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New ways of looking at the circular economy | Harry Webers | TEDxSaxionUniversity


[Applause]

[Applause] some incidence determined my career and

some incidence determined my career and

some incidence determined my career and the rest of my life I’m seven years old

the rest of my life I’m seven years old

the rest of my life I’m seven years old and I walk along a little river in my

and I walk along a little river in my

and I walk along a little river in my hometown in the southern part of the

hometown in the southern part of the

hometown in the southern part of the Netherlands the water is supposed to be

Netherlands the water is supposed to be

Netherlands the water is supposed to be fresh and clean but instead of that it’s

fresh and clean but instead of that it’s

fresh and clean but instead of that it’s polluted and dangerous for my life I’m

polluted and dangerous for my life I’m

polluted and dangerous for my life I’m shocked but also I’m determined to make

shocked but also I’m determined to make

shocked but also I’m determined to make the water once clean again

the water once clean again

the water once clean again in the same year 1965 the later Prime

in the same year 1965 the later Prime

in the same year 1965 the later Prime Minister hope that he’ll announces that

Minister hope that he’ll announces that

Minister hope that he’ll announces that the Dutch coal mines will be closed

the Dutch coal mines will be closed

the Dutch coal mines will be closed although he solemnly promises

although he solemnly promises

although he solemnly promises alternative work for all – 80,000 people

alternative work for all – 80,000 people

alternative work for all – 80,000 people lose their jobs the region is in a shock

lose their jobs the region is in a shock

lose their jobs the region is in a shock and my whole family and I myself are

and my whole family and I myself are

and my whole family and I myself are forced out of our comfort zone it’s my

forced out of our comfort zone it’s my

forced out of our comfort zone it’s my Uncle Ben left the picture now I realize

Uncle Ben left the picture now I realize

Uncle Ben left the picture now I realize that this was the seed for my concerns

that this was the seed for my concerns

that this was the seed for my concerns about the regional economy and

about the regional economy and

about the regional economy and employment I’m 14 years old and I read

employment I’m 14 years old and I read

employment I’m 14 years old and I read limits to growth published by the Club

limits to growth published by the Club

limits to growth published by the Club of Rome the report is about our planet

of Rome the report is about our planet

of Rome the report is about our planet and world population and I’m very

and world population and I’m very

and world population and I’m very touched by the principle of

touched by the principle of

touched by the principle of sustainability people planet

sustainability people planet

sustainability people planet profit no wonder I end up as a water

profit no wonder I end up as a water

profit no wonder I end up as a water engineer besides being a water engineer

engineer besides being a water engineer

engineer besides being a water engineer I’m also a passionate cook who likes to

I’m also a passionate cook who likes to

I’m also a passionate cook who likes to cook with people and to mix social

cook with people and to mix social

cook with people and to mix social ingredients to create new recipes I like

ingredients to create new recipes I like

ingredients to create new recipes I like to cook and plus up solutions for

to cook and plus up solutions for

to cook and plus up solutions for societal challenges now at the age of 58

societal challenges now at the age of 58

societal challenges now at the age of 58 I’m still concerned about our planet and

I’m still concerned about our planet and

I’m still concerned about our planet and mankind president john f kennedy had a

mankind president john f kennedy had a

mankind president john f kennedy had a life mission and the dream his moonshot

life mission and the dream his moonshot

life mission and the dream his moonshot was to put the first man on the moon

was to put the first man on the moon

was to put the first man on the moon my moonshot as a chef is to stir in the

my moonshot as a chef is to stir in the

my moonshot as a chef is to stir in the economy to make it clean and circular

economy to make it clean and circular

economy to make it clean and circular and to contribute to sustainable welfare

and to contribute to sustainable welfare

and to contribute to sustainable welfare for the next generations five months ago

for the next generations five months ago

for the next generations five months ago I quit my job to make my life work of

I quit my job to make my life work of

I quit my job to make my life work of cooking new Hansa recipes this region

cooking new Hansa recipes this region

cooking new Hansa recipes this region and this economy needs strong new

and this economy needs strong new

and this economy needs strong new recipes for the revival based on my

recipes for the revival based on my

recipes for the revival based on my hands a recipe the new hands are smart

hands a recipe the new hands are smart

hands a recipe the new hands are smart cities smart factories I want to inspire

cities smart factories I want to inspire

cities smart factories I want to inspire people and to energize them and to

people and to energize them and to

people and to energize them and to contribute to sustainable wealth them

contribute to sustainable wealth them

contribute to sustainable wealth them maybe you wonder what is honza let me

maybe you wonder what is honza let me

maybe you wonder what is honza let me explain it might be loft on the town

explain it might be loft on the town

explain it might be loft on the town David on the Latin word honza refers to

David on the Latin word honza refers to

David on the Latin word honza refers to a group of merchants but also to the

a group of merchants but also to the

a group of merchants but also to the collaboration of cities and their trade

collaboration of cities and their trade

collaboration of cities and their trade and the answer was a commercial for the

and the answer was a commercial for the

and the answer was a commercial for the ratio of

ratio of

ratio of more than 200 cities that dominated

more than 200 cities that dominated

more than 200 cities that dominated trade in the north of Western Europe for

trade in the north of Western Europe for

trade in the north of Western Europe for almost four centuries and still it

almost four centuries and still it

almost four centuries and still it exists the Hansa had its own laws and

exists the Hansa had its own laws and

exists the Hansa had its own laws and political and military means to protect

political and military means to protect

political and military means to protect trade effect the answer was the first

trade effect the answer was the first

trade effect the answer was the first common market but also it was a European

common market but also it was a European

common market but also it was a European Union a volatile with unique and the DNA

Union a volatile with unique and the DNA

Union a volatile with unique and the DNA mutual trust collaboration

mutual trust collaboration

mutual trust collaboration entrepreneurship and civic engagement

entrepreneurship and civic engagement

entrepreneurship and civic engagement no wonder the Hansa is one of the 32

no wonder the Hansa is one of the 32

no wonder the Hansa is one of the 32 cultural roots of Europe the answer was

cultural roots of Europe the answer was

cultural roots of Europe the answer was very important for the development of

very important for the development of

very important for the development of the Netherlands the river axle was one

the Netherlands the river axle was one

the Netherlands the river axle was one important water connection between the

important water connection between the

important water connection between the German hinterland the Rhineland and the

German hinterland the Rhineland and the

German hinterland the Rhineland and the former south and sea thus providing

former south and sea thus providing

former south and sea thus providing access to the North Sea and the Baltic

access to the North Sea and the Baltic

access to the North Sea and the Baltic Sea Davida is one of the five oldest

Sea Davida is one of the five oldest

Sea Davida is one of the five oldest cities in the Netherlands in those times

cities in the Netherlands in those times

cities in the Netherlands in those times it was much bigger than Amsterdam and

it was much bigger than Amsterdam and

it was much bigger than Amsterdam and almost it became the capital of the

almost it became the capital of the

almost it became the capital of the country

country

country Dave de was active in the answer at the

Dave de was active in the answer at the

Dave de was active in the answer at the international trade and international

international trade and international

international trade and international fairs gave an enormous boost to the

fairs gave an enormous boost to the

fairs gave an enormous boost to the economy so there was economy there was

economy so there was economy there was

economy so there was economy there was welfare and benefaction so David also

welfare and benefaction so David also

welfare and benefaction so David also played an important role in the

played an important role in the

played an important role in the following social areas education Erasmus

following social areas education Erasmus

following social areas education Erasmus studied here religion he had Kota

studied here religion he had Kota

studied here religion he had Kota founded his modern devotion here health

founded his modern devotion here health

founded his modern devotion here health care jurisdiction and Gaussian

now let me zoom in to stress factors and

now let me zoom in to stress factors and urgency in ancient times people started

urgency in ancient times people started

urgency in ancient times people started hunting when they were hungry and they

hunting when they were hungry and they

hunting when they were hungry and they fled in case of danger I strongly

fled in case of danger I strongly

fled in case of danger I strongly believe that society Spain must get

believe that society Spain must get

believe that society Spain must get worth and that people must feel the

worth and that people must feel the

worth and that people must feel the urgency before anything gets done would

urgency before anything gets done would

urgency before anything gets done would you search for another job

you search for another job

you search for another job unless you’re forced to would you move

unless you’re forced to would you move

unless you’re forced to would you move your home unless there’s some urgent

your home unless there’s some urgent

your home unless there’s some urgent reason to only people who feel the pain

reason to only people who feel the pain

reason to only people who feel the pain and the economic stress themselves are

and the economic stress themselves are

and the economic stress themselves are willing to change and they are willing

willing to change and they are willing

willing to change and they are willing to implement major changes and

to implement major changes and

to implement major changes and transitions let me zoom in to three

transitions let me zoom in to three

transitions let me zoom in to three stress vectors on a higher level

stress vectors on a higher level

stress vectors on a higher level first there’s population stress in 1972

first there’s population stress in 1972

first there’s population stress in 1972 the Club of Rome predicted the current

the Club of Rome predicted the current

the Club of Rome predicted the current world population to be seven billion

world population to be seven billion

world population to be seven billion people and nine billion people in 2050

people and nine billion people in 2050

people and nine billion people in 2050 the exponential growth of the world

the exponential growth of the world

the exponential growth of the world population causes severe societal

population causes severe societal

population causes severe societal challenges concerning food production

challenges concerning food production

challenges concerning food production natural resources energy supply and

natural resources energy supply and

natural resources energy supply and climate change what if no one else will

climate change what if no one else will

climate change what if no one else will save our planet and mankind what if no

save our planet and mankind what if no

save our planet and mankind what if no one will save our economies do you feel

one will save our economies do you feel

one will save our economies do you feel any stress now do you like to drive your

any stress now do you like to drive your

any stress now do you like to drive your own economy certainly I do second

own economy certainly I do second

own economy certainly I do second there is urbanization stress now 50% of

there is urbanization stress now 50% of

there is urbanization stress now 50% of the world’s population lives in cities

the world’s population lives in cities

the world’s population lives in cities and this will be 70 percent in 2050 just

and this will be 70 percent in 2050 just

and this will be 70 percent in 2050 just imagine that 750,000 people 750,000

imagine that 750,000 people 750,000

imagine that 750,000 people 750,000 people will relocate from the eastern

people will relocate from the eastern

people will relocate from the eastern part of the country to the western part

part of the country to the western part

part of the country to the western part the result is that the eastern part will

the result is that the eastern part will

the result is that the eastern part will face economic shrinkage population aging

face economic shrinkage population aging

face economic shrinkage population aging and the exodus of young talent many

and the exodus of young talent many

and the exodus of young talent many young people left the eastern homeland

young people left the eastern homeland

young people left the eastern homeland already third there is economic stress

already third there is economic stress

already third there is economic stress in the Netherlands there’s almost no

in the Netherlands there’s almost no

in the Netherlands there’s almost no population growth and the result is that

population growth and the result is that

population growth and the result is that economic stagnation and recession are

economic stagnation and recession are

economic stagnation and recession are likely to occur figures and signals

likely to occur figures and signals

likely to occur figures and signals indicate that a competitive position of

indicate that a competitive position of

indicate that a competitive position of the eastern part has worsened over the

the eastern part has worsened over the

the eastern part has worsened over the past decades many factories went

past decades many factories went

past decades many factories went bankrupt many brands disappeared and a

bankrupt many brands disappeared and a

bankrupt many brands disappeared and a hundred thousand people lost their jobs

besides all economic activity is

besides all economic activity is concentrated more and more in the

concentrated more and more in the

concentrated more and more in the western part of the country and there is

western part of the country and there is

western part of the country and there is no political stress at all to change

no political stress at all to change

no political stress at all to change this development all these stress

this development all these stress

this development all these stress factors together create a economic and

factors together create a economic and

factors together create a economic and demographic unbalance between the

demographic unbalance between the

demographic unbalance between the eastern and the western part so what

eastern and the western part so what

eastern and the western part so what this region needs is a strong new recipe

this region needs is a strong new recipe

this region needs is a strong new recipe for the revival of the economy and to

for the revival of the economy and to

for the revival of the economy and to achieve sustainable welfare for the next

achieve sustainable welfare for the next

achieve sustainable welfare for the next generations from our past from the Hansa

generations from our past from the Hansa

generations from our past from the Hansa and stress factors we can create a

and stress factors we can create a

and stress factors we can create a strong new recipe for the future answer

strong new recipe for the future answer

strong new recipe for the future answer history and values are an excellent

history and values are an excellent

history and values are an excellent basis for such a future recipe for this

basis for such a future recipe for this

basis for such a future recipe for this region and this region can be

region and this region can be

region and this region can be influential again in the field of

influential again in the field of

influential again in the field of education religion or spirituality

education religion or spirituality

education religion or spirituality health care jurisdiction and culture so

health care jurisdiction and culture so

health care jurisdiction and culture so why reinventing the wheel if we have a

why reinventing the wheel if we have a

why reinventing the wheel if we have a strong proof of concept built in hundred

strong proof of concept built in hundred

strong proof of concept built in hundred times let me point out three solutions

times let me point out three solutions

times let me point out three solutions for sustainable economy and the future

for sustainable economy and the future

for sustainable economy and the future proof welfare first look is worth let us

proof welfare first look is worth let us

proof welfare first look is worth let us pass up this region by having a closer

pass up this region by having a closer

pass up this region by having a closer look at our neighbour Germany by far our

look at our neighbour Germany by far our

look at our neighbour Germany by far our most important trait bottom the value of

most important trait bottom the value of

most important trait bottom the value of Dutch German trade was 140 billion euros

Dutch German trade was 140 billion euros

Dutch German trade was 140 billion euros and 2014 and this can easily be doubled

and 2014 and this can easily be doubled

and 2014 and this can easily be doubled or even tripled trust-based

or even tripled trust-based

or even tripled trust-based relationships

relationships

relationships at the basis of the so-called Rhineland

at the basis of the so-called Rhineland

at the basis of the so-called Rhineland trade model therefore let us feed this

trade model therefore let us feed this

trade model therefore let us feed this relationship exploit the opportunities

relationship exploit the opportunities

relationship exploit the opportunities and use our excellent geographical

and use our excellent geographical

and use our excellent geographical position as a liaison between the German

position as a liaison between the German

position as a liaison between the German Rhineland and the anglo-saxon world not

Rhineland and the anglo-saxon world not

Rhineland and the anglo-saxon world not only we share history and dance values

only we share history and dance values

only we share history and dance values but also we face similar challenges in

but also we face similar challenges in

but also we face similar challenges in the field of technology renewable energy

the field of technology renewable energy

the field of technology renewable energy and national resources second build

and national resources second build

and national resources second build smart cities smart cities are about

smart cities smart cities are about

smart cities smart cities are about smart living smart energy smart mobility

smart living smart energy smart mobility

smart living smart energy smart mobility and smart economy using state-of-the-art

and smart economy using state-of-the-art

and smart economy using state-of-the-art technology cities hold the key for a

technology cities hold the key for a

technology cities hold the key for a future-proof economy and collaboration

future-proof economy and collaboration

future-proof economy and collaboration mutual trust and collaboration are the

mutual trust and collaboration are the

mutual trust and collaboration are the most important success factors for new

most important success factors for new

most important success factors for new city networks and new economies if

city networks and new economies if

city networks and new economies if cities are smart enough to collaborate

cities are smart enough to collaborate

cities are smart enough to collaborate like and hundred times then smart cities

like and hundred times then smart cities

like and hundred times then smart cities together will be more competitive and

together will be more competitive and

together will be more competitive and feed the economies third build smart

feed the economies third build smart

feed the economies third build smart factories knowledge hubs like suction

factories knowledge hubs like suction

factories knowledge hubs like suction university marketing university brain

university marketing university brain

university marketing university brain potent / provide state of the art

potent / provide state of the art

potent / provide state of the art technology an excellent recipe for

technology an excellent recipe for

technology an excellent recipe for future proof economies

industry is trying to be is becoming

industry is trying to be is becoming more and more efficient than others and

more and more efficient than others and

more and more efficient than others and is trying to reduce the carbon footprint

is trying to reduce the carbon footprint

is trying to reduce the carbon footprint industrial changes are driven by clean

industrial changes are driven by clean

industrial changes are driven by clean technologies bio-based materials circuit

technologies bio-based materials circuit

technologies bio-based materials circuit economy nanorobotics nanotechnology

economy nanorobotics nanotechnology

economy nanorobotics nanotechnology robotics and new circular business

robotics and new circular business

robotics and new circular business models in this fourth Industrial

models in this fourth Industrial

models in this fourth Industrial Revolution IT technology and big data

Revolution IT technology and big data

Revolution IT technology and big data offer a unique opportunity to make our

offer a unique opportunity to make our

offer a unique opportunity to make our factories smart and future-proof again

factories smart and future-proof again

factories smart and future-proof again and smart factories create under

and smart factories create under

and smart factories create under thousand jobs I strongly believe in the

thousand jobs I strongly believe in the

thousand jobs I strongly believe in the principles of sustainability people

principles of sustainability people

principles of sustainability people planet profit and that mankind will

planet profit and that mankind will

planet profit and that mankind will learn from the tasty ingredients of the

learn from the tasty ingredients of the

learn from the tasty ingredients of the past past is the future

past past is the future

past past is the future so let us plus up this region and create

so let us plus up this region and create

so let us plus up this region and create a long-term economic program for the

a long-term economic program for the

a long-term economic program for the revival of our economy and to provide

revival of our economy and to provide

revival of our economy and to provide sustainable welfare to next generations

sustainable welfare to next generations

sustainable welfare to next generations based on my hunter recipe the new hands

based on my hunter recipe the new hands

based on my hunter recipe the new hands are smart cities smart factories my

are smart cities smart factories my

are smart cities smart factories my hunter recipe is about winning by

hunter recipe is about winning by

hunter recipe is about winning by sharing sustainable welfare for the next

sharing sustainable welfare for the next

sharing sustainable welfare for the next generations and looking back at that

generations and looking back at that

generations and looking back at that little boy of seven the circle can be

little boy of seven the circle can be

little boy of seven the circle can be closed water to connect and water to

closed water to connect and water to

closed water to connect and water to cook a clean and circular economy well

cook a clean and circular economy well

cook a clean and circular economy well are you all hungry enough to join

are you all hungry enough to join

are you all hungry enough to join cooking with me

”

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