and first of all thank you for inviting me and thank you
me and thank you
me and thank you folks have been looking after me it’s
folks have been looking after me it’s
folks have been looking after me it’s been fantastic first time in Turkey I’ve
been fantastic first time in Turkey I’ve
been fantastic first time in Turkey I’ve been here two days and I’ve been
been here two days and I’ve been
been here two days and I’ve been overwhelmed by the warmth and generosity
overwhelmed by the warmth and generosity
overwhelmed by the warmth and generosity and kindness what an amazing country
and kindness what an amazing country
and kindness what an amazing country give yourself a round of applause have
give yourself a round of applause have
give yourself a round of applause have been great I want to thank the guys at
been great I want to thank the guys at
been great I want to thank the guys at the top we’ve done a great job they’ve
the top we’ve done a great job they’ve
the top we’ve done a great job they’ve been amazing really supportive because a
been amazing really supportive because a
been amazing really supportive because a lot of these things happen because of
lot of these things happen because of
lot of these things happen because of people doing this stuff
people doing this stuff
people doing this stuff and the people at the back so thank you
and the people at the back so thank you
and the people at the back so thank you for everybody who made this happen thank
for everybody who made this happen thank
for everybody who made this happen thank you to the speakers fantastic the last
you to the speakers fantastic the last
you to the speakers fantastic the last guy talked about simplicity I got to
guy talked about simplicity I got to
guy talked about simplicity I got to talk about the opposite I’m going to
talk about the opposite I’m going to
talk about the opposite I’m going to talk about complexity why robots need to
talk about complexity why robots need to
talk about complexity why robots need to dream okay I work at very very large
dream okay I work at very very large
dream okay I work at very very large company called IBM they’ve been
company called IBM they’ve been
company called IBM they’ve been inventing the future for years they’re
inventing the future for years they’re
inventing the future for years they’re amazing it’s a really interesting
amazing it’s a really interesting
amazing it’s a really interesting company to be in
company to be in
company to be in I come from a place called Manchester
I come from a place called Manchester
I come from a place called Manchester you might have heard of it Manchester is
you might have heard of it Manchester is
you might have heard of it Manchester is a town that at one point was the
a town that at one point was the
a town that at one point was the wealthiest city in the world about a
wealthiest city in the world about a
wealthiest city in the world about a hundred years ago it was the center of
hundred years ago it was the center of
hundred years ago it was the center of the Industrial Revolution – we’re now
the Industrial Revolution – we’re now
the Industrial Revolution – we’re now into Industrial Revolution for the thing
into Industrial Revolution for the thing
into Industrial Revolution for the thing about Manchester a made its money on
about Manchester a made its money on
about Manchester a made its money on cotton and it rains a lot in Manchester
cotton and it rains a lot in Manchester
cotton and it rains a lot in Manchester right that’s how many days we’ve had
right that’s how many days we’ve had
right that’s how many days we’ve had since it it hasn’t rained it rains a lot
since it it hasn’t rained it rains a lot
since it it hasn’t rained it rains a lot because it rains a lot you can process
because it rains a lot you can process
because it rains a lot you can process cotton and you can build wealth
cotton and you can build wealth
cotton and you can build wealth the reason the riff it rains too much
the reason the riff it rains too much
the reason the riff it rains too much you kind of stay inside you form a band
you kind of stay inside you form a band
you kind of stay inside you form a band you dream of getting away from
you dream of getting away from
you dream of getting away from Manchester it’s a miserable gray place
Manchester it’s a miserable gray place
Manchester it’s a miserable gray place and you either learn to play guitar or
and you either learn to play guitar or
and you either learn to play guitar or you play football there’s two teams in
you play football there’s two teams in
you play football there’s two teams in Manchester ones red ones blue
Manchester ones red ones blue
Manchester ones red ones blue I support the red team but don’t tell my
I support the red team but don’t tell my
I support the red team but don’t tell my uncle he’s a blue and so I was a big
uncle he’s a blue and so I was a big
uncle he’s a blue and so I was a big football fan and I got to a certain
football fan and I got to a certain
football fan and I got to a certain level as a school kid and then I had a
level as a school kid and then I had a
level as a school kid and then I had a knee injury and I couldn’t play and I
knee injury and I couldn’t play and I
knee injury and I couldn’t play and I could have maybe maybe have gone a bit
could have maybe maybe have gone a bit
could have maybe maybe have gone a bit further but hey I could also draw so um
further but hey I could also draw so um
further but hey I could also draw so um as a dreamer I thought I’d better do
as a dreamer I thought I’d better do
as a dreamer I thought I’d better do something where I can bring it all
something where I can bring it all
something where I can bring it all together and I became a designer and as
together and I became a designer and as
together and I became a designer and as a design I started it off in the analog
a design I started it off in the analog
a design I started it off in the analog world and then I’ve had to reinvent
world and then I’ve had to reinvent
world and then I’ve had to reinvent myself consistently all the time to
myself consistently all the time to
myself consistently all the time to become a service designer I design
become a service designer I design
become a service designer I design services
services
services work with IBM to design the services of
work with IBM to design the services of
work with IBM to design the services of the future and it’s key that I dream and
the future and it’s key that I dream and
the future and it’s key that I dream and one of the things I’ve done is I’ve
one of the things I’ve done is I’ve
one of the things I’ve done is I’ve traveled all around the world doing this
traveled all around the world doing this
traveled all around the world doing this I’ve lived in worked in Hong Kong for
I’ve lived in worked in Hong Kong for
I’ve lived in worked in Hong Kong for met for many years I’ve lived in America
met for many years I’ve lived in America
met for many years I’ve lived in America for it for a few years the Middle East
for it for a few years the Middle East
for it for a few years the Middle East Australia and now I’m in Ireland where
Australia and now I’m in Ireland where
Australia and now I’m in Ireland where it rains even more than Manchester it’s
it rains even more than Manchester it’s
it rains even more than Manchester it’s terrible and I’m also a teacher I’ve
terrible and I’m also a teacher I’ve
terrible and I’m also a teacher I’ve lectured extensively at Glasgow School
lectured extensively at Glasgow School
lectured extensively at Glasgow School of Art which is an amazing place and
of Art which is an amazing place and
of Art which is an amazing place and places like Central Saint Martins and
places like Central Saint Martins and
places like Central Saint Martins and Middlesex University and Scots card is
Middlesex University and Scots card is
Middlesex University and Scots card is in America it’s where I set up the first
in America it’s where I set up the first
in America it’s where I set up the first degree MFA BFA in service design service
degree MFA BFA in service design service
degree MFA BFA in service design service design is still very new
design is still very new
design is still very new it’s about complex systems it’s about
it’s about complex systems it’s about
it’s about complex systems it’s about how we bring all these different such
how we bring all these different such
how we bring all these different such points in our lives together to make
points in our lives together to make
points in our lives together to make something different now one of the
something different now one of the
something different now one of the things that interests me is business I
things that interests me is business I
things that interests me is business I also am an angel yeah and my mother
also am an angel yeah and my mother
also am an angel yeah and my mother thought as an angel my friends think I’m
thought as an angel my friends think I’m
thought as an angel my friends think I’m a bit of a devil yeah and as an angel
a bit of a devil yeah and as an angel
a bit of a devil yeah and as an angel it’s a great way to lose lots of money
it’s a great way to lose lots of money
it’s a great way to lose lots of money really fast even better than the casino
really fast even better than the casino
really fast even better than the casino I’ve had some success and I’ve had some
I’ve had some success and I’ve had some
I’ve had some success and I’ve had some failure and it’s a failure that is the
failure and it’s a failure that is the
failure and it’s a failure that is the most valuable you learn an awful lot and
most valuable you learn an awful lot and
most valuable you learn an awful lot and what I do is is as a design as a service
what I do is is as a design as a service
what I do is is as a design as a service designer and a UX designer I talk to
designer and a UX designer I talk to
designer and a UX designer I talk to people a lot and I talk to people and
people a lot and I talk to people and
people a lot and I talk to people and they tell me the stories and these are
they tell me the stories and these are
they tell me the stories and these are pictures of people that I’ve taken my
pictures of people that I’ve taken my
pictures of people that I’ve taken my hobby is photography and I love taking
hobby is photography and I love taking
hobby is photography and I love taking pictures and these guys and these folks
pictures and these guys and these folks
pictures and these guys and these folks were kind enough to let me to take their
were kind enough to let me to take their
were kind enough to let me to take their picture and they told me their story
picture and they told me their story
picture and they told me their story they told me their story about their
they told me their story about their
they told me their story about their hopes their dreams and their fears we
hopes their dreams and their fears we
hopes their dreams and their fears we live in a world of change incredible
live in a world of change incredible
live in a world of change incredible change that’s happening phenomenal we’re
change that’s happening phenomenal we’re
change that’s happening phenomenal we’re seeing so many seismic shifts in the way
seeing so many seismic shifts in the way
seeing so many seismic shifts in the way technology society the way business
technology society the way business
technology society the way business everything is changing it’s the most
everything is changing it’s the most
everything is changing it’s the most change that we’ve ever seen in any one
change that we’ve ever seen in any one
change that we’ve ever seen in any one period huge economic disparity now I
period huge economic disparity now I
period huge economic disparity now I want to get these facts right okay here
want to get these facts right okay here
want to get these facts right okay here we go eight percent of the world’s
we go eight percent of the world’s
we go eight percent of the world’s population controls 80 percent of the
population controls 80 percent of the
population controls 80 percent of the wealth but it’s just one percent that
wealth but it’s just one percent that
wealth but it’s just one percent that can
can
can trolls half of that wealth and 90% of
trolls half of that wealth and 90% of
trolls half of that wealth and 90% of the world hold 80% of the debt that’s no
the world hold 80% of the debt that’s no
the world hold 80% of the debt that’s no accident that’s being constructed
accident that’s being constructed
accident that’s being constructed neoliberal economics this world has
neoliberal economics this world has
neoliberal economics this world has created great wealth and play and plenty
created great wealth and play and plenty
created great wealth and play and plenty for a few and there’s a load of people
for a few and there’s a load of people
for a few and there’s a load of people who’ve been left behind and that
who’ve been left behind and that
who’ve been left behind and that concerns me it also concerns me that we
concerns me it also concerns me that we
concerns me it also concerns me that we have a planet that’s dying 100 species
have a planet that’s dying 100 species
have a planet that’s dying 100 species become extinct every day I love that
become extinct every day I love that
become extinct every day I love that film at the beginning with a teaspoonful
film at the beginning with a teaspoonful
film at the beginning with a teaspoonful of a value of sea creatures amazing
of a value of sea creatures amazing
of a value of sea creatures amazing we’ve got co2 emissions that are at
we’ve got co2 emissions that are at
we’ve got co2 emissions that are at level where it’s changing the way the
level where it’s changing the way the
level where it’s changing the way the planet behaves there are those who will
planet behaves there are those who will
planet behaves there are those who will deny it
deny it
deny it 0.1% of people deny that there’s
0.1% of people deny that there’s
0.1% of people deny that there’s anything going on 99.9% of the
anything going on 99.9% of the
anything going on 99.9% of the scientific community say there’s a real
scientific community say there’s a real
scientific community say there’s a real issue we also have this digital
issue we also have this digital
issue we also have this digital disruption and this comes and Kahn
disruption and this comes and Kahn
disruption and this comes and Kahn flakes in many ways we’ve got everything
flakes in many ways we’ve got everything
flakes in many ways we’ve got everything from the digitization of the systems and
from the digitization of the systems and
from the digitization of the systems and services that we use so things like bio
services that we use so things like bio
services that we use so things like bio technologies to things like huge amounts
technologies to things like huge amounts
technologies to things like huge amounts of data and hugely connected networks
of data and hugely connected networks
of data and hugely connected networks this is really complex stuff and it’s
this is really complex stuff and it’s
this is really complex stuff and it’s disrupting there’s those who live in a
disrupting there’s those who live in a
disrupting there’s those who live in a technocracy where they have control and
technocracy where they have control and
technocracy where they have control and can move that move the game on and
can move that move the game on and
can move that move the game on and there’s those who are being left behind
there’s those who are being left behind
there’s those who are being left behind we’ve promised this utopia they sell it
we’ve promised this utopia they sell it
we’ve promised this utopia they sell it to us emancipation you’re going to be
to us emancipation you’re going to be
to us emancipation you’re going to be free and this is a great picture from
free and this is a great picture from
free and this is a great picture from the fifties where we’re robots were
the fifties where we’re robots were
the fifties where we’re robots were going to save us all from daily labor
going to save us all from daily labor
going to save us all from daily labor the reality is a little bit different
the reality is a little bit different
the reality is a little bit different this is a real robot and it’s owned by a
this is a real robot and it’s owned by a
this is a real robot and it’s owned by a company called Boston Dynamics which is
company called Boston Dynamics which is
company called Boston Dynamics which is owned by Google and this is the next
owned by Google and this is the next
owned by Google and this is the next generation of cyber war phase it’s
generation of cyber war phase it’s
generation of cyber war phase it’s physical this is an advanced robotic
physical this is an advanced robotic
physical this is an advanced robotic machine that’s able to do all the things
machine that’s able to do all the things
machine that’s able to do all the things that a soldier can do and more the thing
that a soldier can do and more the thing
that a soldier can do and more the thing about it is that it’s powered the
about it is that it’s powered the
about it is that it’s powered the limiting factor at the moment is power
limiting factor at the moment is power
limiting factor at the moment is power it has to be tethered to generate the
it has to be tethered to generate the
it has to be tethered to generate the energy but there’s other
energy but there’s other
energy but there’s other about the bill which do-do-do-do some
about the bill which do-do-do-do some
about the bill which do-do-do-do some incredible things using diesel and
incredible things using diesel and
incredible things using diesel and petrol engines but it’s the future of
petrol engines but it’s the future of
petrol engines but it’s the future of where warfare is going so that so while
where warfare is going so that so while
where warfare is going so that so while we hear about the great things happening
we hear about the great things happening
we hear about the great things happening on robotics and automation and things
on robotics and automation and things
on robotics and automation and things like the digital economy are changing
like the digital economy are changing
like the digital economy are changing our lives a lot of good there’s also a
our lives a lot of good there’s also a
our lives a lot of good there’s also a Mormon Evelyn side to it this is a
Mormon Evelyn side to it this is a
Mormon Evelyn side to it this is a picture of a robot’s dream robots are
picture of a robot’s dream robots are
picture of a robot’s dream robots are now dreaming what they did at Google is
now dreaming what they did at Google is
now dreaming what they did at Google is that these very clever neuro
that these very clever neuro
that these very clever neuro technologists got together and they and
technologists got together and they and
technologists got together and they and they showed lots of images to a computer
they showed lots of images to a computer
they showed lots of images to a computer and they showed them everything from
and they showed them everything from
and they showed them everything from animals and sheep to things like
animals and sheep to things like
animals and sheep to things like architecture and the computers got an
architecture and the computers got an
architecture and the computers got an ability to recognize and begin to dream
ability to recognize and begin to dream
ability to recognize and begin to dream it’s deforming a consciousness this
it’s deforming a consciousness this
it’s deforming a consciousness this consciousness is also married with the
consciousness is also married with the
consciousness is also married with the fact that we have data everywhere six
fact that we have data everywhere six
fact that we have data everywhere six hundred thousand swipes of tinder
hundred thousand swipes of tinder
hundred thousand swipes of tinder everyday like light like something like
everyday like light like something like
everyday like light like something like I might get this number wrong but so
I might get this number wrong but so
I might get this number wrong but so that 2.5 quintillion bits of data per
that 2.5 quintillion bits of data per
that 2.5 quintillion bits of data per day are generated that’s an enormous
day are generated that’s an enormous
day are generated that’s an enormous number with so many zeros I can’t even
number with so many zeros I can’t even
number with so many zeros I can’t even count them it’s everywhere we’re
count them it’s everywhere we’re
count them it’s everywhere we’re creating it in our watches in our phones
creating it in our watches in our phones
creating it in our watches in our phones all the time continually feeding data
all the time continually feeding data
all the time continually feeding data data data data so much data so complex
data data data so much data so complex
data data data so much data so complex we as humans cannot actually grasp the
we as humans cannot actually grasp the
we as humans cannot actually grasp the enormity of it nor can we deal with all
enormity of it nor can we deal with all
enormity of it nor can we deal with all that data in a meaningful way data is
that data in a meaningful way data is
that data in a meaningful way data is the new oil it’s no good if it’s left in
the new oil it’s no good if it’s left in
the new oil it’s no good if it’s left in a computer doing nothing so what we do
a computer doing nothing so what we do
a computer doing nothing so what we do is we we look at ways of how we can
is we we look at ways of how we can
is we we look at ways of how we can analyze this data but neohuman analyzing
analyze this data but neohuman analyzing
analyze this data but neohuman analyzing data takes a long time so we develop
data takes a long time so we develop
data takes a long time so we develop these incredible programs which allow us
these incredible programs which allow us
these incredible programs which allow us to analyze this data really really fast
to analyze this data really really fast
to analyze this data really really fast and form relationships between data
and form relationships between data
and form relationships between data where there is actual no connection
where there is actual no connection
where there is actual no connection which is obvious it’s so complex and
which is obvious it’s so complex and
which is obvious it’s so complex and we’re able to do this with systems that
we’re able to do this with systems that
we’re able to do this with systems that now give us the power to take very
now give us the power to take very
now give us the power to take very unstructured unrelated data and make
unstructured unrelated data and make
unstructured unrelated data and make sense of it very very quickly
sense of it very very quickly
sense of it very very quickly in a way that we can so we’re evolving
in a way that we can so we’re evolving
in a way that we can so we’re evolving now our brains are evolving now through
now our brains are evolving now through
now our brains are evolving now through these types of approaches it’s called
these types of approaches it’s called
these types of approaches it’s called cognitive computing should be confused
cognitive computing should be confused
cognitive computing should be confused with with with machine with machine
with with with machine with machine
with with with machine with machine learning slightly different what
learning slightly different what
learning slightly different what cognitive computing does is it allows us
cognitive computing does is it allows us
cognitive computing does is it allows us to or the machine is able to understand
to or the machine is able to understand
to or the machine is able to understand and learn and interact with us so you
and learn and interact with us so you
and learn and interact with us so you might use the chat bot a chat bot is a
might use the chat bot a chat bot is a
might use the chat bot a chat bot is a way of interacting with a cognitive
way of interacting with a cognitive
way of interacting with a cognitive system I thought for a year I was
system I thought for a year I was
system I thought for a year I was talking to somebody when I was phoning
talking to somebody when I was phoning
talking to somebody when I was phoning up for help and then they’d start
up for help and then they’d start
up for help and then they’d start interact I thought it’s a person all
interact I thought it’s a person all
interact I thought it’s a person all thanks very much great fun sir it’s a
thanks very much great fun sir it’s a
thanks very much great fun sir it’s a chat bot don’t know they don’t know me
chat bot don’t know they don’t know me
chat bot don’t know they don’t know me they’re just a machine
they’re just a machine
they’re just a machine ok the thing about this is it learns and
ok the thing about this is it learns and
ok the thing about this is it learns and it learns really fast these cognitive
it learns really fast these cognitive
it learns really fast these cognitive systems learn really fast faster than we
systems learn really fast faster than we
systems learn really fast faster than we can so increasingly we have to deal with
can so increasingly we have to deal with
can so increasingly we have to deal with very complex problems consisting of very
very complex problems consisting of very
very complex problems consisting of very diverse services and products and
diverse services and products and
diverse services and products and they’re all entangled in these very
they’re all entangled in these very
they’re all entangled in these very complex ecosystems and my job is to try
complex ecosystems and my job is to try
complex ecosystems and my job is to try and make sense of those for you for
and make sense of those for you for
and make sense of those for you for people so I’ve evolved an approach with
people so I’ve evolved an approach with
people so I’ve evolved an approach with with the with the colleagues that I work
with the with the colleagues that I work
with the with the colleagues that I work with called design for and it’s about
with called design for and it’s about
with called design for and it’s about tackling the big issues for the
tackling the big issues for the
tackling the big issues for the cognitive age for industry for is this
cognitive age for industry for is this
cognitive age for industry for is this referred to you’ll hear this phrase
referred to you’ll hear this phrase
referred to you’ll hear this phrase industry for it’s the smart industries
industry for it’s the smart industries
industry for it’s the smart industries that connected industries the data
that connected industries the data
that connected industries the data industry we’re in the cognitive age it’s
industry we’re in the cognitive age it’s
industry we’re in the cognitive age it’s the age where machines are thinking and
the age where machines are thinking and
the age where machines are thinking and they have a consciousness and they can
they have a consciousness and they can
they have a consciousness and they can dream it’s an exciting time to be
dream it’s an exciting time to be
dream it’s an exciting time to be involved in working with these sorts of
involved in working with these sorts of
involved in working with these sorts of problems
problems
problems the important thing is as I try to
the important thing is as I try to
the important thing is as I try to deliver social equity business equity
deliver social equity business equity
deliver social equity business equity service equity and experience equity
service equity and experience equity
service equity and experience equity because then it has value value for you
because then it has value value for you
because then it has value value for you value for the for the people who run the
value for the for the people who run the
value for the for the people who run the services and value for the businesses
services and value for the businesses
services and value for the businesses that create those services so the way to
that create those services so the way to
that create those services so the way to see it if you want to understand how all
see it if you want to understand how all
see it if you want to understand how all maps together is we’ve got all these
maps together is we’ve got all these
maps together is we’ve got all these different areas where we can innovate
different areas where we can innovate
different areas where we can innovate and change we can dial things up and
and change we can dial things up and
and change we can dial things up and down we can use different sites a
down we can use different sites a
down we can use different sites a technology like bio we can use data and
technology like bio we can use data and
technology like bio we can use data and IT for
IT for
IT for energy we’ve got business we got design
energy we’ve got business we got design
energy we’ve got business we got design we’ve got behavior we got culture
we’ve got behavior we got culture
we’ve got behavior we got culture business tends to be concerned with
business tends to be concerned with
business tends to be concerned with enterprise IT about technology user
enterprise IT about technology user
enterprise IT about technology user experience design is about behaviors and
experience design is about behaviors and
experience design is about behaviors and design strategy service design is much
design strategy service design is much
design strategy service design is much more encompassing but designed for is
more encompassing but designed for is
more encompassing but designed for is transformative because it deals with all
transformative because it deals with all
transformative because it deals with all the six domains so design for has its
the six domains so design for has its
the six domains so design for has its roots in service design and experience
roots in service design and experience
roots in service design and experience design and it has some common tenants
design and it has some common tenants
design and it has some common tenants around people co-creation it’s about
around people co-creation it’s about
around people co-creation it’s about being able to be agile working in
being able to be agile working in
being able to be agile working in sustainable way of being connected so
sustainable way of being connected so
sustainable way of being connected so these are six tenants people centric
these are six tenants people centric
these are six tenants people centric means it’s about being usable
means it’s about being usable
means it’s about being usable co-creative is about bringing different
co-creative is about bringing different
co-creative is about bringing different systems together people to work together
systems together people to work together
systems together people to work together inclusive means about social inclusivity
inclusive means about social inclusivity
inclusive means about social inclusivity sustainable means that it’s something
sustainable means that it’s something
sustainable means that it’s something that’s going to be around tomorrow
that’s going to be around tomorrow
that’s going to be around tomorrow without damaging the planet and without
without damaging the planet and without
without damaging the planet and without damaging businesses and people agile is
damaging businesses and people agile is
damaging businesses and people agile is about working really fast and then
about working really fast and then
about working really fast and then connected is about bringing it all
connected is about bringing it all
connected is about bringing it all together and sharing data in a smart way
together and sharing data in a smart way
together and sharing data in a smart way so to do this we’ve constructed a series
so to do this we’ve constructed a series
so to do this we’ve constructed a series of play books and they’re all these are
of play books and they’re all these are
of play books and they’re all these are design activities which allow people
design activities which allow people
design activities which allow people from different backgrounds and different
from different backgrounds and different
from different backgrounds and different interests to come together and work
interests to come together and work
interests to come together and work together in a way that allows us to
together in a way that allows us to
together in a way that allows us to share information very quickly but not
share information very quickly but not
share information very quickly but not only just information that we create
only just information that we create
only just information that we create through doing things like user research
through doing things like user research
through doing things like user research and talking to people like I used to do
and talking to people like I used to do
and talking to people like I used to do but working with machines and at the
but working with machines and at the
but working with machines and at the moment we don’t have a very good way of
moment we don’t have a very good way of
moment we don’t have a very good way of doing that this huge amounts of data
doing that this huge amounts of data
doing that this huge amounts of data that are coming through the system that
that are coming through the system that
that are coming through the system that work and happened so quickly that we’re
work and happened so quickly that we’re
work and happened so quickly that we’re unable to actually engage with it so we
unable to actually engage with it so we
unable to actually engage with it so we have to use this new approach of design
have to use this new approach of design
have to use this new approach of design for to take this data in a way that we
for to take this data in a way that we
for to take this data in a way that we can use it and work with machines like
can use it and work with machines like
can use it and work with machines like their people and that’s the only model
their people and that’s the only model
their people and that’s the only model that we have is we look we look at how
that we have is we look we look at how
that we have is we look we look at how we work with people we try and work with
we work with people we try and work with
we work with people we try and work with machines in a similar way so we work
machines in a similar way so we work
machines in a similar way so we work together using these play books by
together using these play books by
together using these play books by combining approaches and we allows us
combining approaches and we allows us
combining approaches and we allows us then to ask tough problems and solve
then to ask tough problems and solve
then to ask tough problems and solve tough problems okay so how might we use
tough problems okay so how might we use
tough problems okay so how might we use advanced AI
advanced AI
advanced AI cognitive systems to help people plan
cognitive systems to help people plan
cognitive systems to help people plan for the future this is a project in
for the future this is a project in
for the future this is a project in Australia where I work with people to
Australia where I work with people to
Australia where I work with people to look at how they could use their money
look at how they could use their money
look at how they could use their money effectively that they’d saved in like a
effectively that they’d saved in like a
effectively that they’d saved in like a pension or they’d had in their house as
pension or they’d had in their house as
pension or they’d had in their house as a physical asset how could they actually
a physical asset how could they actually
a physical asset how could they actually use that money and as they began to move
use that money and as they began to move
use that money and as they began to move forward and go into a period of
forward and go into a period of
forward and go into a period of retirement how they could have a
retirement how they could have a
retirement how they could have a separate new type of life often people
separate new type of life often people
separate new type of life often people who retire have a third life they have a
who retire have a third life they have a
who retire have a third life they have a they set up a company they do charity
they set up a company they do charity
they set up a company they do charity work so what we did is we looked at how
work so what we did is we looked at how
work so what we did is we looked at how we could use things like a smart
we could use things like a smart
we could use things like a smart cognitive systems what we call Robo
cognitive systems what we call Robo
cognitive systems what we call Robo advice so actually evolved a way of
advice so actually evolved a way of
advice so actually evolved a way of matching and their their desired
matching and their their desired
matching and their their desired outcomes with their intentions by using
outcomes with their intentions by using
outcomes with their intentions by using the the assets that they had in a way
the the assets that they had in a way
the the assets that they had in a way that was based on what was happening in
that was based on what was happening in
that was based on what was happening in the world we weren’t able to do it it’s
the world we weren’t able to do it it’s
the world we weren’t able to do it it’s still – it’s still too complex to deal
still – it’s still too complex to deal
still – it’s still too complex to deal with but we’re working on it how might
with but we’re working on it how might
with but we’re working on it how might we find new ways to co-create with
we find new ways to co-create with
we find new ways to co-create with machines the bits not it’s hard enough
machines the bits not it’s hard enough
machines the bits not it’s hard enough working with people that’s not so much
working with people that’s not so much
working with people that’s not so much of a problem oisin but accelerating the
of a problem oisin but accelerating the
of a problem oisin but accelerating the way that they process in the way that
way that they process in the way that
way that they process in the way that they evolve almost independently we
they evolve almost independently we
they evolve almost independently we can’t for example design chip sets
can’t for example design chip sets
can’t for example design chip sets anymore they’re so complex they have to
anymore they’re so complex they have to
anymore they’re so complex they have to be done by machines so how do we find
be done by machines so how do we find
be done by machines so how do we find ways to co-create with machines this is
ways to co-create with machines this is
ways to co-create with machines this is a robot developed by Germans it’s called
a robot developed by Germans it’s called
a robot developed by Germans it’s called rob dream this robot copies and mimics
rob dream this robot copies and mimics
rob dream this robot copies and mimics what humans are doing and then at night
what humans are doing and then at night
what humans are doing and then at night it sleeps or when we sleep it sleeps and
it sleeps or when we sleep it sleeps and
it sleeps or when we sleep it sleeps and dreams and processes this information
dreams and processes this information
dreams and processes this information that looks at different ways it can use
that looks at different ways it can use
that looks at different ways it can use this information so this is a dreaming
this information so this is a dreaming
this information so this is a dreaming robot that is learning as its dreaming
how might we deliver social and economic
how might we deliver social and economic inclusion for people it’s a big world a
inclusion for people it’s a big world a
inclusion for people it’s a big world a lot of people who have very little so I
lot of people who have very little so I
lot of people who have very little so I developed a platform which not only
developed a platform which not only
developed a platform which not only allows you to create a profile and a
allows you to create a profile and a
allows you to create a profile and a website and an e-commerce store all on
website and an e-commerce store all on
website and an e-commerce store all on your mobile phone but the whole idea
your mobile phone but the whole idea
your mobile phone but the whole idea behind this was to then use an advanced
behind this was to then use an advanced
behind this was to then use an advanced search system and cognitive system so
search system and cognitive system so
search system and cognitive system so there match you with people who were
there match you with people who were
there match you with people who were were buying and selling things that you
were buying and selling things that you
were buying and selling things that you wanted so you could set up a desired
wanted so you could set up a desired
wanted so you could set up a desired outcome and then it would go off and
outcome and then it would go off and
outcome and then it would go off and hunt for the best deal across a global
hunt for the best deal across a global
hunt for the best deal across a global network the whole idea of this was phase
network the whole idea of this was phase
network the whole idea of this was phase 1 just to get people using it phase 2
1 just to get people using it phase 2
1 just to get people using it phase 2 would be to begin to add in additional
would be to begin to add in additional
would be to begin to add in additional features around things like social
features around things like social
features around things like social marketing and then the third phase would
marketing and then the third phase would
marketing and then the third phase would be to bring in cognitive systems how
be to bring in cognitive systems how
be to bring in cognitive systems how might we look at the impact we have on
might we look at the impact we have on
might we look at the impact we have on the planet and predict how our actions
the planet and predict how our actions
the planet and predict how our actions will have it have an effect so this was
will have it have an effect so this was
will have it have an effect so this was about a company which I invested in as
about a company which I invested in as
about a company which I invested in as an angel investor and we started looking
an angel investor and we started looking
an angel investor and we started looking at this problem and we first of all we
at this problem and we first of all we
at this problem and we first of all we needed to have devices so we developed
needed to have devices so we developed
needed to have devices so we developed the light plat light pad and we weren’t
the light plat light pad and we weren’t
the light plat light pad and we weren’t demo we got financing it’s really a
demo we got financing it’s really a
demo we got financing it’s really a second round now seven million second
second round now seven million second
second round now seven million second round funding but we wanted to develop a
round funding but we wanted to develop a
round funding but we wanted to develop a system that you could attach any product
system that you could attach any product
system that you could attach any product to it an open API is called to allow
to it an open API is called to allow
to it an open API is called to allow that data to be shared so we could
that data to be shared so we could
that data to be shared so we could analyze it put the put the information
analyze it put the put the information
analyze it put the put the information on the cloud and then when you made a
on the cloud and then when you made a
on the cloud and then when you made a decision to turn on your AC or to turn
decision to turn on your AC or to turn
decision to turn on your AC or to turn on a light it would tell you the impact
on a light it would tell you the impact
on a light it would tell you the impact it would have on the environment or if
it would have on the environment or if
it would have on the environment or if you wanted to set a target to reduce
you wanted to set a target to reduce
you wanted to set a target to reduce your co2 you could put that in and say
your co2 you could put that in and say
your co2 you could put that in and say verbally reduce co2 by 10% and it would
verbally reduce co2 by 10% and it would
verbally reduce co2 by 10% and it would do it all for you using the cloud
do it all for you using the cloud
do it all for you using the cloud your lights would adjust automatically
your lights would adjust automatically
your lights would adjust automatically it’d all be done from an app how might
it’d all be done from an app how might
it’d all be done from an app how might we develop new skills for a more agile
we develop new skills for a more agile
we develop new skills for a more agile way of working particularly given the
way of working particularly given the
way of working particularly given the fact that machines work faster than us
fact that machines work faster than us
fact that machines work faster than us so we need to build new skills so when I
so we need to build new skills so when I
so we need to build new skills so when I talk to new designers I’m looking for
talk to new designers I’m looking for
talk to new designers I’m looking for designers who are able to do things like
designers who are able to do things like
designers who are able to do things like sense making deal with a lot of
sense making deal with a lot of
sense making deal with a lot of complexity that’s cognitive load I want
complexity that’s cognitive load I want
complexity that’s cognitive load I want them to be novel and adaptive thinkers
them to be novel and adaptive thinkers
them to be novel and adaptive thinkers and need them to be computational
and need them to be computational
and need them to be computational thinkers I need them to be designed
thinkers I need them to be designed
thinkers I need them to be designed strategists I need them to be able to
strategists I need them to be able to
strategists I need them to be able to work in virtual environments because a
work in virtual environments because a
work in virtual environments because a lot of what we do is across the world I
lot of what we do is across the world I
lot of what we do is across the world I work with people all over the world we
work with people all over the world we
work with people all over the world we meet on zoom’ and things like that but
meet on zoom’ and things like that but
meet on zoom’ and things like that but we need to be able to work in a virtual
we need to be able to work in a virtual
we need to be able to work in a virtual environment increasingly dealing with a
environment increasingly dealing with a
environment increasingly dealing with a lot of complexity and then how can we
lot of complexity and then how can we
lot of complexity and then how can we work transdisciplinary
work transdisciplinary
work transdisciplinary in a transdisciplinary way now I started
in a transdisciplinary way now I started
in a transdisciplinary way now I started off as an
off as an
off as an analog product designer and now I’m
analog product designer and now I’m
analog product designer and now I’m designing services yeah I also code but
designing services yeah I also code but
designing services yeah I also code but I’m not a coder yeah I need to be able
I’m not a coder yeah I need to be able
I’m not a coder yeah I need to be able to think and work with other people in
to think and work with other people in
to think and work with other people in different ways and then how might we
different ways and then how might we
different ways and then how might we connect with our wet biological systems
connect with our wet biological systems
connect with our wet biological systems with machine systems so the real future
with machine systems so the real future
with machine systems so the real future is how to actually connect using things
is how to actually connect using things
is how to actually connect using things like new sensors so this is Neil
like new sensors so this is Neil
like new sensors so this is Neil Harbison he’s an artist he was born with
Harbison he’s an artist he was born with
Harbison he’s an artist he was born with colour blindness
colour blindness
colour blindness he senses colour through vibration and
he senses colour through vibration and
he senses colour through vibration and sound this antenna is hardwired into his
sound this antenna is hardwired into his
sound this antenna is hardwired into his brain and he’s able to sense and feel
brain and he’s able to sense and feel
brain and he’s able to sense and feel this is the future of where of what
this is the future of where of what
this is the future of where of what we’re evolving and I as a designer am
we’re evolving and I as a designer am
we’re evolving and I as a designer am excited by it so I ask you today dare to
excited by it so I ask you today dare to
excited by it so I ask you today dare to dream
dream
dream thank you
thank you
thank you [Applause]
”
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