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Miragens e resistências na gastronomia | Ricardo Yudi | TEDxLaçador


so although Miguel is talking here

the master’s degree in design to graduate in

gastronomy I wanted to say that I am

essentially a cook and has a lot of

I’m proud of it, and this is what I’m going to

try to pass on to you today

So when we talk about

deconstruction of gastronomy

have some idea of ​​that boss

inventor that chief who transformed

a traditional dish would take the same

ingredients presented with

Unusual textures and flavors play a

with the issue that it is the

dish it would be like a stage and

that everything that would happen in him

It would cause a bit of the feeling

people a little of their emotions

then this type of gastronomy though

still very popular is one thing

What do we have to discuss a

a little and this is the gastronomy of

deconstruction she married a

period of the firmament of the

cooking profession as a

a career of value because until then

cook was not a profession of

great value because the people

worked in the kitchen because they

needed is considered as a subgroup

so when people saw that

that position could be something

interesting and what you could do

difference in people’s lives is that

there was a need to improve

action with regard to the

education and to get an idea

only in 1980 and one woman managed to

to attend a hotel course here in the

Brazil that was to benê and she came to

make a spot well respected and

until the term head that nomenclature that

which was eventually elevated to the status that

People you know today are what we

needs to deconstruct

so there is what we need

understand is what would be the gastronomy

people can not summarize to it only one

dish

experience or in the figure of a

person that this person actually still

It’s a character, it ‘s because of

This has given an example that

happened a short time ago it was quite

time and already the development of japan

as a nation state

he had that japan had to make a

restructuring your diet

because of the period of wars and

how should they better use

inputs and how the population could

to benefit from it because it is prior

of them is the following a population

sounded a strong army

then people had the strength to

to live

they could have the strength to fight

so that was the big reason why

behind this implementation of the

the Japanese food system that they

value of regional inputs

associated food preferences

soldiers and applied to transform

this in a planning system 1 are

food policy

soon after to implement schools

hospitals and factories

so at first it was not an act

romantic Japanese do not we’re not

so pink at the beginning and if

creates an army they wanted to have

strong people to be able to fight if they

that it comes from the proof of good

part in which the army of March

through the stomach

These people have the strength to

see them being able to vote

and then we start to wonder

How are we feeding each other?

today, how is he doing?

feeding

what are the consequences of our

Choices Today What We Can Do

to change this because nowadays

is half-stressed half-run with

the colors of work are distracted

With fucking confession, we’re very

worried about the morning without us

focus on today and this ends up causing a

business that ‘s been discussed today

with b3 then the

They are disease who are stuck in a

cycle that goes from working feed

pharmacy and we are in this circle

vicious and we do not stop to think

What are we doing wrong and

how can we design

systems that leverage changes may

this is the most important today

So that’s what we’re going to study.

three dimensions of the

to gastronomy, how can we

do our part for the better this

because, contrary to what the

people can think is not just the

respect of the kitchen that we

talk without the kitchen introduce her to

you and presented the truths

say so

so imagine the following situation

Maybe you should have gone through

this mother’s day a mass canteen

Italian vote of 200 people

so you can imagine that he

was crowded with people to families

having lunch and the waiters that

choreography and brings the food

everything running very very smooth

that pretty good romantic thing and

Then we’ll go into the kitchen if someone

never entered the kitchen during

rush

people might be

impressed with chaos

snorting cooks running there and

This time the waiters entering the kitchen

and screaming with the cooks

the chef smacking mouth with the waiter who

entered invading his territory

then this kind of environment is very

cruel is very hard it demands the maximum

of people who work shifts

they are horrible 12 14 16 and 18

hours

so this psychologically harms

physically cooks the agent if

wind cut scheme but this for who

chooses to live for the gastronomy and this

becomes a truth people live with

very proud

Look at this burn on the arm.

here is mass that was form then is

this kind of cool thing and the

premise that if a restaurant has a

cool amazon if it’s because of the chef

of kitchen

but this is a half truth

It’s a half truth because there’s

of the chef

we have a great team

result of this work he always goes

be proportionate to the spirit that the tse

that this team carries

so if they do not see in the leader something

deserves to be employed effort not

It’s going to be so strong and we think

like this

the staff are all beautiful and tidy then

seems a nice option of the loving and

we start talking about love in the

there is the figure of the head chef

Well dressed

This is the house of love here.

This is the face of love, it really is

almost the expression of pain but here it is in

It’s true that we do it because we

like then there is no love but the

glam

there he appears because of who he is

appears by something called high

gastronomy that you may already have

They heard but that it is based

almost in a fantasy a half thing

topical of cooks when the

It’s a secret to you that the gastronomy

autographed a great turning in it

She financially the ladder is very

difficult to execute then she

practically unfeasible

few can make it

a success and still be able to be the

long-term profitable that is moved

much by the figure actually is

a stereotypical character

of the chef is this guy who

People have to deconstruct, it ‘s a guy.

that makes the astronomy of the ego of the

advertising in which all the dishes in the

they are superficial they are not

have a story to tell

they do not bring people they do not

connect the territory to health and

people’s culture and this is what

we need people we need people

who understand that this gastronomy and that

inspires who is entering the

market and do

working in teams for one

main objective and now the

pass on some of the responsibilities

for you too because we do not

is here for free I will not go over the

responsibility only for the cooks

so talk a little about the power that

you have as customers and it’s a power

that we call legitimation

when you go to any type

establishment in which everything has to

give your money I’m a fortune teller

money in exchange for a food that is

a partnership agreement this is a

contract of support then goes there does

tell him he did see me a snack and

here’s the money because I support the

productive chair and I like your

method of dealing with employees

and I find it very beautiful so here

Is my money for you, this is what?

means when you make a choice

Maybe we do not think about it because of

of the day-to-day running of people

you are too distracted or do not have the time

to stop but we must see the

which is symbolized as the power of the

choice

and then one more example the gondola of

fruits imported the sins we have

loss of Argentine apples helped

river is the one that most

Colombia’s pitahaya

all this has a carbon footprint

very high

we do not see it but it’s

embedded

the baby son japan japan

we think

your eating escalope once walked 17,400

five years to get on your plate

being that we could have a

carnet similar high quality

here from our own territory

because we make those choices then

why you buy this is why the

people are here today that information

it is as if it were a radiation of good

She contaminates us then she is

cause in our choices is why

that we have to know what is

consuming and spreading and that is why

I consider today’s moment as much

conducive to the expansion of a

gastronomy of resistance in nazaré

spoke earlier today then the resistance

she goes through the education she has

that bring some of the science of

theory into the kitchen bring the

creativity in search of one of the

innovative cuisine savings that

bring the practice that brings a little

of scientific technical knowledge

but think about this connection

territory of health and people

hence last long last

we have to consider our land

Have you ever been to the fair?

you know how many times it is done by

week

knew that even in fairs there are

products with a very high

carbon

not all are from here

it is obvious that some of the

producers will not then say

People have to question

ask the producers where it comes from

your product how do you grow it

where a basic producer

receives the question of these

see the smile in his eye because this

the way they chose to and give

in a harmonious way with the

nature is very rewarding them

know that there are more

easy to make the production but they

opt not because they have a

main objective in life that the

harmony of the environment and yet

have one

a source of survival then the

We have to meet our people.

products to know the seasonality

I met this questioning of the

farmers in favor of our culture

and here is another task for you

and the one you can not escape

analysis of the credit card

credit that you all choices

all but a good part of them

There is no way to escape the

hotels bars restaurants everything

you have chosen to support then you will

when you go to the

tries to understand what

this establishment is protecting the

whereas this establishment is

favoring to the extent that everything gives your

money is supporting

then it is a partnership agreement in

favor of a culture that is totally

our totally sustainable and there the

people remember the case of Japan that

they did that which was not a

romantic attitude but what with the

of time and this made astronomy

Japanese culture with a cultural

It’s a way of seeing the gastronomy.

is another survival tool

and here we start to wonder

about what would be the gastronomy

what is the identity of the

brazilian gastronomy

a lot of days we have to

to build an identity and in the

It’s true, we do not even know what

puts it on the plate itself

so we have to first understand

What is our local culture?

what are the values ​​that we are

putting our own house to

then talk about a regional gastronomy

and then a Brazilian identity

there a council in fact advice is

a request from my co -workers

profession if you are being bosses

or cooks because a lot of people say

boss but it is not kitchen in essence

for educators if you are

teaching to live the gastronomy

different from teaching techniques

gastronomic and there for you our

customers

if our choices are being of

according to what we should

do what needs to feed to

spend the day

It’s very much indeed, it’s very little then.

magnifying a little more there is the question

resistance I say that there is

resistance has started and she needs

of our participation

thank you

[Applause]

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