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Never Quit | Kevin Buckler | TEDxPaloAltoSalon


I wanted to bring you along and take

I wanted to bring you along and take your racing with me tonight for a few

your racing with me tonight for a few

your racing with me tonight for a few minutes I pursued my passion and the two

minutes I pursued my passion and the two

minutes I pursued my passion and the two things that I loved early on were this

things that I loved early on were this

things that I loved early on were this and this but not exactly at the same

and this but not exactly at the same

and this but not exactly at the same time not at the same time not in the

time not at the same time not in the

time not at the same time not in the same order

same order

same order and I decided to start two of the

and I decided to start two of the

and I decided to start two of the craziest wildest passion driven

craziest wildest passion driven

craziest wildest passion driven businesses and the joke is how do you

businesses and the joke is how do you

businesses and the joke is how do you make a small fortune in racing you start

make a small fortune in racing you start

make a small fortune in racing you start with a big one same thing with the

with a big one same thing with the

with a big one same thing with the winery I don’t know why we chose both of

winery I don’t know why we chose both of

winery I don’t know why we chose both of these businesses to get going on but

these businesses to get going on but

these businesses to get going on but that was how we started I had an early

that was how we started I had an early

that was how we started I had an early chance to sort of push the reset button

chance to sort of push the reset button

chance to sort of push the reset button 27 years ago and decided to jump into

27 years ago and decided to jump into

27 years ago and decided to jump into these two businesses and very much enjoy

these two businesses and very much enjoy

these two businesses and very much enjoy what I do

what I do

what I do and very much enjoyed what we’ve done

and very much enjoyed what we’ve done

and very much enjoyed what we’ve done along the way and some of the obstacles

along the way and some of the obstacles

along the way and some of the obstacles as well and some of the things that we

as well and some of the things that we

as well and some of the things that we learned which is what I’m talking about

learned which is what I’m talking about

learned which is what I’m talking about tonight we learned a lot of lessons but

tonight we learned a lot of lessons but

tonight we learned a lot of lessons but one of the biggest life lessons for me

one of the biggest life lessons for me

one of the biggest life lessons for me was what I call the endurance racing

was what I call the endurance racing

was what I call the endurance racing mentality and it goes along with never

mentality and it goes along with never

mentality and it goes along with never quit so many times you’re challenged in

quit so many times you’re challenged in

quit so many times you’re challenged in so many ways and you’re saying do I

so many ways and you’re saying do I

so many ways and you’re saying do I really want to do this do I really want

really want to do this do I really want

really want to do this do I really want to follow my passion is it really worth

to follow my passion is it really worth

to follow my passion is it really worth it and sometimes you’ll have to take a

it and sometimes you’ll have to take a

it and sometimes you’ll have to take a real good look but for me it always was

real good look but for me it always was

real good look but for me it always was a little nervous but don’t stop never

a little nervous but don’t stop never

a little nervous but don’t stop never quit but early on we started looking and

quit but early on we started looking and

quit but early on we started looking and studying how some of these really big

studying how some of these really big

studying how some of these really big motorsports events were won and it was

motorsports events were won and it was

motorsports events were won and it was my dream to be not only a participant in

my dream to be not only a participant in

my dream to be not only a participant in the races but to potentially ever have a

the races but to potentially ever have a

the races but to potentially ever have a chance to win and we did and I call it

chance to win and we did and I call it

chance to win and we did and I call it the endurance racing mentality and I

the endurance racing mentality and I

the endurance racing mentality and I think in in all things and especially in

think in in all things and especially in

think in in all things and especially in our world in racing people look for that

our world in racing people look for that

our world in racing people look for that they look at the stars they look at the

they look at the stars they look at the

they look at the stars they look at the highs they look at can we go any faster

highs they look at can we go any faster

highs they look at can we go any faster what’s our top speed and who are your

what’s our top speed and who are your

what’s our top speed and who are your name brand drivers and all the things

name brand drivers and all the things

name brand drivers and all the things that would tempt you into the dark side

that would tempt you into the dark side

that would tempt you into the dark side and I say you know that’s that’s not

and I say you know that’s that’s not

and I say you know that’s that’s not what we should be focusing on and not in

what we should be focusing on and not in

what we should be focusing on and not in the racing world not to win the 24 hour

the racing world not to win the 24 hour

the racing world not to win the 24 hour aces and even not in life it’s what can

aces and even not in life it’s what can

aces and even not in life it’s what can take you down we go to those races and

take you down we go to those races and

take you down we go to those races and we study and we look statistically and

we study and we look statistically and

we study and we look statistically and how did we how

how did we how

how did we how we lose that race or how did they lose

we lose that race or how did they lose

we lose that race or how did they lose that race or what wasn’t it’s never on

that race or what wasn’t it’s never on

that race or what wasn’t it’s never on the top end it’s always on the bottom

the top end it’s always on the bottom

the top end it’s always on the bottom and fix the fix the risk first

and fix the fix the risk first

and fix the fix the risk first risk-averse what can take you down

risk-averse what can take you down

risk-averse what can take you down what can take you out and when you get

what can take you out and when you get

what can take you out and when you get your basis right then you can go reach

your basis right then you can go reach

your basis right then you can go reach for the stars a little bit we wanted our

for the stars a little bit we wanted our

for the stars a little bit we wanted our lesson both directions

lesson both directions

lesson both directions I’d been training and planning for a

I’d been training and planning for a

I’d been training and planning for a year trying to put the endurance racing

year trying to put the endurance racing

year trying to put the endurance racing mentality to work and I was nervous we

mentality to work and I was nervous we

mentality to work and I was nervous we got that very first race my heroes were

got that very first race my heroes were

got that very first race my heroes were on the track

on the track

on the track I was watching our local announcers um

I was watching our local announcers um

I was watching our local announcers um Mike Shipman and Marco banya has got

Mike Shipman and Marco banya has got

Mike Shipman and Marco banya has got their microphone stuck in the window and

their microphone stuck in the window and

their microphone stuck in the window and they’re saying how you gonna do how’s it

they’re saying how you gonna do how’s it

they’re saying how you gonna do how’s it gonna go and I’m you’re our local guy

gonna go and I’m you’re our local guy

gonna go and I’m you’re our local guy and I’m like I just hope I don’t

and I’m like I just hope I don’t

and I’m like I just hope I don’t embarrass myself these are our I’m at my

embarrass myself these are our I’m at my

embarrass myself these are our I’m at my home race with these guys and it was a

home race with these guys and it was a

home race with these guys and it was a great start for us we won and it was a

great start for us we won and it was a

great start for us we won and it was a really good beginning and like I like to

really good beginning and like I like to

really good beginning and like I like to say we’ve worked really hard on begging

say we’ve worked really hard on begging

say we’ve worked really hard on begging on building that eight legged table and

on building that eight legged table and

on building that eight legged table and I say that we’re you know there’s so

I say that we’re you know there’s so

I say that we’re you know there’s so many times that the legs can be kicked

many times that the legs can be kicked

many times that the legs can be kicked out but we still have a table so we’re

out but we still have a table so we’re

out but we still have a table so we’re always working on a back-up plan

always working on a back-up plan

always working on a back-up plan back to the endurance racing mentality

back to the endurance racing mentality

back to the endurance racing mentality back to the never quit a lot of

back to the never quit a lot of

back to the never quit a lot of obstacles for me personally a lot of

obstacles for me personally a lot of

obstacles for me personally a lot of losses early on family friends personal

losses early on family friends personal

losses early on family friends personal stuff I had an early both my parents

stuff I had an early both my parents

stuff I had an early both my parents died tragically when I was young and in

died tragically when I was young and in

died tragically when I was young and in some really weird way I think it really

some really weird way I think it really

some really weird way I think it really shaped me and I try to look at her an

shaped me and I try to look at her an

shaped me and I try to look at her an adverse situation like that and try to

adverse situation like that and try to

adverse situation like that and try to turn it into a positive but it

turn it into a positive but it

turn it into a positive but it definitely gives me a look to be able to

definitely gives me a look to be able to

definitely gives me a look to be able to empathize with folks and to understand

empathize with folks and to understand

empathize with folks and to understand what they’re going through and to try to

what they’re going through and to try to

what they’re going through and to try to take that into my world and a little bit

take that into my world and a little bit

take that into my world and a little bit understand how we can make it a little

understand how we can make it a little

understand how we can make it a little bit better for everybody all the way

bit better for everybody all the way

bit better for everybody all the way around this picture is interesting one

around this picture is interesting one

around this picture is interesting one of the crashes we had in one of our

of the crashes we had in one of our

of the crashes we had in one of our races but this happens a lot in our

races but this happens a lot in our

races but this happens a lot in our world we raced in NASCAR Sprint Cup for

world we raced in NASCAR Sprint Cup for

world we raced in NASCAR Sprint Cup for three years and the the little dance

three years and the the little dance

three years and the the little dance that we do there on the stage with

that we do there on the stage with

that we do there on the stage with NASCAR it goes from perfect order to

NASCAR it goes from perfect order to

NASCAR it goes from perfect order to total chaos very very quickly I like to

total chaos very very quickly I like to

total chaos very very quickly I like to say you know we can operate at a very

say you know we can operate at a very

say you know we can operate at a very very high level of efficiency very high

very high level of efficiency very high

very high level of efficiency very high output as at the same time we’re being

output as at the same time we’re being

output as at the same time we’re being challenged

challenged

challenged the entire time and being tempted to

the entire time and being tempted to

the entire time and being tempted to look the wrong way so it’s it’s very

look the wrong way so it’s it’s very

look the wrong way so it’s it’s very very difficult in some ways I want to

very difficult in some ways I want to

very difficult in some ways I want to show you how it can go it can go wrong

show you how it can go it can go wrong

show you how it can go it can go wrong quickly very big accident

quickly very big accident

quickly very big accident very very big accident always thinking

very very big accident always thinking

very very big accident always thinking about what could go wrong what could

about what could go wrong what could

about what could go wrong what could happen you know really really quizzing

happen you know really really quizzing

happen you know really really quizzing the crew the drivers everything and like

the crew the drivers everything and like

the crew the drivers everything and like we said when we opened up here to finish

we said when we opened up here to finish

we said when we opened up here to finish first you first must finish and that’s a

first you first must finish and that’s a

first you first must finish and that’s a big part of our world and how we try to

big part of our world and how we try to

big part of our world and how we try to learn to get through everything together

learn to get through everything together

learn to get through everything together what was about to happen here was crazy

what was about to happen here was crazy

what was about to happen here was crazy this was at Lamar in 2002 very much

this was at Lamar in 2002 very much

this was at Lamar in 2002 very much enjoyed going there no idea what was

enjoyed going there no idea what was

enjoyed going there no idea what was going to happen we kind of laughed

going to happen we kind of laughed

going to happen we kind of laughed because we were so unprepared for the

because we were so unprepared for the

because we were so unprepared for the the entire pomp and circumstance we went

the entire pomp and circumstance we went

the entire pomp and circumstance we went there as a little Ratatat group but we

there as a little Ratatat group but we

there as a little Ratatat group but we were good we were tough and we were very

were good we were tough and we were very

were good we were tough and we were very good at our racing but we did not expect

good at our racing but we did not expect

good at our racing but we did not expect what we saw the big semis that had come

what we saw the big semis that had come

what we saw the big semis that had come the motor homes that were there you know

the motor homes that were there you know

the motor homes that were there you know we felt like a little bit of Rocky

we felt like a little bit of Rocky

we felt like a little bit of Rocky Balboa and the Dirty Dozen went to

Balboa and the Dirty Dozen went to

Balboa and the Dirty Dozen went to France and we were there to try to do

France and we were there to try to do

France and we were there to try to do our best but what was about to happen

our best but what was about to happen

our best but what was about to happen and really taught us a lesson and it’s

and really taught us a lesson and it’s

and really taught us a lesson and it’s good thing we spent that 10 years

good thing we spent that 10 years

good thing we spent that 10 years working on that endurance racing

working on that endurance racing

working on that endurance racing mentality to try to not make those

mentality to try to not make those

mentality to try to not make those mistakes not fall into those temptations

mistakes not fall into those temptations

mistakes not fall into those temptations and we didn’t and we won it was a big

and we didn’t and we won it was a big

and we didn’t and we won it was a big moment for us me and my two Co drivers

moment for us me and my two Co drivers

moment for us me and my two Co drivers up on the stage and we couldn’t believe

up on the stage and we couldn’t believe

up on the stage and we couldn’t believe it it was the beginning of a great role

it it was the beginning of a great role

it it was the beginning of a great role for us and for the company and that’s

for us and for the company and that’s

for us and for the company and that’s from my camera looking out and so

from my camera looking out and so

from my camera looking out and so sometimes when I’m at the office if I’m

sometimes when I’m at the office if I’m

sometimes when I’m at the office if I’m having a bad day

having a bad day

having a bad day I’ll go look at the picture and go back

I’ll go look at the picture and go back

I’ll go look at the picture and go back in my office he said say I’m not kidding

in my office he said say I’m not kidding

in my office he said say I’m not kidding actually so things do happen one of the

actually so things do happen one of the

actually so things do happen one of the things I like to point out a little bit

things I like to point out a little bit

things I like to point out a little bit you know that the we live like I was

you know that the we live like I was

you know that the we live like I was saying we live in this in this world

saying we live in this in this world

saying we live in this in this world were constantly being tempted the whole

were constantly being tempted the whole

were constantly being tempted the whole a long time to make these easy mistakes

a long time to make these easy mistakes

a long time to make these easy mistakes what was coming next was the epitome of

what was coming next was the epitome of

what was coming next was the epitome of us working hard and studying and

us working hard and studying and

us working hard and studying and listening and learning about that

listening and learning about that

listening and learning about that endurance racing mentality our big –

endurance racing mentality our big –

endurance racing mentality our big – endurance races in the world are the 24

endurance races in the world are the 24

endurance races in the world are the 24 hours of the month in the 24 Hours of

hours of the month in the 24 Hours of

hours of the month in the 24 Hours of Daytona and they both definitely test

Daytona and they both definitely test

Daytona and they both definitely test our spirit or will I’m not kidding you I

our spirit or will I’m not kidding you I

our spirit or will I’m not kidding you I have a joke when I’m at the Daytona 24

have a joke when I’m at the Daytona 24

have a joke when I’m at the Daytona 24 and I’m now mentoring and coaching a lot

and I’m now mentoring and coaching a lot

and I’m now mentoring and coaching a lot of the young drivers they’re all looking

of the young drivers they’re all looking

of the young drivers they’re all looking at their data and they’re all thinking

at their data and they’re all thinking

at their data and they’re all thinking about how they’re gonna go faster and

about how they’re gonna go faster and

about how they’re gonna go faster and what can they do to improve and I

what can they do to improve and I

what can they do to improve and I communed I was like first let’s go back

communed I was like first let’s go back

communed I was like first let’s go back last year or the year before or the year

last year or the year before or the year

last year or the year before or the year before that and let’s think about all

before that and let’s think about all

before that and let’s think about all the things that went wrong to keep those

the things that went wrong to keep those

the things that went wrong to keep those guys from winning that big race and it

guys from winning that big race and it

guys from winning that big race and it wasn’t what you guys are looking at

wasn’t what you guys are looking at

wasn’t what you guys are looking at right now indeed we have to be

right now indeed we have to be

right now indeed we have to be competitive but first focused on what

competitive but first focused on what

competitive but first focused on what can take you down so if you haven’t been

can take you down so if you haven’t been

can take you down so if you haven’t been in a race car this is what I wanted to

in a race car this is what I wanted to

in a race car this is what I wanted to show you we are competing here at the

show you we are competing here at the

show you we are competing here at the streets of st. Petersburg Florida it’s

streets of st. Petersburg Florida it’s

streets of st. Petersburg Florida it’s an it’s a sprint race and the

an it’s a sprint race and the

an it’s a sprint race and the interesting thing is this is a

interesting thing is this is a

interesting thing is this is a high-definition roof cam and I think

high-definition roof cam and I think

high-definition roof cam and I think you’ll enjoy it so sit back and enjoy a

you’ll enjoy it so sit back and enjoy a

you’ll enjoy it so sit back and enjoy a short little clip but what it shows you

short little clip but what it shows you

short little clip but what it shows you there are 25 world-class athletes in

there are 25 world-class athletes in

there are 25 world-class athletes in each of these cars McLaren Ferrari

each of these cars McLaren Ferrari

each of these cars McLaren Ferrari Porsche Aston Martin R Aston Martin

Porsche Aston Martin R Aston Martin

Porsche Aston Martin R Aston Martin double-oh-seven is the blue car here and

double-oh-seven is the blue car here and

double-oh-seven is the blue car here and they’re all trying to occupy the same

they’re all trying to occupy the same

they’re all trying to occupy the same piece of real estate at the same time

piece of real estate at the same time

piece of real estate at the same time trying to take each other out and

trying to take each other out and

trying to take each other out and there’s concrete walls on both sides so

there’s concrete walls on both sides so

there’s concrete walls on both sides so turn it up and enjoy

turn it up and enjoy

turn it up and enjoy [Music]

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] as all you know legend it’s kind of

as all you know legend it’s kind of

as all you know legend it’s kind of kind of kind of like one-on-one at rush

kind of kind of like one-on-one at rush

kind of kind of like one-on-one at rush hour but not quite as bad so it’s

hour but not quite as bad so it’s

hour but not quite as bad so it’s actually good to see the perspective

actually good to see the perspective

actually good to see the perspective because I get asked a lot if people ask

because I get asked a lot if people ask

because I get asked a lot if people ask you know our race car drivers athletes

you know our race car drivers athletes

you know our race car drivers athletes and and what’s it like and I will tell

and and what’s it like and I will tell

and and what’s it like and I will tell you from having been in competitive

you from having been in competitive

you from having been in competitive sports my whole life that this will this

sports my whole life that this will this

sports my whole life that this will this taxes you more than anything you could

taxes you more than anything you could

taxes you more than anything you could do not only is it physical in the

do not only is it physical in the

do not only is it physical in the cockpit with everything you’re doing

cockpit with everything you’re doing

cockpit with everything you’re doing with your arms and your legs but the

with your arms and your legs but the

with your arms and your legs but the intensity with your cardio and also

intensity with your cardio and also

intensity with your cardio and also situational awareness which is a premium

situational awareness which is a premium

situational awareness which is a premium in the sport really seeing what’s going

in the sport really seeing what’s going

in the sport really seeing what’s going on around you as you can see and also

on around you as you can see and also

on around you as you can see and also maybe having a little bit less worries

maybe having a little bit less worries

maybe having a little bit less worries about the fear factor of what happens in

about the fear factor of what happens in

about the fear factor of what happens in these types of things but it’s really

these types of things but it’s really

these types of things but it’s really exhilarating when you get it right and

exhilarating when you get it right and

exhilarating when you get it right and when you get it wrong it isn’t so good

when you get it wrong it isn’t so good

when you get it wrong it isn’t so good but I’m I’m glad I was able to share

but I’m I’m glad I was able to share

but I’m I’m glad I was able to share that with you guys it was like it was a

that with you guys it was like it was a

that with you guys it was like it was a cool video I wanted to show you the

cool video I wanted to show you the

cool video I wanted to show you the companies gone on to do some some great

companies gone on to do some some great

companies gone on to do some some great stuff and I’m happy to be able to share

stuff and I’m happy to be able to share

stuff and I’m happy to be able to share with you and so maybe if there’s a

with you and so maybe if there’s a

with you and so maybe if there’s a chance to inspire anybody about

chance to inspire anybody about

chance to inspire anybody about following your passion understanding a

following your passion understanding a

following your passion understanding a little bit a little bit about the

little bit a little bit about the

little bit a little bit about the endurance racing mentality and never

endurance racing mentality and never

endurance racing mentality and never quit because believe me thought so many

quit because believe me thought so many

quit because believe me thought so many times guys because it’s hard but it’ll

times guys because it’s hard but it’ll

times guys because it’s hard but it’ll be worth it and it was worth it we led

be worth it and it was worth it we led

be worth it and it was worth it we led the Aston Martin program for the last

the Aston Martin program for the last

the Aston Martin program for the last five years here in North America and

five years here in North America and

five years here in North America and happy to have done this as our going

happy to have done this as our going

happy to have done this as our going into our 27 a year like I said and thank

into our 27 a year like I said and thank

into our 27 a year like I said and thank you so much probably appreciate

”

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