wow that was a big to-do there I hope I can live up to that now thank you thank
can live up to that now thank you thank
can live up to that now thank you thank you very much June for inviting me out
you very much June for inviting me out
you very much June for inviting me out here I got the call and I had to think
here I got the call and I had to think
here I got the call and I had to think about this open your eyes what that all
about this open your eyes what that all
about this open your eyes what that all meant to make myself and being from
meant to make myself and being from
meant to make myself and being from Silicon Valley I had to come up with the
Silicon Valley I had to come up with the
Silicon Valley I had to come up with the buzzwords first to start with you know
buzzwords first to start with you know
buzzwords first to start with you know what is it I have to reshape myself
what is it I have to reshape myself
what is it I have to reshape myself reinvent myself the one my daughter
reinvent myself the one my daughter
reinvent myself the one my daughter loves the most is upsetting the
loves the most is upsetting the
loves the most is upsetting the applecart so when you go home google it
applecart so when you go home google it
applecart so when you go home google it and figure out what that means so in
and figure out what that means so in
and figure out what that means so in typical fashion we try to figure out
typical fashion we try to figure out
typical fashion we try to figure out what all these words mean really when it
what all these words mean really when it
what all these words mean really when it got all done I came to the same
got all done I came to the same
got all done I came to the same conclusion it’s the challenge I still
conclusion it’s the challenge I still
conclusion it’s the challenge I still have this challenge how do i reinvent
have this challenge how do i reinvent
have this challenge how do i reinvent myself how do I go forward how do I make
myself how do I go forward how do I make
myself how do I go forward how do I make things happen so I thought back to my
things happen so I thought back to my
things happen so I thought back to my childhood like how did I get here what
childhood like how did I get here what
childhood like how did I get here what made me want to change what I do and
made me want to change what I do and
made me want to change what I do and what I’m doing all the time and my
what I’m doing all the time and my
what I’m doing all the time and my mother no that’s not me that’s my mother
mother no that’s not me that’s my mother
mother no that’s not me that’s my mother actually she was 12 years old or in this
actually she was 12 years old or in this
actually she was 12 years old or in this photo and that’s the beautiful car that
photo and that’s the beautiful car that
photo and that’s the beautiful car that we actually drove around in when we were
we actually drove around in when we were
we actually drove around in when we were kids my mother was an artist and every
kids my mother was an artist and every
kids my mother was an artist and every weekend we would drive to my grandma’s
weekend we would drive to my grandma’s
weekend we would drive to my grandma’s the three siblings into myself and
the three siblings into myself and
the three siblings into myself and because my mother was an artist she
because my mother was an artist she
because my mother was an artist she never took the same road she never took
never took the same road she never took
never took the same road she never took the highway so we always took the
the highway so we always took the
the highway so we always took the backroads and that was fun sitting in
backroads and that was fun sitting in
backroads and that was fun sitting in the back of the car watching the trees
the back of the car watching the trees
the back of the car watching the trees go by oh this is fantastic except for
go by oh this is fantastic except for
go by oh this is fantastic except for one of these trips the car ran out of
one of these trips the car ran out of
one of these trips the car ran out of gas and as a kid this was the biggest
gas and as a kid this was the biggest
gas and as a kid this was the biggest disaster because I remembered the town
disaster because I remembered the town
disaster because I remembered the town was a long ways away so here my three
was a long ways away so here my three
was a long ways away so here my three siblings and I are really sighing in
siblings and I are really sighing in
siblings and I are really sighing in disbelief that we’re going to have to
disbelief that we’re going to have to
disbelief that we’re going to have to get out of the car and walk all the way
get out of the car and walk all the way
get out of the car and walk all the way back there but my mother she says jump
back there but my mother she says jump
back there but my mother she says jump out of the car get ready we all jumped
out of the car get ready we all jumped
out of the car get ready we all jumped out of the car and she said stop look
out of the car and she said stop look
out of the car and she said stop look around you may never be here again look
around you may never be here again look
around you may never be here again look at the sky look at the cornfields look
at the sky look at the cornfields look
at the sky look at the cornfields look at the trees look what is around you
at the trees look what is around you
at the trees look what is around you it’s not going by at a million miles an
it’s not going by at a million miles an
it’s not going by at a million miles an hour it’s right here in front of you and
hour it’s right here in front of you and
hour it’s right here in front of you and that really was something to be said she
that really was something to be said she
that really was something to be said she transformed that moment into something
transformed that moment into something
transformed that moment into something which I thought as a child was a
which I thought as a child was a
which I thought as a child was a disaster into something really unique
disaster into something really unique
disaster into something really unique it’s stuck with me for a long time and
it’s stuck with me for a long time and
it’s stuck with me for a long time and as I grew older I started many companies
as I grew older I started many companies
as I grew older I started many companies not many maybe 10 some of them went okay
not many maybe 10 some of them went okay
not many maybe 10 some of them went okay some of them were pretty big disaster I
some of them were pretty big disaster I
some of them were pretty big disaster I mean really disaster okay but my wife
mean really disaster okay but my wife
mean really disaster okay but my wife stuck with me so we’re okay but what she
stuck with me so we’re okay but what she
stuck with me so we’re okay but what she taught me was to rethink about that
taught me was to rethink about that
taught me was to rethink about that moment why did this disaster happen may
moment why did this disaster happen may
moment why did this disaster happen may or may not be important but the disaster
or may not be important but the disaster
or may not be important but the disaster happened take this moment to look around
happened take this moment to look around
happened take this moment to look around see what you have take stock and who you
see what you have take stock and who you
see what you have take stock and who you are take stock in what you’ve done
are take stock in what you’ve done
are take stock in what you’ve done fortunately i was in Silicon Valley and
fortunately i was in Silicon Valley and
fortunately i was in Silicon Valley and in the IT business and that’s a badge of
in the IT business and that’s a badge of
in the IT business and that’s a badge of courage a badge of recognition if you
courage a badge of recognition if you
courage a badge of recognition if you actually fail so luckily I was able to
actually fail so luckily I was able to
actually fail so luckily I was able to pick myself up more often than not it
pick myself up more often than not it
pick myself up more often than not it actually started over again just before
actually started over again just before
actually started over again just before I came here I was racing around just
I came here I was racing around just
I came here I was racing around just like the car I’m going a million miles
like the car I’m going a million miles
like the car I’m going a million miles an hour trying to finish all the brewing
an hour trying to finish all the brewing
an hour trying to finish all the brewing I had to do before I could come here had
I had to do before I could come here had
I had to do before I could come here had to do two different batches had to fix
to do two different batches had to fix
to do two different batches had to fix the tank had to do all my analytics head
the tank had to do all my analytics head
the tank had to do all my analytics head to make sure everything was right before
to make sure everything was right before
to make sure everything was right before I could get on that plane so just give
I could get on that plane so just give
I could get on that plane so just give me a moment to take a deep breath
me a moment to take a deep breath
me a moment to take a deep breath because I’m in one of the most beautiful
because I’m in one of the most beautiful
because I’m in one of the most beautiful places on the planet this is absolutely
places on the planet this is absolutely
places on the planet this is absolutely gorgeous this is a dream come true to
gorgeous this is a dream come true to
gorgeous this is a dream come true to come back to Japan where there’s more
come back to Japan where there’s more
come back to Japan where there’s more socket than it there is sand on the
socket than it there is sand on the
socket than it there is sand on the beach this is fantastic thank you really
beach this is fantastic thank you really
beach this is fantastic thank you really appreciate it I mean this is just a
appreciate it I mean this is just a
appreciate it I mean this is just a beautiful place and I feel so fortunate
beautiful place and I feel so fortunate
beautiful place and I feel so fortunate to be here so I’m Jake Myrick I have two
to be here so I’m Jake Myrick I have two
to be here so I’m Jake Myrick I have two other founders we started the first
other founders we started the first
other founders we started the first artisan sake brewery in San Francisco it
artisan sake brewery in San Francisco it
artisan sake brewery in San Francisco it was a bit of a challenge so I lived in
was a bit of a challenge so I lived in
was a bit of a challenge so I lived in Japan for ten years I traveled most of
Japan for ten years I traveled most of
Japan for ten years I traveled most of Japan i visited perhaps around 200
Japan i visited perhaps around 200
Japan i visited perhaps around 200 different cudas while I was living here
different cudas while I was living here
different cudas while I was living here so when I came back to America they
so when I came back to America they
so when I came back to America they pasteurize all sake coming into America
pasteurize all sake coming into America
pasteurize all sake coming into America so you couldn’t get namaz aki so i
so you couldn’t get namaz aki so i
so you couldn’t get namaz aki so i started making it in my garage believe
started making it in my garage believe
started making it in my garage believe it or not in America you can actually
it or not in America you can actually
it or not in America you can actually homebrew so I actually started making
homebrew so I actually started making
homebrew so I actually started making sake I was working at a non-profit and
sake I was working at a non-profit and
sake I was working at a non-profit and not
not
not prophet decided that they wanted to go
prophet decided that they wanted to go
prophet decided that they wanted to go to the east coast and my wonderful wife
to the east coast and my wonderful wife
to the east coast and my wonderful wife said no we’re not moving to the east
said no we’re not moving to the east
said no we’re not moving to the east coast we’re staying in San Francisco so
coast we’re staying in San Francisco so
coast we’re staying in San Francisco so I convinced Noriko my partner who was a
I convinced Noriko my partner who was a
I convinced Noriko my partner who was a Japanese also love sake but in the IT
Japanese also love sake but in the IT
Japanese also love sake but in the IT business and I convinced my other
business and I convinced my other
business and I convinced my other partner Warren who is a self-taught
partner Warren who is a self-taught
partner Warren who is a self-taught carpenter what’s not on this slide is
carpenter what’s not on this slide is
carpenter what’s not on this slide is narco actually is my wife and Warren
narco actually is my wife and Warren
narco actually is my wife and Warren fall is actually a childhood friend I’ve
fall is actually a childhood friend I’ve
fall is actually a childhood friend I’ve known since I met 12 years old and this
known since I met 12 years old and this
known since I met 12 years old and this is the third business I’ve convinced him
is the third business I’ve convinced him
is the third business I’ve convinced him to join me in what’s even more special
to join me in what’s even more special
to join me in what’s even more special is his wife still lets me in the house
is his wife still lets me in the house
is his wife still lets me in the house so we started this project it usually
so we started this project it usually
so we started this project it usually takes about 20 years to learn how to
takes about 20 years to learn how to
takes about 20 years to learn how to make sake and actually make something
make sake and actually make something
make sake and actually make something that comes out good but being from the
that comes out good but being from the
that comes out good but being from the IT world we decided to divide up the
IT world we decided to divide up the
IT world we decided to divide up the tasks i studied all we could about
tasks i studied all we could about
tasks i studied all we could about actually doing the fermentation the
actually doing the fermentation the
actually doing the fermentation the bottling and all the legal Noriko
bottling and all the legal Noriko
bottling and all the legal Noriko studied all we she knew and all we could
studied all we she knew and all we could
studied all we she knew and all we could find out about making Koji and if you
find out about making Koji and if you
find out about making Koji and if you know about socket koji and fermentation
know about socket koji and fermentation
know about socket koji and fermentation are two parallel processes and you need
are two parallel processes and you need
are two parallel processes and you need to actually understand and do both well
to actually understand and do both well
to actually understand and do both well while Nora and I were coming back and
while Nora and I were coming back and
while Nora and I were coming back and forth to Japan learning and studying
forth to Japan learning and studying
forth to Japan learning and studying these processes our third partner Warren
these processes our third partner Warren
these processes our third partner Warren was building out our CUDA which is very
was building out our CUDA which is very
was building out our CUDA which is very important because there is no industry
important because there is no industry
important because there is no industry in Japan that supports sake making we
in Japan that supports sake making we
in Japan that supports sake making we have winemaking we have beer making but
have winemaking we have beer making but
have winemaking we have beer making but so many of the tools and so much of the
so many of the tools and so much of the
so many of the tools and so much of the process is totally unique to sake so
process is totally unique to sake so
process is totally unique to sake so Warren had to actually develop all the
Warren had to actually develop all the
Warren had to actually develop all the tanks had to develop all the cozy rooms
tanks had to develop all the cozy rooms
tanks had to develop all the cozy rooms had to develop all the tools and build
had to develop all the tools and build
had to develop all the tools and build them so we’re very very fortunate to
them so we’re very very fortunate to
them so we’re very very fortunate to have this team um when a lot of people
have this team um when a lot of people
have this team um when a lot of people think about Silicon Valley they
think about Silicon Valley they
think about Silicon Valley they immediately think about the IT of the
immediately think about the IT of the
immediately think about the IT of the biotech and I think of all these
biotech and I think of all these
biotech and I think of all these Facebook’s and Google’s you know all
Facebook’s and Google’s you know all
Facebook’s and Google’s you know all this fantastic VC money and that is
this fantastic VC money and that is
this fantastic VC money and that is there and there is lots of money but
there and there is lots of money but
there and there is lots of money but what is unique about Silicon Valley for
what is unique about Silicon Valley for
what is unique about Silicon Valley for me is the spirit of people giving other
me is the spirit of people giving other
me is the spirit of people giving other people a chance at a new startup so it’s
people a chance at a new startup so it’s
people a chance at a new startup so it’s not just me reinventing myself it’s the
not just me reinventing myself it’s the
not just me reinventing myself it’s the red ability of everyone in the community
red ability of everyone in the community
red ability of everyone in the community that said oh you’re
that said oh you’re
that said oh you’re you’re making sake okay we’ll try it so
you’re making sake okay we’ll try it so
you’re making sake okay we’ll try it so I was very fortunate for that but also
I was very fortunate for that but also
I was very fortunate for that but also people probably don’t recognize here is
people probably don’t recognize here is
people probably don’t recognize here is I’ve listed a couple of the industry’s
I’ve listed a couple of the industry’s
I’ve listed a couple of the industry’s outside the IT which were started in the
outside the IT which were started in the
outside the IT which were started in the silicon San Francisco Bay Area one of
silicon San Francisco Bay Area one of
silicon San Francisco Bay Area one of the most important ones there for me is
the most important ones there for me is
the most important ones there for me is the wine industry in the 1970s if anyone
the wine industry in the 1970s if anyone
the wine industry in the 1970s if anyone is old enough is like a me that can
is old enough is like a me that can
is old enough is like a me that can remember back then people didn’t drink
remember back then people didn’t drink
remember back then people didn’t drink wine at home they went to a French
wine at home they went to a French
wine at home they went to a French restaurant or they went to an Italian
restaurant or they went to an Italian
restaurant or they went to an Italian restaurant and they drank wine there it
restaurant and they drank wine there it
restaurant and they drank wine there it wasn’t until the 1970s when this winery
wasn’t until the 1970s when this winery
wasn’t until the 1970s when this winery won an award bind tasting in Paris that
won an award bind tasting in Paris that
won an award bind tasting in Paris that people recognize California had wine
people recognize California had wine
people recognize California had wine that we can actually drink and at that
that we can actually drink and at that
that we can actually drink and at that point wine industry changed they started
point wine industry changed they started
point wine industry changed they started to give as gifts then they started to
to give as gifts then they started to
to give as gifts then they started to taking it home and it became part of
taking it home and it became part of
taking it home and it became part of everyday life for me this is my vision
everyday life for me this is my vision
everyday life for me this is my vision this is my passion is to get sake out of
this is my passion is to get sake out of
this is my passion is to get sake out of all only Japanese restaurants we need to
all only Japanese restaurants we need to
all only Japanese restaurants we need to do that sake is a fantastic drink that
do that sake is a fantastic drink that
do that sake is a fantastic drink that needs to be consumed at home it needs to
needs to be consumed at home it needs to
needs to be consumed at home it needs to be given as gifts we also have the bread
be given as gifts we also have the bread
be given as gifts we also have the bread industry which is transformed there we
industry which is transformed there we
industry which is transformed there we also have the beer industry which is
also have the beer industry which is
also have the beer industry which is transformed there we also have the
transformed there we also have the
transformed there we also have the coffee industry and we now have
coffee industry and we now have
coffee industry and we now have chocolate I don’t know if anyone’s
chocolate I don’t know if anyone’s
chocolate I don’t know if anyone’s familiar with dandelion chocolate
familiar with dandelion chocolate
familiar with dandelion chocolate there’s two locations in Tokyo right now
there’s two locations in Tokyo right now
there’s two locations in Tokyo right now this is an amazing amazing company here
this is an amazing amazing company here
this is an amazing amazing company here doing incredible stuff with their
doing incredible stuff with their
doing incredible stuff with their chocolate I’m hoping the sequoia can
chocolate I’m hoping the sequoia can
chocolate I’m hoping the sequoia can follow in this footsteps when we started
follow in this footsteps when we started
follow in this footsteps when we started this brewery here in 2013 there was 13
this brewery here in 2013 there was 13
this brewery here in 2013 there was 13 micros sake breweries in Northern
micros sake breweries in Northern
micros sake breweries in Northern California I just talked to a
California I just talked to a
California I just talked to a distributor and he says that there are
distributor and he says that there are
distributor and he says that there are now 30 in Northern America so that’s a
now 30 in Northern America so that’s a
now 30 in Northern America so that’s a significant growth not like the beer
significant growth not like the beer
significant growth not like the beer industry that added two thousand new
industry that added two thousand new
industry that added two thousand new micro beer breweries but the other
micro beer breweries but the other
micro beer breweries but the other important fact is sake grew by fourteen
important fact is sake grew by fourteen
important fact is sake grew by fourteen percent in America that was the biggest
percent in America that was the biggest
percent in America that was the biggest growth of any alcoholic beverage by far
growth of any alcoholic beverage by far
growth of any alcoholic beverage by far I spend most my time doing education and
I spend most my time doing education and
I spend most my time doing education and not just with the people that I deal
not just with the people that I deal
not just with the people that I deal with my customers actually with kell
with my customers actually with kell
with my customers actually with kell for new government so California
for new government so California
for new government so California believes that sake is a wine so I had to
believes that sake is a wine so I had to
believes that sake is a wine so I had to get a wine license yes when you come to
get a wine license yes when you come to
get a wine license yes when you come to my CUDA it’s actually a winery the
my CUDA it’s actually a winery the
my CUDA it’s actually a winery the federal government thinks we are a beer
federal government thinks we are a beer
federal government thinks we are a beer so I had to get a beer license normally
so I had to get a beer license normally
so I had to get a beer license normally this takes about three months for each
this takes about three months for each
this takes about three months for each of these but for some reason it took
of these but for some reason it took
of these but for some reason it took them nine months to figure out what to
them nine months to figure out what to
them nine months to figure out what to do with me this actually is not so bad
do with me this actually is not so bad
do with me this actually is not so bad the problem is when it comes in to
the problem is when it comes in to
the problem is when it comes in to actually doing the labeling and all the
actually doing the labeling and all the
actually doing the labeling and all the little pieces all the puzzles that go
little pieces all the puzzles that go
little pieces all the puzzles that go together when you actually have to do
together when you actually have to do
together when you actually have to do business they are a stumbling block they
business they are a stumbling block they
business they are a stumbling block they are still a stumbling block they keep
are still a stumbling block they keep
are still a stumbling block they keep telling me they’re going to change but
telling me they’re going to change but
telling me they’re going to change but it’s a bra cracy education we have right
it’s a bra cracy education we have right
it’s a bra cracy education we have right now about 17 18 different restaurants
now about 17 18 different restaurants
now about 17 18 different restaurants and over the course of the last year
and over the course of the last year
and over the course of the last year we’ve had over 400 of their employees
we’ve had over 400 of their employees
we’ve had over 400 of their employees come through our educational seminars
come through our educational seminars
come through our educational seminars because we make namaz a key which is
because we make namaz a key which is
because we make namaz a key which is unpasteurized socket which ninety
unpasteurized socket which ninety
unpasteurized socket which ninety percent of the socket coming into into
percent of the socket coming into into
percent of the socket coming into into America is pasteurized the average wait
America is pasteurized the average wait
America is pasteurized the average wait staff chef and people in the restaurant
staff chef and people in the restaurant
staff chef and people in the restaurant business don’t know what and how to
business don’t know what and how to
business don’t know what and how to handle nomas aki so we go through very
handle nomas aki so we go through very
handle nomas aki so we go through very basic 101 classes we also do classes and
basic 101 classes we also do classes and
basic 101 classes we also do classes and private priorities for the customers our
private priorities for the customers our
private priorities for the customers our end customers ah yes we have a few
end customers ah yes we have a few
end customers ah yes we have a few animals in our labels we did the market
animals in our labels we did the market
animals in our labels we did the market research we asked people as they were
research we asked people as they were
research we asked people as they were leaving the Japanese restaurant wat
leaving the Japanese restaurant wat
leaving the Japanese restaurant wat saket you drank better than eighty
saket you drank better than eighty
saket you drank better than eighty percent of them or more could not
percent of them or more could not
percent of them or more could not remember the style of sake let alone the
remember the style of sake let alone the
remember the style of sake let alone the name so we decided that we needed to
name so we decided that we needed to
name so we decided that we needed to change that we needed to make sake more
change that we needed to make sake more
change that we needed to make sake more accessible need to make it easy to read
accessible need to make it easy to read
accessible need to make it easy to read easy to remember something that they
easy to remember something that they
easy to remember something that they could understand and take to the store
could understand and take to the store
could understand and take to the store and say I want that kind of sake so we
and say I want that kind of sake so we
and say I want that kind of sake so we put our name at the top then we kept the
put our name at the top then we kept the
put our name at the top then we kept the style we wanted them to learn some
style we wanted them to learn some
style we wanted them to learn some portion of what actually new horn
portion of what actually new horn
portion of what actually new horn shoemint against you na ma nigga D so we
shoemint against you na ma nigga D so we
shoemint against you na ma nigga D so we wanted to make sure they cut that in
wanted to make sure they cut that in
wanted to make sure they cut that in there and then we added the character
there and then we added the character
there and then we added the character because in America if all else fails
because in America if all else fails
because in America if all else fails people were
people were
people were the Bambi they’ll remember the rabbit
the Bambi they’ll remember the rabbit
the Bambi they’ll remember the rabbit they’ll remember the rooster our second
they’ll remember the rooster our second
they’ll remember the rooster our second line we created here is we’re coming
line we created here is we’re coming
line we created here is we’re coming along with the same operation so we
along with the same operation so we
along with the same operation so we created a new coastal brand and we
created a new coastal brand and we
created a new coastal brand and we created characters we’re trying to do is
created characters we’re trying to do is
created characters we’re trying to do is to create a very simple very
to create a very simple very
to create a very simple very approachable a package that the consumer
approachable a package that the consumer
approachable a package that the consumer can understand I know in Japan this is
can understand I know in Japan this is
can understand I know in Japan this is probably not your typical style this is
probably not your typical style this is
probably not your typical style this is actually our gift box but because
actually our gift box but because
actually our gift box but because America and specifically the California
America and specifically the California
America and specifically the California area they really want to have something
area they really want to have something
area they really want to have something that has a low carbon footprint and they
that has a low carbon footprint and they
that has a low carbon footprint and they want to have something that is not
want to have something that is not
want to have something that is not overly wrapped so this is the style of
overly wrapped so this is the style of
overly wrapped so this is the style of packaging that came out the next piece
packaging that came out the next piece
packaging that came out the next piece we did was we actually went out and
we did was we actually went out and
we did was we actually went out and found restaurants that are well known in
found restaurants that are well known in
found restaurants that are well known in San Francisco Lee holy ho is probably
San Francisco Lee holy ho is probably
San Francisco Lee holy ho is probably one of the best restaurants probably the
one of the best restaurants probably the
one of the best restaurants probably the top 10 restaurants in San Francisco and
top 10 restaurants in San Francisco and
top 10 restaurants in San Francisco and is in the top 100 in America when we
is in the top 100 in America when we
is in the top 100 in America when we approached them they had no sake so we
approached them they had no sake so we
approached them they had no sake so we first had to explain to the beverage
first had to explain to the beverage
first had to explain to the beverage manager what socket was how it worked
manager what socket was how it worked
manager what socket was how it worked well with their food and then that they
well with their food and then that they
well with their food and then that they should take it they took it now they
should take it they took it now they
should take it they took it now they carry 20 new sockets from Japan the
carry 20 new sockets from Japan the
carry 20 new sockets from Japan the second piece was to go through retail so
second piece was to go through retail so
second piece was to go through retail so we did not go to the big supermarkets we
we did not go to the big supermarkets we
we did not go to the big supermarkets we went to the small boutique food markets
went to the small boutique food markets
went to the small boutique food markets by right is probably one of the best
by right is probably one of the best
by right is probably one of the best known markets in San Francisco again
known markets in San Francisco again
known markets in San Francisco again they were not carrying sake we educated
they were not carrying sake we educated
they were not carrying sake we educated the beverage managers then we educated
the beverage managers then we educated
the beverage managers then we educated the staff there are number one retail
the staff there are number one retail
the staff there are number one retail location now they are not carrying any
location now they are not carrying any
location now they are not carrying any other Sokka yet but they’re talking with
other Sokka yet but they’re talking with
other Sokka yet but they’re talking with me that they are soon to start carrying
me that they are soon to start carrying
me that they are soon to start carrying more saka saka is a very very
more saka saka is a very very
more saka saka is a very very interesting component for them they
interesting component for them they
interesting component for them they again had lots of micro beers they had
again had lots of micro beers they had
again had lots of micro beers they had really premium wine they had excellent
really premium wine they had excellent
really premium wine they had excellent meats they had all the stuff that we
meats they had all the stuff that we
meats they had all the stuff that we wanted to be next to again one of my
wanted to be next to again one of my
wanted to be next to again one of my issues though is they put us at one of
issues though is they put us at one of
issues though is they put us at one of their locations next to the beer and in
their locations next to the beer and in
their locations next to the beer and in the other location we’re next to the
the other location we’re next to the
the other location we’re next to the wine so we’re still not sure where we
wine so we’re still not sure where we
wine so we’re still not sure where we are are we our beer are we a wine in
are are we our beer are we a wine in
are are we our beer are we a wine in America one of the ones I’m really happy
America one of the ones I’m really happy
America one of the ones I’m really happy with is because it’s my second
with is because it’s my second
with is because it’s my second favorite thing in life is chocolate we
favorite thing in life is chocolate we
favorite thing in life is chocolate we do a seminar with dandelion chocolate
do a seminar with dandelion chocolate
do a seminar with dandelion chocolate where we do pairing with the chocolate
where we do pairing with the chocolate
where we do pairing with the chocolate and our sake we do this once a month and
and our sake we do this once a month and
and our sake we do this once a month and all the classes are sold out for the
all the classes are sold out for the
all the classes are sold out for the rest of the year this is incredibly
rest of the year this is incredibly
rest of the year this is incredibly beneficial to the chocolate industry and
beneficial to the chocolate industry and
beneficial to the chocolate industry and also to us so everyone that’s coming in
also to us so everyone that’s coming in
also to us so everyone that’s coming in gets a little bit of a seminar about how
gets a little bit of a seminar about how
gets a little bit of a seminar about how chocolate is made and a seminar about
chocolate is made and a seminar about
chocolate is made and a seminar about how sake is made they have actually
how sake is made they have actually
how sake is made they have actually going to do another event with us which
going to do another event with us which
going to do another event with us which is sake date which is a big event over a
is sake date which is a big event over a
is sake date which is a big event over a thousand eight hundred people are coming
thousand eight hundred people are coming
thousand eight hundred people are coming to this event and they will doing a
to this event and they will doing a
to this event and they will doing a pairing with us also fiercely is a
pairing with us also fiercely is a
pairing with us also fiercely is a pop-up I don’t know if pop-ups are so
pop-up I don’t know if pop-ups are so
pop-up I don’t know if pop-ups are so popular here in Japan it’s a group of
popular here in Japan it’s a group of
popular here in Japan it’s a group of chefs to get together and they don’t
chefs to get together and they don’t
chefs to get together and they don’t have a restaurant but they go to
have a restaurant but they go to
have a restaurant but they go to different venues and they use the food
different venues and they use the food
different venues and they use the food or something local to produce their food
or something local to produce their food
or something local to produce their food this gentleman Jeff here he actually
this gentleman Jeff here he actually
this gentleman Jeff here he actually takes our all of our sake and either
takes our all of our sake and either
takes our all of our sake and either marinates the fish or does something
marinates the fish or does something
marinates the fish or does something special to make sure the socket is
special to make sure the socket is
special to make sure the socket is incorporated actually in the meal he is
incorporated actually in the meal he is
incorporated actually in the meal he is a fisherman by trade so all the fish
a fisherman by trade so all the fish
a fisherman by trade so all the fish that he’s using for the presentation and
that he’s using for the presentation and
that he’s using for the presentation and the food that day is caught that morning
the food that day is caught that morning
the food that day is caught that morning what’s really interesting though is he
what’s really interesting though is he
what’s really interesting though is he takes our sake kaasoo and makes
takes our sake kaasoo and makes
takes our sake kaasoo and makes chocolate vegan mousse and the people
chocolate vegan mousse and the people
chocolate vegan mousse and the people can’t tell that it’s not that there’s no
can’t tell that it’s not that there’s no
can’t tell that it’s not that there’s no merit a no dairy in the moose it’s so
merit a no dairy in the moose it’s so
merit a no dairy in the moose it’s so creamy and so incredible it’s just
creamy and so incredible it’s just
creamy and so incredible it’s just amazing right there’s a little bit of it
amazing right there’s a little bit of it
amazing right there’s a little bit of it I wish I had some right now um I
I wish I had some right now um I
I wish I had some right now um I apologize this is my IT coming back in
apologize this is my IT coming back in
apologize this is my IT coming back in new hair being a small brewer I really
new hair being a small brewer I really
new hair being a small brewer I really had to figure out how I could do this
had to figure out how I could do this
had to figure out how I could do this efficiently there’s only three of us and
efficiently there’s only three of us and
efficiently there’s only three of us and last year was only myself so I had to do
last year was only myself so I had to do
last year was only myself so I had to do everything myself so I had to figure out
everything myself so I had to figure out
everything myself so I had to figure out how I could watch the Koji and watch the
how I could watch the Koji and watch the
how I could watch the Koji and watch the temperature of the tanks and watched him
temperature of the tanks and watched him
temperature of the tanks and watched him idit II and there is lots of technology
idit II and there is lots of technology
idit II and there is lots of technology out there for the beer industry and lots
out there for the beer industry and lots
out there for the beer industry and lots of technology out there for the wine
of technology out there for the wine
of technology out there for the wine industry but there was no technology
industry but there was no technology
industry but there was no technology that I could find that was affordable
that I could find that was affordable
that I could find that was affordable for a small craft individual like myself
for a small craft individual like myself
for a small craft individual like myself so I actually went and approached a
so I actually went and approached a
so I actually went and approached a pharmaceutical company that produces
pharmaceutical company that produces
pharmaceutical company that produces this type of tech
this type of tech
this type of tech nology so this is all cloud-based so I
nology so this is all cloud-based so I
nology so this is all cloud-based so I sit at home on my iPad and I can make
sit at home on my iPad and I can make
sit at home on my iPad and I can make sure that my co ji is progressing
sure that my co ji is progressing
sure that my co ji is progressing efficiently what’s unique about us local
efficiently what’s unique about us local
efficiently what’s unique about us local everything is local we’re in the city so
everything is local we’re in the city so
everything is local we’re in the city so that we have access to customers they
that we have access to customers they
that we have access to customers they can come and visit they can see the
can come and visit they can see the
can come and visit they can see the brewery just like Napa we wanted to have
brewery just like Napa we wanted to have
brewery just like Napa we wanted to have the customers come in see smell taste we
the customers come in see smell taste we
the customers come in see smell taste we produce sake all year round so we are
produce sake all year round so we are
produce sake all year round so we are there 365 days of the year doing some
there 365 days of the year doing some
there 365 days of the year doing some process of the socket making so when
process of the socket making so when
process of the socket making so when people come in they can smell the Koji
people come in they can smell the Koji
people come in they can smell the Koji they can smell the veromi they can taste
they can smell the veromi they can taste
they can smell the veromi they can taste it in the air they can actually get up
it in the air they can actually get up
it in the air they can actually get up close and see what’s going on that’s
close and see what’s going on that’s
close and see what’s going on that’s really really important for us I have
really really important for us I have
really really important for us I have been working with rice farmers for the
been working with rice farmers for the
been working with rice farmers for the last four years trying to start growing
last four years trying to start growing
last four years trying to start growing my rice i’m using cal rose rice kairos
my rice i’m using cal rose rice kairos
my rice i’m using cal rose rice kairos Rises local California rice it actually
Rises local California rice it actually
Rises local California rice it actually has a distant relative to without a
has a distant relative to without a
has a distant relative to without a brunet rice but is still table rice
brunet rice but is still table rice
brunet rice but is still table rice because California has been in a drought
because California has been in a drought
because California has been in a drought for the last year two years three years
for the last year two years three years
for the last year two years three years we haven’t been able to do that so but
we haven’t been able to do that so but
we haven’t been able to do that so but that is a goal of mine this is my
that is a goal of mine this is my
that is a goal of mine this is my partner worn my partner Norco and myself
partner worn my partner Norco and myself
partner worn my partner Norco and myself I wish you all to come visit me I’m here
I wish you all to come visit me I’m here
I wish you all to come visit me I’m here to try to help educate America about
to try to help educate America about
to try to help educate America about sake so I’m hoping that you guys can
sake so I’m hoping that you guys can
sake so I’m hoping that you guys can help me help America learn more about
help me help America learn more about
help me help America learn more about this great incredible fantastic a lexer
this great incredible fantastic a lexer
this great incredible fantastic a lexer of the gods thank you very much
of the gods thank you very much
of the gods thank you very much [Applause]
”
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