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Moving from a Consumer to a Manufacturing Mindset | Jabu Stone | TEDxGaborone


[Music]

[Music] [Applause]

[Applause]

[Applause] you know my observation is that most

you know my observation is that most

you know my observation is that most black people are consumers I always say

black people are consumers I always say

black people are consumers I always say that if I come in the morning to your

that if I come in the morning to your

that if I come in the morning to your house you know without announcing I come

house you know without announcing I come

house you know without announcing I come and said hi but the first thing you’re

and said hi but the first thing you’re

and said hi but the first thing you’re gonna do you wanna brush your teeth and

gonna do you wanna brush your teeth and

gonna do you wanna brush your teeth and there who has developed that toothpaste

there who has developed that toothpaste

there who has developed that toothpaste it’s somebody else and that we are

it’s somebody else and that we are

it’s somebody else and that we are consumers and we are proud of it and we

consumers and we are proud of it and we

consumers and we are proud of it and we always flaunting that you see most of us

always flaunting that you see most of us

always flaunting that you see most of us driving fancy cars and we flew on that

driving fancy cars and we flew on that

driving fancy cars and we flew on that but we don’t produce any of those things

but we don’t produce any of those things

but we don’t produce any of those things so it’s about time that we should look

so it’s about time that we should look

so it’s about time that we should look at that

at that

at that now the other thing that I’ve observed

now the other thing that I’ve observed

now the other thing that I’ve observed is the wealth creation it’s a challenge

is the wealth creation it’s a challenge

is the wealth creation it’s a challenge for us to create the world because once

for us to create the world because once

for us to create the world because once you create wealth you need to leave the

you create wealth you need to leave the

you create wealth you need to leave the world to the next generation and we

world to the next generation and we

world to the next generation and we don’t do that so those are the things

don’t do that so those are the things

don’t do that so those are the things that we need to focus as this generation

that we need to focus as this generation

that we need to focus as this generation to focus on that for the next generation

to focus on that for the next generation

to focus on that for the next generation so that is why I’m saying the world need

so that is why I’m saying the world need

so that is why I’m saying the world need to be sustained and we need to create it

to be sustained and we need to create it

to be sustained and we need to create it all the time and give those young people

all the time and give those young people

all the time and give those young people lessons for that now the other thing

lessons for that now the other thing

lessons for that now the other thing that I’ve observed those who are working

that I’ve observed those who are working

that I’ve observed those who are working they are always on the comfort zone for

they are always on the comfort zone for

they are always on the comfort zone for them to move from the workplace to start

them to move from the workplace to start

them to move from the workplace to start their own business is always a challenge

their own business is always a challenge

their own business is always a challenge they scared they always think of their

they scared they always think of their

they scared they always think of their salaries they think of their monthly

salaries they think of their monthly

salaries they think of their monthly expenses and all those things and yet

expenses and all those things and yet

expenses and all those things and yet that stops the progress you know so that

that stops the progress you know so that

that stops the progress you know so that is why I’m saying please get out of that

is why I’m saying please get out of that

is why I’m saying please get out of that comfort zone if you are working you must

comfort zone if you are working you must

comfort zone if you are working you must remember I always say that if you’re

remember I always say that if you’re

remember I always say that if you’re hired

hired

hired you will be fired that happens that is

you will be fired that happens that is

you will be fired that happens that is the truth now

the truth now

the truth now the other thing is we scared of taking

the other thing is we scared of taking

the other thing is we scared of taking those risks and we also can’t take

those risks and we also can’t take

those risks and we also can’t take rejection now when we start a business

rejection now when we start a business

rejection now when we start a business showcase you are gonna be rejected

showcase you are gonna be rejected

showcase you are gonna be rejected either you like it or not some people

either you like it or not some people

either you like it or not some people will agree with your son they won’t

will agree with your son they won’t

will agree with your son they won’t agree with you but that doesn’t mean

agree with you but that doesn’t mean

agree with you but that doesn’t mean that you must not move forward with what

that you must not move forward with what

that you must not move forward with what you wanna do now what I always say to

you wanna do now what I always say to

you wanna do now what I always say to people is before you start your own

people is before you start your own

people is before you start your own business you have to identify the market

business you have to identify the market

business you have to identify the market what type of market you are not getting

what type of market you are not getting

what type of market you are not getting too

too

too are you solving a problem because

are you solving a problem because

are you solving a problem because remember is one thing to start a

remember is one thing to start a

remember is one thing to start a business it’s another thing to solve the

business it’s another thing to solve the

business it’s another thing to solve the problem of the people now if you are

problem of the people now if you are

problem of the people now if you are there to solve the problem then the

there to solve the problem then the

there to solve the problem then the money will follow you but if you are

money will follow you but if you are

money will follow you but if you are there just you want to copy somebody

there just you want to copy somebody

there just you want to copy somebody else that has done it then it’s going to

else that has done it then it’s going to

else that has done it then it’s going to take you a long time to generate income

take you a long time to generate income

take you a long time to generate income on that one so once you identify the

on that one so once you identify the

on that one so once you identify the type of molecular getting first thing

type of molecular getting first thing

type of molecular getting first thing you must understand it you must do your

you must understand it you must do your

you must understand it you must do your research and development in that cut in

research and development in that cut in

research and development in that cut in the in that kind of market in that kind

the in that kind of market in that kind

the in that kind of market in that kind of business you are you start once you

of business you are you start once you

of business you are you start once you do your R&D properly once you understand

do your R&D properly once you understand

do your R&D properly once you understand it the other question is are you

it the other question is are you

it the other question is are you passionate about it if you are

passionate about it if you are

passionate about it if you are passionate about a business it doesn’t

passionate about a business it doesn’t

passionate about a business it doesn’t take so much effort to do it because I

take so much effort to do it because I

take so much effort to do it because I always say that you are turning

always say that you are turning

always say that you are turning the passion into profit you know there’s

the passion into profit you know there’s

the passion into profit you know there’s not much sweat so that is why I said

not much sweat so that is why I said

not much sweat so that is why I said that is very important when you start

that is very important when you start

that is very important when you start any business you must be passionate

any business you must be passionate

any business you must be passionate about it now

about it now

about it now yeah the passion comes from my sister

yeah the passion comes from my sister

yeah the passion comes from my sister hair salon many years ago where people

hair salon many years ago where people

hair salon many years ago where people were using the chemicals you know their

were using the chemicals you know their

were using the chemicals you know their relaxers and when I saw mothers and

relaxers and when I saw mothers and

relaxers and when I saw mothers and daughters racing to the basin because

daughters racing to the basin because

daughters racing to the basin because they using the caustic soda which its

they using the caustic soda which its

they using the caustic soda which its equal to a train cleaner so it bans the

equal to a train cleaner so it bans the

equal to a train cleaner so it bans the scalp so when I saw that I said my

scalp so when I saw that I said my

scalp so when I saw that I said my sister’s cannot suffer for beauty that’s

sister’s cannot suffer for beauty that’s

sister’s cannot suffer for beauty that’s when I decided to come up with a

when I decided to come up with a

when I decided to come up with a hairstyle that was a taboo it was

hairstyle that was a taboo it was

hairstyle that was a taboo it was associated with ganja smoking with all

associated with ganja smoking with all

associated with ganja smoking with all the negative side which is popular on

the negative side which is popular on

the negative side which is popular on his dreadlocks 20 years ago you wouldn’t

his dreadlocks 20 years ago you wouldn’t

his dreadlocks 20 years ago you wouldn’t support anybody with that hairstyle but

support anybody with that hairstyle but

support anybody with that hairstyle but the first thing I had to do I had to

the first thing I had to do I had to

the first thing I had to do I had to make a research about that hairstyle

make a research about that hairstyle

make a research about that hairstyle who started Vox then my history told me

who started Vox then my history told me

who started Vox then my history told me that in West Africa there’s a tribe

that in West Africa there’s a tribe

that in West Africa there’s a tribe called the by far

called the by far

called the by far they had locks they would grow up to the

they had locks they would grow up to the

they had locks they would grow up to the ground now the by far the slave master

ground now the by far the slave master

ground now the by far the slave master during the stage of the petals of

during the stage of the petals of

during the stage of the petals of slavery the when they saw the young men

slavery the when they saw the young men

slavery the when they saw the young men there they said your hair is dreadful

there they said your hair is dreadful

there they said your hair is dreadful your hair is fearful your hair is scary

your hair is fearful your hair is scary

your hair is fearful your hair is scary so that is why I don’t call the

so that is why I don’t call the

so that is why I don’t call the hairstyle dreadlocks

hairstyle dreadlocks

hairstyle dreadlocks because there’s nothing thread ‘fl about

because there’s nothing thread ‘fl about

because there’s nothing thread ‘fl about my hairstyle now the history told me I

my hairstyle now the history told me I

my hairstyle now the history told me I came that even in East Africa we caught

came that even in East Africa we caught

came that even in East Africa we caught them murder their their their Messiah

them murder their their their Messiah

them murder their their their Messiah coming down to South Africa

coming down to South Africa

coming down to South Africa King Dylan had his warriors with Herman

King Dylan had his warriors with Herman

King Dylan had his warriors with Herman he they had lots so when I look at that

he they had lots so when I look at that

he they had lots so when I look at that hairstyle it was the hairstyle that is

hairstyle it was the hairstyle that is

hairstyle it was the hairstyle that is as old as Africa now I had to introduce

as old as Africa now I had to introduce

as old as Africa now I had to introduce the hairstyle that people didn’t like it

the hairstyle that people didn’t like it

the hairstyle that people didn’t like it associated with the negative now I had

associated with the negative now I had

associated with the negative now I had to use now how I mean I had to use the

to use now how I mean I had to use the

to use now how I mean I had to use the celebrate endorsement the people that

celebrate endorsement the people that

celebrate endorsement the people that are loved within the market I had to

are loved within the market I had to

are loved within the market I had to convince them to have the hairstyle so

convince them to have the hairstyle so

convince them to have the hairstyle so when somebody loves then again said I

when somebody loves then again said I

when somebody loves then again said I wanted to look like so-and-so but the

wanted to look like so-and-so but the

wanted to look like so-and-so but the other challenge I had was the salon

other challenge I had was the salon

other challenge I had was the salon owners those fellows didn’t want to get

owners those fellows didn’t want to get

owners those fellows didn’t want to get into the vibe and do this hairstyle now

into the vibe and do this hairstyle now

into the vibe and do this hairstyle now I had to teach them I remember one day I

I had to teach them I remember one day I

I had to teach them I remember one day I gave a training now on talk about the

gave a training now on talk about the

gave a training now on talk about the rejection now I gave a training of ten

rejection now I gave a training of ten

rejection now I gave a training of ten women were sitting in cabin while I was

women were sitting in cabin while I was

women were sitting in cabin while I was busy training them in the middle nine of

busy training them in the middle nine of

busy training them in the middle nine of them walked out while I was talking now

them walked out while I was talking now

them walked out while I was talking now the one was left you know thinking that

the one was left you know thinking that

the one was left you know thinking that she enjoys what I’m saying and then I

she enjoys what I’m saying and then I

she enjoys what I’m saying and then I asked her she said bootie I’d want to

asked her she said bootie I’d want to

asked her she said bootie I’d want to leave you alone then that was a

leave you alone then that was a

leave you alone then that was a rejection but that didn’t stop me I said

rejection but that didn’t stop me I said

rejection but that didn’t stop me I said I am NOT going to stop I remember I

I am NOT going to stop I remember I

I am NOT going to stop I remember I gained the other rejection that I

gained the other rejection that I

gained the other rejection that I experienced away we went to Ghana is a

experienced away we went to Ghana is a

experienced away we went to Ghana is a delegation South African till occasion

delegation South African till occasion

delegation South African till occasion you know once you get there you find

you know once you get there you find

you know once you get there you find that the buyers on the other side who’s

that the buyers on the other side who’s

that the buyers on the other side who’s sitting this side now everybody is doing

sitting this side now everybody is doing

sitting this side now everybody is doing a presentation when I did my one these

a presentation when I did my one these

a presentation when I did my one these men they look and say young man don’t

men they look and say young man don’t

men they look and say young man don’t waste our time that was 1999 2006 I went

waste our time that was 1999 2006 I went

waste our time that was 1999 2006 I went back to Ghana but this time I always say

back to Ghana but this time I always say

back to Ghana but this time I always say that the rejection doesn’t mean that you

that the rejection doesn’t mean that you

that the rejection doesn’t mean that you failed all it says go back and prepare

failed all it says go back and prepare

failed all it says go back and prepare when the time is ready you go back at

when the time is ready you go back at

when the time is ready you go back at him now when I went back 2006 I asked

him now when I went back 2006 I asked

him now when I went back 2006 I asked the lady that please let’s say the media

the lady that please let’s say the media

the lady that please let’s say the media coverage electronic print and everything

coverage electronic print and everything

coverage electronic print and everything trust me we were in all the television

trust me we were in all the television

trust me we were in all the television station in Ghana radio print media all

station in Ghana radio print media all

station in Ghana radio print media all my way back to the airport people

my way back to the airport people

my way back to the airport people recognized me I was signing autographs

recognized me I was signing autographs

recognized me I was signing autographs when I compared that to 1999 to 2006

when I compared that to 1999 to 2006

when I compared that to 1999 to 2006 there was no rejection again so that is

there was no rejection again so that is

there was no rejection again so that is why I saying when you want to start your

why I saying when you want to start your

why I saying when you want to start your own business you are going to be

own business you are going to be

own business you are going to be rejected all the time

rejected all the time

rejected all the time and now you talk about the trade as

and now you talk about the trade as

and now you talk about the trade as people that always ask me how did you do

people that always ask me how did you do

people that always ask me how did you do it because now we see your product in

it because now we see your product in

it because now we see your product in all the chain stores it’s not easy

all the chain stores it’s not easy

all the chain stores it’s not easy some of the chain stores they need

some of the chain stores they need

some of the chain stores they need listing fees that list inferior bodies

listing fees that list inferior bodies

listing fees that list inferior bodies from 500,000 to a million rand how can I

from 500,000 to a million rand how can I

from 500,000 to a million rand how can I avoid that if you are a new business

avoid that if you are a new business

avoid that if you are a new business person but if you take a product and go

person but if you take a product and go

person but if you take a product and go to youth churches and try and introduce

to youth churches and try and introduce

to youth churches and try and introduce your product right there now it will be

your product right there now it will be

your product right there now it will be a pulling strategy the very same people

a pulling strategy the very same people

a pulling strategy the very same people they will go and ask for the product on

they will go and ask for the product on

they will go and ask for the product on the shelves the buyers going to call you

the shelves the buyers going to call you

the shelves the buyers going to call you now there is no discussion of listing

now there is no discussion of listing

now there is no discussion of listing fee there so that is why it’s very

fee there so that is why it’s very

fee there so that is why it’s very important to understand your market and

important to understand your market and

important to understand your market and also introduce about your product to the

also introduce about your product to the

also introduce about your product to the people that are closer to you that love

people that are closer to you that love

people that are closer to you that love you

you

you now that focus it’s very very important

now that focus it’s very very important

now that focus it’s very very important all the time you must focus now I know

all the time you must focus now I know

all the time you must focus now I know there’s a lot of young people out there

there’s a lot of young people out there

there’s a lot of young people out there they wanna start manufacturing of which

they wanna start manufacturing of which

they wanna start manufacturing of which that is my space I love one effectually

that is my space I love one effectually

that is my space I love one effectually that’s a space that I grew to love all

that’s a space that I grew to love all

that’s a space that I grew to love all over the years you know from my the days

over the years you know from my the days

over the years you know from my the days of electron engineering and then

of electron engineering and then

of electron engineering and then according to the hair industry I always

according to the hair industry I always

according to the hair industry I always say that when young people ask me if how

say that when young people ask me if how

say that when young people ask me if how is it how do we get the product because

is it how do we get the product because

is it how do we get the product because are you a chemist I said no I’m not a

are you a chemist I said no I’m not a

are you a chemist I said no I’m not a chemist I never studied chemists but

chemist I never studied chemists but

chemist I never studied chemists but depending if you want to start your own

depending if you want to start your own

depending if you want to start your own product what type of product you want to

product what type of product you want to

product what type of product you want to do if you identify that people love that

do if you identify that people love that

do if you identify that people love that product if you wanna start a shampoo I

product if you wanna start a shampoo I

product if you wanna start a shampoo I make an example of car washes how many

make an example of car washes how many

make an example of car washes how many car washes we have young around Harbor

car washes we have young around Harbor

car washes we have young around Harbor Road lots of them what shampoo are they

Road lots of them what shampoo are they

Road lots of them what shampoo are they using have you thought of that to go

using have you thought of that to go

using have you thought of that to go around them and take the shampoo they

around them and take the shampoo they

around them and take the shampoo they are using and take that one they love

are using and take that one they love

are using and take that one they love and make a research on that one read the

and make a research on that one read the

and make a research on that one read the ingredients at the back and once you

ingredients at the back and once you

ingredients at the back and once you read them create a package that you take

read them create a package that you take

read them create a package that you take that packaging your branding that I mean

that packaging your branding that I mean

that packaging your branding that I mean they use the name that they will

they use the name that they will

they use the name that they will identify with them you go an awesome

identify with them you go an awesome

identify with them you go an awesome with the packaging with nothing inside

with the packaging with nothing inside

with the packaging with nothing inside you said would you like this product

you said would you like this product

you said would you like this product they look at the cellular and then you

they look at the cellular and then you

they look at the cellular and then you make sure that it’s easy to handle maybe

make sure that it’s easy to handle maybe

make sure that it’s easy to handle maybe they can hang it there and then from

they can hang it there and then from

they can hang it there and then from there you come back to people that do

there you come back to people that do

there you come back to people that do manufacturing they will mix the product

manufacturing they will mix the product

manufacturing they will mix the product for you and put something inside that is

for you and put something inside that is

for you and put something inside that is why that I’m saying every time I’ve been

why that I’m saying every time I’ve been

why that I’m saying every time I’ve been asked questions there’s a lot of things

asked questions there’s a lot of things

asked questions there’s a lot of things that we’re not doing I’ll give an

that we’re not doing I’ll give an

that we’re not doing I’ll give an example again your oil processing you

example again your oil processing you

example again your oil processing you know your your oil processing how do we

know your your oil processing how do we

know your your oil processing how do we do that but young people it’s about time

do that but young people it’s about time

do that but young people it’s about time now they you guys stand up and get into

now they you guys stand up and get into

now they you guys stand up and get into manufacturing it doesn’t matter what you

manufacturing it doesn’t matter what you

manufacturing it doesn’t matter what you see on the shops most of those products

see on the shops most of those products

see on the shops most of those products that are out there they are not from

that are out there they are not from

that are out there they are not from butanna they are not done by other own

butanna they are not done by other own

butanna they are not done by other own people they are from outside

people they are from outside

people they are from outside multinationals what’s stopping us why

multinationals what’s stopping us why

multinationals what’s stopping us why can’t I wake up as Botswana’s as black

can’t I wake up as Botswana’s as black

can’t I wake up as Botswana’s as black people start doing our own product and

people start doing our own product and

people start doing our own product and make sure that we are not being left

make sure that we are not being left

make sure that we are not being left behind that is I said those challenges

behind that is I said those challenges

behind that is I said those challenges of rejection will always be there all

of rejection will always be there all

of rejection will always be there all the time

the time

the time thank you very much

thank you very much

thank you very much [Applause]

[Applause]

[Applause] [Music]

you

you [Music]

”

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