Football here is mad at the time of
collaborative economy it comes here to
first phase that he speaks do not do
nothing to others is to do with the
others
among the top ten companies in the world
7 today are technology five born
there in silicon valley and san francisco
in california’s world capital
innovation had no football team of
software
so I went there and I created a team like
this because this is how it starts
zero soccer team
Well, we created the team with fans and
not for fans like we do with
an absurd rap hour in the
team’s office invited these
fans and two ears one mouth we heard the
that they wanted to do because we had
we have google apple investors
facebook paypal and russia and cars
Brazilians also only if not
have fan pm all the times in the world the
true owners are the fans and when
you involve people in the process
creative and you make them
Then there is our engagement.
team does not have its own stadium was born
now you’ve seen you have an internship
city more a process we
wanted to play and had an assembly in
Thursday more than 200 people
missed a job and went to work
prefecture over 50 pick up the microphone
and talk I want a team
[Music]
our stadium
our idea that people choose
not only where to sit but with whom
face some experience helps a lot
if you are with your family and yours
children or if you are alone with your
friends are you with clients or with
co -workers
then another concrete example of how
we made the team with the fans and did not
for the fans was that the fans chose
team shirt sold out
this works not only with a fan one
with the student works with all
stakeholders
my greatest idol when I was a child
the ronaldo phenomenon and I ended up turning
his partner not football team
professional in florida as yes direction
I got to him, did not go with everything.
mastigadinho, look, ronaldo, come here, go.
put your face here in this action
marketing or here is the script is
here you will talk from to to z
at the world press conference for
announce that you are the new owner of
Team was not ronaldo
you played in barcelona and real madrid
You won two World Cups. I
I add mask will ride this rhythm
together
He ran into me if I had come with everything.
I do not know if he accepts
so this thing of involving others
in the creative process
there in the valley of silicon the norm I went
discover that people already exist
work and one of the bibles of the
Silicon Valley is a book called the
being both lean has two commandments
the main one is this book m ev
p minimum goes to bolton producers
product was traveling the second
The commandment is that it was time for burin sai
from the building goes to the street
this means the old model of doing
companies died
once you had not a god
waiting for a business plan
investors with this capital acted
on top of the business plan
today it’s not like that first you
makes a mvp the minimally feasible product
a prototype a draft and you leave in the
the second commandment street exit to the street and
Do you talk to suppliers?
Potential potential customers
potential investors employed up to
competitor returns to your room
and improvement
so I did not study journalism and I fell
of parachutes there in the
forbes magazine in new york
You have that job because I
wanted to find out what the billionaires
had in common
If you’re my friend I showed you
you
the bible of the Silicon Valley have a
of my personal lives that was the
first book I wrote billionaires
what they have in common beyond the 90’s
before the commas
This book was born so I accepted it.
that forbes job to find out
What Millionaires Have in Common
after a few years I thought I had
discovered and moved so much you know of my
Wife telling her and she talks.
Portuguese writes a book goes there
tells the world that the book Mother
who writes a book and barricades himself
room produces a handy March and then
send to publishers and prays that
some 6 certain is not the mvp
so what I did I wrote two
chapters and a half and I went to talk to the
all that tired with my tac
idea I involved the editors in the
creative process the title of the book
it was not I who invented the paschal one
publisher that already does even in that market
there are dozens of years when you involve
people always do with them not to
they
there is no real engagement
Import the size
this talent determination
if you do not know how to build
will inspire teams
you will not be thunderous success
so google is a worthwhile company
more than 650 billion dollars that has
more than 60 thousand employees invested
millions of dollars if years in the project
aristotle
they studied hundreds of groups of
I work inside google to find out
that the best working groups have
in common conclusion number one of the
best groups builds a security
so that there can be a
meeting of minds and everyone in the
group feels everyone has participated
created at conclusion number two
it is better to be part of a team that
works well than from a collection of
super stars that does not work like
team
we see it in a sport
professional full time
the current championship the championship
This year’s Brazilian, that ‘s it.
the team that has better players
is at first is the best team
michael jordan said talent wins game
only the team that wins the championship
so my brother is a defender of
was elected the best defender of the
Brazilian championship the last two
years he saw you happiness the merit
said that he is on the list of
the first summoned of tite as
coach of the Brazilian national team and I
I was not at all surprised by
to hear from him that one of the
main activities of the tite was to gather
everyone in a room and
ask the players what you
expect
technical committee then many
times the boss
it’s enough hours preparing a plan
perfect to get to the meeting
so and you have until date x ciclano
you have to do with the date y that is what
We’re going to do not involve people.
in the creative process do with one and not
for this is very difficult
I was raised with the education model
who receives his homework and goes to
home did the work in training a
note
Life is not like that
Our super heroes I ‘ve never seen the spider
not the spider man the ‘superman’ the batman
still on the street ask how do you
helped the super heroes is very simple
what they have to do to help
only that life is not so binary the
said it is not wise to believe in
own wisdom
so everything I’ve conquered in life
They were people who helped me.
as important as what you learn
It’s who you learn with
You learned incredible things today.
but it’s the people who are at your
side that will make you reach your
goal
So spend some time look at holding on.
Your side is going to make a stadium now.
It is very normal for people to
raise the arm not embrace side
Get up, let’s go, everybody gets up.
Stand up , stand up , come on.
come on, come on, come on
there to do get up there let’s get there
embrace is the following you
to have the clear objective is very
important I will show here a goal
independent if you like football
or do not think that when that goal
happened, your goal was to
achieved and the people
this person given to you that
Do you know whether or not it represents
Who will you help to conquer the
goals
who will help you to conquer your
goals because life is full of
ups and downs and you will suffer 171 and
it will hurt
I put it because the 71 really hurt.
a person will come to you will talk
for a while you have earned these
Germans 2 to 0
You remember only you have five hearts.
of the world
I live outside the country for over 12
years and I get a lawsuit when I
Brazilian meeting that tells me something
how I was born in the wrong country and criticizes
Our Brazil to hit here who
You’re paying your parents who did everything.
there in brazil we have before
ancestors arrived with a hand in the
front and back
so let’s go, let’s go then guys
my goal
jorge paulo lemann a richer man from the
Brazil said that it is only the
entrepreneurship that has the chance to
change Brazil
my goal is to foster education
entrepreneurship in this country and in
world
so now I’m going to show a goal for
Please, let’s embrace, let’s vibrate.
foot is standing tall when
when the ball comes in
I want you to imagine that the
goal has been achieved these people
who are by your side will help
it reaches your goal of them and they
They will help you to get in your they
represent the people who are going to
to help
then ok
[Music]
actually missed the goal
[Music]
ah
on goal
[Applause]
ae
[Music]
[Applause]
love is overrun zilei gold with much
Pride with lots of love
guys do not do anything to each other
do the others good
imagine what education would be like if
teachers to find a way to
arrive for the students involves the no
creative process what we are going to learn
How are we going to learn the bosses?
subordinate employees not with the
perfect plan true engagement
happens when we involve the other in the
creative process do with others
[Applause]
”
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