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Milk as a mindset; The journey from Manhattan to Masakal | Mr. Prashanth Visweswaran | TEDxMSRIT


India’s a nation with close to about 1.3

India’s a nation with close to about 1.3 billion people the latest UN report that

billion people the latest UN report that

billion people the latest UN report that was published in June of this year

was published in June of this year

was published in June of this year projects that in another 13 years or so

projects that in another 13 years or so

projects that in another 13 years or so India will be closed about 1.5 billion

India will be closed about 1.5 billion

India will be closed about 1.5 billion people the world’s largest populated

people the world’s largest populated

people the world’s largest populated nation with all of these there are

nation with all of these there are

nation with all of these there are challenges obviously but with the

challenges obviously but with the

challenges obviously but with the challenges come opportunities

challenges come opportunities

challenges come opportunities significant challenges significant

significant challenges significant

significant challenges significant opportunities to handle for this great

opportunities to handle for this great

opportunities to handle for this great nation of ours amongst these challenges

nation of ours amongst these challenges

nation of ours amongst these challenges and opportunities there is one thing

and opportunities there is one thing

and opportunities there is one thing that is clearly that needs to be

that is clearly that needs to be

that is clearly that needs to be understood that we do not probably give

understood that we do not probably give

understood that we do not probably give it as much importance it is something

it as much importance it is something

it as much importance it is something that we take for granted it is something

that we take for granted it is something

that we take for granted it is something that we have not given it the due

that we have not given it the due

that we have not given it the due recognition that it deserves its milk

recognition that it deserves its milk

recognition that it deserves its milk yes ladies and gentlemen its milk India

yes ladies and gentlemen its milk India

yes ladies and gentlemen its milk India is the world’s largest producer of milk

is the world’s largest producer of milk

is the world’s largest producer of milk the largest producer of cattle yes India

the largest producer of cattle yes India

the largest producer of cattle yes India is the world’s largest producer of milk

is the world’s largest producer of milk

is the world’s largest producer of milk and the largest producer of cattle at

and the largest producer of cattle at

and the largest producer of cattle at the same time the yield per cow is

the same time the yield per cow is

the same time the yield per cow is significantly lower than the Western

significantly lower than the Western

significantly lower than the Western counterpart there are several reasons

counterpart there are several reasons

counterpart there are several reasons for that one is poor for the management

for that one is poor for the management

for that one is poor for the management poor animal sciences dismal

poor animal sciences dismal

poor animal sciences dismal transportation and coal chain

transportation and coal chain

transportation and coal chain infrastructure facilities a lot of this

infrastructure facilities a lot of this

infrastructure facilities a lot of this contribute to availability of milk to

contribute to availability of milk to

contribute to availability of milk to the demand that exists out there

the demand that exists out there

the demand that exists out there on the demand side for milk in India the

on the demand side for milk in India the

on the demand side for milk in India the situation is very very buoyant to any

situation is very very buoyant to any

situation is very very buoyant to any percent of India’s milk consumption

percent of India’s milk consumption

percent of India’s milk consumption needs today are still not being met

needs today are still not being met

needs today are still not being met which is about 260 million people in

which is about 260 million people in

which is about 260 million people in India still do not get the milk they

India still do not get the milk they

India still do not get the milk they deserve at the time they need leave

deserve at the time they need leave

deserve at the time they need leave alone good milk I’ll come to that very

alone good milk I’ll come to that very

alone good milk I’ll come to that very soon with all this we’re faced with

soon with all this we’re faced with

soon with all this we’re faced with serious challenges when it comes to

serious challenges when it comes to

serious challenges when it comes to adulteration when it comes to the

adulteration when it comes to the

adulteration when it comes to the quality of milk

quality of milk

quality of milk there are several impediments to

there are several impediments to

there are several impediments to reaching to getting the right milk to

reaching to getting the right milk to

reaching to getting the right milk to the right people at the right time as so

the right people at the right time as so

the right people at the right time as so many sectors have shown us the answer

many sectors have shown us the answer

many sectors have shown us the answer for most of this has been innovation

for most of this has been innovation

for most of this has been innovation well we may think what is that innovate

well we may think what is that innovate

well we may think what is that innovate in milk believe you and me that is so

in milk believe you and me that is so

in milk believe you and me that is so much and when it comes to innovation

much and when it comes to innovation

much and when it comes to innovation whether it’s the technology sector or

whether it’s the technology sector or

whether it’s the technology sector or whether it was health care or any other

whether it was health care or any other

whether it was health care or any other media the answers have been truly found

media the answers have been truly found

media the answers have been truly found for these archaic monolithic

for these archaic monolithic

for these archaic monolithic organizations by startups so whether

organizations by startups so whether

organizations by startups so whether it’s the Bay Area or whether it is

it’s the Bay Area or whether it is

it’s the Bay Area or whether it is Bangalore

Bangalore

Bangalore it’s the startup effervescence it’s the

it’s the startup effervescence it’s the

it’s the startup effervescence it’s the startup energy that has found solutions

startup energy that has found solutions

startup energy that has found solutions for huge problems very true to this fact

for huge problems very true to this fact

for huge problems very true to this fact today we see the rise and dawn of milk

today we see the rise and dawn of milk

today we see the rise and dawn of milk startups in India try it when you go

startups in India try it when you go

startups in India try it when you go back home just Google milk startups it’s

back home just Google milk startups it’s

back home just Google milk startups it’s amazing to see the change that’s

amazing to see the change that’s

amazing to see the change that’s happening it’s a great feeling that

happening it’s a great feeling that

happening it’s a great feeling that there are so many people who’ve been in

there are so many people who’ve been in

there are so many people who’ve been in technology who’ve been in business

technology who’ve been in business

technology who’ve been in business management who been overseas are all

management who been overseas are all

management who been overseas are all getting into milk startups so ladies and

getting into milk startups so ladies and

getting into milk startups so ladies and gentlemen milk has a mindset welcome to

gentlemen milk has a mindset welcome to

gentlemen milk has a mindset welcome to our journey from Manhattan to Misaki

our journey from Manhattan to Misaki

our journey from Manhattan to Misaki a little bit about myself so I’ve always

a little bit about myself so I’ve always

a little bit about myself so I’ve always been an entrepreneur core to my heart

been an entrepreneur core to my heart

been an entrepreneur core to my heart love building companies succeeded in a

love building companies succeeded in a

love building companies succeeded in a few failed in many run through the

few failed in many run through the

few failed in many run through the journey but I just love building

journey but I just love building

journey but I just love building companies I love starting companies

companies I love starting companies

companies I love starting companies building companies and I’ve also enjoyed

building companies and I’ve also enjoyed

building companies and I’ve also enjoyed senior leadership positions and many

senior leadership positions and many

senior leadership positions and many corporates have had the ability to set

corporates have had the ability to set

corporates have had the ability to set up companies in the u.s. in India in UK

up companies in the u.s. in India in UK

up companies in the u.s. in India in UK in Philippines Brazil and many other

in Philippines Brazil and many other

in Philippines Brazil and many other countries and so creating something

countries and so creating something

countries and so creating something creating bill organizations of value is

creating bill organizations of value is

creating bill organizations of value is something that’s very close to my heart

something that’s very close to my heart

something that’s very close to my heart recently in October of last year a

recently in October of last year a

recently in October of last year a company that I’ve co-founded and was the

company that I’ve co-founded and was the

company that I’ve co-founded and was the chairman of the company was a leading

chairman of the company was a leading

chairman of the company was a leading pharmaceutical services company that got

pharmaceutical services company that got

pharmaceutical services company that got acquired and post acquisition I was

acquired and post acquisition I was

acquired and post acquisition I was really wondering what’s next you know so

really wondering what’s next you know so

really wondering what’s next you know so my wife and I we live in Princeton New

my wife and I we live in Princeton New

my wife and I we live in Princeton New Jersey in the US and my wife and I we

Jersey in the US and my wife and I we

Jersey in the US and my wife and I we traveled around the world we went to

traveled around the world we went to

traveled around the world we went to Israel we went Italy we had a lot of fun

Israel we went Italy we had a lot of fun

Israel we went Italy we had a lot of fun things but there was something missing

things but there was something missing

things but there was something missing in me the joy of wanting to create

in me the joy of wanting to create

in me the joy of wanting to create something again so during Thanksgiving

something again so during Thanksgiving

something again so during Thanksgiving of last year during the holidays after

of last year during the holidays after

of last year during the holidays after the holidays I decided to come to India

the holidays I decided to come to India

the holidays I decided to come to India for a couple of weeks and what it was

for a couple of weeks and what it was

for a couple of weeks and what it was planned to be a couple of weeks turned

planned to be a couple of weeks turned

planned to be a couple of weeks turned out to be a few months three months due

out to be a few months three months due

out to be a few months three months due to some family emergencies and that time

to some family emergencies and that time

to some family emergencies and that time my mind was Restless I was constantly

my mind was Restless I was constantly

my mind was Restless I was constantly seeking what’s next what is it that I

seeking what’s next what is it that I

seeking what’s next what is it that I need to do I wanted to be part of

need to do I wanted to be part of

need to do I wanted to be part of creating something again and one fine

creating something again and one fine

creating something again and one fine day what really happened was I get a

day what really happened was I get a

day what really happened was I get a phone call from a venture development

phone call from a venture development

phone call from a venture development firm from Zurich Switzerland they call

firm from Zurich Switzerland they call

firm from Zurich Switzerland they call me in the said congratulations on your

me in the said congratulations on your

me in the said congratulations on your acquisition are you keen on investing

acquisition are you keen on investing

acquisition are you keen on investing some money in a dairy business in India

some money in a dairy business in India

some money in a dairy business in India I said what milk I don’t know anything

I said what milk I don’t know anything

I said what milk I don’t know anything about milk other than the glass of milk

about milk other than the glass of milk

about milk other than the glass of milk that my mom is to give me when I used to

that my mom is to give me when I used to

that my mom is to give me when I used to grow up said milk no way I don’t

grow up said milk no way I don’t

grow up said milk no way I don’t understand milk I don’t like milk

understand milk I don’t like milk

understand milk I don’t like milk honestly that’s what I used to say

honestly that’s what I used to say

honestly that’s what I used to say because I was probably having form of

because I was probably having form of

because I was probably having form of now enough milk that’s a different

now enough milk that’s a different

now enough milk that’s a different situation right so then some initial

situation right so then some initial

situation right so then some initial research did some initial research

and the wild moment came one morning

and the wild moment came one morning over a cup of coffee I said Wow Wow milk

over a cup of coffee I said Wow Wow milk

over a cup of coffee I said Wow Wow milk dairy in India outstanding outstanding

dairy in India outstanding outstanding

dairy in India outstanding outstanding the prospects the ability to make a

the prospects the ability to make a

the prospects the ability to make a difference the ability to be purposeful

difference the ability to be purposeful

difference the ability to be purposeful the ability to make change was amazing I

the ability to make change was amazing I

the ability to make change was amazing I saw this amazing opportunity in milk and

saw this amazing opportunity in milk and

saw this amazing opportunity in milk and in dairy in India this was it I said

in dairy in India this was it I said

in dairy in India this was it I said Prashant you’ve done it you’ve done a

Prashant you’ve done it you’ve done a

Prashant you’ve done it you’ve done a technology startup you’ve done

technology startup you’ve done

technology startup you’ve done pharmaceutical startups you’ve done that

pharmaceutical startups you’ve done that

pharmaceutical startups you’ve done that I’ve been there this time it’s got to be

I’ve been there this time it’s got to be

I’ve been there this time it’s got to be a milk startup let’s do a milk startup

a milk startup let’s do a milk startup

a milk startup let’s do a milk startup the decision was made the what was there

the decision was made the what was there

the decision was made the what was there the answers to the what was there the

the answers to the what was there the

the answers to the what was there the next thing was the how so I was just

next thing was the how so I was just

next thing was the how so I was just looking out I knew the answers will come

looking out I knew the answers will come

looking out I knew the answers will come out on them on by themselves and I used

out on them on by themselves and I used

out on them on by themselves and I used to go to a restaurant in South Bangalore

to go to a restaurant in South Bangalore

to go to a restaurant in South Bangalore in Koramangala actually quite often in

in Koramangala actually quite often in

in Koramangala actually quite often in the evenings and then I met this fine

the evenings and then I met this fine

the evenings and then I met this fine gentleman Abbas who’s sitting right

gentleman Abbas who’s sitting right

gentleman Abbas who’s sitting right there

there

there who’s here and met him and he had

who’s here and met him and he had

who’s here and met him and he had similar ideas to do something in the

similar ideas to do something in the

similar ideas to do something in the dairy business mines met we sat together

dairy business mines met we sat together

dairy business mines met we sat together drew up a blueprint met for coffee every

drew up a blueprint met for coffee every

drew up a blueprint met for coffee every morning in a coffee day and decided

morning in a coffee day and decided

morning in a coffee day and decided let’s get going let’s build this

let’s get going let’s build this

let’s get going let’s build this organization a milk startup let’s build

organization a milk startup let’s build

organization a milk startup let’s build an beautiful company around milk and

an beautiful company around milk and

an beautiful company around milk and then of course guru who’s been about 25

then of course guru who’s been about 25

then of course guru who’s been about 25 years in the u.s. in technology he

years in the u.s. in technology he

years in the u.s. in technology he joined us and Ramesh who’s been in

joined us and Ramesh who’s been in

joined us and Ramesh who’s been in corporate banking and finance for about

corporate banking and finance for about

corporate banking and finance for about 35 years got together so four guys we

35 years got together so four guys we

35 years got together so four guys we have four guys one in pharmaceuticals

have four guys one in pharmaceuticals

have four guys one in pharmaceuticals one in hospitality one in technology and

one in hospitality one in technology and

one in hospitality one in technology and one in banking who didn’t know anything

one in banking who didn’t know anything

one in banking who didn’t know anything about milk and dairy got together and

about milk and dairy got together and

about milk and dairy got together and said let’s build this company around

said let’s build this company around

said let’s build this company around milk around dairy that is it we got

milk around dairy that is it we got

milk around dairy that is it we got together started and put our minds

together started and put our minds

together started and put our minds together and it was at that time that my

together and it was at that time that my

together and it was at that time that my wife and I we went along with Nivas to a

wife and I we went along with Nivas to a

wife and I we went along with Nivas to a place called Kota Gary I don’t know if

place called Kota Gary I don’t know if

place called Kota Gary I don’t know if how many of you know category Kota Gary

how many of you know category Kota Gary

how many of you know category Kota Gary is the second Switzerland of the world

is the second Switzerland of the world

is the second Switzerland of the world it’s closed

it’s closed

it’s closed ot in

ot in

ot in nilgiris mountains beautiful beautiful

nilgiris mountains beautiful beautiful

nilgiris mountains beautiful beautiful place blissful tea estates waterfalls

place blissful tea estates waterfalls

place blissful tea estates waterfalls the Baraka community

the Baraka community

the Baraka community the Baraka community is the most

the Baraka community is the most

the Baraka community is the most beautiful community I’ve seen so much of

beautiful community I’ve seen so much of

beautiful community I’ve seen so much of love so much of affection so much of

love so much of affection so much of

love so much of affection so much of kindness in people they genuinely

kindness in people they genuinely

kindness in people they genuinely connect with you when you connect the

connect with you when you connect the

connect with you when you connect the connect back there’s so much of heart

connect back there’s so much of heart

connect back there’s so much of heart working with Baraka people and then of

working with Baraka people and then of

working with Baraka people and then of course you know the whole atmosphere

course you know the whole atmosphere

course you know the whole atmosphere there itself we went there and started

there itself we went there and started

there itself we went there and started trying to find out where we can set up

trying to find out where we can set up

trying to find out where we can set up our first dairy farm with cows and that

our first dairy farm with cows and that

our first dairy farm with cows and that is on the top and right down in the

is on the top and right down in the

is on the top and right down in the valleys was a place called ma circle so

valleys was a place called ma circle so

valleys was a place called ma circle so we went to my circle and then discovered

we went to my circle and then discovered

we went to my circle and then discovered this beautiful little place a farm where

this beautiful little place a farm where

this beautiful little place a farm where we can set up a first diary venture and

we can set up a first diary venture and

we can set up a first diary venture and after that of course it was going

after that of course it was going

after that of course it was going through scorching Sun in South India and

through scorching Sun in South India and

through scorching Sun in South India and career in thermal nadu and other places

career in thermal nadu and other places

career in thermal nadu and other places going and looking for the right cows

going and looking for the right cows

going and looking for the right cows going and picking them up welcoming them

going and picking them up welcoming them

going and picking them up welcoming them brought the cows back to my circle to a

brought the cows back to my circle to a

brought the cows back to my circle to a farm and then we were rejoicing we were

farm and then we were rejoicing we were

farm and then we were rejoicing we were celebrating of course in the midst of

celebrating of course in the midst of

celebrating of course in the midst of this quagmire of cow dung cow urine

this quagmire of cow dung cow urine

this quagmire of cow dung cow urine cowardice entry and trying to solve all

cowardice entry and trying to solve all

cowardice entry and trying to solve all of these things about curves which we

of these things about curves which we

of these things about curves which we completely did not understand but at the

completely did not understand but at the

completely did not understand but at the same time the joy of seeing purity

same time the joy of seeing purity

same time the joy of seeing purity coming out purity being delivered was

coming out purity being delivered was

coming out purity being delivered was just something that was amazing

just something that was amazing

just something that was amazing so we were celebrating we were enjoying

so we were celebrating we were enjoying

so we were celebrating we were enjoying we said wow we are in business we’ve got

we said wow we are in business we’ve got

we said wow we are in business we’ve got the first cow we’ve got milk now we

the first cow we’ve got milk now we

the first cow we’ve got milk now we already know we can do some work and

already know we can do some work and

already know we can do some work and then what happened was while this

then what happened was while this

then what happened was while this passion in this joy was so much strong

passion in this joy was so much strong

passion in this joy was so much strong in us at that time we took a break and

in us at that time we took a break and

in us at that time we took a break and went for a strategy meeting to a

went for a strategy meeting to a

went for a strategy meeting to a beautiful place called Isola which is

beautiful place called Isola which is

beautiful place called Isola which is close to again in the new Greece and

close to again in the new Greece and

close to again in the new Greece and there we had our first strategy meeting

there we had our first strategy meeting

there we had our first strategy meeting and then we said well that is fashion

and then we said well that is fashion

and then we said well that is fashion and we’d continue with our passion no

and we’d continue with our passion no

and we’d continue with our passion no matter what but is that a mission is

matter what but is that a mission is

matter what but is that a mission is this a scalable model that we are

this a scalable model that we are

this a scalable model that we are embarking on what is our mission our

embarking on what is our mission our

embarking on what is our mission our mission is to deliver purity

mission is to deliver purity

mission is to deliver purity to billions of people across India how

to billions of people across India how

to billions of people across India how are we going to scale how are we going

are we going to scale how are we going

are we going to scale how are we going to find our answers to this when we want

to find our answers to this when we want

to find our answers to this when we want to really reach out to billions of

to really reach out to billions of

to really reach out to billions of people who deserve purity who deserve

people who deserve purity who deserve

people who deserve purity who deserve freshness good milk is what we want to

freshness good milk is what we want to

freshness good milk is what we want to give to billions of people and then we

give to billions of people and then we

give to billions of people and then we said we need to have a different

said we need to have a different

said we need to have a different strategy we need to we need to have a

strategy we need to we need to have a

strategy we need to we need to have a scalable model and it was at that time

scalable model and it was at that time

scalable model and it was at that time we thought of a hill milk ecosystem

we thought of a hill milk ecosystem

we thought of a hill milk ecosystem partner program so the name of our brand

partner program so the name of our brand

partner program so the name of our brand of our brand is Hill murk truly

of our brand is Hill murk truly

of our brand is Hill murk truly connected right Hills purity milk and

connected right Hills purity milk and

connected right Hills purity milk and that’s why we started so it’s Hill milk

that’s why we started so it’s Hill milk

that’s why we started so it’s Hill milk that’s the brand and then we developed a

that’s the brand and then we developed a

that’s the brand and then we developed a hell milk ecosystem partner program the

hell milk ecosystem partner program the

hell milk ecosystem partner program the hill milk ecosystem partner program is

hill milk ecosystem partner program is

hill milk ecosystem partner program is really about creating many more

really about creating many more

really about creating many more passionate people involved in what we’ve

passionate people involved in what we’ve

passionate people involved in what we’ve done in our first dairy set up is to

done in our first dairy set up is to

done in our first dairy set up is to create thousands and thousands of dairy

create thousands and thousands of dairy

create thousands and thousands of dairy entrepreneurs across the nation give

entrepreneurs across the nation give

entrepreneurs across the nation give them the right tools give them the right

them the right tools give them the right

them the right tools give them the right ammunition give them the right guidance

ammunition give them the right guidance

ammunition give them the right guidance given them the right partnership give

given them the right partnership give

given them the right partnership give them the right enablement not just sable

them the right enablement not just sable

them the right enablement not just sable buy milk from you but it is to truly

buy milk from you but it is to truly

buy milk from you but it is to truly work towards a single purpose of

work towards a single purpose of

work towards a single purpose of delivering purity to your doorstep each

delivering purity to your doorstep each

delivering purity to your doorstep each time every time and what that requires

time every time and what that requires

time every time and what that requires is a tremendous amount of commitments to

is a tremendous amount of commitments to

is a tremendous amount of commitments to ethics a tremendous amount of commitment

ethics a tremendous amount of commitment

ethics a tremendous amount of commitment to policies and being able to walk the

to policies and being able to walk the

to policies and being able to walk the talk over there each time every time so

talk over there each time every time so

talk over there each time every time so we have full-time veterinarians in our

we have full-time veterinarians in our

we have full-time veterinarians in our group we have full-time professionals

group we have full-time professionals

group we have full-time professionals quality professionals so we started

quality professionals so we started

quality professionals so we started partnering with several people it could

partnering with several people it could

partnering with several people it could be a household person who’s making the

be a household person who’s making the

be a household person who’s making the purest form of ghee in some remote part

purest form of ghee in some remote part

purest form of ghee in some remote part of South India or the purest form of

of South India or the purest form of

of South India or the purest form of paneer in some part of Punjab but let’s

paneer in some part of Punjab but let’s

paneer in some part of Punjab but let’s work with them let’s take that purity

work with them let’s take that purity

work with them let’s take that purity make sure it is addressed properly and

make sure it is addressed properly and

make sure it is addressed properly and reach it out to people so we started

reach it out to people so we started

reach it out to people so we started embarking on a journey of creating

embarking on a journey of creating

embarking on a journey of creating dairy entrepreneurs and ladies and

dairy entrepreneurs and ladies and

dairy entrepreneurs and ladies and gentlemen very happy to report that

gentlemen very happy to report that

gentlemen very happy to report that we’ve been successfully being able to

we’ve been successfully being able to

we’ve been successfully being able to partner with several several individuals

partner with several several individuals

partner with several several individuals who have already been either doing this

who have already been either doing this

who have already been either doing this and who changed their practices for the

and who changed their practices for the

and who changed their practices for the better or we’ve been and we have been in

better or we’ve been and we have been in

better or we’ve been and we have been in a position to encourage people from

a position to encourage people from

a position to encourage people from different parts of the society to become

different parts of the society to become

different parts of the society to become dairy entrepreneurs to become milk

dairy entrepreneurs to become milk

dairy entrepreneurs to become milk entrepreneurs the hill milk ecosystem

entrepreneurs the hill milk ecosystem

entrepreneurs the hill milk ecosystem partnership program is all about colic

partnership program is all about colic

partnership program is all about colic collectively creating wealth and

collectively creating wealth and

collectively creating wealth and spreading it across different sectors I

spreading it across different sectors I

spreading it across different sectors I was very happy to hear that there are

was very happy to hear that there are

was very happy to hear that there are many more initiators that people would

many more initiators that people would

many more initiators that people would like to suggest here we’d be very happy

like to suggest here we’d be very happy

like to suggest here we’d be very happy to partner and ensure that it is for the

to partner and ensure that it is for the

to partner and ensure that it is for the betterment of many people and what gives

betterment of many people and what gives

betterment of many people and what gives me the greatest joy is I do not miss a

me the greatest joy is I do not miss a

me the greatest joy is I do not miss a single opportunity to talk to an uber

single opportunity to talk to an uber

single opportunity to talk to an uber driver or a restaurant waiter or a

driver or a restaurant waiter or a

driver or a restaurant waiter or a waitress and ask them questions how did

waitress and ask them questions how did

waitress and ask them questions how did he get here to Bangalore how did he get

he get here to Bangalore how did he get

he get here to Bangalore how did he get here to the city in the first place they

here to the city in the first place they

here to the city in the first place they said sir I’m a farmer’s son I’m a

said sir I’m a farmer’s son I’m a

said sir I’m a farmer’s son I’m a farmer’s daughter I came to the city

farmer’s daughter I came to the city

farmer’s daughter I came to the city because I found no way out in my village

if our aspiration here is to help Madhu

if our aspiration here is to help Madhu respects to what people do with being a

respects to what people do with being a

respects to what people do with being a waiter or waitress or a uber driver the

waiter or waitress or a uber driver the

waiter or waitress or a uber driver the due respects to their professions but I

due respects to their professions but I

due respects to their professions but I think the heart is in wanting to go back

think the heart is in wanting to go back

think the heart is in wanting to go back to their villages and to set up

to their villages and to set up

to their villages and to set up something there and to do something

something there and to do something

something there and to do something there so the hill milk ecosystem partner

there so the hill milk ecosystem partner

there so the hill milk ecosystem partner program aspires to bring back people who

program aspires to bring back people who

program aspires to bring back people who have come to the cities back to their

have come to the cities back to their

have come to the cities back to their villages it’s more almost like a reverse

villages it’s more almost like a reverse

villages it’s more almost like a reverse brain drain situation or whatever skill

brain drain situation or whatever skill

brain drain situation or whatever skill rail situation and the the initial

rail situation and the the initial

rail situation and the the initial results have been extremely encouraging

results have been extremely encouraging

results have been extremely encouraging we had people reaching out and said

we had people reaching out and said

we had people reaching out and said let’s tell us how we’ll do the rest so

let’s tell us how we’ll do the rest so

let’s tell us how we’ll do the rest so we’re very happy that we’ve been in a

we’re very happy that we’ve been in a

we’re very happy that we’ve been in a position to create this ecosystem

position to create this ecosystem

position to create this ecosystem through the hill milk ecosystem partner

through the hill milk ecosystem partner

through the hill milk ecosystem partner program and we’ve had not just people

program and we’ve had not just people

program and we’ve had not just people who’ve come to the cities but we’ve also

who’ve come to the cities but we’ve also

who’ve come to the cities but we’ve also had NRIs

had NRIs

had NRIs non-resident Indians who have gone

non-resident Indians who have gone

non-resident Indians who have gone either to Australia or Dubai or the u.s.

either to Australia or Dubai or the u.s.

either to Australia or Dubai or the u.s. who want to come back and set up their

who want to come back and set up their

who want to come back and set up their own dairy initiators over here so it’s

own dairy initiators over here so it’s

own dairy initiators over here so it’s been a very gratifying experience for us

been a very gratifying experience for us

been a very gratifying experience for us till now and the road ahead is long but

till now and the road ahead is long but

till now and the road ahead is long but I’m sure you know we committed to the

I’m sure you know we committed to the

I’m sure you know we committed to the long road ahead this is our story

long road ahead this is our story

long road ahead this is our story about how we you know put together a

about how we you know put together a

about how we you know put together a partnership program towards encouraging

partnership program towards encouraging

partnership program towards encouraging dry dairy entrepreneurship as Mahatma

dry dairy entrepreneurship as Mahatma

dry dairy entrepreneurship as Mahatma Gandhi has once said find your purpose

Gandhi has once said find your purpose

Gandhi has once said find your purpose and the means will follow we remain

and the means will follow we remain

and the means will follow we remain committed thank you so much

”

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