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Mulheres negras: inventividades, criatividades e requintes | Adriana Barbosa | TEDxSaoPaulo


[Music]

I’ll tell my story, I’ll go

tell this story from four

questions

the first is how to develop and

How do I learn about my self esteem?

the second is about how I look in the

the third mirror on the abundance

on power over shortages and the fourth

What legacy will I leave for my

Daughter, I really like stories and a

these stories that I really like

this power of black women

countries in Colombia

This is a picture of a hair to

You can do your hair but not

it’s just a hair

this hair was a map was a route of

escape they drew on their heads to

escape to the palanques of the palanques

are a kind of quilombo that everything

that we have here so they

used is the head to draw the

escape routes whether with the braids or

with the boats and as they went

advancing in these gaps they 11

decoding for other Africans

protect other slaves who are the

way

This is a story that goes through a

issue of pressure vulnerabilities

but it is also a matter of

strategy

At first we may think that she

is turning into a grandson by ensuring

head but has no refinement has

history has power has

intelligence

the second story is of women is

winners known as winners

from west africa

black women earned their living

survived from trading in the

food trade they sold

things next year in brazil people

complete 188 years of abolition of

slavery and when you get three

decades ago women the board

of the bay with akon acarajé with the cockroach

their lives also earned them

also promoted their families

research today that 70% of these

women

That woman’s chairs were on the board.

which are part of the association

commercial of dodô acarajé sustain

your families with the one with this

refinement with this question of selling

food on the board who can

balance board a head and

sell and talk and come and and market and

do all the marketing

these women did so in the

virology yes but I see it as a

inventiveness scheme of creativity

power and you realize that so

This Women’s History Board

Bahia happens in a diaspora way

from west africa you go to

Colombia goes to other countries and is

they continue to perpetuate is a

photo of a woman in colombia is the

another story that is a story that

I also see how

history of hair transitions

black women influenced by

American movement for at least five

has been making the process of

capillary transition said accept is the

your hair in the best shape and no more

plate your hair and do not over beat

chemical processes or

anything that that of a certain

How to erase your identity from me?

that you are and since then they come

telling stories from the internet of a

very oral form they use the

digital means to count day by day

how is the process of going through the

capillary transition

this issue of black women

using digital means of

oral is bringing ancestral formulas

of their grandmothers from their mothers

treating the hair, for example, mastic

today is super reverberando in the market

of cosmetics they changed that

question of cosmetics in brazil

He never heard so much about in hair

curly curly for the first time

google search says first time in

story does not say that the search for

curly hair is up more than 200% in

relation to straight hair and this

history a power story of

black women who declare themselves

as black and that of self-declaration

passes through aesthetics and passes through

hair

these three stories are stories

that at first we can

think that it is a question of only

vulnerability only to scarcity of the

issues of inequality of slavery

It’s common to make money for the car.

the question whether it is accepted by the

society by an aesthetic standard and in

The truth is that there is a

power has an abundance that the

which they will find to be able to

make transformations and pull an entire

generation of each of these generations

pulled a generation and these three

stories have to do with my life

I come from a matriarchal family

led by women

my great grandmother died of my grandmother

is there for my mother and daughter and

I am five generations of women

I learned something at home that all

time we had difficulty

my grandmother was the head of

family of our house she works in a

house for more than 70 years in

a single family and my great-grandmother

to help my grandmother in the

income she invented something then

she started selling hairpins

she would make her hairstyles and hand it to

she then went on to sell and

marmitex and she then opened her

own house our house for the people

eating and having an experience is

mercy live in her home cooking

she was over 80 but still

so she had the impetus to

endeavoring not to undertake agents to

make money to pay our

but this undertaking had more

a vision that was more than 80 years old

I used to say that, Adriana, you do mine.

card makes are banners and flyers

distributed near works because it is there

where they are and will order the

our food she was never to any

business school to be able to know

how was the strategy of

communication and marketing

but she had a very strong question

which are to know the ancestral knowledge

our technologies our ways of

and we usually do not

looks at entrepreneurship on the

our ways and we come

holding at least 130 years the year that

completes 130 years of abolition of

slavery

is to undertake was the way that people

made to account for our life and I

I inherited this from my grandmother.

in 2001 I was unemployed and

he also had to survive like everything else.

world and I started to sell my

clothes do not have a store called the

exchange swap as I went

advancing in these street events

in these alternative markets wants a

where I was selling I started to have a

number of pieces and together with a

friend who was also unemployed and

was from the movie area she started to

sell cake agent were this double and

began to make these street fairs and

one of these fairs had a trawler I

I lost part of this merchandise and went there

Back on the bus type there

complaining about what was happening and

like we had to overtake

this issue of the limit of

survival was that we decided to

make the black market and we decided

make the black market because at the end of

the early 1990s and early 2000s to

Madalena village served ballads black

music

many houses and walked in a street was 10 10

20 houses of black music and music

black led by black dj for rocks

blacks for a whole black production but

in the end at the end of the night

who counted the money was mostly

white men and it bothered me

see all the displacement of young blacks

for that territory to produce

to consume but not to take ownership

of what was good for you, too.

part of its context and then I decided

make Black Friday in 2002 in the square

benedito calixto along with this friend

people had no idea of

What was it like to do a fair then?

experience of being entrepreneurial and

It was very overwhelming because what we

had while while it’s objective and e

vision and dream was that we could

bring together all this creative power and

inventive angels young black women

everything in a single space that the

people could look and recognize this

abundance and that’s how it started in

2002 as well as the stalls in the

Benedito Calixto square selling everything

that you can imagine leading

culture leading plastic arts

photography movies all in the square music

in 2003 we were invited to leave the

place an undersigned

we did not do the fair any more

over there

and the next year we sold

hot wine and six months before

of the fair gathered money and paid the

today 15 years have passed

the black market turned into the biggest black market

of Latin America a reference

international people gather

entrepreneurs from all over Brazil.

other countries take culture from brazil

whole of other countries we talk

jazz for what we’re doing

connecting globally is why the

people connect with several networks over

120 thousand people went through all these

years of the black fair to undertake seven more

enterprising artists and a

monetary circulation of those

inventive creative entrepreneurs and

powerful

This is a bit of my story, I

could never believe that one day it would

come so far from being recognized

this prize is between a 51

most influential people in the world is

never even because what I wanted was

in fact and sees me represented and

When is this award?

two months ago I was there silts

thaísa there in new york for this

and had leaders from various

African countries of various

other countries outside Africa as well

they looked and so and the three of us like

Representatives of a Brazil from a Brazil

which represents more than 50 per cent of

which means that it has more than 100

millions of Afro-descendants

brazil is the second black population of

world thinking this in the world what

represents this percentage in terms

and there they talked about a sixth

of the territory this sixth territory to

diaspora we do

part in a very quantitative and

this context is of this black population

self-declaring as black were born

many blacks but that was not only in our

the last 15 years the black population

begins to self-declare is in function

of quotas based on actions

affirmative according to the movements

tives on the basis of the

100% black

today our why a 100%

black but all these movements

all these movements of culture

political of social movements of

black women do what we are

today as a power they recognize me

all these stories is has a

the issue of vulnerability to

people leads the inequality ranking

but there is another side that is the

creative inventive stories

strategic smart one

technology an intelligence that people

Do not recognize Brazil, no.

Look at this as power but I

I recognize there are a lot of people who are

acknowledging then I think

answering the three questions that

I did is the power abundance and the

shortage they walk close together but the

that will make a difference is how you

look at each one of them

I love myself when I recognize myself in these

many stories in these stories.

black women in the stories of

african colombia and october that

change the market and I hope it will

the market of the winners of the

bahia that made history and does in the year

that comes to us to complete 130 years of

many entrepreneurship skills and I

love me part of these stories and I think

that the greatest power is not the legacy

I can leave it to my daughter who

this goal is that it is

recognize these stories of light and

of real power of wealth I think

that the greatest power that we have

people recognize in this place of

abundance and the most refined powers

Who are we and who are we?

powerful

thanks

the player’s car

[Applause]

”

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