which obviously reproduce some social stereotypes,
and some pages with other colors
They reproduce social stereotypes for children.
Needless to say, the role that is being promoted, in this case, of girls,
It is a role of symbolic toys
that have to do with dolls, with the kitchen …
And instead, toys or symbolic games
which are promoted by children have a different nature.
There are great surfaces and commercial brands
that they have the decency to mix it a bit,
but on many occasions this still remains trivial,
as usual.
But obviously,
That hypersexualization establishes a canon of beauty
depending on the sexual desire that is encouraged in the worship of the body
and in the physical appearance above all it is something that is widespread everywhere.
and is a mirror of adult society.
Children, for example, give you another example:
This photo is a few days ago, a few weeks ago.
is the protagonist of ‘Stranger Things’, is 13 years old.
And they said: why do you think so sexy?
Then they corrected and said that sexy
in English has this component to be attractive
and that had been misunderstood by the Castilian-speaking media …
In any case, this 13 year old girl
he does not have an attitude in front of the children’s camera,
and does not have a pose owned by a girl, from a 13 year old girl.
In hypersexualization there are two tendencies of society we have.
On the one hand the sexual brand,
which is this clear attachment to traditional models,
male and female patriarchal,
That involves a process of socialization of girls
And it is a very clear, conscious and insistent training
and not only in adults or adolescents but also smaller girls.
For example,
I thought that with the age that I have, we had surpassed what there was
more toys for children and toys more for girls.
But even now when I am going to buy it I find that there is a kind of religion
to make muffins and manual works and other things
which involve life at home and women in the kitchen,
which are aimed at girls.
I do not know why they are not aimed at children,
this is a question that does not answer me,
But the boxes, the ads, focus on the female audience.
And on the other, the disappearance of childhood.
What is childhood, a concept
which began to forge with the illustration,
which had glorious years, in the middle of the twentieth century
with the declaration of the Rights of the Children,
that established this age of protection.
And we find that, on the one hand, we make our children
increasingly precociously adults;
but on the other hand, when they are consumers,
as the Bailey Report said before, or in themselves consumers,
They are capable of prolonging such sweet and wonderful deceits
like those that surround Christmas.
That is, by seconds, it is good for us to be
a consumer audience that has tastes and wishes;
and on the other, we extend this sweet childhood
because as a shopping channel they are very effective.
We have already reached here, and my proposal would be:
How should we fight all this? Because it is clear that we are fighting,
And it’s a war of guerrillas, and it’s everywhere,
and if you go a little predisposed, it helps you in every corner.
In the first place annihilate this uncritical vision
that all that happens is normal and has no remedy.
When you go shopping on a large surface and you can find women’s clothing
It’s almost exact that the one you can buy for a girl,
maybe you should ask a question.
On the other hand, to think that parents must fight this indoctrination,
because it comes from outside insistently. How can you fight?
First of all, when you buy, you have the power of decision.
But on the other hand, if you are an instagramer,
and you love that your children and daughters may face the camera
with attractive attitudes;
but attractive with the sense of being friendly, having grace,
stay well in the photos … and you’ve spent a lifetime telling them:
“Oh, do this trick, I’ll hang it on Intragram.”
You upload to Instagram,
This obviously generates some ‘likes’ between your social circle,
and you have taught the creature that this is the way
to generate social approval,
It is probable that when he acquires this channel
to relate to others,
one day you discover that this pose that you have in front of the camera,
because he is 12 years old, or maybe less.
Say, “No, no, you do not need to show up in this way.”
Because you stop controlling this channel.
Well, maybe it is late, because the child has learned that social approval
It depends on ‘likes’ and that’s what you’ve done for a lifetime.
On the other hand, archetypes and gender values are not surpassed.
And I will give you another example.
I do not know if you tried to go buy children’s clothes and clothes for girls,
but if you are going to buy clothes for girls
It is very difficult for you to find a suit with a dinosaur;
Dinosaurs are masculine.
Dinosaur skeletons are masculine.
Why does girls’ clothes carry “Smile” messages, “Be happy,”
“Life is beautiful”, “Be entertaining,” “Be cool,” “Be happy”;
And in the children you are: “You see the fight,”
“Persecute your future”, “The destiny is in your hands”,
“Be brave,” “Have courage.”
How is it possible that when we look for T-shirts with animals for girls
we find puppies, animalons, rabbits, kittens.
And when we look for T-shirts for children we find lions, tigers, pumas, wolves.
It is, in short, surprising.
But it’s not all, because you say, “Well, I will not buy T-shirts with messages,
I will buy t-shirts with motifs “.
You are going to buy the t-shirts of girls and you find topets, hearts, clouds,
I do not know, other things.
You are going to buy the one of the children and you will find cohets, arrows.
Even in the girls you are
Stars, which are figurative, but are monkeys,
And in those of children you find constellations
What’s going on? The scientific thing is for children and naive is for girls?
This girl explains it better than me:
(video)
In the clothes of girls he says “Ei” “Beautiful” “I feel like a fable”
To that of guys, “Think Different” “Hero”
And what do you think of this?
It’s not fair because everyone thinks the girls should be beautiful
and the adventurous guys.
And what do you think of this?
I think it’s wrong.
“Think different”, what does that mean? It means you’re adventurous,
that nothing resembles you, follow your dreams.
And here “Ei”. What does coi mean?
(Laughter)
I do not know, maybe it inspires you to greet.
Girls can also be heroines, so I’ll put on those clothes
in the girls section.
(Laughter)
(Applause)
It’s my heroin.
Well, what I said to you, I think there are two options:
to leave home convinced that we are an unstructured army
but with great power as consumers,
And every time you enter a mall
that they seem to you wrong, which is laborious;
You can also decide not to buy them,
I think the individual decision does not make much effect.
But what I told you, from home, to create a secure framework
to protect creatures
Of this conscious training, it is the first decision.
The other is the freedom to choose,
that, apart from what I said to you, there are also things like this:
This for me, directly, is the axis of evil.
Not because it is Sabadell,
that I am from Terrassa and you can already imagine what it means to go to Sabadell,
However, they are some spa centers that are called ‘Princelandia’,
that were invented in the United States, happened to Mexico,
of Mexico passed with franchises in Spain and Portugal,
And it is up to you, enter the web if you are curious, when doing an urban spa,
because it is in Sabadell and Barcelona,
between mothers and daughters
to restore the link or make birthday parties
where the girls that go there arrive, you leave them, paint them,
They make pedicure, manicure, make-up, combing,
They put on a purple bathrobe or a tulle dress,
they give them an infamous snack, and after three quarters of an hour,
who have prepared them to make a parade,
for a catwalk,
parents and mothers then if they can be there,
They go and socially approve this session of being people who are docile and driven.
Of course, I, to see it, I am a journalist and we have these manies,
I went there, and I asked them what he could do,
that he had a girl who made him illusion.
It was all a lie, but if I do not see it, I do not believe it.
They told me that, it was that, and I said:
“Is that I also have a child, what do I do with the child?”
They told me: “Man, the child can not come.” And I: “Man, poor, is discriminatory.”
They told me: “It’s that, it’s for girls.” And I: “Well, then what do I do?”
He says: “Well, sometimes, we also sell girls who are a bit ‘marimachos,”
he says, “then, we’re wearing them from Spiderman.”
I say: “Then … Can not …?
And could my girls dress them up from Spiderman? “
Well, they gave me a brochure
and they saw that with me a lot of business they would not do.
In the end I tell you that the family has the chance to decide
And also to say that not in these cases when you are impoverished
with things like these.
And finally, ‘no’ is ‘no’, always.
Only when one has been able to transmit the ‘no’ value,
This creature will learn a day to say that it does not have its value.
Of course, I have three girls and one child and, although I think
I have educated them in these values the other day while preparing this,
I went to the closet and I will look:
There were t-shirts with message and T-shirts with faces of animals.
One thing for the kids and the other for the girls and I grabbed a …
In the end, everyone does what they can.
So what do I say always at home?
“Nothing happens if you want to be princesses, the princesses kill the dragon.
And above all, if you want to be princesses, be it to write the story. “
Thanks.
(Applause)
”
Be First to Comment