We meet in Rome to work with a
refugee project in the
Mediterranean and a person of the
organizers who asked us a question
that the truth torments me and I
motivate equal parts until the day of
today
now that I touched me a lot this
person asked us this question how are they going
judging future generations
our response to the greatest crisis
humanitarian history left her
chopping rule thinks in a jiffy
we have to swallow hard truth not
we have an answer
and we come to nothing to a pretty insight
strong for us was that the future
generations will judge us greatly
part for the stories we tell the
regarding this humanitarian crisis and
that took me a lot because the
politicians were going to judge them as
politicians to doctors is going to
judge as doctors but to the media to
us to journalists
we started to see the stories that
they were counting on the subject
refugees and those of us who were
counting and noticed something the author
hand and came warning us does more
or less ten years but we had not
dropped the peseta yet and is what
next that the means of
communication at this moment we are
seeing the love anxiety that accompanies
a paradigm shift and this changes
paradigm to the digital world is a change
strong because it ‘s constant to the
variables of traditions to
multiple elections called stay
moral comes an additional city that is
the writer who has to portray
that reality and it is very strong affects us
a lot on how we tell the stories
how they affect the stories good that
we had a lot of stories but
little knowledge
there was a lot of volume but little
relevance and most worrying still
We had a lot of technology but little
humanity and this brings me to the first
choice that I want to leave you
today there is no control z
thinking like human beings is a luxury that
we can not give ourselves in this world
interconnected and local in which we live
we can not be isolated individuals
unfortunately and we can not give ourselves the
afford to lose empathy for many
people of my generation and I hope that
follow me with this the death of a
hierarchy in particular marked a lot
our girls at least in my case it was
one before and one after
this monarch was just wise and generous
loved by the people respected by
all the true monarch of 10 points and
die at the hands of the greed of his
sister and this man
we call to I do not know if they remember it and I
the truth the death mufasa was
devastated me by my lack more than
any ex boyfriend of my daughter and he hit me
and hit hard and a couple of days
after having seen the movie
He is still doing the mourning
my mom I am from costa rica sent me
to buy a dough to make tortillas
and a butter bar for cooking
something more than the average of this afternoon ‘s
today and the mind
and in a few minutes I return so you do not
they did not bring and the tortilla dough did not
bring the butter bar and what
it was a request for sanz
will close I asked my mom very
frontally that if we could adopt the
kitten that I had found
abandoned on the corner of the of the
block said mom sees me still like
trying to process what I was
asking and my argument was quite
pretty frontal there will be that lady of
cao businesses think I would have gone
pretty good so very direct he calls
he’s just does not have dad like simba
we have to help him a very acting
logical and it worked
the truth that was a pretty argument
food did not work for three days was
the most that the campaign can sustain
after those methods that makes the
kitten but he survived for those who
they ask about the kitten what the
accounts for europe
beyond the one of the triple to more in
important detail the outfit does not have
what to wear for the occasion
tell me who could say no to
this
possible and good what surprised me
janeiro is the reason that
I tell them that because I’m called a lot
attention how children have that
ability to see much beyond what
which is in front of his eyes
at that moment I do a very
specific and for nothing more and nothing less
that my mom the supreme authority as
god mom and dad
well traveled a very specific task and
where bielsa kitten girlfriend a little nothing
more I saw a story and a need for
a connection and roasts have empathy
so close to the skin that they are scarce
reflex you do not even question what
it seems very interesting about this
remember is that the workflow so
say it from idea to action
there are also much simpler then
is that as an adult we get complicated
necessarily but golf is
we see something move us we think what
we do and sometimes we do
we asked for permission later we arrived as
I just got to negotiate with him
the decision maker but do not look
at what moments do I know if pep is not
deactivates and we start losing the
empathy and the refugees case for
example was very clear the difference
it was necessary that the photo will be made
of the drowned child that said more or
less how we dress out the west
so that topics want to float in our
radar was not even that moved us
they have it on our radar
so then let’s go back to the lesson in
the first rows left today we can not
lose the opportunity and not like the one of not
we can afford not to think like
humans and how irregular how
tell stories so I want that
let’s think a second because we have
stories so that we tell stories and
the stories if they have to inform
but they can also entertain can
document the most important
stories are to generate an impact
and today is the overabundance of
information that we have seems like that
you need is to that connection is not that
that little piece of the stories that we
cove and there is a before and after
US
After having seen Ezeiza, he returns
the case of refugees was necessary
publish the photo may not perhaps
there were other forms of almost history
get to us but we had not
found yet
and is that the theme of empathy is
curious that empathy is a place of
presence because physically
we necessarily have to be there already
I do not say, go to Rome
We all go to Rome to work with
refugees and can do much better
but empathy should not depend on
that particular trip the homeland said that
it is a duty of presence because if
we have to be willing to
move from our physical place
emotional or even moral and get us in
another person’s shoes and it’s a
terrifying exercise an exercise
violence of symbolic violence even
but very necessary and that’s why
several I included myself we have seen
turned towards this narrative of
virtual reality because it ‘s a good
unique opportunity to get your body
whole the in the story in the context
and experience the whole narrative of
very first hand is no longer that you have
account in states to take the decision of
how are you going to process that is the story
and you can also experience now well
this guarantees you empathy
not necessarily but yes
He has definitely opened a door
unprecedented to be able to carry those
stories little represented to a
much more audience and I’m here
thanks to a dear friend Maria
Laura Ruggiero another girl and mentor in
Argentina arrives this news did not seem
brutally illustrative
what I want to tell you today is a fact
that happened in england was called the
robbery of harvard in google the super
interesting the case so far inside
of my my fellow journalists there with
the police named the robbery more
great in the legal history of
england typical legal history is
other
another topic but good I did you
legal history and it ‘s one of those
stories to notimex he does not see them and one
it says here there is a movie
I see it if I see the script I see the casting
until you see how to make the gala and that
we are going to take in celebration of
loewe award and since we’re in this
I want to leave the date and number two
of the day there is no z control for the
cities that does not become problem the
News
there is the movie but no
He transpired over someone rather
they joined the bulb and it is already in
production and it’s going to be published this year
in England so do not have the
ideas there is post note in the city it
do the
but going back to the subject we are going to
touch and touch on what is one of the
largest jewelry stores in the history of
england and this robbery involves five
people whose average age more or
less 67 years had already made their
prison sentence of between 10 and 15
years each and and they get out of jail and
The first thing they do is if we make a
assault more to say goodbye to the
courts like big ones do not and do everything
this study market study come to the
jewelry is and in fact stolen and
they robbed the vault successfully and they
they stole the equivalent of 20 million
euros roughly four million
for each one
Nothing nothing special and how they do it as
they knew they want
remember that the gentlemen
professionals who came from a
very impressive lithium résumé
half girls anything the pair of
them but they do it like they knew
do it to the old school
the white-gloved thieves enter the
bank make a hole in the vault and
they took money jewelery and its 20 million
of euros
they got it and they escaped but one
week after it happened
they caught them and because they catch them because
although they have done their homework has said
he has not left any physical imprints
you have to be very careful in that more
the evidence shows that it is okay
buy an expert forensic book my and
We know how to really do what they did
their task they did not take into account
because they came from another paradigm or from
another school of thought did not have
consider what this new world is
digitally connected network that allows
Intervening calls and listening
the calls that allows you to have a
composition visualization
chemistry of the material only with
miss what allows them to have
locate in your car in question
seconds
they did not take into account any of this the
note obviously the case transcended by
every side and there were notes that called me
a lot of attention nothing good depend
and another bike because they said they were
analog criminals operating in the
digital world
I found it super powerful for 9 and
Maria Laura Lolo Miguel showed him how
an example to think the cinema that
applies to the entire digital ecosystem
that many times
we fall into the error and I include myself because
we’ve all gone through that I know that
we have a content we have a
we plan it and we put it together
with technological tools to
distribute in digital formats and
We hope to have the success that the
digital content as a break
ideological and for example the reality and
for that is not the exception either
If I’m making a video that gives 360
to think about 368 implies and I for example
means the sound I do not know if any to
house that makes videos moment you work
with well with scripts of two or three
columns
but what happens in virtual reality where
you had actions from north south east
west you have the whole surrounding environment
you are not obligated as a producer of
content to tell a story in
any side and maybe the north
here but the person who is
consuming that content
trough here and have the
responsibility as a storyteller of
comply with that
then this work meeting does not
be enough maybe to work
with john of four columns
maybe that working with sound
diaphonic seems to suggest with the
sound that this nor north user types
make the decision to look up here
your decision I suggest you do for
here and good as we are in guatemala
I’m going to take my poetic license
to offer nancy duarte
one of the teachers in 6 of ted and the
hero’s journey of them looking in
the stories and especially the reality
virtual the focus of attention is run
of the protagonist that I want to say with
this
we have a hero more or less
sympathetic possessed can be anyone
of you and there is a call to the
action against cast there is a range
attention towards adventure and this one
will be the beginning your world be a little
balance as drivers to I do not know if
I want to enter I do not know if I want to enter
this story but good because it appears a
mentor
so I think I have given and for
can have the best possible experience
in this narrative and overcome this is the
resistance then this event what
is to take it from the normal world of
common world and natural current and
wild like this one and move it from
a quiet way to this virtual world
to this world this special and good world
then you will see if you can
derail the train the euro is passed to
dark side and there are consequences
apotheosic but it’s another story and
they play it well it could be a
franchise even of the failures well
that there is not much problem out there but
we are not really the heroes of
our stories is already bad
we have to do journalism the
journalist can no longer be because the
hero of the story
the person just who is
consuming ios there are thousands or opportunity
of tours us our
responsibility is to guarantee the best
possible narrative experience
honestly since we’re going to this
also ask as forgiveness that the
put that situation but good is
necessary to judge future ones
generations of response to the greatest
humanitarian crisis in history
we already talked about what part of the trial was coming
on the part of as for the stories that
let’s talk about it and it’s very
true that another point no less is that
they will judge us by methodologies and
we use to tell those stories I do not know
will exhaust in its history the Libyan people
take the methodology of the politician the
methodologies of the doctor is the method
it influences a lot
as a journalist we focus a lot
in the product and also holds how
is going to see what is the final product
what are the numbers and it seems that
more efficient that we have become
in measuring the seven audiences
vanity hermetic
it seems that we do not finish understanding
to the cat
the products that we generate for that is
that does not always have that desired impact
and they do not always really fit in the in the
person
that’s where the game comes into play
method and the need to focus not
always in the human being how to beat that
is another great question for the future of
the means
here is going to throw a little bit of
controversial and sometimes to change a
history you have to stop being
journalists and want to achieve
reelection but it does not stop being
journalists start being human and that
has a very specific application more
beyond inspiration to the one who can
seem for example an interview
I had to be willing to the asphalt
a holder in order to protect the
dignity of the person who is at
in front of me are dressed as a
owner before a little difficult but
everyone understands the idea
I insist and that will reflect a lot in
the final products at work
what we did in Rome in the end we
we go out and we can say that we learned to
say I do not know
and by saying I do not know we also learned to
say that the story is not over
We learned to include other voices in the
conversation only and exclusively
because we had the community of
violate them say I do not know I do not know
and this brings me to the next lesson
I want to leave you there is no control z
to pass up an opportunity for the
hoisting and that in most of the time
start by recognizing that we do not know and
in this case in virtual reality and they
I say very sincerely the future still
uncertain but that is not a problem
although we are in an incipient stage
development of opportunities we are
full of exploration margin and not
you have to lose the opportunities of
learning and I often say that the
reality as a couple of newly
married and if you think about it there are many and
many parallels out there but nothing
of that is that when a couple of
courtship comes to this stage seriousness
then lots of people start to be
Well, you have to get married, you got to zp
Next step is marriage and
power that take that step
the stage that follows is 800 million
Auntie’s advice from around the world
telling him not to me be waiting with
hot food
Uncle telling respite to the sector
birthday vial because it ‘s all wrong and
the truth that they are something else that
extrapolations of experiences
personal
if you think about it that way it is very true and
that we are talking about this or that my
secret marriage for which there is no
control z
so georgia caution came out very
expensive very expensive has already passed to better life
but well, back to the topic
the virtual reality happens very
similar style in that of these
extrapolations of experiences
personal is really nothing more than
are assertive decisions that were made
as a couple and who tried to sustain the
learning in time but there is no
a perfect marriage recipe and
definitely
June and finding virtual reality is
something like that there is no perfect recipe
for for the contents there is no
perfect recipe for the best video the
best virtual reality experience and that
It seems very revealing but if we think about it
well it ‘s very obvious I do not know I do not know why
it costs us so much it will reach that and that
point those that the consumption habits in
the digital world are very different and
they change every time it makes sense that they do not
there is an ideal because the change in
question of minutes changed in
issue of days change management
markets and today out there the contents and
the narrative go traveling platform in
platform are connected narratives
and it’s a format is also to take in
account then the challenge and it comes
just to internalize this there
many ways of understanding stories
and many forms of contagion which
implies that simple stories
different but there are many ways
very different from telling that is the
story and I want that they were left with
this virtual reality is that we have to
think first about what are the
relative needs of that story
by the fast sanction of the person
who is directing his story and you
we passed technology because able
coming from a rise of reality
virtual capable at this time what
occupy that story is not a producer
freedom is a tweet but he used a lot
empathy with a lot of heart
or maybe you need a photo or maybe
up to a photo between 60 and not a model
3d but we always have to focus
in history and in the person that we
we are directing that story and with
need in this in this world actually
virtual and tangible reality
nobody has the perfect recipe nobody the
has the world I want I like to say that
It is a world without messiah but with much
faith the faith that we are making a change
we have the faith that we are going towards a
world better and this gets me to the last
choice that I want to leave you in day of
today there is z control not think
the future and make up for the future I do not say
to be only visionaries is also
think about sustainable models of
business for children we want to do
that we can have enough to pay
the day-to-day accounts but download
a little bit to experiment for
making mistakes will celebrate your mistakes and
back out on the court
keep trying and also implies
think about the future of what are the
organizations the structure that we
It serves is the most flexible organization
we want a multidisciplinary team or
we want a more Fordist cover where
the journalist is here for love
here the gentleman here and the one
sales over there do not know he the
experience has shown us that the best
it’s teamwork and
multi-disciplinary
but well we do not have to think much
in which are the organizations
civilians no
we are also brands that after
us but I also want to thank
to the sponsors to have to believe
in this bet on the future but more
important yet what we are something very
simple
we are more experiences we need
more open source tools so that
more experience can be given than
may worry that they can share
I also want to motivate you to go
foresee document are wrong
I am not a very simple advice for
celebrate document what they learned
that was what I was going to do next
trying and the last thing I want
leave and that I really believe that is what
only thing that we need as an accountant
stories of people we work in
media
in synthesis children comedy is long
experiences that leave a mark
indelible hours
[Applause]
”
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