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Neue nachhaltige Konzepte der Arbeit setzen wertschöpfende Impulse | Remo Rusca | TEDxBodensee


Welcome from my side me

I want you a story today

tell those in the double

At the same time we start that many of us

we are no longer the question

why do we actually put it in the morning?

get up laptop wrap up mobile

Pack up for work in the evening

after work the same again

wrap up and go home and around

to understand that and to me this

I have asked myself the question

development in mind

It looks very simplified but ours

great-great-grandparents have work

generate by working there

have where they lived they have

crafts and agriculture you

income earned as the steam engine

came is the assembly line work

come and we built factories with

the packaging can think of the process and packaging

As a result, efficiency became a factor

rational human image moved into the

economy

as a result, the computer and the

efficiency to move forward with the

globalization of the markets and the

continues to advance the Internet

the networking has become bigger and bigger

around the planet i got mine

question asked yes and why is the

human then still in the morning if he

Now laptop and mobile phone has to

work and back as before 250

years ago when we had the first four factories

and then when I built this

I have seen picture then

finally women have been led that

that somehow makes no sense anymore

We see this every morning

bleak image of commuter flows that

caused huge costs and it is

the less likely

if you know that 75 percent of

all working people today in the

services sector work 50

could percent of the economically active

today theoretically today could

theoretically non-stationary work and

if you still know that nine of

ten swiss and theirs

leaving the residential community

to go to work while doing an im

average fourteen and a half kilometers

put away and theirs

residential community in this respect more or less

leave and the money someday

you do not have to spend anymore

wonder if we have such phenomena now

like sleeping communities together

discuss and then I have myself

thought yes why change then

not here and for so many years

then we can behave

economic studies to the eye

It says that the Swiss two to

have interviewed and that says 75 percent

swiss commuters have been commuting for three to three years

five years exactly the same way

and wise

and that has a lot to do with it

our north our social norms

at work, among others, presence

north and and therefore we have to be very

fundamentally reconsider how we like

we work and our behavior

to change

the decisive factor is one

help that just said this

study withdrawn from the behavior

the behavioral economy tests that

basic regional human image

that the economy up until recently

until a few years ago dominated the

homo oeconomicus the talking in the core of it

it jumped after the match also

is a small behavioral impulse

make an experiment and join

a few examples that actually for

For example, we always only have a few

green footprints on the floor do it

a trash can reduces that

littering by 48 percent

if you have the fruit and the vegetables in it

a mensa first positioned 23

percent more vegetables eaten or

fruits or if you are a bit

funny variant if you that the

stairs into a quartier um changes and

including a sound carpet installed

then go from the commuters 66 percent

over the stairs and not over the stairs

escalator

So we can change our behavior

if we are a bit smart

to give behavioral impulses

for me, the important thing was the moment

just this

one-sided national human image for

to change myself

the moment as of september 2005 10 193

heads of state of the uno and the first

have given the mission statement

behind it stands one of the largest

participation process of this planet ever

has seen about two million

people involved in economics

politics administration science over

2000 two years have each other

negotiated and then these are 17 goals

come out

Two years ago I have mine

basically changed my behavior

I have the loneliness of the home office

leave because I am business development

for a foreign company in the

Switzerland did in the home office

I also experienced that one

again and again also conflicts between

private and professional and am in one

correctly fed in this space

Cork space I have two weeks

two months before this agenda

was promulgated with

Friends that is here in St. Gallen

boeing and then briefly the three months

after the promulgation of this agenda are

about lucky coincidences and circumstances

I became co-founder of village

office village office is being tried and

is a national network of

build coworking spaces

where people live and where they are

Let’s focus these four goals on you

here a bit emphasized what

what are we doing

to pursue these four goals the first

is she in a normal class of 709 is that

you in the decentralized again the people

This example has to be involved

that Liechtenstein became sixteenth

August in the tagblatt already existed

previously article but this articus lies

everything in my view because he is very very

nicely shows how people are

involved something new arises something

The new change I did before

Although I have something familiar

I’m the city president

The result was a good year

met

He then told me that he was ahead

Four years with 140 citizens

citizen this participation process

started

this is how the strategy came about in 2025

and as a result are different

Initiatives emerged from it

a wine cooperatives

secondhand shop new offers for

children and also a village office

this village of it is straight now

turn to it

one has entrepreneur citizen from the

region committed to it

that is absolutely central in that respect

in my opinion because of our switzerland for

terrorist is built in the

constitution the swiss people stands the

Cantons are renewing the waistband and that stands

not in it that it is vice versa and

in that respect, and I myself have as

17-year-old 1 2 1 experience so always

a local and in my community where i am

come from horgen also with

backing of the community president

of the citizens 300,000 swiss

francs received around one

culturfabrik as a 17 year old

establish

they still exist today and all that

because she’s involved on the other

It is about the side that if you have this

decentralized with the koberg in connects

we get for the increasing

flexibilisation of the labor market

something valuable the picture I here

looks is the village of is that we

have just opened in

solothurn

we’ll have to briefly over here now

choral works speak and then the

flexibility coworking is not the

office community office is

something private that finds in one

Flat in an office instead of leaves

no one is pure biking as public

is in open community koberg in

was the first work in the board

space or completely new mountain in san

francisco founded in 2005 he named him

At that time Speyer News the home of well

being and in that respect one can say that

coworking from the beginning of

quality of life at work

has spoken

and as two days ago at one

conference theo because of the prestigious

industrial psychologist and the eth one

in zurich has spoken of it

that one no longer of today

job satisfaction but of

quality of life at work speaks

has another circle for me

closed

the second point next to the

quality of life in coworking

What is decisive is the fact that the

choral scene from the open source it

environment has emerged and open source

is a central openness criterion

So that means this whole scene the

now over a million people

covers worldwide and 13,000 locations

is characterized by this openness and

but if we go to work the

must be dominated by the culture of presence

we own that saying we need more

Openness in the company

and you can do that by just doing it

these new forms of work for

Company opens and that is exactly

what is happening in america now

meanwhile, in 35 percent of the

coworking america come from business

So you can say there is one

veritable trend, a new that

longing as the new work forms

and if you look next to where the

Flexibility in Switzerland is what it is

so far advanced that is already

the policy deals with it 100

National and Councils have two

parliamentary initiatives

signed for the flexibilisation of the

Labor Law and in august is still

what happens historical two

Employee organizations have the

flexibilisation of the labor law

but have agreed then one

Proposed compromise proposal said

that in return the protection of the

mental health of the employee

enshrined in the law

whether they will prevail we will see

is a political discourse of the

moment is running but you can say that

Flexibility is there

and if we combine the two

to something more valuable because at the end of the

days is when people get involved and

they learn to be human

encounter and experience this in everyday life

example in a coworking space what it

is called to meet human and

not out of function then they learn theirs

talents and strengths created by them

are really living out and that’s it

which is a successful one at the end of the day

company matters we know today

that it is six times more likely

a human being if he has his talents

and Strengthen daily can live up to

tied to his job

Moreover, it is three times more likely that

people who are talents and empowered

can live out every day

from a like a perfect or a

to report ideal quality of life

and if you know that quality of life

with the subjective well-being

it is also decisive or

interesting that also on the day

Incidentally, for some time about positive

psychology and clearly says that

happy employees 37 percent more

sell and are three times more creative

So far, at the end of the day

say if we can do it in

communities citizen again involved

will be involved that people

in coburg in space as a new culture

learn and are on their own in

everyday and daily basis not every day

day by day then we can really do something

change

that’s exactly what we want with village office

We can achieve this by 2030

national network of coworking spaces

Every Swiss person builds up to everyone

swiss women within 15 minutes

a comeback in space he finds in a

local local network of services

is linked to and in order to

We work with companies

municipal cantons

property owners and areal develop

together

they can say that a few

crazy guys here something

try so it is not we build on

existing on for the ptc already has

first attempts in the 90s

made with satellite offices in

rural areas among others

wallis and has a simple shape

is too early

and I say today is the time

to do exactly what I want

vision give us a clear direction

but only the concrete did the world

I would like to say something else

where we are today after only one and a half

years, we managed 37 location

in a network together

We consciously have the legal form

the cooperative elected by this

swarm intelligence of us today

already heard something

accordingly to give a basis

we have two own village office’s

It opens with real estate owners

the two blue dots we have over

now over 100

cooperatives and have

via our website and over as over

60 communities received their own assessments

and know that a certain demand

since it is sitting here today in the courtroom

people who thought with this head

deal with this idea from the region

the matthias müller in lichtensteig

already implemented in her own

concretely to advance the community

but most importantly, around the

circle we have eight

pioneering company after just four-five

You can win the months with the market

We accompany you on this journey

you that your coworkers do that this

try can not start with a

negative experience at the end of the day

say the whole brings nothing

we go on the way by the us

University of St. Gallen scientific

accompanied and together with the bunch of

had supported us we must

full mobility hopefully

to the positive changed at the end of the

day

I am convinced that the theory before

I said two days ago

a bit longer that when we over

quality of life make us think

work

then we save a lot of costs

one for the economy

society and the environment

I invite you all over it

to have a little thought and

maybe on monday when you get to work

drive to say yes why do I do that

actually every day many thanks

”

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