how many of you guys out there use Facebook just to show a hands real quick
Facebook just to show a hands real quick
Facebook just to show a hands real quick okay WeChat users come on get them up
okay WeChat users come on get them up
okay WeChat users come on get them up there all right
there all right
there all right Momence do is anybody check moments on
Momence do is anybody check moments on
Momence do is anybody check moments on WeChat yeah I’m sure we’re posting some
WeChat yeah I’m sure we’re posting some
WeChat yeah I’m sure we’re posting some right now
right now
right now how about Instagram who’s an Instagram
how about Instagram who’s an Instagram
how about Instagram who’s an Instagram junkie I love Instagram I’ve just
junkie I love Instagram I’ve just
junkie I love Instagram I’ve just started to really love it so I’m here to
started to really love it so I’m here to
started to really love it so I’m here to talk to you today about social networks
talk to you today about social networks
talk to you today about social networks and how you can turn them into networks
and how you can turn them into networks
and how you can turn them into networks of interest and leverage them to serve
of interest and leverage them to serve
of interest and leverage them to serve you better and how without even knowing
you better and how without even knowing
you better and how without even knowing it
it
it they actually are leveraging or
they actually are leveraging or
they actually are leveraging or impacting your profile in the world now
impacting your profile in the world now
impacting your profile in the world now I work here at NIS as the tech director
I work here at NIS as the tech director
I work here at NIS as the tech director and one of my job’s is to talk with
and one of my job’s is to talk with
and one of my job’s is to talk with parents students teachers and our
parents students teachers and our
parents students teachers and our community members about how social
community members about how social
community members about how social networks social media in particular work
networks social media in particular work
networks social media in particular work I filled a lot of questions about this
I filled a lot of questions about this
I filled a lot of questions about this and one of the big ones is of course
and one of the big ones is of course
and one of the big ones is of course talking about oh who can view my profile
talking about oh who can view my profile
talking about oh who can view my profile out there how is it going to negatively
out there how is it going to negatively
out there how is it going to negatively impact my social profile when I’m
impact my social profile when I’m
impact my social profile when I’m applying for universities and thing and
applying for universities and thing and
applying for universities and thing and that negative piece is always in there
that negative piece is always in there
that negative piece is always in there and usually I try to start off with sort
and usually I try to start off with sort
and usually I try to start off with sort of alleviating that fear and talking
of alleviating that fear and talking
of alleviating that fear and talking about an example of how it doesn’t
about an example of how it doesn’t
about an example of how it doesn’t really matter how even back in 1996 1997
really matter how even back in 1996 1997
really matter how even back in 1996 1997 when I was a seventeen-year-old IB
when I was a seventeen-year-old IB
when I was a seventeen-year-old IB student in Moscow I happened to go out
student in Moscow I happened to go out
student in Moscow I happened to go out to a nightclub and by accident purely by
to a nightclub and by accident purely by
to a nightclub and by accident purely by chance there happened to be a news crew
chance there happened to be a news crew
chance there happened to be a news crew there doing an expose on this nightclub
there doing an expose on this nightclub
there doing an expose on this nightclub it happened to be one of the most
it happened to be one of the most
it happened to be one of the most notorious ones at the time run by the
notorious ones at the time run by the
notorious ones at the time run by the Russian mafia and it was called the
Russian mafia and it was called the
Russian mafia and it was called the hungry duck and we were told expressly
hungry duck and we were told expressly
hungry duck and we were told expressly by our teachers by our parents it’s
by our teachers by our parents it’s
by our teachers by our parents it’s off-limits especially the teenagers well
off-limits especially the teenagers well
off-limits especially the teenagers well of course when a teenager hears that
of course when a teenager hears that
of course when a teenager hears that what do we want to do we want to explore
what do we want to do we want to explore
what do we want to do we want to explore and seeks see it for ourselves
and seeks see it for ourselves
and seeks see it for ourselves unfortunately this news crew was there
unfortunately this news crew was there
unfortunately this news crew was there that night somebody back home was why
that night somebody back home was why
that night somebody back home was why one of the parents of another student
one of the parents of another student
one of the parents of another student and of course it got back and my parents
and of course it got back and my parents
and of course it got back and my parents happened to ask me so I was that party
happened to ask me so I was that party
happened to ask me so I was that party over at so-and-so’s house full well
over at so-and-so’s house full well
over at so-and-so’s house full well knowing that I was out at this club
knowing that I was out at this club
knowing that I was out at this club needless to say I got caught in sort of
needless to say I got caught in sort of
needless to say I got caught in sort of a same format as students today get
a same format as students today get
a same format as students today get caught when things are posted about them
caught when things are posted about them
caught when things are posted about them and they’re tagged online and this is a
and they’re tagged online and this is a
and they’re tagged online and this is a video that I pulled off of one of my
video that I pulled off of one of my
video that I pulled off of one of my former students Facebook feeds and he
former students Facebook feeds and he
former students Facebook feeds and he graduated was in UBC was not even a
graduated was in UBC was not even a
graduated was in UBC was not even a privy to this activity going on and the
privy to this activity going on and the
privy to this activity going on and the activity in the background was actually
activity in the background was actually
activity in the background was actually several of his friends going around to
several of his friends going around to
several of his friends going around to purchase some illicit substances shall
purchase some illicit substances shall
purchase some illicit substances shall we say and they just happened to tag him
we say and they just happened to tag him
we say and they just happened to tag him he wasn’t even there now these students
he wasn’t even there now these students
he wasn’t even there now these students that tagged him were actually students
that tagged him were actually students
that tagged him were actually students in the school that I was teaching in at
in the school that I was teaching in at
in the school that I was teaching in at the time it showed up on my Facebook
the time it showed up on my Facebook
the time it showed up on my Facebook feed because he was a friend of mine I
feed because he was a friend of mine I
feed because he was a friend of mine I had friended him after helping him
had friended him after helping him
had friended him after helping him getting into UBC and everything and so I
getting into UBC and everything and so I
getting into UBC and everything and so I sent him a quick message and said hey
sent him a quick message and said hey
sent him a quick message and said hey listen you might want to tell your
listen you might want to tell your
listen you might want to tell your buddies to check what they’re tagging
buddies to check what they’re tagging
buddies to check what they’re tagging and what they’re posting because it’s
and what they’re posting because it’s
and what they’re posting because it’s showing up on my feet as well so this is
showing up on my feet as well so this is
showing up on my feet as well so this is a lot of what I talk about and
a lot of what I talk about and
a lot of what I talk about and university students do we have any
university students do we have any
university students do we have any University students out there or
University students out there or
University students out there or university hopefuls a couple okay good
university hopefuls a couple okay good
university hopefuls a couple okay good so Kaplan which is a University test
so Kaplan which is a University test
so Kaplan which is a University test prep program in the u.s. did a survey
prep program in the u.s. did a survey
prep program in the u.s. did a survey last year in the year before last they
last year in the year before last they
last year in the year before last they found around 35% of college admissions
found around 35% of college admissions
found around 35% of college admissions officers actually do look at their
officers actually do look at their
officers actually do look at their applicants social media profiles whether
applicants social media profiles whether
applicants social media profiles whether it be Facebook whether it be Instagram
it be Facebook whether it be Instagram
it be Facebook whether it be Instagram if they’re coming from China
if they’re coming from China
if they’re coming from China WeChat you know they’re getting involved
WeChat you know they’re getting involved
WeChat you know they’re getting involved in that now as well and they found that
in that now as well and they found that
in that now as well and they found that out of that 35% 42% found a negative
out of that 35% 42% found a negative
out of that 35% 42% found a negative impact after viewing the social media of
impact after viewing the social media of
impact after viewing the social media of their applicants for example there was a
their applicants for example there was a
their applicants for example there was a student who basically had a fantastic
student who basically had a fantastic
student who basically had a fantastic application she had a fantastic essay
application she had a fantastic essay
application she had a fantastic essay she was involved in all the right clubs
she was involved in all the right clubs
she was involved in all the right clubs she was very active in her community for
she was very active in her community for
she was very active in her community for all intents and purposes this college
all intents and purposes this college
all intents and purposes this college admissions officer read her social
admissions officer read her social
admissions officer read her social profile and found some
profile and found some
profile and found some not-so-nice language it wasn’t quite
not-so-nice language it wasn’t quite
not-so-nice language it wasn’t quite racist but it was enough to demonstrate
racist but it was enough to demonstrate
racist but it was enough to demonstrate that she really had kind of a
that she really had kind of a
that she really had kind of a cluelessness about the world that you
cluelessness about the world that you
cluelessness about the world that you wouldn’t expect from somebody who was so
wouldn’t expect from somebody who was so
wouldn’t expect from somebody who was so well-rounded on her application needless
well-rounded on her application needless
well-rounded on her application needless to say they rescinded that app that her
to say they rescinded that app that her
to say they rescinded that app that her admission and she didn’t get in fifty
admission and she didn’t get in fifty
admission and she didn’t get in fifty percent actually had a positive impact
percent actually had a positive impact
percent actually had a positive impact for example a girl again forgot to
for example a girl again forgot to
for example a girl again forgot to mention in her college application that
mention in her college application that
mention in her college application that she had facilitated a gay rights panel
she had facilitated a gay rights panel
she had facilitated a gay rights panel at her school and was very active in in
at her school and was very active in in
at her school and was very active in in trying to generate some positive
trying to generate some positive
trying to generate some positive discussion about gay rights in her
discussion about gay rights in her
discussion about gay rights in her school she forgot to mention in her
school she forgot to mention in her
school she forgot to mention in her essay the school turnaround said hey
essay the school turnaround said hey
essay the school turnaround said hey listen this is the kind of activity that
listen this is the kind of activity that
listen this is the kind of activity that we want to see this is an active student
we want to see this is an active student
we want to see this is an active student really trying to promote positivity in
really trying to promote positivity in
really trying to promote positivity in her community so they actually did it
her community so they actually did it
her community so they actually did it did turn it turn the page on her profile
did turn it turn the page on her profile
did turn it turn the page on her profile and they offered her an acceptance now
and they offered her an acceptance now
and they offered her an acceptance now it’s not just about college applicants
it’s not just about college applicants
it’s not just about college applicants do we have anybody that’s looking for a
do we have anybody that’s looking for a
do we have anybody that’s looking for a job or just recently looked for a job
job or just recently looked for a job
job or just recently looked for a job out there okay couple all right and if
out there okay couple all right and if
out there okay couple all right and if you are going to be looking for a job
you are going to be looking for a job
you are going to be looking for a job soon you need to take notice because
soon you need to take notice because
soon you need to take notice because this is the percent of active candidates
this is the percent of active candidates
this is the percent of active candidates on Facebook right now okay compared that
on Facebook right now okay compared that
on Facebook right now okay compared that to Twitter which is supposed to be kind
to Twitter which is supposed to be kind
to Twitter which is supposed to be kind of a professional profile and Linkedin
of a professional profile and Linkedin
of a professional profile and Linkedin which is definitely a professional
which is definitely a professional
which is definitely a professional social media platform right eighty-three
social media platform right eighty-three
social media platform right eighty-three percent of active candidates on Facebook
percent of active candidates on Facebook
percent of active candidates on Facebook right now Facebook took notice and
right now Facebook took notice and
right now Facebook took notice and they’ve actually opened it up to job
they’ve actually opened it up to job
they’ve actually opened it up to job recruiters and said hey listen if you
recruiters and said hey listen if you
recruiters and said hey listen if you have a business Facebook page we’ll let
have a business Facebook page we’ll let
have a business Facebook page we’ll let you put your application on there and
you put your application on there and
you put your application on there and we’ll facilitate the ability for you to
we’ll facilitate the ability for you to
we’ll facilitate the ability for you to do your entire application and interview
do your entire application and interview
do your entire application and interview process through Facebook that just
process through Facebook that just
process through Facebook that just happened last year so they’ve taken
happened last year so they’ve taken
happened last year so they’ve taken notice now I know I’m talking about
notice now I know I’m talking about
notice now I know I’m talking about Facebook Twitter things that don’t
Facebook Twitter things that don’t
Facebook Twitter things that don’t actually exist per se behind the wall we
actually exist per se behind the wall we
actually exist per se behind the wall we go down the list we chat doesn’t even
go down the list we chat doesn’t even
go down the list we chat doesn’t even show up until number five
show up until number five
show up until number five so these are some of the top social
so these are some of the top social
so these are some of the top social media platforms that are out there that
media platforms that are out there that
media platforms that are out there that are being actively used at this very
are being actively used at this very
are being actively used at this very moment on top of that I did a little bit
moment on top of that I did a little bit
moment on top of that I did a little bit of research as much as I could
of research as much as I could
of research as much as I could behind the wall and we find that how
behind the wall and we find that how
behind the wall and we find that how many DD users are out there some of you
many DD users are out there some of you
many DD users are out there some of you guys probably came here with the DD
guys probably came here with the DD
guys probably came here with the DD right so DD actively uses it and has
right so DD actively uses it and has
right so DD actively uses it and has found that two and three job seekers use
found that two and three job seekers use
found that two and three job seekers use social media right here in China the
social media right here in China the
social media right here in China the rest of the information is not so clear
rest of the information is not so clear
rest of the information is not so clear okay but that’s just because it’s
okay but that’s just because it’s
okay but that’s just because it’s constantly changing here in China right
constantly changing here in China right
constantly changing here in China right now there is a huge surge in an brand
now there is a huge surge in an brand
now there is a huge surge in an brand new Chinese developed and built platform
new Chinese developed and built platform
new Chinese developed and built platform called my my it’s the fastest growing
called my my it’s the fastest growing
called my my it’s the fastest growing platform for social media and jobs here
platform for social media and jobs here
platform for social media and jobs here in China okay
in China okay
in China okay recruiters is anybody own a job or
recruiters is anybody own a job or
recruiters is anybody own a job or running a job and looking for some job
running a job and looking for some job
running a job and looking for some job applicants out there maybe yeah a couple
applicants out there maybe yeah a couple
applicants out there maybe yeah a couple all right so you guys need if you’re not
all right so you guys need if you’re not
all right so you guys need if you’re not using these two services right now you
using these two services right now you
using these two services right now you should start looking because job
should start looking because job
should start looking because job recruiters are starting to leverage this
recruiters are starting to leverage this
recruiters are starting to leverage this as well platforms like aunt Aloha and
as well platforms like aunt Aloha and
as well platforms like aunt Aloha and talent Bhim use their search tools to
talent Bhim use their search tools to
talent Bhim use their search tools to consider the experience in history
consider the experience in history
consider the experience in history mentioned in their users profiles and
mentioned in their users profiles and
mentioned in their users profiles and not only that but how they use their
not only that but how they use their
not only that but how they use their social profile if you are applying for a
social profile if you are applying for a
social profile if you are applying for a job in the tech industry it’s going to
job in the tech industry it’s going to
job in the tech industry it’s going to look through your social profile how
look through your social profile how
look through your social profile how often do you twit tweet about technology
often do you twit tweet about technology
often do you twit tweet about technology how often have you generated a series of
how often have you generated a series of
how often have you generated a series of retweets about technology these are the
retweets about technology these are the
retweets about technology these are the things that measures and for you as a
things that measures and for you as a
things that measures and for you as a recruiter that is really valuable
recruiter that is really valuable
recruiter that is really valuable information to let you know just how
information to let you know just how
information to let you know just how active that person is gonna be in your
active that person is gonna be in your
active that person is gonna be in your organization so I’m here to tell you
organization so I’m here to tell you
organization so I’m here to tell you it’s not too late to take control okay
it’s not too late to take control okay
it’s not too late to take control okay it’s time for you to jump in there if
it’s time for you to jump in there if
it’s time for you to jump in there if you haven’t already and start crafting
you haven’t already and start crafting
you haven’t already and start crafting your social network into your network of
your social network into your network of
your social network into your network of interest I’m gonna give you three things
interest I’m gonna give you three things
interest I’m gonna give you three things today plus one just because four is an
today plus one just because four is an
today plus one just because four is an unlucky number here in China to take
unlucky number here in China to take
unlucky number here in China to take away with you number one work on your
away with you number one work on your
away with you number one work on your digital CV right now resumes cover
digital CV right now resumes cover
digital CV right now resumes cover letters all those things
letters all those things
letters all those things they’re starting to become a thing of
they’re starting to become a thing of
they’re starting to become a thing of the past we were just talking about it
the past we were just talking about it
the past we were just talking about it with our grade 11 students the other day
with our grade 11 students the other day
with our grade 11 students the other day we’re crafting their resumes and we’re
we’re crafting their resumes and we’re
we’re crafting their resumes and we’re gonna take those and then we’re gonna
gonna take those and then we’re gonna
gonna take those and then we’re gonna digitize them because that is where
digitize them because that is where
digitize them because that is where those first impressions happen nowadays
those first impressions happen nowadays
those first impressions happen nowadays jobs you visualize me resume up these
jobs you visualize me resume up these
jobs you visualize me resume up these are three places you can go right now
are three places you can go right now
are three places you can go right now where you can go take your current
where you can go take your current
where you can go take your current resume and have it digitized not just
resume and have it digitized not just
resume and have it digitized not just digitized in terms of having it turned
digitized in terms of having it turned
digitized in terms of having it turned into a document that’s online somewhere
into a document that’s online somewhere
into a document that’s online somewhere but it will actually take your resume
but it will actually take your resume
but it will actually take your resume and turn it into an infographic that
and turn it into an infographic that
and turn it into an infographic that pinpoints and highlights the highlights
pinpoints and highlights the highlights
pinpoints and highlights the highlights of your career your achievements your
of your career your achievements your
of your career your achievements your awards to date in a really beautiful and
awards to date in a really beautiful and
awards to date in a really beautiful and visual way the things that the sort of
visual way the things that the sort of
visual way the things that the sort of things that a recruiter out there is
things that a recruiter out there is
things that a recruiter out there is gonna look for today alright next make
gonna look for today alright next make
gonna look for today alright next make sure that your digital profile is set up
sure that your digital profile is set up
sure that your digital profile is set up so that it does the talking you don’t
so that it does the talking you don’t
so that it does the talking you don’t have to go into an interview anymore and
have to go into an interview anymore and
have to go into an interview anymore and say yeah I am the best programmer in the
say yeah I am the best programmer in the
say yeah I am the best programmer in the world you can ask me anything and I can
world you can ask me anything and I can
world you can ask me anything and I can program it for you no instead let your
program it for you no instead let your
program it for you no instead let your digital profile talk and let all those
digital profile talk and let all those
digital profile talk and let all those comments that people say hey thanks for
comments that people say hey thanks for
comments that people say hey thanks for that code you wrote the other day it
that code you wrote the other day it
that code you wrote the other day it really saved my bum right thanks for
really saved my bum right thanks for
really saved my bum right thanks for helping me develop that workaround in
helping me develop that workaround in
helping me develop that workaround in Word Microsoft Word or whatever alright
Word Microsoft Word or whatever alright
Word Microsoft Word or whatever alright let those comments speak for you because
let those comments speak for you because
let those comments speak for you because they speak louder than you can and ever
they speak louder than you can and ever
they speak louder than you can and ever will also let your passion through
will also let your passion through
will also let your passion through because again like I said before this is
because again like I said before this is
because again like I said before this is from Forbes businesses are looking for
from Forbes businesses are looking for
from Forbes businesses are looking for people passionate about what they’re
people passionate about what they’re
people passionate about what they’re doing alright and bringing that passion
doing alright and bringing that passion
doing alright and bringing that passion to their work and the third one is show
to their work and the third one is show
to their work and the third one is show don’t tell develop your personality your
don’t tell develop your personality your
don’t tell develop your personality your brand and let that show through your
brand and let that show through your
brand and let that show through your online profile is an opportunity to
online profile is an opportunity to
online profile is an opportunity to demonstrate who you are remember the
demonstrate who you are remember the
demonstrate who you are remember the comment I made about the young student
comment I made about the young student
comment I made about the young student who had started the gay rights panel in
who had started the gay rights panel in
who had started the gay rights panel in her school right let that demonstrate
her school right let that demonstrate
her school right let that demonstrate that you are active you are principled
that you are active you are principled
that you are active you are principled right that’s what
right that’s what
right that’s what want to show in any sort of job
want to show in any sort of job
want to show in any sort of job interview and finally as you do these
interview and finally as you do these
interview and finally as you do these things it’s going to open up doors that
things it’s going to open up doors that
things it’s going to open up doors that you never even thought of before
you never even thought of before
you never even thought of before take for example another student in the
take for example another student in the
take for example another student in the Kaplan survey that a college admissions
Kaplan survey that a college admissions
Kaplan survey that a college admissions officer talked about and basically she
officer talked about and basically she
officer talked about and basically she had never even thought of starting an
had never even thought of starting an
had never even thought of starting an mba program a Masters of Business
mba program a Masters of Business
mba program a Masters of Business Administration
Administration
Administration she had just wanted to help her mom get
she had just wanted to help her mom get
she had just wanted to help her mom get started with a baking business and so
started with a baking business and so
started with a baking business and so she did all the legwork for a web design
she did all the legwork for a web design
she did all the legwork for a web design for a website that college turned around
for a website that college turned around
for a website that college turned around and actually said hey listen you know we
and actually said hey listen you know we
and actually said hey listen you know we can give you the skills and knowledge
can give you the skills and knowledge
can give you the skills and knowledge you need to become an entrepreneur and
you need to become an entrepreneur and
you need to become an entrepreneur and not just a web designer so those doors
not just a web designer so those doors
not just a web designer so those doors are going to open as you curate and
are going to open as you curate and
are going to open as you curate and prune the the hedge of your social
prune the the hedge of your social
prune the the hedge of your social network start building your social
network start building your social
network start building your social network today take the time go through
network today take the time go through
network today take the time go through it craft it in a way that you want thank
it craft it in a way that you want thank
it craft it in a way that you want thank you
you
you [Applause]
”
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