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New Zealand Secret Santa | Sam Elton-Walters | TEDxRuakura


you know what life can be strange

you know what life can be strange sometimes when you take a simple idea

sometimes when you take a simple idea

sometimes when you take a simple idea and you do it on a large scale it can

and you do it on a large scale it can

and you do it on a large scale it can take on a life of its own and you never

take on a life of its own and you never

take on a life of its own and you never know where it can go have you ever taken

know where it can go have you ever taken

know where it can go have you ever taken part in a workplace secret Center

part in a workplace secret Center

part in a workplace secret Center how about organizing a secret Center

how about organizing a secret Center

how about organizing a secret Center game and then later on you get

game and then later on you get

game and then later on you get interviewed by ABC News New York on the

interviewed by ABC News New York on the

interviewed by ABC News New York on the phone mentioned on the Huffington Post

phone mentioned on the Huffington Post

phone mentioned on the Huffington Post The Guardian and many other worldwide

The Guardian and many other worldwide

The Guardian and many other worldwide sites like Nigeria Daily News

sites like Nigeria Daily News

sites like Nigeria Daily News well that’s happened to me the basic

well that’s happened to me the basic

well that’s happened to me the basic concept of a secret Center game you’re

concept of a secret Center game you’re

concept of a secret Center game you’re given someone’s name randomly and you

given someone’s name randomly and you

given someone’s name randomly and you buy that person a gift usually for a set

buy that person a gift usually for a set

buy that person a gift usually for a set dollar amount and most people never

dollar amount and most people never

dollar amount and most people never reveal who they were Secret Santa for

reveal who they were Secret Santa for

reveal who they were Secret Santa for this can lead to some very funny gifts

this can lead to some very funny gifts

this can lead to some very funny gifts in great workplace stories and the

in great workplace stories and the

in great workplace stories and the amazing thing is so when you take this

amazing thing is so when you take this

amazing thing is so when you take this small fun idea and you decide to spread

small fun idea and you decide to spread

small fun idea and you decide to spread it as far as you can you can never be

it as far as you can you can never be

it as far as you can you can never be truly prepared for the impact that this

truly prepared for the impact that this

truly prepared for the impact that this can have on other people back in 2010 I

can have on other people back in 2010 I

can have on other people back in 2010 I was having a conversation on Twitter and

was having a conversation on Twitter and

was having a conversation on Twitter and the topic of Secret Santas had come up

the topic of Secret Santas had come up

the topic of Secret Santas had come up we both agreed there were a very cool

we both agreed there were a very cool

we both agreed there were a very cool activity to take part in and I began to

activity to take part in and I began to

activity to take part in and I began to wonder what would it be like if you did

wonder what would it be like if you did

wonder what would it be like if you did it on a larger scale and how would it

it on a larger scale and how would it

it on a larger scale and how would it work

work

work if you did it on Twitter so I thought

if you did it on Twitter so I thought

if you did it on Twitter so I thought about it and the next day I started

about it and the next day I started

about it and the next day I started asking people would you like to take

asking people would you like to take

asking people would you like to take part in the Secret Santa game lots of

part in the Secret Santa game lots of

part in the Secret Santa game lots of people said yes and New Zealand Secret

people said yes and New Zealand Secret

people said yes and New Zealand Secret Santa was born let me ask you how often

Santa was born let me ask you how often

Santa was born let me ask you how often has the fear of the unknown stopped you

has the fear of the unknown stopped you

has the fear of the unknown stopped you from starting a project the fear of

from starting a project the fear of

from starting a project the fear of failing putting it into your idea before

failing putting it into your idea before

failing putting it into your idea before it’s even started

it’s even started

it’s even started now I wasn’t a hundred percent sure how

now I wasn’t a hundred percent sure how

now I wasn’t a hundred percent sure how any of this was really going to work but

any of this was really going to work but

any of this was really going to work but I knew that I wanted to do it and I knew

I knew that I wanted to do it and I knew

I knew that I wanted to do it and I knew that lots of people were going to have

that lots of people were going to have

that lots of people were going to have fun taking part luckily for me through

fun taking part luckily for me through

fun taking part luckily for me through the power of Twitter

the power of Twitter

the power of Twitter I got messaged by someone who was an

I got messaged by someone who was an

I got messaged by someone who was an expert with spreadsheets they sent me a

expert with spreadsheets they sent me a

expert with spreadsheets they sent me a spreadsheet that helped randomly match

spreadsheet that helped randomly match

spreadsheet that helped randomly match people up and help generate all the

people up and help generate all the

people up and help generate all the messages I had to send out to the secret

messages I had to send out to the secret

messages I had to send out to the secret centers people were given the Twitter

centers people were given the Twitter

centers people were given the Twitter name and address of their gift D and it

name and address of their gift D and it

name and address of their gift D and it was up to them to research that person

was up to them to research that person

was up to them to research that person by reading their tweets and sending them

by reading their tweets and sending them

by reading their tweets and sending them an appropriate gift well that was the

an appropriate gift well that was the

an appropriate gift well that was the plan in theory and they were also

plan in theory and they were also

plan in theory and they were also encouraged to share a photo of the gift

encouraged to share a photo of the gift

encouraged to share a photo of the gift that they received to share the fun and

that they received to share the fun and

that they received to share the fun and excitement with everybody else three

excitement with everybody else three

excitement with everybody else three hundred and eighty six people signed up

hundred and eighty six people signed up

hundred and eighty six people signed up in that first year people were sending

in that first year people were sending

in that first year people were sending gifts all around the country and the

gifts all around the country and the

gifts all around the country and the feedback that I was getting was really

feedback that I was getting was really

feedback that I was getting was really positive but sometimes there were bad

positive but sometimes there were bad

positive but sometimes there were bad centers now bad centers for whatever

centers now bad centers for whatever

centers now bad centers for whatever reason didn’t send a gift and I was

reason didn’t send a gift and I was

reason didn’t send a gift and I was still hearing about those bad centers in

still hearing about those bad centers in

still hearing about those bad centers in January February and March of the

January February and March of the

January February and March of the following year leading up to the second

following year leading up to the second

following year leading up to the second year of New Zealand Secret Center I was

year of New Zealand Secret Center I was

year of New Zealand Secret Center I was approached by a nationwide radio station

approached by a nationwide radio station

approached by a nationwide radio station asking if they could run it I thought it

asking if they could run it I thought it

asking if they could run it I thought it was only fair to ask the community what

was only fair to ask the community what

was only fair to ask the community what they thought so I went on Twitter and I

they thought so I went on Twitter and I

they thought so I went on Twitter and I let everybody know what the proposition

let everybody know what the proposition

let everybody know what the proposition was the resounding answer from everybody

was the resounding answer from everybody

was the resounding answer from everybody was no the community had spoken so I

was no the community had spoken so I

was no the community had spoken so I carried on the New Zealand Secret Center

carried on the New Zealand Secret Center

carried on the New Zealand Secret Center and let me introduce you to the team

and let me introduce you to the team

and let me introduce you to the team there’s me while lots of people thought

there’s me while lots of people thought

there’s me while lots of people thought there was a big team behind this in

there was a big team behind this in

there was a big team behind this in reality it was just me and in that

reality it was just me and in that

reality it was just me and in that second year I decided to build a website

second year I decided to build a website

second year I decided to build a website to help manage all the people that were

to help manage all the people that were

to help manage all the people that were signing up

signing up

signing up there was a lot better than handling

there was a lot better than handling

there was a lot better than handling hundreds of Twitter dm’s all at once and

hundreds of Twitter dm’s all at once and

hundreds of Twitter dm’s all at once and 696 people signed up in that second year

696 people signed up in that second year

696 people signed up in that second year people were sending gifts all around the

people were sending gifts all around the

people were sending gifts all around the country and I was getting all the

country and I was getting all the

country and I was getting all the messages coming towards me of people

messages coming towards me of people

messages coming towards me of people excitedly talking about it I kept

excitedly talking about it I kept

excitedly talking about it I kept matching people up and I learned from

matching people up and I learned from

matching people up and I learned from some people this was the only gift they

some people this was the only gift they

some people this was the only gift they were going to receive at Christmas I

said the limit for gifts at ten dollars

said the limit for gifts at ten dollars and some people went above and beyond

and some people went above and beyond

and some people went above and beyond this both an effort and value from

this both an effort and value from

this both an effort and value from custom-made mix CDs tickets to the Rugby

custom-made mix CDs tickets to the Rugby

custom-made mix CDs tickets to the Rugby League handmade custom calendars

League handmade custom calendars

League handmade custom calendars accommodation and fancy hotels to puck

accommodation and fancy hotels to puck

accommodation and fancy hotels to puck earrings a stuffed toy shark gifts for

earrings a stuffed toy shark gifts for

earrings a stuffed toy shark gifts for pets and many mugs this is just a small

pets and many mugs this is just a small

pets and many mugs this is just a small selection of the great gifts being sent

selection of the great gifts being sent

selection of the great gifts being sent all around the country and one of the

all around the country and one of the

all around the country and one of the most heartfelt gifts had to have been a

most heartfelt gifts had to have been a

most heartfelt gifts had to have been a pair of soldered angel wings on a plaque

pair of soldered angel wings on a plaque

pair of soldered angel wings on a plaque the secret Center had read every post

the secret Center had read every post

the secret Center had read every post and there gifties blog and had learned

and there gifties blog and had learned

and there gifties blog and had learned that his father had passed away before

that his father had passed away before

that his father had passed away before being able to make this plaque for his

being able to make this plaque for his

being able to make this plaque for his granddaughter this is a really good

granddaughter this is a really good

granddaughter this is a really good example of strong emotional connection

example of strong emotional connection

example of strong emotional connection happening through social media and the

happening through social media and the

happening through social media and the reaction to a gift like that was my New

reaction to a gift like that was my New

reaction to a gift like that was my New Zealand Secret Santa gift is so perfect

Zealand Secret Santa gift is so perfect

Zealand Secret Santa gift is so perfect I’m crying for those who might not know

I’m crying for those who might not know

I’m crying for those who might not know why read this and he linked to the blog

why read this and he linked to the blog

why read this and he linked to the blog post where he talked about his dad’s

post where he talked about his dad’s

post where he talked about his dad’s sudden death heartfelt gifts like this

sudden death heartfelt gifts like this

sudden death heartfelt gifts like this were not uncommon and seeing people’s

were not uncommon and seeing people’s

were not uncommon and seeing people’s reactions to this is priceless it’s one

reactions to this is priceless it’s one

reactions to this is priceless it’s one of the driving forces behind New Zealand

of the driving forces behind New Zealand

of the driving forces behind New Zealand secret Center 860 people took part in

secret Center 860 people took part in

secret Center 860 people took part in the third year my phone was still going

the third year my phone was still going

the third year my phone was still going crazy with all the messages hitting my

crazy with all the messages hitting my

crazy with all the messages hitting my way and when it was time to match

way and when it was time to match

way and when it was time to match everybody up

everybody up

everybody up I was having to take time

I was having to take time

I was having to take time off work just to deal with sending out

off work just to deal with sending out

off work just to deal with sending out all the messages and dealing with all

all the messages and dealing with all

all the messages and dealing with all the questions coming back towards me and

the questions coming back towards me and

the questions coming back towards me and after that third year I began to wonder

after that third year I began to wonder

after that third year I began to wonder did I still want to be doing this

did I still want to be doing this

did I still want to be doing this it was almost getting too big for me to

it was almost getting too big for me to

it was almost getting too big for me to handle by myself and I was wanting to

handle by myself and I was wanting to

handle by myself and I was wanting to spend more time on my other passion

spend more time on my other passion

spend more time on my other passion growing giant pumpkins so I went on

growing giant pumpkins so I went on

growing giant pumpkins so I went on Twitter and I asked is there anybody out

Twitter and I asked is there anybody out

Twitter and I asked is there anybody out there that would like to run this now

there that would like to run this now

there that would like to run this now I wasn’t sure who would be a good fit

I wasn’t sure who would be a good fit

I wasn’t sure who would be a good fit for this but I knew that I didn’t want

for this but I knew that I didn’t want

for this but I knew that I didn’t want just anybody coming in trying to

just anybody coming in trying to

just anybody coming in trying to monetize it and ruin it I wanted someone

monetize it and ruin it I wanted someone

monetize it and ruin it I wanted someone that had the same belief as myself and

that had the same belief as myself and

that had the same belief as myself and wanted to keep running it to bring

wanted to keep running it to bring

wanted to keep running it to bring happiness to other people I got a

happiness to other people I got a

happiness to other people I got a Twitter DM from New Zealand post saying

Twitter DM from New Zealand post saying

Twitter DM from New Zealand post saying that they may be interested but first

that they may be interested but first

that they may be interested but first they had to go talk to their management

they had to go talk to their management

they had to go talk to their management team and see if they were allowed to do

team and see if they were allowed to do

team and see if they were allowed to do it while they were doing that I was

it while they were doing that I was

it while they were doing that I was talking to people that I trusted and

talking to people that I trusted and

talking to people that I trusted and asking them what they thought about that

asking them what they thought about that

asking them what they thought about that idea all the feedback I got was really

idea all the feedback I got was really

idea all the feedback I got was really positive and New Zealand Post came back

positive and New Zealand Post came back

positive and New Zealand Post came back and said they were keen airs they were

and said they were keen airs they were

and said they were keen airs they were already doing the letters to Santa every

already doing the letters to Santa every

already doing the letters to Santa every year for the kids and they said this

year for the kids and they said this

year for the kids and they said this would be a great fit so after that we

would be a great fit so after that we

would be a great fit so after that we got together and had a conference call

got together and had a conference call

got together and had a conference call and I talked about how I was running

and I talked about how I was running

and I talked about how I was running everything behind the scenes and ever

everything behind the scenes and ever

everything behind the scenes and ever since then

since then

since then New Zealand Post has been running New

New Zealand Post has been running New

New Zealand Post has been running New Zealand secret centre and New Zealand

Zealand secret centre and New Zealand

Zealand secret centre and New Zealand Post has been a great fit they’ve been

Post has been a great fit they’ve been

Post has been a great fit they’ve been able to bring a lot of innovations to

able to bring a lot of innovations to

able to bring a lot of innovations to the game that I started all those years

the game that I started all those years

the game that I started all those years ago firstly all the gifts are sent to

ago firstly all the gifts are sent to

ago firstly all the gifts are sent to one central location no one has to share

one central location no one has to share

one central location no one has to share their address with anybody else and

their address with anybody else and

their address with anybody else and secondly all the gifts are scanned when

secondly all the gifts are scanned when

secondly all the gifts are scanned when they’re received at the warehouse

they’re received at the warehouse

they’re received at the warehouse if you’ve been a bad Center you’re not

if you’ve been a bad Center you’re not

if you’ve been a bad Center you’re not going to be getting sent a gift and what

going to be getting sent a gift and what

going to be getting sent a gift and what they’ve done is they’ve got partnerships

they’ve done is they’ve got partnerships

they’ve done is they’ve got partnerships with businesses to make sure that all

with businesses to make sure that all

with businesses to make sure that all the people that did end up with the bad

the people that did end up with the bad

the people that did end up with the bad Center still get sent something at

Center still get sent something at

Center still get sent something at Christmas over the years they’ve

Christmas over the years they’ve

Christmas over the years they’ve partnered with some great charities like

partnered with some great charities like

partnered with some great charities like the Wellington City Mission the

the Wellington City Mission the

the Wellington City Mission the Christchurch earthquake appeal the Red

Christchurch earthquake appeal the Red

Christchurch earthquake appeal the Red Cross and more recently canteen so all

Cross and more recently canteen so all

Cross and more recently canteen so all the gifts that would normally go to a

the gifts that would normally go to a

the gifts that would normally go to a bad centre now go to these great

bad centre now go to these great

bad centre now go to these great charities the fun and excitement carry

charities the fun and excitement carry

charities the fun and excitement carry on every year and last year just shy of

on every year and last year just shy of

on every year and last year just shy of 2,000 people took part New Zealand’s

2,000 people took part New Zealand’s

2,000 people took part New Zealand’s Secret Santa got lots of global media

Secret Santa got lots of global media

Secret Santa got lots of global media interest with lots of bad things

interest with lots of bad things

interest with lots of bad things happening all around the world the media

happening all around the world the media

happening all around the world the media really liked the story of New Zealand

really liked the story of New Zealand

really liked the story of New Zealand secret center and it made New Zealand

secret center and it made New Zealand

secret center and it made New Zealand the place to be at Christmas time what

the place to be at Christmas time what

the place to be at Christmas time what project do you have that you haven’t

project do you have that you haven’t

project do you have that you haven’t started what’s holding you back and why

started what’s holding you back and why

started what’s holding you back and why don’t you give it a nudge and see where

don’t you give it a nudge and see where

don’t you give it a nudge and see where you can take it because at the end of

you can take it because at the end of

you can take it because at the end of the day what’s the worst thing that

the day what’s the worst thing that

the day what’s the worst thing that could happen

”

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